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An Introduction to Roland Barthes's Mythologies - A Macat Literature Analysis

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What ideological messages are transmitted and reinforced by the media? Objects in popular culture are often taken out of context, and then given different meanings. Watch Macat’s short video for a great introduction to Roland Barthes’s Mythologies, one of the most important literature books ever written.
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21 авг 2024

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Комментарии : 106

@trombone7 8 лет назад

Speaking of 'signs'. It is very important that about 80% of non-fiction youtube videos (including this one) be listened to, WHILE NOT WATCHING THE VIDEO. The construction of the text or the essay of youtube video is the important part, that initiated the making of the video. In almost all videos, there is a need to 'sell' the video with attractive images. These actually *detract* from the message and distract you from important distinctions by making you consciously or unconsciously evaluate the video with questions of design elements. "Why that picture and not that diagram?" "Why are all those blue while the rest are green ?" If you care about the topic in this video, you owe it to yourself to watch it with a blank browser tab open, while you look around the room you are in.

@MrMikkyn 2 года назад

But I love images. I agree with your advice though.

@khanG-gq9hc Год назад

So well said

@LeftFalangie 7 лет назад

concept: me, analyzing the symbolic choices in this video

@potchequinhadostchongos5550 Год назад

hahahaha so true

@nomaskejr 7 лет назад

This video mythologizes Barthes' "Mythologies." If you're a student, you're better off just reading wikipedia.

@blackswann9 7 лет назад

HA! Right.

@user-dd2wm1kd1s 4 года назад

wow....

@friendlier 5 лет назад

Who is this video made for? It is so simplistic an analysis of Barthes that I wonder what level of signification he would place it at.

@Mr_Bunk 4 года назад

He'd probably briefly analyse how the colours, textures, and soft presentation attempt to present the deceptive signification of a kind of 'soft education', before laughing on how much it misunderstands and oversimplifies his (and, to an extent, Saussure's) ideas for such a ridiculous and pathetic agenda. Though he was a socialist, he did not dwell so much on the 'bourgeois being dickheads' angle of semiology's use. Far more fascinating is his exploration on how semiology is a natural process that affects all of us all the time, especially with the ever-increasing popularity of the moving image. Whilst there is undeniably a political aspect to this, it should never be seen as frustratingly limited as this video may suggest. Anyway, I'm rambling. Video disliked.

@jeremiahnoar7504 11 месяцев назад

It's for me. Someone who's just heard of him and is deciding whether or not this guy has any merit. Yes it's simplistic, but it's also 3 minutes long. But it at least gives me an idea on whether or not his ideas pique my interest enough to check out a longer video.

@D-FENS33 4 года назад

I mean damn just say Che Guevara is pretty obvious

@wiltedpetals Год назад

damn, didn't expect a red scare in the middle of the video. you can really tell this is american

@potchequinhadostchongos5550 Год назад

hahaha sooo truuue

@Sandra-lu3ri 4 года назад

mmm.... the famous Lenin's balcony wherefrom he gave his speech. good job

@drbonesshow1 2 года назад

Barthes who wrote about laundry detergent was hit by a laundry truck while walking home and later dying from his injuries.

@alfyaugustin9520 2 года назад

This is so helpful. Thank you so much.

@mikenowacki9729 8 лет назад

How are we to deal with interpretations like this . . .

@dominicberry5577 7 лет назад

We are already dealing with it, by interpreting works ourselves.

@2msvalkyrie529 3 года назад

er.....you do have a brain...? Or is that assuming too much ?

@uunz4075 5 лет назад

I remember buying a Che short when i was way young. I only wore it once. This video reminded me at the time they taped into my "rebellious" side, and how I found it ironic that Che, who was anti capitalist, became an icon for capitalism. Felt bad I didnt see the obvious before I even bought the shirt. :-/

@beatonthedonis 8 лет назад

Yesterday, Apple's CEO said (with a straight face) that getting rid of the headphone jack was emblematic of Apple's 'courage' that 'would better us all'.

@hugobarrett63 3 года назад

This directly reminds me Guy Fawkes. A bigoted Catholic sympathizer became the symbol of anarchy and rebel because of Alan Moore's comic and its adaptation movie.

@luisandrade2254 2 года назад

He wasn’t bigoted he simply didn’t like the king not all terrorists are bigots

@robincurtis 5 лет назад

Wow. This is really problematic! It speaks from the right offering a bourgeois analysis of Mythologies!! Watch out students!!

@naughtiusmaximus789 3 года назад

yeah. Honestly I found it funny. The bourgeois offering an analysis on what "bourgeois" is.

@harchard96 3 года назад

Agreed, this is a very subjective analysis of Roland Barthes theory!! Don't use this video for reference for sure...

@2msvalkyrie529 3 года назад

If it's ' problematic ' then why not refute it ? Rather than adopting the Liberal - Left standard response ; " a nasty woman disagrees with my opinions : somebody cancel her !! "

@luisandrade2254 2 года назад

How is this in any way rightwing or burgeois and the fact that you think students shouldn’t be exposed to different ideas really shows how academia has lost its soul

@luisandrade2254 2 года назад

@@naughtiusmaximus789 yeah because this is so burgeois lol and only Jewish Santa Claus are allowed to talk about the bourgeois aperantly go to sleep man

@colettegaiter8382 8 лет назад

Aren't you incorrectly conflating a Black Panther-like man with Che Guevara? This is an extremely irresponsible mixing of signifiers... Everything you say could be applied to Che, but that is not his prevailing mythology. Don't radical black people get enough bad press without attributing to them things they did not do?

@kedaovar 7 лет назад

yeah i thought the same

@blackswann9 7 лет назад

I did as well. It almost accomplishes the very thing that the video is trying to describe. However, I don't know if this is so plainly obvious to all those who will see this video and make the correlation and reject the image of blackness as it is presented here.

@NZ.YouTube 6 лет назад

How's that relevant? It's just an example made to give body to an abstract meme, the revolutionary hero.

@mattkozusko9344 6 лет назад

In addition to problem you point out here, this video also mangles one of Barthes' central points. Barthes uses as an important early example in *Mythologies* an image, from a French magazine cover, of a young black French soldier saluting, but his point isn't that the soldier is dangerous; it is, rather, that the image reads as "even the subjects of French colonialism love and serve the country of France." The dangerous mythology Barthes wants to illustrate centers on the violence done TO the soldier and his image.

@miguelangeloestorninho3881 5 лет назад

It's just an example. Why should anyone think it is a bad example, It could have been any individual. The ones thinking that is a bad example, are the wrong ones. If we want to live in a equaly society, we must be willing to use any gender and race as an example. And must not be afraid of using it.

@christianferreira9806 2 года назад

Very interesting. Thank you.

@moda-vi 3 года назад

This video somehow manages to be a simulacrum of the concept of mythology. Disappointing.

@ArturoN 7 лет назад

I've being binge watching this chanel since this morning, 22 videos straight and i love them all, including this one, yet, i think they are emitting a value judgment and in doing so making a disservice to the audience. The example is clearly the Che, but why asume that people like the Che because of "rebelliousness" is patronizing, not offensive, dont thinks is intended to offend but is is hurtful, right, the man is not perfect, not even good or congruent, but the "mith" for those of us who find "some" of he's actions valuable or respectful is one of justice and selflessness, misguided if you want, but in the end the guy said goodbyes tho his children to go and died famelic in a hot and wet jungle because of what he considered moral, his murders were as as utilitarian in his mind as those of Hamilton or Washington were on theirs. i can see the value or at least respect his ideals and his conviction. for you to reduce him to a sign of rebelliousness is as sad as the cultural appropriation of his visage for mercantilist reasons. pour guy, all he did and all he sacrificed to end up as a meme, even in academia. man, that's the ultimate character assassination.

@bobdragon7887 3 года назад

well, you are over-interpreting what the idea was presented to the public. that's all. All of these are just your own interpretations, and clearly you don't know how to understand things in a bigger perspective. you seriously didn't understand how power structure and representations work in the society.

@luisandrade2254 2 года назад

What you call justice and selfless is what the rest of us call rebellion. It doesn’t matter if something is hurtful or patronizing as long as it’s accurate

@tgeo2880 5 лет назад

oo oo I know this one.... Che G

@hilalsonmez98 4 года назад

i mean you could have just said che but okay

@luisandrade2254 2 года назад

Why?

@pequeashitp0st562 5 лет назад

Okay so the video is good but it has pretty much nothing to do with the actual book

@luisandrade2254 2 года назад

Why exactly

@user-vs6oe8fl3m 5 лет назад

Are they attacking Che Guevara? Wtf

@luisandrade2254 2 года назад

Imagine unironically defending a mass murderer and dictator

@user-vs6oe8fl3m 2 года назад

@@luisandrade2254 Ok, slave owner defender

@jeffhut9251 7 лет назад

thats why you steal the shirt

@haselmayerpetz7029 5 лет назад

The image chosen looks quite like Samora Machel from Zimbabwe. But anyway, Barthes told us that every image has a meaning, and one can´t say it´s just an example. What a cheap excuse. It is a decision that has been taken and what lies under this image is not to be detached from the world or meaning. Everything has meaning and myths are made up through connotations which are connected to the socio political structures, worldview, ideologies; that is to say that myth tries to make us believe things have no meaning by de-politicizing, de-historizing - and I would also say - de-contextualizing them. We better think twice about this video and should not forget the connotation level can inhabit MULTIPLE meanings.

@sabelo8538 5 лет назад

Samora Michel is from Mozambique

@luisandrade2254 2 года назад

Samorá machel was from Mozambique

@jyotikhurana2484 2 года назад

From 1:38 onwards It seems like they are talking about Che Guevara all the time From a typically American capitalist mind-set Any Che Guevara fans?

@luisandrade2254 2 года назад

Lol so accurately describing Che Guevara is an American capitalist mindset????? Remember “when you are accustomed to propaganda reality feels like misinformation” and “facts don’t care about your feelings”. Just because you don’t like the truth doesn’t mean you get to ignore it

@5thfilm 7 месяцев назад

Is Che Guevara he who shall not be named?

@typicalrimo3570 7 лет назад

call me surface structured but two propaganda I've noticed while watching ..1. Guevara image implication 2. An African revolutionary ....stereotypes won't get you anywhere

@luisandrade2254 2 года назад

Not stereotypes just facts. The propaganda is in your denial

@liancasegeren2872 5 лет назад

the beeeest

@karl2452 Месяц назад

funny how people react to the video... this is how myths work... try to read barthes' work in critical manner.

@jhony401 6 лет назад

this video show an agenda ...

@luisandrade2254 2 года назад

Just because you don’t like the truth doesn’t mean it’s wrong

@jhony401 2 года назад

@@luisandrade2254 the truth does not exist, it is relative ******

@luisandrade2254 2 года назад

@@jhony401 if the truth is relative then the truth exists because according to me it does ergo it exists

@jhony401 2 года назад

@@luisandrade2254 It is clear that you have no idea what you are talking about, I invite you to read the philosophers and scientists on the matter

@luisandrade2254 2 года назад

@@jhony401 lol I was demonstrating how ridiculous your comment is philosophers and scientists know full well the truth exists and it’s not relative since denying it is impossible