App Marketing 101: How To Get More Downloads and Installs!

Подписаться 3 тыс.

Просмотров 50 тыс.

50% 1

Launching a new app? Learn the app marketing techniques the pros use to drive massive amounts of traffic to their applications. In this video, Mike Sims from ThinkLions explains five app marketing strategies that can help you build brand awareness, strengthen app store conversion, and boost downloads. Learn the app marketing techniques you need to separate yourself from the competition in get in front of potential users today.
Learn more about ThinkLions:
- Website: www.thinklions.com
- Blog: www.thinklions.com/blog
Download our resources:
- Download our FREE Business Plan Template: templates.thinklions.com/busi...
- Download our FREE ebook, "Launch Your Fundable App": ebook.thinklions.com/fundable...
Support the Channel:
Buy Me A Coffee!: www.buymeacoffee.com/thinklions
CHECK OUT OUR MERCH: www.shopthinklions.com
⏰Time Stamps⏰
Intro:
Marketing Prerequisites: 2:09
Technique 1 - Influencers: 3:01
Technique 2 - Content Funnel: 6:00
Technique 3 - Video Strategy: 9:20
Technique 4 - PR: 10:28
Technique 5 - Leverage Customers: 12:38
Bonus Tip: 13:42
📒Sources & Citations📒
1️⃣ Recommendation from Friends: www.ion.co/twitter-has-releas...
2️⃣ Google Ad ROI: www.webfx.com/blog/marketing/...
3️⃣ Television Ad ROI: saylordotorg.github.io/text_l...
4️⃣ Online Consumer Traffic: www.cisco.com/c/en/us/solutio...
5️⃣ Consumer Believe Peers: blog.hubspot.com/blog/tabid/6...

Хобби

Опубликовано:

19 янв 2021

Ссылка:

Скачать:

Готовим ссылку...

Добавить в:

Мой плейлист

Посмотреть позже

Комментарии : 107

@gjkooopyyghv 2 года назад

Great content, learned a lot before my user interview as a brand manager for an app/tech company

@ThinkLions 2 года назад

Glad it was helpful!! Best of luck on your interview!! You got this!

@luciefrankova2217 3 года назад

Couldn't be better timing. Such great tips. Hoping to launch my app in 2x weeks and getting users on is a real fear. Thanks so much!!!

@ThinkLions 3 года назад

Awesome, Lucie! Getting users isn't easy, but its definitely possible. Glad you got some value from the video!

@mariusbogdan1281 2 года назад

How was the launch?

@dragxito136 2 года назад

Any update?

@branda_uk Год назад

Yes, agree but registering app on app directories can really help like AppsHive they are really good. ru-vid.com/show-UCC_qI82Rh_L3WfusGqoaMFA

@aneesahxx 2 года назад

I rarely ever comment on videos but this was great!! So much information to take away. Thank you so much for your help.

@ThinkLions 2 года назад

Thanks MJ!! I’m glad it was helpful!

@ChuckLeeMBM 3 года назад

Great video. Very informative!

@derlydayanan7369 3 года назад

Thank you so much! Such a great help!

@ThinkLions 3 года назад

My pleasure! Glad it was helpful!

@tompilotti3393 2 года назад

One of the best , info rich videos I've ever seen. EXCELLENT

@ThinkLions 2 года назад

Thanks Tom! Glad it was helpful! I hope that you'll stick around and check out our upcoming videos too!

@Abibabe26 2 года назад

MORE content about App marketing please. Thank you!!!

@ThinkLions 2 года назад

You got it, coming soon!

@jekitasuhiranyawanit2201 2 года назад

Thank you so much for the tips! ❤

@ThinkLions 2 года назад

My pleasure! I hope you'll stick around and check out some of our upcoming videos - a ton of new info coming soon!

@TheJustinmulli 2 года назад

Amazing content. Releasing my app in a couple weeks, and I feel way more equipped to drive user growth in the coming months! Can't believe you don't have more subs - I just subbed!

@ThinkLions 2 года назад

Thanks Justus! Glad it was helpful, and glad to have you on board! We definitely have some new content coming soon that I think will be helpful to the app startup community, hopefully we'll get more subs then 😁

@Fun_Fact_Fiesta Год назад

Any update?

@jazilzaim 6 месяцев назад

Thank you for this informative video! Loved all the info that you gave!

@ThinkLions 4 месяца назад

Thanks Jazil! I'm glad it was helpful for you!

@kaliaz3715 2 года назад

thank you lots of helpful info!! gotta learn more about this content funnel concept!

@ThinkLions 2 года назад

My pleasure! I'm glad the information was helpful. Hoping that you'll stick around and check out some of the info we've got coming up in our next videos!

@ballerpageofficial2391 Год назад

Great content. Launching in a few weeks. 🥳

@ThinkLions Год назад

Thanks for the comment! Shoot me an email when your app launches - i'd love to check it out. Also, check our newest video "The Ugly Truth About Launching An App Startup" and consider subscribing - we've got some great startup and app-based videos coming soon!

@tammytheijawwife6345 2 года назад

Great content. Thanks for sharing these great tips

@ThinkLions 2 года назад

Thanks Tammy! Hope it was useful and hope you'll stick around to see the content we have coming up!

@jorg1piano 9 месяцев назад

Very nice, great examples as well

@ThinkLions 9 месяцев назад

Thanks!! I'm going to check out your channel -- I'm a pianist as well!

@avikapoor2658 3 года назад

Love it Mike. Very useful. Will use some of these for our GlamourSeat App

@ThinkLions 3 года назад

Thanks Avi, can't wait to check out the app!

@avikapoor2658 3 года назад

@@ThinkLions you might have to reply on vpn to download it in the US. Will send you the link. Website: www.glamourseat.com

@Karina_ES_aus Месяц назад

Thank you!

@macmacmac740 2 года назад

Subscribed and hoping to get similar quality content about app marketing. I, as an app developer know how to build an app. But marketing is a whole other domain for me. Few small apps which I created in the past were massive failures and sometimes I wonder if I had done appropriate marketing for it, may be I could have gotten something from those apps. But with my latest app, I made little investment in Google Adwords just to give it a try and it actually worked. I started to seeing the results the very next day. This was awesome for me because I was very skeptic about marketing apps and was not sure if all this would actually work. Looking forward to learn more about marketing digital products on this channel.

@ThinkLions 2 года назад

It's all a learning experience, but one proper step on the marketing side can separate failure from success! Wishing you the best of luck with your new app! Keep following -- more content on the way very soon!

@romulo_gomes 3 года назад

Great tips bro! Keep it up

@ThinkLions 3 года назад

Thanks Romulo! Hope they were helpful!

@KeluargaWFH 2 года назад

Great advice! Def gonna try all these for my app. New subs here✌️

@ThinkLions 2 года назад

Glad it was helpful and super happy to have you as a sub!

@ThePaulwarner Год назад

Great video- I just released my app, and now every morning I wake up in a cold sweat picturing you waving that finger “you might not get a single download …. EVER” haha

@ThinkLions Год назад

Hahaha glad you found it helpful! Maybe I should get that on a t-shirt! lol

@ThePaulwarner Год назад

@@ThinkLions you must !!

@adakunmichelle151 Год назад

😂😂😂I can imagine

@TopRealtor333 Год назад

I’m currently designing and am launching soon. After watching this video I’m currently losing sleep. HOW do I market 😮I’m watching all these marketing videos and confused more than ever …. Help

@idiaz502 3 года назад

Just Subscribed to your channel. Very nice informative work. I have a mobile game releasing in 2 months. So this helped out a lot. Thank you!

@ThinkLions 3 года назад

Thanks Ivan! Glad it was helpful -- there's definitely more on its way, and a ton more info on our blog, if you haven't checked it out!

@Parzival047 Год назад

Thank you this is really helpful ⭐

@ThinkLions Год назад

My pleasure! Glad you found value in the info!

@clixoapp 8 месяцев назад

Nice video we are planing to launch our app too

@dinerdapps Год назад

Great info👍🏿

@ThinkLions Год назад

Thanks Di Nerd! Glad it was helpful. Hope you'll subscribe, we've got a ton of content coming soon!

@mehr8301 Год назад

Nicely explanated

@ThinkLions Год назад

Glad it was helpful!

@negarfallah-em2hl Месяц назад

Amazing!

@wannabeentrepreneurpodcast298 3 года назад

Great video

@ThinkLions 3 года назад

Thank you!!

@danushdcmedia 12 часов назад

Great content, learned a lot ❤

@ThinkLions 12 часов назад

Glad it was helpful!! Much more on the way!

@danushdcmedia 12 часов назад

@@ThinkLions yes sir, i share this content with my marketing team as well ❤️

@jt9564 2 года назад

Hi, love your content bro, quick question I have created an app, the first of its kind, what's the best way to market it, without idea being copied?

@ThinkLions 2 года назад

Congrats on creating an app! If you can protect it with some type of IP (patent, etc.) you should look into that. However, most software does not meet the requirements for getting a patent. In that case, you have to just decide to push forward. Entrepreneurs often put too much emphasis on whether someone will copy their idea. It's possible, but competitors with the resources to steal the idea usually won't even know you exist until you are big enough that they feel the threat - and by then you will already have a loyal base of fans, followers, and users. RU-vid recognized TikTok was onto something and launched Shorts --- but it hasn't gotten NEARLY the engagement as TikTok.

@patriciasintei7798 2 года назад

Dope content

@ThinkLions 2 года назад

Thanks, Patricia! Hope you’ll stick around - there’s a ton more on the way!

@HammadKhanYT 8 месяцев назад

Top content. Thanks! Seeing the comment below, I have questions for you guys. Do you build your App yourself or you hire a developer. I think hiring a developer is a much productive approach but it does have a lot of its own problems like finding the right talent and being in a buget etc. What are your thoughts on this? I have learned to build App myself but think marketing is more important than building the App itself to succeed. Your thoughts?

@ChuckLeeMBM 3 года назад

Got my 2 sticks and gas!!! Lets get it!!

@ThinkLions 3 года назад

LET'S GET IT!

@idiaz502 3 года назад

lol... yo i like that saying. Nice.

@BerniceTaylorFitness Год назад

Very well explained! My App is available for androids. Do I wait for the Apple approval before marketing? Thank you again for an awesome video. I'm my own influencer so I'll save there. I love my followers on all platforms and they're highly engaged.

@ThinkLions Год назад

Thanks for watching! IMO, the best thing you can do if you have engaged followers on social is start getting them on your email list. In marketing, an opt-in email list is GOLD. I'd consider setting up a landing page that allows people to sign up for beta, then promote it to your existing audience, and have them sign up. That way, you can nurture them through email while you are awaiting approval!

@BerniceTaylorFitness Год назад

@@ThinkLions Thank you. I do have an opt-in for emails but I’m finding out that short form video on all platforms helps drive people to whatever I promote more than my email list because of the low open rate. I’m going to be trying texts soon as well because the open rate there is high. ( I used to manage an account and used text messaging for their sales and the response was always good).

@ThinkLions Год назад

@@BerniceTaylorFitness when you say low open rate, how low is it? Might be a kink in the email strategy, like titles or topics of email, etc. However, if short form videos are working, keep moving with it --- ultimately, marketing is about throwing as much s*** at the wall as possible, seeing what sticks, and maximizing on it!

@developmentpersecond4027 5 месяцев назад

I loved your intro man , lets do this

@ThinkLions 5 месяцев назад

Thanks man, let’s get it!!

@isiakamfugale3621 2 года назад

Either money or time, Iike it

@ThinkLions 2 года назад

Super glad you were able to take something away from the video! Hope you'll subscribe and check out our upcoming videos, too!

@MichaelWilliams-lo3ix 10 месяцев назад

Awesome

@ThinkLions 10 месяцев назад

Thanks Michael! Hope you'll subscribe and stick around as we have many new videos on startup-related topics coming in the next few weeks!

@billyfanuel 2 года назад

haha love it...you either have time or money..

@ThinkLions 2 года назад

Thanks Billy! Hope it was helpful!

@sharoncampbell5734 Год назад

Gd info

@ThinkLions Год назад

WAIT!! Before you launch that app, there are a few things you need to know about app startups. It may not be exactly what you think it is. Here's why you might NOT want to build that app you've been thinking up --> ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-oa3qejPKi7Q.htmlsi=lv1Suf88bIsEpLWc Marketing an app is important -- but it's more important to actually build something that customers WANT to use, and something that INVESTORS want to invest in, so you can continue scaling your marketing plan. That's why we launched our FREE ebook, "Build Your Fundable App" --- Download your FREE copy here: ebook.thinklions.com/fundable-app-ebook

@urbanpersevere8849 2 года назад

How could we work with you?

@ThinkLions 2 года назад

Shoot me an email - Mike.Sims@thinklions.com

@avikapoor2658 3 года назад

We are relying on a mix of social media and offline marketing channels

@ThinkLions 3 года назад

Tell us more about the offline channels you are implementing?

@avikapoor2658 3 года назад

@@ThinkLions we have got our promo materials (posters, danglers and table tops) at partner spas n salons (enabling their existing customers to download the app n book using it in future). Plus we have got these posters pasted behind auto n taxis n in local tea n coffee shops.