Apple - The Rise and Fall...And Rise Again

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Apple has experienced one of the all-time biggest comebacks. Over the last few decades, they have gone from near bankruptcy to one of the biggest companies ever. This video tells the story of Apple while attempting to identify the reasons behind its rise, fall, and rise again.
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Company Declines:
Kmart: • The Decline of Kmart.....
Blockbuster: • The Decline of Blockbu...
RadioShack: • The Decline of RadioSh...
Solo Cups: • The Decline of Solo......
Toys "R" Us: • The Decline of Toys R ...
hhgregg: • The Decline of hhgregg...
Pan Am: • The Decline of Pan Am....
ESPN: • The Decline of ESPN......
Gibson: • The Decline of Gibson....
iHeartMedia: • The Decline of iHeartM...
Bon-Ton: • The Decline of Bon-Ton...
Kodak: • The Decline of Kodak.....
General Electric: • The Decline of General...
Woolworth: • The Decline of Woolwor...
Dell: • The Decline of Dell......
Sears: • The Decline of Sears.....
Payless: • The Decline of Payless...
Hostess: • The Decline of Hostess...
Redbox: • The Decline of Redbox....
Nokia: • The Decline of Nokia.....
JCPenney: • The Decline of JCPenne...
Quiznos: • The Decline of Quiznos...
GameStop: • The Decline of GameSto...
NASCAR: • The Decline of NASCAR....
Shopko: • The Decline of Shopko....
MoviePass: • The Decline of MoviePa...
Reebok: • The Decline of Reebok....
The Gap: • The Decline of The Gap...
Pier 1 Imports: • The Decline of Pier 1 ...
Sbarro: • The Decline of Sbarro....
AOL: • The Decline of AOL...W...
Long John Silver's: • The Decline of Long Jo...
Chuck E. Cheese's: • The Decline of Chuck E...
GNC: • The Decline of GNC...W...
Hertz: • The Decline of Hertz.....
Steak 'n Shake: • The Decline of Steak '...
CiCi's Pizza: • The Decline of CiCi's ...
Boston Market: • The Decline of Boston ...
Yahoo: • The Decline of Yahoo!....
Montgomery Ward: • The Decline of Montgom...
Fry's Electronics: • The Decline of Fry's E...
Souplantation: • The Decline of Souplan...
Gateway: • The Decline of Gateway...
BlackBerry: • The Decline of BlackBe...
Sports Authority: • The Decline of Sports ...
Atari: • The Decline of Atari.....
KB Toys: • The Decline of KB Toys...
Pizza Hut: • The Decline of Pizza H...
MGM: • The Decline of MGM...W...
FYE: • The Decline of FYE...W...
HP: • The Decline of HP...Wh...
Forever 21: • The Decline of Forever...
Guitar Center: • The Decline of Guitar ...
WCW: • The Decline of WCW...W...
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Опубликовано:

30 авг 2022

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Комментарии : 786

@todaresq Год назад

Sold my $2,000 in Apple stock in 99 for an engagement ring... we split a year later and I didn’t rebuy any Apple stock. It would have been I over $1.5 million today. Oops.

@ProgressOnly Год назад

Big oof

@machinesofgod Год назад

Dude, that sucks. I feel your pain. Lesson learned for all young investors out there. Don't sell stock in good companies or crypto for an engagement ring.

@Kawiboy Год назад

U WON by Splitting a part my Friend. Paid for itself 👊😉

@cameraman655 Год назад

Bought in at $14 a share in ‘97’....still have Apple in my portfolio.

@chadsworthgigafuck7076 Год назад

@enzmondo Год назад

One of the most overlooked changes within Apple after Jobs’ return was hiring Tim Cook as their supply chain manager. Cook crucially adopted the just-in-time inventory management system where Apple DIDN’T keep a large stockpile of their products all in the hope of selling all of the eventually. Apple had such large inventory of their over-diverse product lines. Along with cutting down on products, they also cut down on raw materials. That’s how Tim Cook changed Apple’s supply chain and helped lower costs and expenses. Changes in leadership didn’t only happen at the top but also below with Eddie Cue, Greg Joswiak, Phil Schiller, Jony Ive, Scott Forstall, Tim Cook, Craig Frederighi, and many many more employees who end up becoming key members to the company. Steve really had the eye to spot talent and skill and empower and push their potential.

@fnjesusfreak Год назад

That eye for talent made up, I think, for gaps in his own talent.

@thestarseeker8196 Год назад

@@fnjesusfreak You gotta have a variety of bones to make up a full skeleton 🩻

@verttikoo2052 Год назад

Even more important was that Cook started to buy production upfront to secure the supplies and to get the newest things from their partners.

@kingawsume Год назад

What you're referring to in the beginning is "phone phreaking", the process of playing the same tones used by the phone lines to communicate with each other to (usually) gain free calls. The most famous story is that of the whistle in Cap'n Crunch cereal boxes; if one of the tones was held over, it produced the same tone as one that internally signaled that someone had hung up, but without disconnecting the line, thus allowing you to use a dial tone box to make free, although usually the much more expensive long-distance, calls. It's a overlooked part of telecom history because we don't use them any more, and it was a pretty narrow part of the already small hacking culture of the 70s.

@brianmiller1077 Год назад

They even called The Vatican just for giggles.

@Neuri Год назад

The anarchists cookbook

@mgabrysSF Год назад

more like a service access tone - but otherwise yes. Some indie payphones (like GTE) did have a software glitch which would hold a line open after the other person hung up. So essentially you'd call a toll free number, not say anything and wait for them to disconnect - which then a dial-tone would re-appear, which meant you were good to call 'anywhere' - for free. No blue boxes required.

@zackdemundo Год назад

Good ol’ Draper.

@jeffc1347 Год назад

When I first saw Apples new headquarters in Cupertino I thought damn what a huge waste of money, then later realized they have so much cash on hand they could have built that headquarters 2,000 times without even taking out a penny of debt.

@venkate5hgunda Год назад

That does not negate the fact that it is a waste !!! That money could be well-spent somewhere else, maybe, but who am I to say 😅

@herbertblupp8008 Год назад

@@venkate5hgunda it's not a waste. A headquarter like that and apple itself as a company will get a lot of very good workers with it. And the workers probably be way more productive in an environment like that than in an normale boring office.

@venkate5hgunda Год назад

@@herbertblupp8008 Yes, of course. As a for-profit company, I believe Apple knows what they're doing.

@johnl.7754 Год назад

Since Apple wants to sell its products as a premium product at a premium price they need to keep an upscale image from their fancy official stores to their HQ

@UnexpectedBooks Год назад

@Venkatesh Gunda A waste compared to what? They needed a headquarters, Apple was scattered in buildings all across Silicon Valley. So, they had to buy the land, they had to construct the buildings. Was the waste to hire a top-notch architect design a landmark for the world‘s most valuable company?? I don’t think so. BTW, I worked for HP where Apple’s new headquarters is now located. HP occupied a pleasant enough corporate campus that would blend in with every other corporate campus you’ve ever seen. Fitting for HP, not for Apple.

@camerastooge Год назад

Apple's comback is an incredible success story. I hope you do a follow-up detailing the transition from Jobs to Tim Cook. I know Cook gets a lot of flak from certain quarters of the interwebs, but fact is he took the baton from Jobs and ran with it, propelling Apple ever further into the stratosphere. It would have been very, very easy for him to mismanage and destroy the brand.

@youngboysavage_ Год назад

Right 🔥

@youngboysavage_ Год назад

In I think apple comeback story is good I am a fan of Samsung

@MMMMatt Год назад

Nothing new or truly inventive has come out of Apple since Steve Jobs, and the same previous mistakes mentioned in the video with bloated product lines and lack of direction that sunk Apple the first time are being repeated. Apple has ceased being an innovative company and listening to consumers about their needs. Its all form over function. I would never make the switch over to Apple products today had I not already been using their system. They need new leadership willing to take risks overly quarterly profit, and to design and innovate for the end user again. If they don't...Tim Cook will be the beginning of the end of Apple just like their downturn before.

@jaylenblount128 Год назад

@@MMMMatt AirPods are pretty massive best selling headphones oat

@jaylenblount128 Год назад

@@MMMMatt the new MacBooks and the M1 chips are pretty extraordinary and made A LOT of waves in the tech world

@avlisk Год назад

In the late 1990's, my investment advisor had me sell all my Apple stock "because they won't be around too much longer", with only about 5% market share. I sold around $12/share. I don't need to say anything more.

@johnl.7754 Год назад

I did it myself bought it because it was trading below cash but sold it later for a small profit not sure which is worse

@StandTallTx Год назад

I mean, he wasn't wrong. They were doing horrible during the 90's and were seen as a joke. The only reason Apple survived is because they were bailed out by Microsoft of all companies.

@johnl.7754 Год назад

@@StandTallTx Microsoft maybe did it keep a competitor alive for antitrust case.

@StandTallTx Год назад

@@johnl.7754 Oh most definitely.

@lesleyhaan116 Год назад

@@StandTallTx No microsoft just paid apple so they would stop there lawsuit against Microsoft for copying things from mac os and QuickTime

@otakubullfrog1665 Год назад

One of the smart things they did in the 1980s was push their computers into schools through educational discounts and other programs. The first computer I ever used was an Apple II because that's what the computer lab in my elementary school had. While my family ended up going the PC route when we got our first computer years later, some of the other kids in my class became Apple people for life.

@sor3999 Год назад

I actually thought it was weird that my home computer was different than the ones at school. I think it backfired because kids thought of them as outdated school computers lol. Google is doing the same now with Chromebooks. Personally, I think schools should have a computer kid's will likely be issued as adults by their companies which right now is likely a Mac or Windows machine.

@rexpresto Год назад

This was a really great video about an incredible business story. I am a tech industry journalist and have covered Apple since 1997 and I can say that I have never seen any company come anywhere close to what Apple has done, both in terms of turning around and also changing so many industries and how people interact with their products. Two things that I think were worth mentioning...The iPod and the iTunes Music Store. While the iPhone eventually made the iPod obsolete, it was the iPod that really began the turnaround at Apple. There had been other digital music players by the time the iPod came out in October 2001. But the iPod was the first such product to truly take off with the public. And then when Apple got the music companies to come on board and sell their content on iTunes, the iPod exploded. The music industry was never the same. I can remember covering music sales at time when Apple had become the biggest music retailer in the country and didn't have a single piece of physical music in stock. That combination led to the iPhone, the App Store, the iPad and everything else that has made Apple the force that it remains today.

@ACoolKidsProduction Год назад

Yeah, before iTunes, the music industry was mostly teens pirating music and record companies responding to this by seriously trying to guilt them into going back to driving to the store to buy physical CDs. Weird Al perfectly encapsulated this with his satirical "Don't Download This Song." iTunes saved the industry by showing that there was something better than free: Easy. No fake songs, no terrible recordings made by someone holding a mic to a speaker, no viruses pretending to be songs, and no going to a store and plopping down $15 for the one song and a whole lot of album filler. Just the songs you wanted for a dollar each. "iTunes: The Rise and Fall" would make a great video.

@sor3999 Год назад

Yes, I remembered people saying they wished the iPod could be combined with their cell phone so they didn't have to carry two things. Not sure if that was on the minds at Apple when they made the iPhone, but the demand was clearly there.

@dwood78part23 Год назад

Bout time we get a "Rise, fall & rise around" video on this company- even if you're not fond of Apple, Inc.

@ChanningKing Год назад

One other benefit to buying NeXT and bringing Steve Jobs back: After System 7 in the early '90s, Mac operating systems were very much "lost in the wilderness." Apple buying NeXT got them access to the NeXT OS, which soon became the foundation of Mac OS X.

@59thsurvivorofvhs Год назад

In High school (1999) We all were laughing at the IMACS as they were swiftly donated to our high school as I am sure the business that got them found something better immediately. Had plenty of games and IM servers on the PCS at that school but not MAC

@osurpless Год назад

@@59thsurvivorofvhs Same year they were quite common at colleges in Massachusetts (or at least the 4 I frequented for work in Worcester…), so guess it depends on the kind of students? The 900ish price tag was no doubt attractive as well.

@okankyoto Год назад

@ghost mall Get ready to manage System Extension conflicts and manually allocate RAM!!

@mrterrysilver Год назад

He skipped over Jobs' biggest albeit it indirect influence. CERN bought those NeXT computers. One of their scientists sat down at one and coded the world wide web into existence. Tim Berners-Lee.

@wade2999 Год назад

Crazy to think that the apple watch was released almost a decade ago

@mattamiller2002 Год назад

Back in 1997 I read a book about the history of Apple that almost read like an obituary. This video doesn't overstate things, lots of people thought they were doomed back then. Lots of people thought bringing back Jobs was the final nail in the coffin. Funny how wrong that was. It was a really good book though. I looked up the title because despite being old and wrong in some of its assessments it's a really interesting look at the early years and the personalities that worked there. It was Apple: The Inside Story of Intriuge, Egomaniac, and Business Blunders. If you like this channel it's anintersting read.

@Termless Год назад

Apple can be considered one of the most iconic brands of all time

@MyEcho4 Год назад

And one of the most.....annoying

@lawnside82 Год назад

Not really. Blackberry, htc and lg is the most iconic.

@pineconepinapple471 Год назад

@@lawnside82 ask any 10 year old and they know what apple is unlike blackberry

@americanpaisareturns9051 Год назад

Agreed. Apple is up there with Coca Cola and McDonald’s

@lawnside82 Год назад

@@duuet5614 was apple ever first at anything? Bb lg Motorola htc sure was…

@28kingofkings Год назад

I still have my IPod classic, it still works, can still hold a decent charge, the screen is still somewhat clear. I simply love it, listening to music that was made after Apple retired the IPod Classic is an experience (for lack of a better term)

@arkangelarkangel1302 Год назад

" it belongs in a museum!" Indiana Jones.

@Tonia682 Год назад

I still have my mini and iPod touch!

@Sonny_McMacsson Год назад

I have a used 3g iPod I was given. It's the only Apple product I've ever had.

@Sonny_McMacsson Год назад

@ghost mall > kids I don't think that word means what you think it means.

@LikaLaruku Год назад

I ditched mine for a digital Walkman. The only thing I hate about it is that I can't create a playlist before adding music. The audio on my iPod was unbelievably tinny.

@jorgeguerrero3583 Год назад

I started a group project in College today to research a company’s major set back or challenge and we chose Apple! The timing of this video couldn’t have been more perfect!

@indiansfaninpa Год назад

Kudos for covering this complicated subject very well in 12 minutes. I'm glad you mentioned the era of Mac clones, but you understated how much less expensive, and sometimes superior, they were to actual Macs, and how much that hurt sales of the real thing. As the former owner of a clone, I can attest to that. I wasn't happy when the clone program was discontinued, but in retrospect, you were right: The company had no choice if it was going to survive. Fortunately, the iMac came out soon after, and those who didn't remember the original Macintosh and Mac Plus of the previous decade went gaga over an all-in-one, plug-and-play computer that was easy to use right out of the box. What a concept, huh? The iMac saved the company and allowed it to survive long enough to introduce the iPod and iPhone, and the rest is history.

@SWLinPHX Год назад

@ghost mall Yes, made by Motorola & Umax I believe (1997-98).

@johnnycage112 Год назад

Please do Hooters

@BugsyFoga Год назад

Makes me think how I’ve had the iPad for the past decade.

@omgjimmyboy Год назад

Same

@RT-qd8yl Год назад

I appreciate how you consistently approach your topics with neutrality while still providing all the relevant information. Keep up the great work.

@blakehampton354 Год назад

Your channel is simply phenomenal. Thank you.

@43Savage Год назад

The iPhone is one of the most revolutionary products for communication we’ve ever seen, especially its accessibility features for blind and hearing impaired, definitely, you should expound on it in a future video.

@davecool42 Год назад

Great video. Part two very much welcome.

@coryshannon3815 Год назад

To me, Steve Jobs is to Thomas Edison, as Steve Wozniak is to Nikola Tesla.

@HeHateMe1 Год назад

Jobs may be hands down the single best person at marketing a product to ever live, Woz on the other hand was just such an under appreciated genius like Tesla. It kills me when people think anything Apple before his death was created by Jobs.

@Exarian Год назад

Wozniak is literally the only actually cool person in the entire history of silicon valley.

@SWLinPHX Год назад

You've structured that analogy incorrectly for what you are trying to say. I think you meant "Steve Wozniak is to Steve Jobs as Nikola Tesla was to Thomas Edison".

@SirBlackReeds Год назад

That's an unfair comparison to Tesla.

@SirBlackReeds Год назад

@@Exarian Unless you count Mike Judge. He did have a stint there.

@ThePremiumChicken Год назад

I believe there was also a trademarking issue when Apple Computers changed its name to just Apple because The Beatles had the rights to that name back in the day.

@mechajay3358 Год назад

That is also true, which is ironic cause Steve Jobs was a huge Beatl fans.

@AdamasOldblade Год назад

I have been waiting for this video from you for literal years.

@danmcmurphy2823 Год назад

i remember watching your videos years back man. Glad to see you blew up!

@stefanc4520 Год назад

6:30 Actually the reason Microsoft gave Apple money was because they were fighting an anti trust suit by the government so to make it look like Microsoft actually had competition they propped up Apple.

@MaryamMaqdisi Год назад

This

@Boxhead42 Год назад

Exactly, MS did not do anything out of the kindness of their heart. Gates and MS were ruthless back in those days.

@Kikibrat2 Год назад

Me sipping apple juice watching this video on my iPhone 🤣. Good topic choice!

@fa1509 Год назад

Steve Jobs is someone I look up too. The reason we need Computer Animation Post Production System known as CAPS and the 3D animation that brought Pixar to life and returned to Apple. What a man!😊

@iwaited90daystochangemynam55 Год назад

Bruh NEXT literally was pivotal for internet and software

@americanpaisareturns9051 Год назад

What Apple has is great marketing. They can make something that Samsung released two years ago on their phone seem like a new innovation when introduced onto the iPhone.

@1bridge11 Год назад

I'm still waiting on the flip iPhone.

@brawnbenson552 Год назад

Exactly. Like: FaceTime, Airdrop, The Apps store, Apple Pay…..etc. Samsung was so smart inventing and innovating the iPhone.

@traplover6357 Год назад

Problem is Apple's iOS makes these features function seamlessly despite them introducing them hella late.

@florinmatusea Год назад

That's wrong, their marketing succes comes from stupid customers easy to fool.

@maxonmendel5757 Год назад

@@traplover6357 that might be the clincher. I have a Samsung note9 that I love for its big screen and functionality. before this I had an iPhone 6. I upgrade every 4 or 5 years. I like what Samsung wants to do, but it always feels inaccessible or clunky. I guess its a fake problem cause im sure it all works under the hood, but the GUI just isn't friendly and it feels like the user has to do more to tell the phone what to do. with iPhone, it just works. and I wonder if that has to do with waiting 2 years to grind out a more and more seamless experience, rather than just sending it whenever it starts being functional

@MarceloGarcia9 Год назад

Credit to their comeback. I remember when I was going to start college in 97 and saw the now infamous cover of Wired magazine with the  multi-colored logo with the caption “Pray: 101 Ways to Save Apple”. It was that bad back then and look at them now

@delusionnnnn Год назад

One of the problems with backwards-narrated histories is that all histories are told as if it was inevitable that IBM, Microsoft, Intel, and Apple were going to be the only desktop companies that mattered in defining the standard. At every point in Apple's history, it had more competition than merely Windows PCs, particularly in the "primordial stew" era of 8-bit computers, where it hardly made a dent in the home computer market (as opposed to education buyers and some sectors of business). You can't treat outcome as prophecy or inevitability.

@lp-xl9ld Год назад

I've seen a lot of Apple even though I've never owned an i-anything. But... I had an opportunity to get one of the first Macintoshes back in 1984 but passed on it because I didn't know what kind of computers I'd have to use in grad school, which I'd be starting that September. And speaking of grad school, I had to take a class where we used Apple II machines to learn various types of programming. Then, in 1990, I worked for someone who used an Apple II based system for a major piece of equipment in the lab. But in the 32 years since, I've had no occasion to use anything Apple, and as I said, I've never owned an i-anything. And I doubt that's going to change.

@everydayentertainment8574 Год назад

Company man uploads a video, and I watch. I am a simple man. Keep doing what you do.

@stivvits1067 Год назад

1:17 Steve was already rocking a pair of Apple Watches

@1mlb704 Год назад

Since the iPhone blew up, I've been more on the side of "I don't like Apple", but nonetheless I respect Steve Jobs and everything he did, and I recognize the impact the company has had on not just technology but consumer society (for better or for worse). I'm still rocking an iPod and using iTunes lol, but I'm a Windows/Android guy for sure.

@jacob9673 Год назад

I keep a custom build for my desktop- but apple does have fantastic portables.

@lesleyhaan116 Год назад

Why do you hate it that the iPhone blew up and became very popular without the iPhone Android would look very different

@1mlb704 Год назад

@@lesleyhaan116 I don't hate the iPhone blowing up, idk where you get that from my comment. I think the original iPhone was very innovative and it shaped the way smartphones evolved over the following decade. They've always been well made and generally perform very well. What I don't like is the proprietary nonsense you get with iPhones/Apple products and services in general (ie. Lightning port instead of USB, so no fast charging and you need a special "made for iPhone" cable), not to mention the whole right to repair issue. Plus I think for the premium you pay for an iPhone, it should be way better than an Android but there's a strong argument to be made that it's not. At the end of the day it's a preference thing.

@1mlb704 Год назад

@@tonybarnes2920 I hate Apple ≠ I'm more on the side of "I don't like Apple"

@1mlb704 Год назад

@@tonybarnes2920 it blows my mind when people take a seemingly harmless comment on the internet and blow it out of proportion. I'm essentially just saying "yeah I'm not a big Apple fan" yet here I am in a back and forth with people who seem to be offended because they think I hate Apple

@crossfitjohnathan9032 Год назад

If you make another video about Apple I will definitely watch it!

@BillyMartin4Life Год назад

Would love to see your take on the fall of Commodore, because it was THE computer company of the early 80's (VIC-20: First computer to sell a million units / C64: Highest selling personal computer of all time / Amiga: First Multimedia Computer, and would be huge in the world of video production, and graphics)

@toastangler Год назад

Apple products are good, but the amount of brand loyalty of some customers borderlines on cultish. My major complaint with Apple is, that everything is so proprietary that thier products don't like to play nice with other non Apple products. I refuse to spend thousands of dollars to be in the "Apple Ecosystem", when I can spend less, and do more using Android and Windows. There are caveats. I have no love for Microsoft or Google, but Apple is just too expensive and restrictive. That being said; Iphones are awesome..........if you "jailbreak" them.

@MaryamMaqdisi Год назад

I’m on a similar boat, but I use Linux. I appreciate Apple Silicon as it’s truly remarkable hardware, but after giving iOS and MacOS a shot I can’t really recommend Apple products. Their software feels like a prison. Ironically typing this from an iPhone.

@tricolore31 Год назад

Been watching you for years man keep it up

@catholiccontriversy Год назад

If apple failed or was just a niche electronic market like linux, flash would still be alive today. Steve said "I hate flash, it's not going on my products," and for a while it was a major reason to not get an apple product, but then everyone migrated away from flash because of the lost market share, and now it's dead

@muffinmonk Год назад

thank you so much for the simpsons clip. i was almost expecting it because i'm a fan who has a simpsons reference for everything, but i would have never guessed you were enough of a fan to put it in your videos.

@johngranados7230 Год назад

Yeah please make a part two that would be awesome and thank you for making this one it was also awesome sauce

@felipe367 Год назад

6:46 it wasn’t a question of SJ accepting defeat to MST it was in MST interest to give Apple access to their software productivity suite as MSF was being hounded by anti corruption authorities so this move was to call off the hounds so to speak.

@megavern72 Год назад

Microsoft almost had to make sure that Apple didn't fail or else Microsoft would have probably been declared a monopoly and would have to be split up or heavily regulated.

@felipe367 Год назад

@@megavern72 i imagine they could have invested/aided another tech company other than apple.

@fatality407 Год назад

Brings a true understanding of business

@takohma1056 Год назад

Great video but I wish it was longer. Keep talking about them.

@xboywizardx Год назад

Something about the way you produce and edit your videos is always just so satisfying. I usually learn a bunch too! Thanks for the great work.

@cameronball3998 Год назад

I’m a software engineer-Apple is my dream company to work for. I love their philosophy on everything. I will work there one day.

@stepladder3257 Год назад

Good luck man

@user-bz9sj8mh5d Год назад

Been there, done that, and let me tell you, it's a lot like working at any other company, especially for software engineers. Hope you enjoy being worked to death.

@AdamasOldblade Год назад

I’m not a software engineer, but Apple is a dream job for me too. It took me years but I now work for Apple (not retail). You got this.

@cameronball3998 Год назад

Thanks guys 🖤

@fakemelody5083 Год назад

I love Apple , I try Microsoft and Samsung and I like them too. But I love Apple I always have, always will. And remember my first phone I had was the first iPhone, and I remember watching hours of RU-vid videos when RU-vid got started on safari. Now I have a iPhone 12 and I’m still loving the experience. Also the come back story is awesome and very inspiring. :) 🙂😍

@incognito2008 Год назад

I have been waiting, and it finally came. An Apple video. thanks company man

@awasme Год назад

hi, I love your videos they are super interesting and fun to watch. keep it up! one thing I would like to mention though is that Apple is not the first company in the world to reach a 2 trillion dollar market cap, that title would go to saudi aramco

@courtneypuzzo2502 Год назад

thanks for this video Company man I'm one of millions of American kids that learned to type on an Apple Computer in the 80s/90s though we now mostly use Dell though I do have had an Ipad since Sept 2018 when my dad and I went to California

@RFGfotografie Год назад

Awesome video. Wondered when you would make it xD

@TaaxiCaab Год назад

I can't believe you totally left out that Apple made deals with School Boards to EXCLUSIVELY use their Apple II computers in the 80s.. That made a HUGE difference

@61rampy65 Год назад

That is how Apple got the reputation as an "entry level" computer. They were easy to use. Meanwhile, IBM and Microsoft were making computers and programs that, with the introduction of Windows, almost all businesses were using worldwide. Once Apple started making computers that could actually do business-type work, their sales started to take off (also, the iMac certainly helped, too). Personally, I can't stand Apple products-they are way overpriced, and the Apple fans that wait in line for hours to buy the latest gadget are just making a fashion statement.

@TyberiusDe Год назад

Just getting to this because my watch later list is huge. I can't wait in a couple of years for you to do another video on them where they have fallen once again. Apple has made a critical mistake in doubling and tripling down on Chinese manufacturing, and I'm quite amazed that they haven't started to go under in the era where Chinese exports are going to zero. However, with the US getting really hard on China regarding semiconductors, I'm going to say this company is about to take a massive hit.

@Jonathanschwa Год назад

Love the video. Suggestion to do a deep dive into their the development of physical retail and/ or app store. Also disucss their future growth target towards advertising and SAAS as hardware saturation slows down device sales. "Where do they actually make their money, it's not what you think"

@allanvanuga9196 Год назад

Great video.

@Xpurple Год назад

Blue boxing! That was so much fun :)

@MartyD Год назад

two words: brand loyalty

@IAmNotAFunguy Год назад

My first experience using a computer was in kindergarten when our school had Power Macintosh 5200 computers. The main things I remember were making pictures in "Kid Pix", staring at the ideas in "Thinkin' Things Collection 2" or clicking through any of the "Living Books".

@creepinwhileyousleepin Год назад

Ive worked in I.T, built and been around computers and tech for a long time. There's still something mystical about Apple to me. Especially the build quality and design on their phones, macbooks and airpods, its just a step up from everything else on a consumer level.

@SWLinPHX Год назад

Agreed.

@iam_kxylee Месяц назад

I just love it for it’s cool design otherwise I would buy android products all day.

@shylurker5883 Год назад

I had a Power PC Mac clone back in the day. It was a beast. I had to retrieve a file from it a few years ago. I was amazed it still worked.

@shadowpuppet8192 Год назад

I have always loved those colorful Apple computers! My grandparents had one, it was blue. They had it for YEARS. My elementary schools library had them. I remember playing that Oregan Trails game on it *once* . Now THAT was a treat. I begged my mom, who had a Gateway computer (still love that cow patterned box), to get one of those color Apple computers. She said no, I think for obvious reasons.

@ElDJReturn Год назад

I would love a more in depth video on Apple. Thanks!

@maul6840 Год назад

I have to say that Apple has been crushing it recently with M1 and M2 laptop lines. (Recently upgraded to the M1 16” Pro with zero complaints so far), definitely feeling like we’re getting a breath of fresh air from the company.

@cookingGuitarist Год назад

I purchased a Powermac in 1998 and loved it. It was my main computer then. OSX came out and I knew my Mac couldn't run it well. So I switched to Linux and Dell pcs.

@ilurvemv Год назад

Some ideas for What Went Wrong videos: Kinkos, Revlon, Bed Bath and Beyond Maybe it's just me but I find iPhone way too complicated and user unfriendly with too many sub-menus. I have an Android, Samsung old generation phone and while the battery life is crap, it's very easy to use. My favorite are actually Motorola phones - easiest to use and great battery life.

@steveh4114 Год назад

I respect Apple for their products and success. However, for the common person I think their products are WAY too expensive. With Apple you buy a 'name' as well as a quality product. I was in college in 1984 when the Mac came out and you could get a decent used car for the price of a Mac ! IBM compatibles made computing for the people. I've enjoyed computers and consumer products over the years that can do 90-100%+ what Apple products do for 60% of the cost. I've used some more reasonable Apple products like the iPod Touch. I also bought an iPhone SE 2020 because they made it affordable, $ 450 and the Google Pixel 4a 5g was late to the market in (Pandemic) 2020. I did buy a 4a5g and used it for 2 years before upgrading to a Pixel 6a.

@NijThaGreat Год назад

I was waiting for this video for the longest…thank you for this video

@brianpayne5773 Год назад

I think you missed the technology that NEXT. That was a missed part here. Next made Next Step it was an operating system based off of BSD or Unix. That became OS X. That is the operating system that changed everything. The current MacOS is based the old NextStep.

@bobjoe8131 Год назад

Awesome!

@KingTechHD Год назад

Yes. Part 2 please

@HeHateMe1 Год назад

Tony Fadell was a huge reason as well as he was the main force behind the iPod and to a slightly lesser extent the iPhone.

@patrickgroening5664 Год назад

id like to see a video about Dunhams or sporting stores in general. I started working at Dunham's in June and apparently, the one I work at is the second-best store in the US in terms of sales which is crazy to think about.

@CEOdawg Год назад

I am an Apple guy. While the second computer that I ever used was a Macintosh in junior high school, the first computer I personally owned was a Power Mac 5400 that I bought for my freshman year at undergrad (the first year that my school went from exclusively Mac to a mix platform. By the time I graduated, PCs basically dominated). My personal computers have been Macs ever since, and I love them in spite of the price point. That is usually why I go for their least expensive models. :) I'm also a iPhone and Apple Watch guy, that still has an iPod classic that is only for my alarm clock.

@SWLinPHX Год назад

My first ever computer was a PowerMac in late 1996. I didn't even know how to work a mouse and in a few months I was proficient at many computer aspects and graphic design. I'm sort of proud I got in at their "weakest" time only to see things blow up less than two years later. But I STILL was glad I chose a Mac over Windows before they did. RIght off the bat I had sound and text-to-speech. Most Windows users then didn't even have sound without an expensive card installed.

@CEOdawg Год назад

@@SWLinPHX Same year I got my first Mac!!

@SWLinPHX Год назад

@@CEOdawg Right on! 👍🏻

@matthewwynne939 Год назад

Because the white headphone cables were so integral to the ad campaign of the iPod when it first came out, I'd love to see an alternate reality where it just had simply basic black standard headphone cables and see if it would have been just as much of a success.

@byrons8956 Год назад

I remember the days before and during the earlier worst days of Apple. There were so many products they needed to trim it down. A lot of companies are now focusing on services, there's just so much you can innovate with a slab of glass.

@neonsigns6721 Год назад

Love your vids. Would love to see a Sheetz vs Wawa a Pennsylvania gas station head to head!

@bondservant4jesus Год назад

Yes, I would like to hear more about Apple.

@nikodokars8315 Год назад

An upload on my birthday, poggers!

@elliot3751 Год назад

I think today Apple is so big because of how easy there products flow together. AirPods, Apple Watch, iPad, iPhone and Mac are all such a great ecosystem and they’re pretty simple to understand. Personally I don’t care much about their products like that but something as simple as earbuds that pair instantly with your phone is amazing and it literally the reason why I like Apple. I know Samsung and Android in general have that too but it’s just so much simpler (in my opinion) to use iPhone… am jealous of Samsungs folding phones tho lol, would love to have a nice flip phone to hang up my phone dramatically lol.

@horsesho3 Год назад

would love the apple pt. ii video

@oosha2000 Год назад

After passing grade 6 tests, my dad gave me iPhone 3 which was formerly his phone and became my first phone ever had. It was nice and I enjoyed using it but I was too inexperienced with iPhone at that moment, so I decided to replace it with Samsung galaxy wonder which was my second phone and first android phone to have at the same time. The opposite was applied to my sister who had an LG phone as her first phone. However, she was inexperienced with android, nowadays she has iPhone 13. Thank goodness, she got it before the price increased drastically last February. One problem is short battery life but she still enjoys using her phone. Hers is better and more modern than my A30 phone.

@focuslee Год назад

Please keep talking about this company. I would love to know how the new CEO is compared to Jobs.

@Tommylop1982 Год назад

When I was a kid I got an Apple to computer and loved it. But in the 90s I only knew one person who owned an Apple product and liked it, and that was my art teacher. Then in the late 2000s I saw Apple blow up. Between all the different Consumer devices they don’t need do use computers as much.

@mar754 Год назад

I have a Samsung phone. Used to have an iPhone and iPad back in 2013. I still like Apple! Amazing company that should never fall

@jerranspearman3369 Год назад

good video

@fortimusprime Год назад

I will say Apple is no longer what it was under Steve Jobs, the designs are very repetitive and not as impressive as before, but I will say I'd love to see more Apple vids from you! I think a Part 2 would be nice!

@gabrielszakaly6232 Год назад

I was really hoping you do something similar to the Apple logo like you did the Nike logo in that video!

@tonychan8558 Год назад

Apple's marketing was genius! There are two which stands out to me: 1.) The white headphones on a black silhouette of a dancer listening to music on an iPod - iconic in both 30 second commercials and billboards. 2.) Selling a monitor stand for $999. That was for publicity. NO-ONE would spend that kind of money on a stand, and those stands are not even stocked in any stores.... but it got people talking about Apple again.

@schao2156 Год назад

Wozniak - "Acknowledge the Apple II Team!" Company Man - "ok, sure thing"

@ezioaltairac Год назад

Apple. If Supreme actually made stuff.

@ArtamStudio Год назад

🤣 didn't Supreme sell an actual logoed *_brick_* a few years ago?

@ezioaltairac Год назад

@@ArtamStudio lol maybe.

@Bertramel Год назад

I WAITED SO LONG FOR THISSS!!

@SkiVail Год назад

1st comment? Lol

@ChrisC-bc8od Год назад

The J.R Simplot Company still please Mr. Company MAN! Still always love your new vids and one day i hope to see you do a MASSIVE company here local in BOISE IDAHO!

@ajhare2 Год назад

Do you plan on doing a video about rite aid? They seem to be in a rise fall and maybe rise again situation? I noticed they remodeled a lot of stores and changed their logo

@SeiferA2001 Год назад

Apple did indeed have one heck of a comeback, but looking at how things are now, Apple products feel like they’re playing catch up with other companies, save for the iPad (I can’t imagine drawing on any other tablet device). I do miss the fact that they no longer really do anything new for the tech industry, but at the same time, they really do things well enough to tolerate still using. … now if only their products no longer had that “premium price” the company keeps claiming their products are worth

@realevostevo Год назад

I really enjoy Apple products. It's really their software that's got me and kept me on board. Course I know there's plenty that absolutely hate Apple, and I understand, their accessories are expensive and the software is more controlled so to speak. But, I'm more of a simple person when it comes to software and I just like the integration between my Mac Mini and my iPhone. Of course for gaming, if you're into that, you definitely need to build a Windows machine.

@xliquidflames Год назад

The Apple II was my first computer at home. This was 1987? Maybe 88? My mom worked at an elementary school who was upgrading their computer lab. She snagged one of their Apple IIe computers that they were replacing and brought it home. I've been a "computer geek" ever since. I learned to type 100gwpm by the time I was 12. I was writing simple programs by 14. And now I work at a company that manages databases. Thanks, Steve and Steve.

@MickeyMousePark Год назад

Around that time the reason that Apple pulled ahead of their competitors ie. Tandy (i worked for Tandy in that era) and Commodore they realized schools did not have much money so they offered for every computer a school bought they got one for free....very smart.. In the county i worked in, Sonoma county CA, we (Tandy) had about 10% of the schools that had computers Commodore had about 10% also and Apple had the rest..As a note in the county only about 25% of the schools even had computers..but 75% of small and medium businesses had Tandy Computers...

@AikiraBeats Год назад

I finally caved into getting an iPhone this year I’ve been an android lover for a while, but everyone at my job has an iPhone so I switched over just so I can be included in the airdrop thing. Honestly I still prefer android over apple, but they do have their percs.

@SigSauerSupporter1 Год назад

my work phone is Apple and my personal phone is Samsung I prefer the Samsung. what's weird though is the IPad was so much better than the android tablet.