shark&minnow collaborated with the American Heart Association to develop a mass-market communications approach to create awareness about Big Tobacco’s advertising practices. However, to make the campaign feel more actionable and relevant to the local audience, we created a campaign that tonally resonated with Cleveland locals, while featuring key statistics from the client’s database.
While the primary goal was to increase awareness surrounding this issue, the campaign’s secondary goal was to “create productive outrage” within the city to underscore the need for legislation.
o ensure that the campaign creative captured the authentic voice of Clevelanders and maximized relatability, we engaged influencers who would be recognizable and familiar within the targeted communities, specifically the Black community.
shark&minnow is an independent and women-owned, multi-disciplinary strategy and design consultancy specializing in marketing, advertising, public relations, and audio and video production. We make the complex simple for our clients.
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18 июн 2024
