It's crazy to think that she was invited to do an interview and the interviewer doesn't even want to do the bare minimum research into what colored means in a South African context
They couldn't do research because they already had hate stuffed up their minds. I'd stop talking about my race too if I was Tyla. You can't be saying one thing over and over again and yet people refuse to listen to what you're telling them about YOUR identity.
You realize the entire point of an interview is to get the other person's perspective. Why bring her there at all if the interviewer is expected to answer the question for her? She had an opportunity to share but she fumbled it.
In America Tyla’s ethnicity would be more similar to Creole which is black, white and Indian(American Indian), but it’s a type of mix. In South Africa they use coloured for their ethnicity and its similar but with Indian from India. In America coloured was used in a derogatory way so American when she is in an American marked look at that as odd especially as it was not long ago that that was used. In America if she said South African Coloured is similar to Creole they would get it more. Also Tylas race is human in taxonomy, it’s not her ethnicity which is her makeup or background.
I like the last point. It is becoming very annoying how everytime a foreign artist (meaning not American or British) finds success, they’re supposed to always appear humble and grateful and worship all the American artists around them. We’ve seen it with Shakira, we’ve seen it with different K-pop artists, Tyla and others. They can have a mega succesful career and tour all over the world, but once they step into an American award show, they are expected to be starstruck by artists who often don’t have half of their sales or success, ONLY because they happen to be American. Think about the backlash Shakira got for performing at Superbowl. When people really thought she’s not as famous as J Lo. As an European, I can tell you J Lo had exactly two global hits and her Spotify listeners aren’t even half of Shakiras. K-pop groups can sell out stadiums, while many "big" American names struggle with arena tours. If we’re supposed to recognize Grammys, VMAs or BBMAs as the biggest thing you can achieve in this world, they should treat all artists as equals, not make separate categories to award foreigners. If they can’t do that, they should just become local award shows that only Americans can win
I absolutely agree with you but I do not see the point of international artists at American award shows. It sounds like they're treated as a token. I can respect the idea that they're appreciating global music but everything from awards to genres always falls flat bc they're just so ignorant. I think foreign artists should attend foreign award shows. Not everything has to be incorporated into american media and culture.
The fact that so many youtube creators had to keep making these videos to explan “emm, the rest of the world exists ya know” just emphasises how truly self centered the US is. i know it’s shocking, but the world does not revolve around the US. excellent video 👏👌❤️🔥
We know how self-centred the US is and it’s never gonna change because of American imperialism gives them a superiority complex. We know this. It’s an unproductive use of time complaining about things that won’t change 😅 at the end of the day we’re still gonna watch American movies listen to American music and buy American products from American corporations. It’s America’s world we just live in it. 🤷🏾♂️
But she's not in the rest of the world pandering for support. She's over here in our country trying to build a career. Play by our rules or go back to where you came from. I would never go to south africa and expect an entire nation to bend to me. People like you keep talking about "the rest of the world" but she's literally right here in our country.
You right. We are self centered. Lol if you come and visit you’ll see why. Capitalism along with Imperialism has made it to where we are not curious about the rest of the world, and our education doesnt span much beyond our borders UNLESS it has a direct correlation to our country’s history. Honestly this disconnect with her was a misstep on her teams part. If you have someone who is culturally intelligent and aware, this entire “Coloured/Colored” fiasco would not have been a big deal and she would have been prepared to tackle it. I dont blame her in this instance I blame targeted American Education and then also her team. Cause in my mind “If Americans are so dumb/sensitive/racially charged”, wouldnt it benefit her if her team prepared her for the intricate and complicated culture we have concerning race? Or you just want our streams and thats it? Oops. Thats us being self-centered again.😂
As a South African coloured is not an offensive term it's literally an ethnic and cultural group in South Africa and is an important sub culture of South Africa.
let's be honest it's a classism term. Created during apartheid as a means of segregation. They'd classify people - White, then Colored then Black. In which Black is at the bottom of the class. School yourself please. Stop trying to make it like it's a "culture" 🤣🤣. Same thing as the colonialists did in the USA, but in the US we caught drift of the plan. That's why if anyone has a percentage of black in them/mixed we considered them black. To avoid the separation tactic. Unfortunately for South Africa it worked perfectly......
@RapperHolik the one drop rule isn't any better than the colored category of US and if we want to be logical one makes more sense than the other. The one drop rule is literally also about classism and has led to colorism to begin with. One drop rule was created to reinforce the idea of blackness being "taint" and "dirt" whilst whiteness being "pure" hence why ANY drop of black blood meant that person was automatically "black". A person could have had 20 white great grandparents and 3 Black great grandparents and would have still been considered "black" for that same reason. Side effects of one drop rule are a whitewashed image of blackness and the CONTINOUS ERASURE of actual black people. The obessesion of ppl wanting Tyla to Lie about being black is a perfect example of that erasure since Tyla is literally just 1/4 black. Yes the origin of colored is controversial however it has not led to black erasure and allowed mixed people to build their own community. Yes it's odd when people act like colored is some "native" south african ethnicity when it isn't but everyone atleast knows what a black south african is and looks like. I think what it worthy of criticism though is black south africans pretending as if Tyla is repping them when in reality (as you said) to this day colored are still considered to be an a higher hierarchy than native black south africans
Majority of us know that. I’m German. Even many Americans. That’s your ethnicity and has been. However it is rooted in a caste system that is racist. Let’s not romanticize it
@@mimiad397I was in total agreement with you until the part where you said that coloured people "are still considered to be a higher hierarchy than native black South Africans." You seem to not be aware of the fact that black people are now running the country. They have political power. How can black people be lower than coloured people when black people are literally running the country?
For me it’s crazy that Americans don’t understand any other culture in the world. And they have the nerve to say that she doesn’t understand American culture. She’s not from American she South African!!
All this is probably is marketing strategy but the record company wants to promote her as a black artist so she can appeal to the mass. From what I heard, they were trying to put her album under R&B where she does not belong at all.
as a coloured south african person the way people overseas engage which tyla around her race has truly made me lose so much respect for the west. most of the people telling her how to and how not to identify have never even stepped foot in africa. it's incredibly disheartening to still see her bombarded online by americans who refuse to acknowledge the reality of cultures outside of their own. regardless, tyla is an icon and we're all so proud of her
@@jonscott6459Yeah I’m in London and I grasped the term. Americans have to accept that views around black and mixed people outside of America is not the same for them and their way is not necessarily the right way. The one drop rule doesn’t apply everywhere else. And terms for blackness may not be recognised or accepted to them.
I'm also South African. It's not a "west" issue. This is purely Americans because of their history with racial relations. Coloured probably isn't as much of a taboo term in England or Australia as it is in America
As an American, please don’t assume the stupidity of some applies to all of us; I and plenty others had enough common sense to actually look into what she meant by coloured, and even if I hadn’t, I wasn’t offended by that statement to begin with. It’s frustrating how the laziness & ignorance of those with a spotlight gives all of us a bad perception. 🤦🏾♂️
Because she's in the fucking US pandering for American support. She's in our house. If she doesn't want to understand then go back to SA...but she had to come here for opportunities.
The funniest thing to me, is that South Africans understanding of coloured racial identity was informed by _Apartheid_ - *a racist system imposed upon them against their will*. Meanwhile, Black Americans understanding of Black identity was informed by _“the one drop rule”_ - *which was ALSO a racist system imposed upon them against their will.*😅 It looks so FOOLISH arguing over which Country’s racist way of thinking was better or worse than the other. 🤣 They were BOTH deeply flawed ideologies whose legacies went on to inform the cultures of both countries to the present day. Today people are just living out their lives in their respective countries, doing their best. We aren’t each others enemies. I never expected a naive 22 year-old popstar to be able to effectively articulate that. People just need to agree that history is flawed & messy, leave it at that, and live your life. 😂
@@phasikamkabelabecause americans live making everything about them!!, the reality is that the South african system goes by facts!! Mixed race people are considered what they are!! In America they sre no!!
This is one of the fairest takes I’ve seen on this discourse. The truth is people in both countries are still clinging onto the remnants of these systems. Black Americans desperately need to let the one-drop rule go. And if coloured South Africans wanna flip the term “coloured” into an identity that gives them pride, and explains the culture and community they have continued to build post-apartheid, then that’s them making lemonade from the lemons apartheid gave them. We do need to acknowledge the tension between coloured SAns and Black SAns but that’s an in-house discussion for SAns which is none of Black Americans concern.
@@phasikamkabela Except that there is literally no tension between coloured South Africans and black South Africans. You would use the word "tension" to describe the relationship between 2 countries or groups who are likely to go to war against each other. There is tension between North and South Korea. Black and coloured South Africans are not about to go to war against each other. In fact, they get along so well that they occasionally even date or get married to each other. That is not something strange or unusual. Notice how most people who defended Tyla and coloured people against black American attacks are black South Africans.
Let’s be honest, most of the hate stemmed from when she didn’t outright say she was black. And since people are slow and don’t know that South Africa has different ideas on ethnicity/race, people decided to put words in her mouth and said she was “denying her blackness”. Then the whole thing with the awards came up and that was the cherry on the cake for yall. And yall don’t like how she’s so sure of herself, that she’s confident and that she doesn’t feel the need to kiss Americans asses every time something good happens to her. Good lord get over yourselves!
Let's be honest, African Americans don't want her, but Let's be even more honest, South African Coloureds who are mixed with Black are notorious for denying their Blackness. I have seen several of them refer to dark skin people as darkies and they themselves were just as dark. The antiblackness that African Americans can intuitively sense from the "I'm Coloured not Black" sentiment is exactly what they think it is. I want to clarify that not all Coloureds feel that way, nor are all Coloureds mixed with Black. I also want to clarify that Tyla herself has not really said anything antiblack perse. However, the Coloured culture as a whole exudes antiblackness. It is very much a proximity to whiteness they are chasing. At this point, Tyla fans have marked her territory as nonblack, and Black people are saying stay out of Black spaces. We don't need her, she doesn't need us, let's all go our separate ways.
Y'all don't even understand the definition of "hate". Colored means something completely different in the US. It's a derogatory term. If she's entering into the US market her team should have understood how to navigate this. She's not in South Africa she's signed to a US label and of y'all weren't slow you'd understand why there was a backlash against the term colored. Also even in South Africa it's rooted in Apartheid. We have confident artists and have had confident US artists for 50+ years. You're projecting your opinions on millions of US citizens that you don't know that don't even care as much as you do about this.
@@JasNakira-bs5nx Tyla was still based in South Africa when she made a a tiktok video in 2022 for South African Heritage Day where she mentioned she’s proudly coloured and mentioned all the ethnicities she’s mixed with and then someone decided to take it the X app and that’s what started this whole online diaspora war, I’ve never once seen her mention she’s coloured or deny her blackness in America prior to the controversy. This whole situation was blown out of proportion by people on social media from both South Africa and America. South Africans understand the history and hurt behind the word colored for black americans but some people can’t just expect coloured identifying people to discard their distinct identity and culture they’ve crafted while simultaneously being subjected to Apartheid and Marginalisation. Also coloureds don’t have a specific phenotype they can go from looking asian, black, white, latin or even maori so I guess there would be even more outrage and backlash if it was an asian looking coloured calling themselves coloured 😅 Mutual sensitivity is needed when it comes to identity politics because we are all victims to the same system ‘’✋🏻’’
@@JasNakira-bs5nxdoesn't those black people of America call each other the N word that is a racist slur and the word coloured bother's you when it's not even spelled the same as colored. Also why you saying US citizen it's seems to me this is only a Black American problem.
She’s literally South African not American 😂 I don’t understand why black Americans always gotta force their opinions on others . Everything doesn’t revolve around America
If she doesn’t want Black Americans opinions she should not market herself toward the Black American community, she can go to Nashville in the country music sector and see if they accept her instead of Black Americans in the largest market in the world. She may not do so well, but she doesn’t have to appeal to Black Americans if she doesn’t want their opinions and that’s solved. Also for artist in the performing arts sector to gain international success, they have to go through the American market as it’s the largest in the world and other countries use the USA market as their temples. So without the USA market there is no reaching Whitney Houston, Michael Jackson, Mariah Carey, Janet Jackson, Beyoncé, Rihanna, Shakira, The Beetles, Adele, Sam Smith and various other internationally successful artist levels.
@@Kagetora_Hyōdō You seem to be the only one on here talking about hating anyone based on ethnicity and culture. Where in any comment have you seen anyone speaking of hating Tyla other than your own? So there is no defending hating her when that was never even brought up except from you based on your perception of a comment you didn’t get clarity on.
My black ass is probably 20-30 years younger than Charlamagne/Joe Budden and even I knew “coloured” has a different context in S. Africa than in the US, like come ON. It’s pretty damn cringe to see Americans treat these foreign celebs with such little respect when many of them have already established years-long careers for themselves as performers. She may have just got *here* but she didn’t JUST debut 🙄…
@@hakkesho12 Charlemagne is actually very intelligent, he just plays dumb for clicks. He knew exactly what he was doing. The goal was to put Tyla on the spot, trip her up and go viral, otherwise in his eyes, the interview is a dull failure. Tyla refusing to answer the question fell into his trap and ensured the interview would go viral - that’s why he loved her not answering. Tyla's team was actually very dumb sending her to a “shock-jock” interviewer like Charlemagne who historically has been known to be ruthless in his attempts to embarrass his famous guests.
@@hakkesho12 he’s made himself extremely successful this over the years doing it, why would he stop now? 😒 Tbh Charlemagne was way tougher 10 years ago, guess hes getting mellow in his old age. 😂
@@hakkesho12 like I said before, Tyla’s team was setting her up to fail by sending her to Charlemagne. It’s almost as if they wanted that to happen to her. I lost trust in her team after that. They threw that girl to the wolves 🐺
It baffles me as a Belgian Kongolese to see that the same group of people who always complain about RACISM, xenophobia and DISCRIMINATION are the same that so openly xenophobic and racist against Tyla, African and others afro descendants from Caribbean and Latin American countries!
The amount of research you did is impressive. Everything you mentioned is spot on. Thank you for your objective perspective. Refreshing. We love Tyla in SA. Everything she does perfectly represents some of us. I can't say 'all of us' because SA is a diverse rainbow nation.
@easiersaidwithmeg Ya, everyone knows America is diverse, but most people don't know much about SA's diversity. *Just assuming you're referring to diversity since your comment had a confounding 'lol' at the end.
As an American, everybody needs to stop putting American music industry on a pedestal that you have to “break through” - American consumer markets are narrow minded, that’s why all the greats go to Europe and Asia and Africa and make all their money because we don’t appreciate nuance or different types of acts and artists - we nitpick and it’s sad
I am so fed with with US-centricism & cultural imperialism. There are over 200 countries in the world, why should she only adapt for the US? The US doesn't even bother understanding South African culture. No wonder her country joined BRICS+
@@myvlog5112that is not how it works. You can be sign to multiple labels based in different countries. She said herself that several label approaches her and she chose that label. America music industry is the largest and can put her in place that’s her South Africa label can’t. When you think so many people move to America to make it. We didn’t make up the rules.
And here the haters come in the comments section....Tyla is now Platinum AND Gold in America. And is gold in multiple other international countries. She currently is occupying 6 positions on the American Afrobeats Charts (her peak was 7 at the same time)......No other African artist has done that..... she held the no 1 position for 50 weeks (only Rema managed to do that). Her new song "Push 2 Start" debut at no 1 on the UK Afrobeats charts....What is WRONG with you people!? Go hate somewhere else please - We getting tired of you - You have no receipts to back up your hate - Just hate....that's all you have.
@@ntuthukomdluli-pd9jv Water is double platinum in America, Truth or Dare is Gold in America, The album is also Gold in America and Jump is also Gold in other international countries such as Brazil and Canada.
not in defense of Charlemagne, but you’d want the interviewee to speak for themselves and give their own take. Unfortunately she’s not as polished as Trevor on her responses.
@@righteouslioncomedian1069 he knew exactly what he was doing. Say what you want about Charlemagne, he’s gonna do what he needs to do to make the interview go viral 😅
Come on now, research!!! Such a well researched story. The culture, the music, her identity - you took time to educate the masses, learned a few things or two. Things that I, as a South African should have known. ❤
I've been following her and I have to say people are just picking on her for no legitimate reason. Going as far as to deny her talent. Let the girl live, if she doesn't appeal to you then look elsewhere but just stop the hate.
Goodmorning: Some in here are so sensitive & fragile. Tyla just grew up taught "colored" meant something good. Some in the US, grew up taught vice versa. Some ppl here in the US took it much different. Tyla was born & raised in SA we are educated really different here. That's why you gotta break things down, for some to fully get & understand what you're actually saying..!! Or they'll be lost or will take it a whole different way. Some ppl in here should just chill & breathe. Great video.
Maybe you are right because everything is relative. HOWEVER the venom that was thrown at Tyla from black Americans as well as the misrepresentation and the judgemental prejudices warrants a vigilant response. An entire race group was attacked not just Tyla. What it communicated is that we should not accept that Coloured people have the right to be who they are or identify as just because black Americans finds it offensive.Their persistence and doubling down made it worse. To crown it all it has given them the excuse to attack her NO MATTER what she does. She will be judged and criticized. Totally unnecessarily. Take the last 2 incidents, i.e. the Uppity African debacle and the holding of the heavy award. Even though the camera angle from the actual stage showed that she was speaking to the male presenter, not Hailey. Venom spewed from the Black Americans. How dare she insult an icon. Usher took the incident in stride why? Because Tyla was not wrong. She protected her own dignity. May it be an example for all young women out there if you don't want to because it makes you uncomfortable you have the right to say no respectfully and Tyla did it very respect and tactfully. It should be a lesson that you don't have to bow or give in no matter how famous or rich the person is. She made us proud.
A lot of people say that if Tyla wants to make a name in the American market she has to follow the African American system and start identifying as Black because that is the norm. When in Rome, do as the Romans do. Except America is built on immigrants so it is not the same as Rome, a country and culture NOT based on immigrants. A Black artist who has racial admixture (eg: Jhene Aiko) will also not be expected to identify as Colored if she were to go in South Africa for some reason. Because Jhene Aiko is not South African. She is Black. That is HER culture and cultural identification. Similarly, Tyla is Colored. She does not have to change that identification to fit into the market.
The fact that Americans have such a strong reaction to her saying she’s colored is so funny because it just further validates the stereotype that Americans know little to nothing about the world around them. They just have to know a little history to understand!
Americans Need To Stop Being Self Centred And Open Their Minds, As Soon As They Do That The Better They Will Stop Stereotyping Other People From Other Parts Of The World Especially African People
It’s not about Americans being self centered, but Tyla is trying to break out as a star in America which is the largest market for performing arts in the world, so people have questions and it can be a tougher market. In America if she described coloured as South Africa’s version of Creole, they would understand more as Creole in America is similar to her ethnic mix.
@@bluetinsel7099yes it is about the US being self centered. How she’s being marketed still doesn’t excuse how ignorant we are to other cultures here. Most people here still call all Asian people Chinese and refuse to learn the difference even when corrected. It’s been proven many times Americans can’t even find countries on a map. Most people born and raised here don’t even speak a second language. We’re still a very ignorant country that’s all there is to it.
that was an impression deliberately created by the Apartheid regime to divert Black anger away from the Whyte population onto a scapegoat population, the truth is Coloureds were treated no different , if not worse, than Blacks.
Coloured people are VERY marginilized. I disagree with people who say we are less marginalised than black people. Black people have political power and are the majority now and hold VERY powerful positions in society today. We only make up 10% of the population. We are largely ignored by government. In terms of education and earnings we are on par with black people. We have no added advantage in society today - That was during apartheid and that is long time gone.
@@DeePie2024 you clearly lack comprehension skills because my comment did not intend to be dismissive of the struggles of coloured people. Not much has changed systemically and economically in South Africa so my point still stands.
Even today, i have never seen a real post or a video where Tyla denied her blackness. Someone saw her ticktok video from the past during Heritage day in South Africa were she was wearing Zulu necklace with her Bantu Knobs and words thats written " Proudly Colored", then that person took the video to X. "Some" black Americans start hating not understanding that Tyla was in South Africa when he did that Ticktok video and that time he was not known like now. Her viewers that time were South Africans
Americans acting like someone is totally wrong instead of acknowledging cultural differences is the most American thing I’ve ever heard. And I’m American 🤣
She should have answered the question. This is a great video though. It sounds like both parties need to learn a bit more if I am being honest. Black Americans and Africans need to look deeper into their respective cultures. This will happen over time. We are both coming from place where we’ve faced a lot of trauma as a people. In my opinion, this conflict is understandable and predictable. It’s a growing pain as the diaspora becomes more interconnected. It’s actually beautiful.
The Groove is back?! I didn't know! Bring back the guy with the deep voice and accent doing the voiceovers! 😅 As for Tyla, an Amapiano purist would quickly tell you that Tyla's music isn't that true to Amapiano at all. She's ultimately a fusion artist watering-down the sound (no pun intended) by adding Pop & R&B elements to appeal more to western ears. If you call it Amapiano, it's a heavily sanitised, pacified, and inoffensive version of it for mass consumption. The comparison to Shakira doesn't really work for me 1. There was no language barrier. 2. Shakira had already released multiple albums before the 'Laundry Service' crossover. Tyla on the other hand, barely had any music to her name and wasn't a big star in SA, in fact, she still wasn't on many South Africans radars before 'Water', and many South Africans felt blind-sided by her global breakthrough, as she had stealthily leap-frogged other established SAn acts (who music fans believed would be the ones to crossover way before newcomer Tyla) - this further fed into the "Industry plant" narrative surrounding her. I do get the Rihanna comparisons because Riri's debut album was sonically inspired by her Caribbean heritage. However, by the time she put out her 2nd album, her sound had changed to mimic other American Pop/R&B singers, she had pretty much abandoned the sounds of her roots and obeyed a commercial imperative to chase American trends. My fear is that the same fate awaits Tyla, she will be pressured to do the same. I predict that years from now when Amapiano is no longer hot & trendy, she will pivot to making conventionally western pop music hits with a sprinkle of her South African flavour, but only a small sprinkle.
@@KaylagraciaMewoliessomba-kt7gm i think "Shake Ah" was made as an attempt to combat that very criticism. Unfortunately, one song thrown on a deluxe edition of your album won't change purists' minds.
If you were following Tyla you would know that Tyla does not aim to do one music genre. She did mention that she is making her own music, mixing some Amapiano, pop and R&B sounds. We love her music. She's brought back that element that was missing.
@@thembekadorcaskhumalo866 I follow Tyla very closely so I’m well aware that she’s extremely experimental with genre . Like I said in my post, she’s a fusion artist, not an Amapiano purist. We’ve established that, so she doesn’t need to get on stage and campaign on her music representing Amapiano culture when her music isn’t a pure expression of Amapiano - which she knows. That’s how Amapiano purists feel. It is what it is. She doesn’t need to be the face of Amapiano when her music isn’t all that Amapiano to begin with. All she needs to says is that she’s fusing her culture into _her take_ on multiple genres. 😊 Tyla’s role is introducing Amapiano to those who weren’t aware, and those who feel comfortable will go on and delve into the (I don’t wanna say “real Amapiano” but you know what I mean). That’s her role: an introducer.
@@nameisamine You don't want her to be the face of Amapiano but you want her to be the introducer?? Make that make sense because the person that introduces you to something is the person you associate that thing to.
I feel like people are too quick to lump a couple of people from America that don't like her and say "AMERICANS this and AMERICANS that" the few people that don't like her represent the minority of Americans that hate on her, especially in the black community, its just we don't go viral for posting about how much we love her. As a black American, we gon root for anybody black, and regardless of what she considers herself, she step foot in America, a white cop just sees her as another black person so we gon root for her. Yes, we are quite ignorant when it comes to the history and culture of other countries and though its not really an excuse, if we don't regularly engage with that country, ur kinda out of site out of mind so were not gonna be educated on your culture. But if Americans truly didn't like her, she wouldn't have the success, awards and opportunities that she has gotten. Lastly her needing to be humbled has less to do with her being African and more to do with her simply being a woman of color, over here a white woman can get away with anything but if a woman of color does it , American or not, she gonna get hate.
I'm going to give her a chance I know we as people can be very judge mental. She's young she still trying to figure herself out. She has a ways to go. 🥰 Very talented.
@@colly7963 At her young age she's absolutely still figuring herself and life out. I'm definitely not who I was in my twenties. That's this new generation problem thinking they have it all figured out and haven't even begun to experience life! She'll get there in time. Don't ever rush the process.
Im 🇯🇲 mixed Jamaican i visited south africa 🇿🇦 an they put me in the catagory colered . Its there culture an tyla represents her culture 💯 this is what makes her so original and an outstanding artist singer performer . we love ❤you tyla stay true to yourself always .🙌🏽 BLESSINGS 🎉🎉🎉
Thank you for such a great video essay. I'm South African too and I am very proud of Tula's success. I loved her performance at the Victoria's Secret show. I am also very pleased that this video explains some of the complexities we have to navigate in our country's history and how far we have come as the Rainbow Nation 🇿🇦
She's in America looking to gain the American seal of approval for international success. If she wants success she needs to cater to us. If I'm wrong tell her to move back to SA and become famous there.
@@heyyourebeautiful3867no she don’t lol. F*k American sensibilities. She can continue to cater to her roots. Americans like her music and want to play it then they have to cope with the fact that her culture is her culture and she is coloured.
Cater to you how though? Explain specifically what you want her to do. Change her sound? The way she dresses? Get botox and bbls like the other Americans? Dance on usher? Her music is being played to the world, you do know that right? The internet is not only in america, her business partnters just happen to be based there but shes aiming at going global. It just so happens that US has more spotify accounts in comparison. But shes trying to go global not american. Justin Bieber's music gets played here in SA, Or in the UK. Or asia. He does not need to cater to those markets. He doesn't need to wear rheor traditional attire or whatever "catering to our culture" is. He gets there plays his songs and leaves. He doesn't need to follow their culture. no US act that comes to South africa is ever asked to cater to SA. or Rihanna asked to cater to the culture's in Paris. Even though hee music sells there, she may have lived there and performed there in France. But america os special how😂? Cos not dancing on usher and asking ppl to hold an award is where you draw the line? Unless we are talking about peeforming in those countries and not showing naked women on stage in Muslim countries maybe. But what is tyla's equivalent to that blasphemyin America? Her politely asking for her award to be held? Not wanting to be compared to Rihanna and instead carve her own lane? Being uncomfortable with dancing in a sexy way with usher? What is this big thisng she did ? Is American culture about getting ppl to do things they aren't comfortable with? Would you ask these things from a muslim act? No cos you wouldn't needlessl disrespect other peoples religions, cultures or religions. Why tyla@@heyyourebeautiful3867
@@heyyourebeautiful3867she is famous in SA. So that makes no sense. She's also famous I'm Canada, should she also cater to Canadians Micheal Jackson is famous in iran. Did he cater to them? He was also famous in Asia, drake is also famous in Asia, how did he change to cater to them? Wouldn't that be fake. Come to think of it drake actually changed his sound and accent a lot and you called him fake😂. Shes famous every everywhere. It's called the internet. Should she cater for all countries cultures? You do realize living in america means nothing. Her buying a house in another country won't just suddenly erase her fans. A lot of US celebs don't live there. I've made an example of Rihanna but there's more. What's going on with yall😂. The entitlement is weird bruh
To people saying she should have discussed it on TBS, a possible reason why her and the team chose not to is likely because she had already discussed it multiple times and she received backlash over it. So they probably figured they're better off not discussing it. If people arent willing to learn then attempting to educate is pointless. I can bet you if she had taken the opportunity to discuss it,some nitwits would've still found a reason to attack her. After the interview she went to X and explained the same thing she had said before "coloured in my own country but I realize I'd be categorized as black here". People in her management are American so of course they know what colored means in the US context, pretty sure they did explain that to her. If people are dedicated to misunderstanding you there's unfortunately nothing you can do about it. If people were really open minded and willing to learn they wouldn't have approached this whole situation with so much arrogance and hate. We need to do better.
She doing something right that’s why, she doing something very right. Haters gonna be there, but they are fans too cause they watching and commenting. Yep.
Wonderful video! Tyler is extremely talented and I'm so glad that she sticks grounded to her culture and to not play into the being put in a box in the West. I hope she continues to succeed and she never changes on the way up.
As a black south african it wouldve been insulting to us if tyla identified as black cause she isnt shes coloured also why are americans offended by the qord coloured when they like throwing around the n word
Pfft, Tyla is incredible!!!! Can we just embrace people for who they are instead of pick at every single tiny difference, and try to box them into a product. Just let her be.
The Groove said they were coming back and dropping heat back to back 🔥🔥. Her debut album that came out this year is really good, but no one in my opinion is not talking about it enough 🙃.
I just think her team could support her more, help her understand the culture she wants to capture for her career. Not at expense of her own, why no one told her the meaning of coloured for Americans so she could navigate the interview questions better. I feel this was not fair on her. Then the African stereotype performances, maybe it was not her idea, but she gets blamed.
Africans are all wrong about Americans .. (I hope someone realizes my sarcasm and how silly of a title this is) Also, who says Americans aren’t already arguing with other Americans about this? Thus suggesting “Americans” may not all feel the same about Tyla smh
I will say this, the whole “colored” controversy is really unfortunate bc it’s a misunderstanding on both sides by two groups of people who would rather be right than understand where the other is coming from. Tyla shouldn’t have to call herself colored to appease Americans but likewise tyla does need to understand that the term is offensive in America and as Tyla is a brand, a product so to speak that is being pushed to an audience. It is up to the brand to research the audience not the audience to research the brand. For example when a company makes a commercial, they make multiple commercials for multiple audiences. The Apple commercial that plays in the states is not the same Apple commercial playing in Japan. It’s just smart business and until Tyla and team steps out their ego, she will continue to face backlash. She isn’t the first to face this, the American market is cutthroat and as quick as artists rise to the top they fall off or are canceled
Of course, the American music industry doesn't like her. They think their way is the ONLY way. You can tell they are threatened by her talent and her music. They even tried to bring Kehlani out of retirement to compete with her with the dance and beat. Do South Africa PROUD!!!!! Love from the UK xx
I'd give anything for a new female artist to not choose to be reduced to a sex symbol, it'd just be an actual stand out to see someone not shaking their ass whilst 'not following trends'. Idm sexy imagery in general but it's getting so very boring and unrelatable bc I am an uggo uwu
This just shows how self-involved America is. She doesn’t need to understand American culture. It’s a market, it doesn’t need to be the centre of her universe. Do Americans make any effort to understand Tyla or her culture? No.
I hate it when people try to humble Africans. It's not our fault that none africans choose to live in dumbness. But secondly,i agree that tyla must get media trained. No amount of her stans saying that "she's just confident"should excuse that. Tyla cancelled a tour and then when you got asked on what the injury is about,she said "why do you wanna know?"😮. She cancelled her TOUR,and she not only owe her fans an explanation BUT the public. It's a very normal question especially to every single artists out there, she's a public figure. This type of questions has been around right from the very first beginning. 😅i mean Micheal Jackson privacy was mercilessly tampered with talk more of getting asked about an injury. Beyonce get asked personal questions but she knows her limit and getting asked to explain the injury is not a personal question. Oh and one more thing, Americans must know that in her first interview she said that they should identify her as black but haters wont agree to accept that and move on. It's south Africa we're talking about not america. Their country,their rule and their term. We all should understand that.
All she had to do was answer the question. She made it awkward by just simply not explaining why she uses colored instead of black. Yes, CTG could have done research but he said he was told not to talk about her race which is a red flag on Tyla's part. Like why not talk about the race that you are so "proud" of?
I Love This Video, Different Historical Contexts Are Important To Understand Especially American People In The Way They Still Think We Still Live In A Backwards Kinda Societies Standards Unlike Them
This! Black Americans are so quick to defend and embrace their African roots in woke America, but when truly faced with African culture, disregard and misrepresent it cause they choose to only see as far as their noses.
BLACK AMERICANS are her musical inspiration shes said it. Y'all need to LEARN AMERICAN culture before you speak on it. The world colored means something completely different here in the US. In South Africa it's rooted in Apartheid. This has nothing to do with jealousy. It has everything to do with cultural understanding.
Most Americans are like America America (like me me me). There is other countries and other cultures than Americans. She is not American and never claimed to be. She is from Africa like myself, why can’t people/artists speak of their cultures and shear with others than to only hear Americans culture. Not every country calls half white and half black the same. It’s time that America learn about Africa and other continents ❤
1. No US act who's music sells in other countries has to adopt those countries cultures. Why is America unique, whats the fuss. Drake or Meg thee stallion can go perform I'm India and won't have to adopt their culture. I've said this before. Her music just like tylas plays world wide. Should they cater to all cultures in the word where their music sells? Did drake not do that and changed his sound amd accent depending on region and yall called him fake? I mean of we're talking things like don't serve pork in Muslim countries the ok. But what did tyla do that is blasphemous to "American culture" to that level. Refuse to grind on Ushers balls? Politely ask for someone to hold her award so she could feel a bit better giving her speech (not to say it would be impossible to hold it herself but if she asked you to hold her laptop ot would make no difference) plus Nas x accepted and Halle backed tyla so all involved were clearly ok with it? Is it her trying to shed the Rihanna comparisons knowing how toxic fans are, "I love Rihanna, but I'm a different artist"= blasphemy? What did she do 2. She never tried to push the colored label. She literally refrained from talking about it and yall didn't like that. And why not use that word if it has a different meaning? If someone's name is fag will you not use their name? To each their own. But no one is forcing you to use that word, Americans just hate it cos they wavt to call her mixed and want to call mixed ppl black (seeing then as traitors if they reject that label) but in SA those are acceptable categories. Her saying she's black will be her stabbing her colored heritage and ppl at home in the back, but then again is she there's a mismatch cos Americans don't want to use colored so get teams sees its vest not to talk about it and just focus on music but NO. Now she just talk about it? There no pleasing yall😂
Let me start by saying as an African American, you all are free to identify as you wish. The initial Black vs Coloured terminology was actually brought about by a 2nd gen African immigrant, and I think that is important to state. However, Tyla's current backlash is stemming from her fans saying she is Coloured and not Black, but the industry and her team continuing to force her into Black spaces. The girl won an Afrobeat award yet she does not do Afrobeats nor is she Black. The real underlying issue is the antiblackness your Coloured community exudes. That is really what Black Americans are experiencing but is not articulated well.
@@elroyswarts2337 you think the Khoi and San people are not Black. You all sold other Black people into slavery and formed slave catcher groups. A lot of you all think you are above Black people. You can RU-vid South African Coloured Racism to verify. You all clearly have colorism within your community as well. Please try that with someone who is unaware
When an American has to relocate to another country to become a superstar vs just going to the country to preform, do some press, then leaving. That’s when you can make that comparison.
i mean having a category like afrobeats is weirdly specific lol ive never heard of a VMA for best reggaeton artist of the year but i also haven't watched the vmas in forever lol
Why is everyone so concerned with weither or not Black Americans like this girl Tyla. She's good in Africa and UK And in the American Afro Beats But the issue is she is trying to enter the R&B space and she is not R&B at all so her song was kicked out of the R&B Grammys section and put into pop. As it should have been. Grammys put her in pop because she is more of a pop Artist so now she will be going against Bigger Icons and she will lose. Y'all trying to force-feed this girl down our throats is scary and sus. She's good where she's at. I wish her great success in her genre. I'm sure her own countrymen will give her an award.
Mauritian not Mauritanian. Those are two different nationalities from two different countries : Mauritius and Mauritania. Mauritian are not only descendant of Indians but also of Creoles, Africans, Chinese, French and British due to the long history of the island.
I don’t see why her team and her don’t want her to answer the racial questions , if there’s nothing wrong with it why avoid the question? Just give us the information . We clearly have been educated in a way that makes words like colored/black touchy subjects and I’m not sure why we don’t want to discuss it . These questions are catalysts for more understanding . I don’t agree with everything Charlemagne does by FAR but turning to your management because u didn’t want to answer it is very condescending and weird.
It's because Coloured is meant to be just what we think it to be. we just lacked the historical knowledge on the subject to merge the intuition with facts.
@@alisterdirector1475 this doesn’t explain why we can’t comfortably discuss it across the “diaspora” . It just makes it clear how the caste systems/colorism/racial dislocation that the oppressors have executed on us worked tremendously in their favor.
This was a good video to breakdown cultural differences. As a Black American I was familiar with the term coloured due to know knowledge of Apartheid which I learned about in school. What's odd to me is that South Africans are not familiar with the term colored and how it has historically be used in the US as a negative term to describe Black/African Americans. We will never ignore or forget this. Tyla is signed to a US label and in a US market. It is ridiculous to think that issues like this will not arise in the United States and attempting to gloss over it was her and her teams first mistake. She should have been properly educated on this subject matter and told how to handle questions about this via media training.
Good analyse !!!! Black american in the industry think they had the monopol of music, why they can't just enjoy the music like it is, instead to want put the music in a category to difined themselves ! The world is changing Xoxo
IMO I think she going through the same thing that Madison Beer, Chloe Bailey and others have went through. If you’re seen as too pretty it’s only a short time before they’ll find a reason to hate you.
I’m so glad that This channel finally made a comeback recently. I missed the deep dive community content so much. Please do new video of Beyonce’s Cowboy Cater album and maybe shaboozy too🤠
Why does everything in the US seem to come down to race? That question was ignorant, inappropriate, and frankly out of order. It was crude and dismissive. Educate yourself-do the research before the interview so you won’t need to ask questions like this. Full stop.
The Irony is that the title of this video alone is why Tyla is struggling in the US market. You're placing the burden of understand her and her culture on the consumer. At the end of the day, people just want to be entertained. She's breaking down barriers, nobody said it was going to be easy. If she can't handle being first, she mine as well pack it up and go home. South African culture and history isn't something most American consumers are aware of. Insulting the people you're attempting to appeal to won't get them to stream your music.
Tyla’s music is afrobeats though. At least her popular hits are. Yes, she is Soutb African and the big sound from out of SA right now is amapiano but Tyla’s singles are not amapiano. They’re afrobeats-R&B fusion that was engineered to hit at a time when afrobeats was hitting the charts hard. Nothing wrong with that, btw.
@@trishalarker2001 Nah. Early tracks like “Getting Late” and “To Last” were, but when those songs didn’t hit too hard, they brought in a Nigerian afrobeats producer to work on “Water,” which was a hit. And then the keeper following that formula. Listen to the new “Push 2 Start”… that rhythm guitar figure isn’t amapiano. It’s a more West African sound and feel.
@@trishalarker2001 Nah. Early tracks like “Getting Late” and “To Last” were, but when those songs didn’t hit too hard, they brought in a Nigerian afrobeats producer to work on “Water,” which was a hit. And then the keeper following that formula. Listen to the new “Push 2 Start”… that rhythm guitar figure isn’t amapiano. It’s a more West African sound and feel.
@@trishalarker2001Nah. Tyla's music is Amapiano. Afro beats artists have been using Amapiano in their sound for at least 2 yrs & that's what's confusing you. Nigerian artists have abandoned the original Afro beats & are now doing Amapiano but don't get it twisted. That sound is South African.
