Apple Design Part 2: Beyond Flat

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Part 2 of 2: a video essay about Jony Ive and Apple's current design language.
Watch part 1: • Apple Design Part 1: S...
Chapters
00:00 Introduction
01:19 Enter Ive
02:39 Dieter Rams
04:33 Unapologetically Plastic
06:56 iOS 7 - Flat
09:21 Yosemite to Big Sur - Neumorphic
11:11 Augmented Reality
12:25 Bye Bye Ive
Corrections
The year the Bauhaus school opened and the year the iPhone 5c released are incorrectly stated in the video. The correct years are marked with asterisks (*).
Sources
Leander Kahney - Jony Ive: The Genius Behind Apple's Greatest Products
The Shape of Things to Come: How an industrial designer became Apple's biggest product - www.newyorker.com/magazine/20...
Gary Hustwit - Objectified
Dieter Rams - Wikipedia (December 2020)
Bauhaus - Wikipedia (December 2020)
Ulm School of Design - Wikipedia (December 2020)
Music
Dyalla - Help Me, OP-1
ELPHNT - Gently Onwards
Godmode - Wehrmut
Johnny Harris - Old Street Extended
Silent Partner - Lurking
Scott Buckley - A New Year - www.scottbuckley.com.au
Scott Buckley - Solecism - www.scottbuckley.com.au
Bleeping Demo by Kevin Macleod
Link: incompetech.filmmusic.io/song...
License: filmmusic.io/standard-license
Scott Buckley - Eclipse - www.scottbuckley.com.au
The Westerlies - Dover
Setup
Camera: Canon 60D w/ Magic Lantern
Lens: EF 28-135mm f/3.5-5.6 IS USM
Microphone: AmazonBasics Desktop Mini Condenser
Software: Final Cut Pro X, Motion 5, Pixelmator Pro, Logic Pro X
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Опубликовано:

14 май 2024

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Комментарии : 614

@jerrywoohu 3 года назад

Thanks everyone for the comments! The growth on my channel has been astonishing and more than I could have hoped for. I look forward to sharing more interesting videos this year.

@zxcvb7653 3 года назад

I loved the 2 part series, I subscribed and hopefully, we get to see more design documentaries like these ones

@steriftes 2 года назад

I NEED MOAR VIDEOS

@KevinJohnMulligan 2 года назад

I'm surprised you only have 1k subs based on the quality of your videos, I thought you must have been around for a while.

@nonefvnfvnjnjnjevjenjvonej3384 Год назад

You don't create videos anymore?

@32OrtonEdge32dh Год назад

So that was a lie

@SerhatAtayMD Год назад

I have been blessed by the algorithm. Apple Design Part 1&2 must be the most beautiful and well made videos I have seen this month. Creators like yourself are the ones who make this platform worth visiting.

@Idk_Smth0 Год назад

I hardly new any of this and they say everyday you learn a new thing!!

@DennyZenny Год назад

I was also blessed by the gods of the RU-vid recommended.

@Kepleronvr Год назад

Well the algorithm has killed his channel

@Midnight_sky3673 19 дней назад

And this comment is one of the most truthful comments I've seen this month

@w6720 15 дней назад

It’s a good essay-though he cites his primary sources badly; half of the sources cited are Wikipedia articles-and the video production is tasteful, but I’m concerned with how poor attribution of other people’s work and footage is. None of the B-roll appears to be his, none of photographs used for illustration, extraneous footage, et cetera, and while it does seem to be fair-use more often than not (I don’t think all of it is), it seems disrespectful to the original artists to not credit them anywhere. The photographs of Vitsoe’s headquarters are beautiful. I don’t think he took them; which is okay, they were fairly used. But I’ll have to reverse image search screenshots of them to find the originals and their artist now, when Hu could’ve done better, respected a fellow artist, and included an attribution under those frames. If he did take them, say “self-work”. I don’t mind one book about Jony Ive and a few Wikipedia articles regurgitated back to me in a pretty video, but I especially take issue with the lack of attribution to other people’s work. Doesn’t set good precedent coming from another creator.

@Volatilevinnie 10 месяцев назад

Damn, dude, you predicted the visionPro AR interface design.

@devcon3977 18 дней назад

this is what i said too

@Geethepancake 17 дней назад

Apple Vision Pro!!!

@victormustin2547 3 года назад

Keep going, people are gonna stumble on your videos and stay because of the amazing work you put into them. Sending love and strength!

@mayuuumie Год назад

i’m staying! great job with the videos (๑•́‧̫•̀๑)b

@jacob9673 Год назад

I just stumbled upon it. About to watch, hope it goes well!

@helicopter_traffic Год назад

i just discovered this too. it was really insightful

@ejc4421 Год назад

well, this comment aged well

@julysevguarin7 Год назад

Just stumbled upon this. Woahhh.

@dohran Год назад

Everything is perfect, the writing, the edit, the music, your speech delivery. 10/10.

@Jaychin2 3 года назад

The sequel we were all waiting for

@alibalc1018 9 дней назад

''Unlike on your phone screen, reality is where you expect objects to cast shadows or to reflect and receive light.'' You guessed the Apple Vision Pro design correct. Nice catch

@Joey-rj7ff 3 года назад

This was so well made! I can see the work put in this video. This literally deserves more views

@dedaluslogic 2 года назад

I think it is the first time I got emotional chills over a RU-vid video. This deserves much more praise. Extremely well made.

@JimSendre Год назад

I am surprised to see how little views thought should be at least few hundred thousand. still 34k wtf

@codycast Год назад

@@JimSendre oh Geeze. It’s a video of a guy talking about apple with music in the background and some slides. There are 1000000 videos like it.

@JimSendre Год назад

@@codycast not really this guy is like top one percent of apple videos. majority is just drivel. the fact that you can't differentiate between the two shows why the views are so low.

@codycast Год назад

@@JimSendre yup. It’s everyone else that’s wrong.

@moonlightbae6365 Год назад

at ur big age?? how do u get emotional over a video about apps ICONS😭

@BruceWayne-ny6bn 3 года назад

Loved the two parts. Found Part 1 on Reddit a week ago, and have been impatiently waiting daily for the upload of part two. A suggestion - Add Part 2 as a thumbnail at the end of Part 1 video. People will find it easier to discover this video.

@LuisBionic16 2 года назад

I’ve always missed skeuomorphic icons and design because I only got the chances to see it when I was younger. Seeing Mac OS Big Sur change the mac icons again gave me a sense of nostalgia with the little shade and the little details on a small icon that were like on previous version of iOS and Mac OS X.

@jonnysanchez6220 Год назад

FUCK JONNY IVES 😒😡 I miss the skumorphism

@randomdude1053 Год назад

I wish there was a theme back to go back and experience that nostalgia

@Intrafacial86 3 года назад

This was an informative two-parter. Now I actually understand what skeuomorphism, the “flat” look, and neumorphism are. Personally I am a fan of interactive objects being at least somewhat 3D, as it kinda signals to the brain “hey, you can touch me” whereas if everything is flat the whole screen just runs together like a work by Picasso. However, I also agree that the smaller an object becomes and/or the greater number of objects are on screen, the less detailed they should be. It’s like a rock band vs a classical orchestra. With fewer instruments, you allow and arguably even rely on each one to add a very unique set of sounds to the end music. However, in a full-on orchestra, you need less individual uniqueness so the whole comes together as a strong unified acoustic force.

@CollegeMusic 2 года назад

Great job man - loved the series. Really well researched and articulated. Wishing you all the best for the future!

@horaryzappy Год назад

I've stumbled randomly on your channel when this and the previous video appeared on my home feed. The quality they have is astonishing: the timing of the music is perfect and the way the script is written kept me interested until the end of the video. Keep up the good work and I'm sure we'll see you in the "big scene" of youtube very soon.

@andyyu7351 3 года назад

this is one of the best video ive ever seen

@uptown3636 Год назад

The well-considered scripting, tasteful editing, and deliberate, soft-spoken delivery of this video series reflect the elegantly simple designs discussed therein. Very nice work.

@curicmc 3 года назад

Your video essays are absolutely incredible. I keep sharing them with my friends. I can't wait for your videos to blow up!

@NotSilasPipson Год назад

What an incredible POV for a duet of video essays. I love the insights you brought to the topic and truly cannot wait to see what you've got in store. Thanks for the videos, Jerry!

@foodiusmaximus 3 года назад

Excellent work, I thoroughly enjoyed both parts. Your tone, cadence and writing are honestly 80% of what makes the video great.

@How3Kiwi Год назад

The production quality on this series has been excellent! Thanks for all the time and effort you put into these. Can't wait to see more!

@white_husky8774 3 года назад

This was highly entertaining yet instructive! Can't wait to see more of your work and I hope your channel grows!

@wutzerface77 Год назад

Again, I cannot stress this enough; the immense effort you put into these videos shows, and is incredibly refreshing to see. Please continue what you are doing!

@TechnikFreund Год назад

I love how carefully you implemented your graphics and amplified them with subtle sound design!

@stellapark6893 Год назад

As a digital product designer myself, I absolutely adored this coverage on Apple’s design history and nuances. Keep them coming! And maybe even post a tutorial on how you edit your videos 😁

@SpaceZombie 3 года назад

Man, this is so insanely good. Incredible pacing, very informative and highly entertaining. Keep up the stellar work!

@jacoob223 Год назад

This video is so good! I've never Watched a video like it. Everything that you do keeps me hooked, the narration, the storyline, and the music are so well done! I've watched plenty of videos involving apple and software, but non have explained it and made it as well as you have. I hope to see this video and your channel continue to grow!

@eurybot4659 2 года назад

super inspiring and an awesome video about Apple's design! i like how you injected a few things to explain and clarify stuff here and there and weren't just reading off the history of Apple for 15 minutes. thank you for making these video essays

@hundvd_7 Год назад

Thank you for putting the music list in the description! I really liked what was playing at 6:30 and found it immediately, thanks

@Kenaroni Год назад

I really enjoyed this 2 part series! Apple design history is something I’ve always been interested in. I used to spend hours drawing icons for fun in Mac OS7. The canvas was 32 pixels square and your colors were limited to 256. It teaches one a lot about doing more with less. It’s hard to explain the excitement of Mac OS X arriving with drop shadows and eye candy. We were drunk on skeuomorphism for a while. I feel that the best place is somewhere in between. Thanks again.

@RaselerKaj Год назад

The series was enjoyable to watch, and I was incredibly amazed by how beautifully the sound was constructed and how fantastic the content was! continue, brother.

@nodraw_ Год назад

Thank you so much for this documentary! I absolutely loved the editing and presentation. Stay safe!

@KonstantinKruglov Год назад

I haven't finished this video yet, but I like that you not just retelling wikipedia facts but also add your comments and thoughts about design decisions or examples of some apps (like with gamecenter in the 1st video). It's cool to see that you are involved and interested about this topic.

@TheJriczor 3 года назад

Thanks Jerry, hope you will make more video like this, Im really amazed at how hard you researching for one episode, so many valuable infomation. keep thats good vibe

@xx-lf7fp 3 года назад

This mini series is amazingly well made! I'm very happy this was pushed to me by the algorithm. Keep making more like this and I'm sure you will gain a much bigger following. Also, even though Apple has been the trend setter it would be really interesting if you would expand the view and explain more broad global visual design trends. The ending with shaded icons and AR feels like such a tease for Part 3: Looking into the crystal ball.

@the_ninja_piggy7020 Год назад

You popped up in my recommendations, Would absolutely love to see more content! Best of luck dude!

@hirabhangu 3 года назад

this is amazing, didn't think I'd watch part 1 in full yet here I am for part 2!

@r.ibrahim_adam 2 года назад

This video essay series has been insightful and neat Really looking forward for the next video, great job!

@tigranendinyan5166 Год назад

the selection of music in your videos is just great! added a few tracks to my favorites, especially songs from the outro

@Mochi_Cake94 Год назад

This was incredibly well done, thank you for your time in putting this thoughtful commentary together.

@saikoro8620 Год назад

the quality of these videos is impressive, please come back!

@drnaumanzafarkhan Год назад

What a beautiful video. Informative, interesting, and aesthetically pleasing. Everything from script to execution to editing is a jewel.

@andresanson2458 Год назад

Great video! What a lesson, very well edited and written. Loved the way you put all of this information in such an entertaining manner. Thank you.

@filmweaver2013 4 месяца назад

Beautiful series! Amazingly written, edited, shot, narrated, researched!

@mastroppi Год назад

Thank you very much for the work you put in both for storytelling and the ASMRness of the video. I really enjoyed it.

@zennnnnn Год назад

i really hope you keep uploading content - just stumbled upon the channel and the quality is amazing!

@noahm 3 года назад

This series is fantastic! Great insight and very well presented! Thank you very much!

@Yeahhhhthisisgood Год назад

This was awesome dude. I love hearing about the finer points of of how a company works and their products

@sempfonpoint Год назад

I am so happy that RU-vid brought your channel to me. I love your content! Please keep going

@ericksmit Год назад

Just stumbled on this these two videos. Great stuff. Thanks for taking the time to make them.

@yum8666 Год назад

Wow. Never thought I would be so fascinated by design. It kind of mimics life and history honestly. When life gets too complicated and overwhelming simplicity, honesty, and order is preferred and then when life gets too boring or soulless ornamentation and extravagance is preferred. It's like a pendulum

@TheOriginalFish Год назад

Dude how do you only have 7k subs, you videos are wonderful, great editing and pacing, the delivery of the information is great! keep going man. great videos on youtube are a bliss.

@brunotardaguila Год назад

This essay is truly exquisite, looking forward to future videos!

@mu4784 Год назад

7:29 I really like the perfect use of the "training wheels", well written script!

@j.gverse6344 3 года назад

Man, this has been really high quality! Really engaging. I watched both parts!

@nathannjohn8654 15 дней назад

wow. just wow. your audio selection, background placements, everything is just wow.

@yes_sir_rap Год назад

Your videos might be the most well produced content I ever saw on RU-vid

@skilllondon6716 Год назад

wow the production and care taken for this video is that of someone with 500k subs or more. surprised to see just 6k. count me in. i think this channels gonna grow big

@gameplaygold286 Год назад

Your video has answered my questions. Thank you very much for sharing this method that works for all platforms.

@ai-Able Год назад

Absolutely beautiful video! I loved the pace, the commentary, the quality, everything!!! Keep it up :d

@paragjyotideka1246 Год назад

Great analysis of Apple's design philosophy. Especially the honest design part. A well crafted video. Thank you.

@Borsting89 Год назад

Very good series. Part 1 and 2. Thanks for making this!

@thedchen Год назад

Oooooh that point about neumorphism and AR possibilities... subscribed! Great narration, editing, and music selection as well

@txng Год назад

Thank you. Such a informative series. Please keep pushing out more videos!!

@realhelmi Год назад

These are two extra ordinarily good videos. Thanks for that.

@mauriciooliveira8703 Год назад

Your channel is a great project! I can see the quality, dedication and time put on making this video. You Design knowledge is very refined! thanks for helping with my search, a hug from an brazilian designer student!

@mobomobomo 16 дней назад

When I watched this 3 years ago, I was super excited to see where their AR interface would go. 3 years later, we have the Vision Pro. You were spot on.

@Llama4fun Год назад

Saw both parts!!! Awesome presentation, kept me intrigued

@jakobbu Год назад

I usually don't comment a lot but this video is honestly so well-made and gives a perfect overview of what Apple's design division might be aiming for. Thank you! (Sorry for being that late)

@kellenbaird8541 Год назад

My guy!! Wonderful, thorough, and professionally delivered content!

@Jayy997 Год назад

A beautifully explained look into design at Apple and in general. Your content is stellar!

@overworked_nurse Год назад

this video was so professionally made. Huge props!

@djc2526 Год назад

My first viewing of your channel. Instant subscriber and can't wait to dive into more of your content. Fabulous work.

@TheOrangeCat808 3 года назад

dude awesome 2part series! great videos filled with info

@AlexInde 3 года назад

Great video, loved the effort on the production and script. Subscribed and looking forward to next videos in the future

@carper1220 2 года назад

Your content is amazing. Please don't stop making new stuff!

@alinaqi1616 Год назад

Amazing Content, I was in search of this Knowledge for days about Skeuomorphism, but today I got a true understanding about Apple Software, UI and Icon designs.

@jeremyude 3 года назад

Happy new Year Jerry. Amazing video! :D I was blown away by the fact that you don't have millions of subscribers. Keep it up.

@DanMess Год назад

This vid hit my algorithm and I’m here to say I’m waiting for another vid from you!!!

@aaamirrrrr 3 года назад

Really appreciate the video/content. Absolutely insightful. Hoping for more such content 🙌🙌

@logeenygames Год назад

Just watched this for the first time. Really great video and hope you do more soon!

@graemkrietzman4008 10 месяцев назад

Awesome video. Really loved watching this series!

@Kobeboy15 Год назад

Very surprised you only have 6k subs, this content felt VERYYY premium. No doubt you're gonna hit 100k soon

@DannyGGchannel 3 года назад

Just finished, awesome video my friend! Extremely interesting look at how Apple’s designs evolved. I miss Ive and his narrations in the Apple videos. New Apple videos are too “basic” of that makes any sense

@wixonic 18 дней назад

Just found you with this video, thank you RU-vid. Your videos are insane. 👏

@tanishqrmishra Год назад

top notch video! Felt like I was watching a lot bigger channel. Keep going my guy!

@F4TiMA. 3 года назад

you have such great content and your research attention to detail followed by execution, the trajectory of your channel will grow exponentially(!) 🦋

@achilleustheodoridis Год назад

Love this and cant wait for more analysis/essay videos like this one!

@MrGiallogrigio Год назад

really interesting video. Quality. I really appreciate these two videos. keep going!

@colinmcdonald6003 Год назад

Spectacular video. I got chills at the end with the music.

@llamawithscarf 3 года назад

This was such a good video! Good work, I really enjoyed the style and the content.

@jeremiahbrints5899 3 года назад

Great video! Very interesting, love to see more come from you!

@davileos3040 3 года назад

Dude I loved this series! You deserve more subs!

@user-wd8dq3dw6o Год назад

I m so happy to find this tutorial. It's working for me. Thank you for sharing

@manab.boruah Год назад

Learned a lot in this video. Your scriptwriting is awesome.

@petarvukmirovic8549 Год назад

Wow this is one of the most interesting videos I have seen in years!!! Thanks for your great work

@prassi89 Год назад

great two part series. looking forward for more!

@NDakota79 3 года назад

You brought up some great points I have never seen in any other video about the topic.

@SzopDemaskuje 3 года назад

This just deserves more views. Great job!

@Grubse Год назад

Many thanks for the upload. Moving content and very informative. Great work!

@Fred_Raimer 3 года назад

Man, you are **good** Excellent topics, research, presentation, visuals. *Excellent* And you have a terrific and soothing voice that really conveys your points well. Subscribed, and ads turned off for your channel!! Please continue, but keep your pace so that your quality is sustained. Thanks for your efforts!!