Amazon Ads for KDP: Step-by-Step Tutorial for Beginners 

Any time! Did you catch the latest video with Rick? If not, it's the next best steps after this video: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-kLczug147To.html

Happy to help!

Hey please let me know if you want to boost your presence in Amazon , we give service for 1k dollars a month with a 2x returns

Stay tuned. I have part two of this video coming out by this weekend. Rick covered the ads in more granular detail. Can't wait to share it!

Part two is going up by next week. He goes even deeper and drops some serious 4-1-1.

That's when you'll want to cherry pick your best works that sell consistently, then separate them by portfolios for easier management. Stay tuned, Rick will be back.

haha Good stuff!

Ooo, stay tuned to this channel. This Saturday at 12:15pm EDT, I'll be hosting an interview with successful historical fiction author and Amazon Ads expert, Vincent B. Davis. He's going to be talk about ten ways to improve your ad campaigns: ru-vid.comjbiCaqXomEA?feature=share. I'm looking forward to the chat and hope you find it helpful. While you're waiting, you can always check out the second part to this video: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-kLczug147To.html. Rick Wong came back to share tips for optimizing your ad campaigns. It's a short but helpful video.

@@DaleLRoberts alright, thanks for the update🤍

Give it a shot. Never know till you try, right?

I do plan to have him back, for sure! Stay tuned.

Glad it was helpful! Make sure you catch the second part: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-kLczug147To.html

So glad you enjoyed it! I hope you caught the second part I launched this past Saturday: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-kLczug147To.html

Ooo, if you liked this, catch the second part here: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-kLczug147To.htmlsi=iEHa5tUzvSNlzBta I plan to bring more ads experts to the channel, so stay tuned. The weekend after next, I have wildly successful historical fiction author and Amazon Ads expert, Vincent B. Davis, coming to talk about 10 ways to improve your ads. We'll be doing it live, so come with questions. Here's the event page, you're the first to hear of it: ru-vid.comjbiCaqXomEA?feature=share And, if you want great free courses, I've got two recommendations. 1) Amazon Advertising Certification Courses - In your Amazon Ads dashboard, locate the help circle with the question mark in the top right corner. Select "Training Courses" in the dropdown. There's a nearly unending supply of free information coming directly from the source. I've learned a LOT from these courses and I renew my certifications every year to stay up to date on Amazon Ads. 2) The Kindlepreneur's Amazon Ads 2.0 Course - You should be able to google it up, but it's 100% free and geared towards authors. Dave Chesson - the creator of Publisher Rocket, Atticus, and the Kindlepreneur - is the host and brought in a former Amazon Ads employee to further cement this course as legit and chock full of information you'd otherwise have to pay a high premium for. He just launched this updated course and it's so worth watching. One last note: don't lose heart. Feel free to join me in my Discord community. We've got a lot of folks who chat it up on a variety of topics in different channels. There's a channel specifically devoted to Amazon Ads. That's where I have met some incredible folks who've given EXCELLENT tips and insights. It takes a village, right? Link to Discord is in the video description. Hope to see you there.

Glad it was helpful! I have Rick Wong coming back to the channel REALLY soon to expand on what he shared. Stay tuned!

Glad you enjoyed it! Make sure you catch the second part. It’ll help you dial in your ads a bit more. Oh, and the Kindlepreneur Dave Chesson launched a new Amazon Ads course for free. I’m about 1/3 of the way through and it’s good stuff. He brought in a former employee at Amazon Advertising, so you get a little inside intel. I found that to be a nice touch.

Glad it was helpful!

You got this! Amazon Ads isn't something you'll pick up from watching one video. It helps to test it out. Just keep your daily budget and CPC low.

Great. I just got your Audio Book on marketing and promotion. I'll probably grab your key word book to do a deep dive next week. I'm committed 🎉🎉

Here, let me save you the expense of getting my keywords book: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-P_MbiuQacYU.htmlsi=0KUjmmorw13UzkC5 I posted the entire audiobook on my podcast channel. If you don’t want the ads, you can always get the audiobook at most every major audiobook retailer. I hope that helps!

You're very welcome!

I should be roping Rick back in soon for a follow-up to this video. Stay tuned!

Glad you enjoyed it!

You are very welcome!

I highly recommend taking the Amazon Advertising certification courses that are available in your dashboard. It'll clear up even more ambiguity. Start low and scale slow, that's the key. And approach it for the first few months with the intent to learn. Profits will come in due time. Good luck and stay tuned for a second part to this video coming soon.

Nice! Make sure you catch the latest video about Amazon Ads: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-kLczug147To.html

Glad it was helpful! Stay tuned. I'm talking to Rick about coming back to share more insights about managing those campaigns.

You got it!

Awesome, thank you!

Glad it was helpful!

Glad it helped! Did you ever catch the second part: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-kLczug147To.html

I'm so glad you asked and it just so happens, I'll be launching a follow-up video with Rick real soon. I just have to edit the footage down and publish it. Hang in there. It'll probably be up in the next week or two. To briefly answer your questions: - Results may vary. It really depends a lot on your niche. Ideally, it'd be nice to see a conversion of one sale to ten clicks. That's a perfect scenario. Hang in there and you'll get a better idea on this next part.

I'll see what I can do. If you really need it right away, I highly recommend visiting the Book Bolt channel. The founder Neil does weekly live broadcasts showing how to use Book Bolt for all premium customers, so if that's your reservation, you're in good hands with him.

Working on a part two to this right now. We had recorded a session but it was a mess, so we have to start over and do it again.

Hope you like it!

Thanks for watching!

Glad it was helpful!

Glad it was helpful!

Sweet!

Thanks!

You got it!

For products, I keep it around 50 products at a time. You'll want to split test ebook and print book targeting. It takes some trial and error to see what works best for converting sales for your book.

@@DaleLRoberts thank you for the speedy advice🙌

Thanks!

Thanks!

I've got the second part in production that'll answer that question. Here's the TL;DR - Take all your winning keywords, start a manual sponsored product ad with those winning keywords. Use the broad, phrase, and exact matches on separate ad groups. Then, sift through the winners and losers with those ad groups.

Sure. But I usually start them right away.

Oh, wow! Thanks so much!!!

No, you can run two campaigns at the same time. Amazon Ads won't have you competing against yourself.

What?! That's crazy! I've never known of an ad that starts within twenty minutes. Wild!

Might have had bids too high.

Nice!

I'd recommend splitting ad groups under one campaign into different match types. For instance, I'd do 30-50 broad match keywords, 30-50 phrase match keywords, 30-50 exact match keywords on separate ad groups in one campaign. I'm not entirely sure if that's Rick's advice, so you might want to check with him. I like breaking it up like that to go granular with each type. That way if one match type isn't performing well, I can pause that ad group and not effect the others.

That's a good idea, but not mandatory. Also, get your reviews up to at least 15 and an average of 3.5 stars or greater. Again, not mandatory, but a good practice.

Trial and error - you won't know till you try. I personally don't use $1 per day ads anymore, but if you're limited to that budget, then work with what you have.

It's a lot of trial and error. You'll have to order proofs.

Feel free to join us on Discord to troubleshoot it: DaleLinks.com/Discord. If I knew what you were dealing with, I could be diagnose the issue.

If you have campaigns running right now, leave them go. The covers will update on the ads without you having to take them down.

Unfortunately, I don’t know, you’ll have to ask Helium 10. It’s not a product I endorse for self-publishers because entirely too broad for use and too expensive for what it’s worth.

@@DaleLRoberts I tend to agree. Thanks for confirming my thoughts. I'm not sure where these sites get their data. Do they make it up? Amazon is not giving them the data unless Amazon owns them. Right? The only research I really trust is the research I do myself, and even that can be flawed. 😁

Publisher Rocket works way different since the information is sourced in real-time, like you’re an active customer browsing the website. They also have TB of data backed up so we can see historical information. Rocket is more affordable, comes with a lifetime license and a 30-day money back guarantee, and the tool is specifically intended for books. Helium 10 is more for Amazon FBA stuff and less about books. Just my two cents. No hate intended toward Helium 10. I’m sure some folks love it but for me, it’s not very practical for what I need.

In theory, if someone "sees" your ad, but (probably) does not click on it, that's an impression. But... I don't think an "impression" necessarily means the shopper "eyeballed" your ad. It just means someone "could have" seen your ad. The shopper was at least on the page with your ad. But, there may have been a hundred other products competing for their eyeballs, IMO.

@e-care-books9867 is correct. Impressions are when a customer is served your ad and you don't pay a dime for it. You only pay for when they click on your ad.

I don't know. Ask Amazon.

That interview is WAY older. You're referring to the old one with Marco Moutinho. No, I don't agree with that many targets. Stick to about 50-100. That's my current practice now. I don't recall what Rick recommended in this video, but again, what he's sharing is a bit more up-to-date. You've got a great memory. That interview with Marco has been a few years. I moved those videos to unlisted last month since it is a little outdated.

@DaleLRoberts If I recall correctly the advice to use 900 keywords was in a video you gave not an interview. Do you have a list to the latest practice?

No, but I recommend taking the Amazon Advertising certification courses. They're 100% free and actually super informative. I'm getting ready to go through them again for the third year in a row. But, no, don't use 900 targets in a campaign. Stick with about 50 - 100.

The "moderated" email is kind of alarming to newbies. Just ignore that. Once it's been moderated, it's running. If you're not seeing results, you'll need to adjust your bidding or targeting strategy.

@@DaleLRoberts is it more the bidding or could it be the price & format?

It's most likely your bidding based on your selected targets.

No, start right away.

Ignore that suggested bid and start with what you can truly afford.

thank you for your suggestion! @@DaleLRoberts

The sale won't appear in your Sales Report until the book ships. So, it'll say it's sold in the ads dashboard, but won't appear in your KDP dashboard until the customer has the book shipped to them. If you have questions, reach out to KDP or Amazon Ads support for clarification.

Hey, thanks for watching and dropping the time stamp. That'll be helpful for other viewers. I appreciate you!

You got it

Whoa! Why so low of a profit?

@@DaleLRoberts 254 pages = around $5.32 printing cost for Amazon paperback b/w. I get 60% so I get 60 cents, if the book is $9.80, to make it compete with all the other books of the same size $9-$11. Not sure how people are selling 250 page books for $8, but they are. At $15.70 AUD I get $0.14 (that is 14 cents profit USD). Printing cost is $9.28, and I get 60%. Yeah.. the numbers don't add up, but these are the stats that Amazon shows me.

I hate to say it, but increase your MSRP. It sucks, but you can't be getting paid pocket change for your work.

​@@DaleLRobertswhat is MSRP? Sorry for the silly question...

Fix your description. Also, remove any poor converting or irrelevant targets. You'll find those in your Search Terms report. Put those bad targets in your Negative Targeting at the campaign level.

@@DaleLRoberts thank you so much for your reply and for your help

We covered each match type and what they accomplish. Here's a brief summary: Broad - this is the cheapest target because it casts the widest net. Sadly, you won't always get what you're looking for since it is such a wide net, you'll get some targets that are irrelevant as a broad target. Remember to check your Search Terms report on the regular and suppress any irrelevant or poor-converting targets. Phrase - this is the middle priced target that is a bit more specific. While it costs a little more, you're getting less undesirable targets or customers. Exact - this is the most expensive option because you're telling Amazon you ONLY want this target and no deviation of it. When you want to run hyper-focused campaigns, exact matches are the way to go.