Apple: PLEASE don't mess this up... 

I think for now Apple’s handled it right. It has AI under control. But they absolutely have to keep it that way, and also keep it private

This feels just a bit different from your usual content and I gotta say I love the mini-documentary tone mixed with opinion. Please do more of these!

I hope they set a good example. I’ve gone from somewhat excited to absolutely apprehensive to anything AI over the past 2 years.

I like that young people think AI generated images are cringe.

Never mind AI. We need a video to explain the chain.

When have humans ever stopped and thought? All wee see is how much money we can make.

As a deaf user, Cortana and Siri were no go for me. The text based AI assistants let me see what I’m asking and figuring out if the answer provided will help me.

At first I didn’t care about AI potential but after the keynote it’s got me pretty interested.

Can’t spell Miani without AI

Setting up a home server with a Mac device is going to be insanely powerful for things like a local NAS

This is actually the first time I've heard someone pronounce your sponsor's name. I own one and have always heard people call it "Jomai," lol.

Honestly out of all the companies doing AI stuff I think Apple has the right idea . I like the way they're going about it. And I hope they can pull it off the way the keynote made it sound . I'm always major corporations . But I think they hit the nail in the head with this one. and as for the silly images I think it's very apple kinda like a Disney character. And they don't want to be responsible for misinformation. Plus all of us tech guys are super used to all but some of the people are aiming at like it to farther their iMessage or whatever expression . I think they're doing a lot better than Microsoft and Microsoft betting the farm.

AI image already looks like those old Facebook memes. Apple entered late into this.

I fully believe image playground was created exclusively for pleasing shareholders rather than something they were really passionate about, it feels like it’ll become like Animoji where it’s still there and maybe gets updates every so often but sort of becomes forgotten about:

Do you think it will be possible to disable their AI integration or will it be too deep and wide spread in the OS. I wonder if sales of older phones might even increase for those who won’t want this functionality

Very well considered and said. Excellent, Luke.

Luke’s fit is looking fire🔥😮‍💨

Having been a dedicated Mac user for over 20 years, the one thing I have never missed on the Macs I have owned is A.I. I have absolutely no interest in A.I, generative or otherwise. I'd rather keep my brain sharp by using it rather than having a machine do it for me and removing the need to think for myself. Unless Apple integrates this as an opt in option, Apple has ended any future upgrade path I was considering. Maybe Apple Intelligence will cause the second hand values of Intel based Macs capable of running macOS 15 to increase, since none of them will have A.I capabilities. I've no interest in any tech led AI bubble, so in preparation, I've picked up a 2018 Mac mini core i7, 32GB RAM, 512GB SSD (manufactured July 2020) and a BlackMagic eGPU (both fairly cheaply) to take the place of my current Apple Silicon based Mac mini, in case the Intel Mac prices starting going sky high. Sure there'll be a performance hit, but with the eGPU, graphic performance is better and it will run macOS Sequoia without any Apple Intelligence contaminating my work space.

Very nice intro!, wow. One of the best I’ve seen from your channel. Great work!

Why not include the hilarious “oh, Google already does that” bit Marques had on his show this week as David read out “new” Apple AI features. 😂😂😂

I'll be opting out of all of it.

Your last concern is valid. Apple Intelligence is designed to be able to orchestrate (orchestrate being a keyword) hundreds of actions for you, so you can accomplish more while saving time. Two Examples: 1. A friend texts you his new address. Right from the Messages thread, you can say, “Add this address to his contact card,” and Siri will take care of it. You do not need to open Contacts app, search your friend name, click edit, copy paste the new address from Message app. All done automatically in the background in second. 2. “Show me my photos of Stacey in New York wearing her pink coat,” and Siri will bring those right up. Then you might say, “Make this photo pop,” and Siri will enhance it, just like that. You do not need to open Photo app to do search yourself from thousands of Stacey photos, you do not need to edit it in the apps to make the color stands out. They are processed in the background using multiple apps and give you a result in second.

Your pocket has another pocket

finally someone is trying to use machine learning to do tedious menial shit I don't want to do instead of fun creative shit I do want to do

I think eventually it will do what's intended! Great video and thoughts pal!

Great video and you’re looking really good!!

But how does m4 on the iPad Pro have anything to do with Apple Intelligence?

Big love from Liverpool Luke Miani, we love saying your name here kidda

Love this style

Apple has handled it right. It’s not about who does it first, it’s about how effectively you do it. This is better than having some AI do funky things which is not actually useful.

I need AI as much as a big pimple on my but cheek.

The real problem is how the M1 Macs get Apple Intelligence, but A14 Bionic and newer iPhones don’t despite the A14 Bionic and later Neural Engines having the same computational capabilities as the Neural Engine in the M1.

I’ll use Siri 2 up to a point but the moment it offers me CGPT that’ll be a hard no, I had their API linked via Shortcuts previously. I have Perplexity Pro when I need it and it combines all the significant LLM’s into one so CGPT alone is doesn’t cut it.

lol the image generation isn't for tech people. it's for the casual users who will jump all over this.

It seems hilariously tone deaf that Apple would put out an ad depicting creative themes and items being crushed only to then follow it up with tacky gen "art" baked into the OS whilst still trying to position itself as the platform for creatives. Like most Apple things, this will probably go down fine at first until someone uncovers some gigantic flaw with it

Awesome video!!! Off topic this is very attractive

5:04 whats that wallpaper

Your setup is extremely clean and so is the editing I’m curious do you do this full time or have a job on the side?

Luke, could you make a video about which iOS 18 features non-15 Pro devices are getting?

Siri is so far behind Alexa. I don't think they can catch up with ChatGPT when they cannot even catch up with Alexa.

If people haven't twigged from the halos and water marks how "AI" really works, then theres something missing, one born every minute as they say.

I hope Apple handles Apple Intelligence as well as you explained their unique situation in implementing AI and I agree with you. Go Apple !!!

Guess also depends on what percentage of user base has the required version of the chips needed to power this, whatever, exciting stuff ahead.

I'm excited to see the hardware aspect of this whole ecosystem rack mount processing so that when you need to send something off to a computer with more training you just keep it in your own personal setup. I'm sure there will still be use cases where things have to go outside of that but that will be pretty neat. apple AI server so and so

Two things interest me: 1. It seems like Apple will bring AI features I'd actually find useful during a normal day, and 2. the infrastructure they are building/plan to build between the device and requests that go out to Open AI.

Hey Luke, the audio in this video almost sounds like it was recorded in an elevator. Using a different microphone?

Love u luke

OBjectively great video

I always felt anyone that can pull off on device LLM will take the lead. Apple probably studied a lot of use cases and realize the current use of AI are really simple tasks or tasks that doesn’t need the generating side of what other companies are trying to shoehorn into a use case. I like this implementation and I think this can only get better over time. Even if they mess it up like they did with Maps, they have a track record to not only catchup quickly but also edge out the competition. (I find Apple Maps good in a lot of scenarios bar the most obscure of destinations)

Another concern for me is how they support hardwere they sell? And in 5 years it will be brick?

Hi, Luke, I really appreciate that you addressed the bit about how we have companies "hiring out" AI to do translations. I was getting translated text from an AI to proofread, and my payrate for proofing AI text was cut by around 75 percent! Why? AI makes plenty of mistakes, translation-wise and context-wise, and it is no better than a skillful non-native target language person. I was outraged and I told the contractor that I refuse to take such jobs from them, because my actual editing work of a MT (Machine Translated) text is about the same as my doing a proofing of something a person created. So, why should I take the hit? A lot of people treat AI like it is truly intelligent and in my case and others like it, people take the fall for it. So I am glad you pointed at this aspect of it. However, if Apple wants to utilize its Apple Intelligence in such a way as to guarantee privacy, and also in such a way as to not try to replace people with slick but fake "creativity" then I think this is a good move. Like you, i think it is a thin line and a tough one to follow, but the basepoint of AI as being an "assistant" like Siri or the "Hey Google" platform, this can be useful. The thing for me is that as a creative, AI can be an interesting set of paintbrushes and colors, but it is no painter. In music I have used a series of such tools ranging from random arpeggiators to KARMA, to generative AI in my Vengeance-Synth platform. These do interesting things, and IF I WANT to use their interesting things in my creativity, great! I use them. But they cannot write songs for me and I don't want them to do so. They only imitate that data they are given, and while they can be clever, they cannot go and truly create. They don't even innovate. So I think even to call it "artificial intelligence" is thankfully a misnomer; perhaps "deep-level imitative" technology is closer to what this stuff really is. Rant concluded for me, for now. Thanks again for a great early summary report.

Luke I have a video suggestion. Some of us have yet to take the leap to upgrade to the M chips. With Apple Intelligence requiring a M chip what are your recommendations for the most cost effective product to purchase to play around with AI? Additionally does it make more sense for the product to be highly mobile (a phone or iPad) vs less mobile (desktop or large laptop)? In other words should we prioritize always having access to the AI (we usually have our phone with us) or having it on a more powerful device?

sb with the beta please them to use control option rather than globe control for the shortcuts rectangle etc used these and also the globe is on the other side of the keyboard for those using the larger keyboard with number pad…

we spared no expense ;)

Apple is being careful not to get into scandalous positions the other companies have gotten into. They don't generate original text, but will rephrase what you've written in different styles. Their image generation is cartoonish deliberately to avoid being too realistic. They go out of their way to ensure privacy. is this the right approach, which is different from everyone else? Time will tell.

Pessimistic. I just don’t think most of Apple’s new tools fill a void with users or solve any problems. Part of what made Apple so successful was their ability to resonate with consumers, and none of these AI tools do that. A WWDC full of ‘cute party tricks’

Lots of MKBHD interview footage used here without any credit or link? Strange

My firsthand experience with AI has been very mixed. I used it to help me write an essay by just giving it a crap ton of previous essays that I wrote, and writing said essay. Then using the foundation of my essays asked it to help me reorganise and make it more concise. I passed English flawlessly because I had a writing assistant by my side the entire time.

I think the Willy Wonka experience was a massive success.

great video

You really think it’s weird that Apple’s Executive Team came up with Genmoji? Nobody on the ET is under 50!

I think what helps with Apple's image generation is that they make it easy to insert people into the context. Making random photos can be fun for a few minutes, but joking around with some friends by creating (hopefully tasteful) images of them seems like something that I could see people doing. Albeit... maybe with an emphasis on younger people.

There is tons of media like books, movies, video games etc that show how AI can be abused and become dangerous.

I have the image playground announcement because I used other apps for that and I only use them for the limited time of the free trial and this is gonna be in iOS 18 thinking I’m not gonna have to pay for it and I didn’t pay for the other ones, I just used for the limited free trial, but it’ll be useful for me

I'm just excited with macOS Sequoia my M1 neural engine will get some use before the SoC is dated. If nothing else it's new and makes my MacBook Air more useful offline. all perks to me.

Have to see what happens but for me, I'm not about to use the Cloud.

my concern is i don't believe we have powerful enough mobile silicon to do local AI that wont be slow or a massive power drain

I wonder if this version of AI will be able to catch someone in a lie. By looking at previous information like say emails or texts. Then figuring out if this person has said the same thing consistently or writes in a manner that suggests deceit, enthusiasm and so on. This will be interesting.

The line between Siri and ChatGPT integration seems blurry tbh. Judging by past performance, I think Siri gonna be asking ChatGPT A LOT, and ChatGPT can't even cite the sources for its information, making things even more unreliable for the masses. And how is Apple gonna support the devices without the M1 and the A17 Bionic? Is it gonna be fully cloud based AI prompting without all the good features such as notification sorting and text proofread?

I'm VERY skeptical about this "running locally" feature

This is definitely the best implementation of AI, not in terms of capability but in terms of intention. Apple Intelligence only focuses on personal context. Hell, even Image Playground, as goofy as the pictures look, is clearly made to not be misused. I’m sure the limitations it has for only 3 styles is intentional, Apple won’t allow you to make a realistic image since that can be used nefariously. They’re the only company I trust with AI.

I think the ability to just generate things vs help with things is what is bad vs good. For example if you asked a math problem to ai vs asking how to help solve a part you were stuck on. Very very different things

lol, The Cloud is the problem Luke

Kind of hard watching the WWDC video and separating what is new right now (if anything) and the future vaporware being talked about which we "might" see this Fall, or later. What was missing, was new M4 hardware beyond iPad, and when we might be seeing the actual products, and in what configurations, to use this promised future AI with a more capable M4 neural network.

So Apple intelligence has basically Microsoft Recall built into it, just less conspicuous... and hopefully more secure.

One the biggest problems with Siri is it's scenario driven design. Too many Siri features are very focused on specific actions without real flexibility. LLMs have the opportunity to be very flexible, but I am curious if Apple will build the OS interface for the model flexible as well. Can I instruct it to rename files? Probably yes. But can I instruct it to read the other files in a specific folder to math their naming scheme with respect for the individual data (e.g. date, Nr. of file...)? Can I instruct it to select specific photos from my library by content? Yes, the showed that. But can I export a bunch of photos and have them sorted in folders by event? That would require a multi-action capability and access to the export feature. The understanding capabilities are definitely there, but it just doesn't feel like Apple made it that open. In the worst-case it could take another 2 years until more complex actions are possible, which but such a waste, because most of the necessary interfaces are already in Apple Shortcuts. WHY WASN'T THIS APP MENTIONED? Generating more complex shortcuts with Apple Intelligence would be a game changer.

I think, like a lot of Apple stuff, they have great ideas, and approach a problem from a good angle, but generally release it unready and needing more work.

those M chips that apple made is insanely POWERFUL .... they gonna handle the AI so easlly

The Image Playground bit is the only miss of Apple Intelligence, everything else is looking really good (if it works)

Since they almost certainly know what people are already using (and trying) to use Siri for, they're probably targeting the low hanging fruit for the first wave just so they can refine their models. Then they should be able to add features relatively quickly depending what people actually use it for. Similar to how the Apple watch got started as an everything watch and is now very much focused on fitness. Wouldn't be surprised if we got a few "I've made that event... by the way I can now tell Luke that you've scheduled it and invite him" prompts for the first few months, similar to how Alexa does it. The image generation stuff feels like both a way of getting the youngsters onboard and making it seamless so they start using the other features as well.

i hope apple let us choose what ai features we want enabled this could be due to safety of a younger user or for our privacy a peace of mind

By the same token, this massive network of devices could also go massively wrong!

Technically not right out of the box because all of the AI stuff wont be launched with OS updates. If I recall correctly, they wont roll it out until later in the year.

If it goes wrong it goes very wrong... but its gonna go wrong because money... rich people see only the $

Wow

Apparently there is going to be a waiting list for it has well.🙄

Can you play Manor Lords on a mac via bootcamp?

Is that a Gordon Gartrell?

My boi is on a drip day. Respec

i’m still waiting for text auto correct to work as i’m tipping!

What is very important to me is can it be turned off at least paused for a time. Right now something the bugs the crap out of me about Facebook and RU-vid is I decide to look up something that I just heard about or saw one video out of what I normal watch, next thing I know for days I will have my FB page and YT feed flooded with link to things I only had a passing interest in. Personal Intelligence I fear is going to be even worse about this watching everything I do on an ecosystem of devices. How am I to get some private time, do something, listen to, watch something that I don't want popping up in some results generated by Personal Intelligence. The biggest problem with Personal Intelligence it don't know why I did something, read something, listen to something, and so on it only knows that I did it as some point in my life. Personal Intelligence only knows my actions, but it doesn't know why I wanted to do those actions.

Agreed, the image generation part is pretty cringe.

Ha, Luke trying to pull a fast one having this entire video rendered out by AI. Those of us who can tell the difference spotted the tell-tale signs immediately, Like the obvious extra pocket.

You should do a video on the 12 inch that Apple put out in the mid late 90s! I love that machine!! just a suggestion

Luke mending a mac with A.I in 2035. “ Stop Luke , take a stress pill , I know a song , would you like to hear it “ ?

I think naming their implementation of AI as “Apple Intelligence” is genius. Besides branding it, it differentiates itself from everyone’s else’s AI, and reinforces their promise of privacy and integration across apps and their ecosystem (Mac, iPhone, iPad, etc.). As far as the image playground goes, it can be seen as gimmicky but they deliberately keeping it cartoonish - it’s not meant for creating photorealistic images but more creative images to use in Messages and other apps. I’m hopeful they will get this right.

6:30 Apple promoting their backers (CIA) with Wizard Of Oz promo. (That will most likely go way above your head).

I just wish MacOS was an app for iPad 🤷‍♂️

So Skynet is actually Apple?😲😲

Apple haven't updated Siri for years, just to make the leap this year seem to be incredible. They just catched up with other assistants with a better integration