The Apple Car - A $10 Billion Failure 

😂

Ta-bum-tsss

This deserves alot of likes 😂😂😂

Actually they just couldn't figure out how a person would be able to flip it upside down and plug in the charger

If you can't have windows, then you should just have one large and long window

Tires, seats sells as accessories

Apple Pricing: Charger: 99.99$ per month. Tires: 599, 2999 for a set. Seats: Free, except for heated seats, that cost 199.99 per month, unless you buy an IPhone with the ‘Hotseat’ app, then it is 198.99 per month.

Zing 😂😂

Gets slower after each update

"Batteries not included"

Let’s be real 99% of people take their car to the dealership for a light bulb now 😂

Same with tires, they'd be custom spec with insane markup, special order only, and probably some proprietary fitment.

@@y000ks By choice, but you can still DIY if you want to.

Vampiric. There are a few benefits from losing blood, but nothing's permanent..

So many car companies are like that already. I mean you can’t even open the hood and touch the engine on a Porsche.

😂🤣

Siri doesn't need to be involved, the phone already dials emergency services in an accident and relays the location.

Siri : 911 is a tragedy happened in the year 2001, where terrorists hijacked 2 planes....

😂😂😂@@nebylicza

​@@ashesfrombones 😂

You missed word "only" before $10,000

​@@Kredo800 at that price, with the Apple logo, it's basically a steal!

Excellent!

Ironic how iPhones are more repairable than the Samsung androids.

​@@Asfgxffhardware replacement wise iPhone is easier based on iFixit scoring. However, the one problem with iPhone repair is that dumb proprietary software when you do third party repair which removes some feature for the screen and battery, and for some reason even genuine parts still cause problem to the Apple part pairing software which ended up removing features like True Tone, Auto Brightness, or Battery Health data.

So??

@@Asfgxff Samsung is dogshit too, no need to go into fanboy defence mode bud

@JM-st1le Are you replying to the person above you?

Cars are the most overrated crap when it comes to pricing.

For “luxury” 100k is sadly becoming the standard

Maybe in countries where car taxes are high e.g. it's 200+% in Singapore so a Corolla there costs S$160k (~US$120k) while an entry-level S-Class costs about the same as a Citaro public bus (which are tax-exempt)

They make un-fixable unmodifiable phones.. wouldn't surprise me if they also made their car that way. Just like ferrari.

That's essentially a tesla though.

Error 666: Not enough Apple social credit tokens to upgrade

​@@volundrfrey896 😂yeah Tesla is the only ev car maker

New headlights easily cost $8000

Exactly what I was thinking: better a 10 billion project flop than a 100 billion production flop

They would have charged 150 billion for it

@@KROMO50 And sued for 300 billion

Tesla got this, all the way to the bank

Apple has so much cash, 10B is like a small blind in a poker game

For the average individual, the tactics are rather demanding. Actually, most of them are effectively completed by professionals who possess the necessary knowledge and skill sets to carry out such trades.

a downtrend offers an equally high-yielding avenue if you have the necessary skills and knowledge. This is why I've been using an investment advisor to scale up during this difficult time, and it's the only way I've been able to raise up to $150K in the last six months. It all comes down to technique. The downtrend gives you room to focus on the market and grow-substantially whether in the long or short run.

One of the fiduciaries I deal with is Alicia Ann Jordan. Just check the name. There would be a letter with the necessary information to set up an appointment.

SCAM

SCAM

The hubris in that statement is crazy. If there's one take away from Musk's biography by Isaacson is that production at scale is incredibly hard. So with a statement like that, saying building a phone is like building a car, they had already lost.

Right!? This doofus expertly telegraphed the failure. Their management had no idea what they were doing.

That the kind of thing Musk says. "Hey, it just like an air hockey table!!"

Lol subscription windshield wiper

Yeah you just hear the salesperson say it. With all the engineers in the background slapping their foreheads.

Real 😂

Proprietary tires and windows no one else makes...it'll start expensive and keep going that way lol

😂😂😂 and they would slow the car down after 4 years when the new model comes out

Lol

You'd need a dongle for it though.

I believe he is from New Zealand

@@mariedevan Nah, that would be "Cheers bru, ave a good one ay cuz"

@@Pretzil43 he really is from NZ. I’ve watched his videos for years 😆

@@mariedevan And you're basing that on what tho?

Is he aboriginal descended?

that's what i was thinking. i don't think a "project titan" ever made into production

It was fail ic

Like Tesla?

25 extra for $2k is a bargain

@@smaaack Yeah car guys out there are spending way more to add way less.

Hey come on it’s an apple, it would be more like $20K

Tesla literally does this

"Issues under the hood" and others 🙂

When someone leaves they're no longer "driving" the project forward too 😂😂

I'm of the same Accord. It was a great Fit with the puns about this this Pilot project in Civic engineering was an Odyssey. Sorry, this turned into my Passport for jokes of my own.

Love this comment section

No ignition. It’s electric.

More realistically: car won't start On screen: unbalanced weight. Contact support.

tires also need authorized Apple air

"We had to turn off the wheels to make you battery last longer...You're welcome!"

Yeah, but it would have worked perfectly with full software support for 5 plus years though. Meanwhile, the Android car stopped getting updates after 2 years and is essentially a buggy mess now that doesn’t move 😂

The battery drains faster and it doesn't drive as fast as it used to If Apple/Microsoft made cars was a joke in nerd circles in the 90s. its hilarious to see it almost become reality

@@jimmyw7530 🤣 it's ok you can buy yourself a Xiaomi car to help break from the cult. Yes like most other companies more abilities than Apple 🤣. Even when they prove themselves useless with the most money in the world their church members still have to crack at others for their own inability. You do realise that a number other phone manufacturer offer longer (7 year) update support than iChurch right. Oh and even lower specs brands can last well out to 5 years. Don't let facts get in the way of the heart break one will never pose around in the church of Tim's pope mobile 🤣

@@Spoonfed78 Got one! I love baiting the Android zealots. I don’t buy into your brand tribalism. I’ve had as many Android phones as iPhones over the years. Plus I own a Mac and several PC’s. Congratulations, you sound ridiculous dude 😆

Nah, it would just brick. 😂

This ⬆️ I use the same ipad for the same things (youtube, kindle and email). However, after 3 years, the darn thing decided; to do everything at an elderly pace 😂 Ridiculous.

You have it backwards... Many car manufacturers, and pretty much every luxury car manufacturer even today, have pulled scummy moves like non-standard parts, voiding warranty if your car was repaired by a non-authorized garage, charging exorbitant fees for basic maintenance, etc. for decades even before Apple was a company. Where do you think Apple got their ideas from? The term "planned obsolescence" was coined by the automotive industry to begin with.

@@bawbsmith I think it was Mercedes in the 60's who by mistake built a car that can last ''forever''

Apple will no longer support it after 4 or 5 years and tell you to buy a new one.

@@bawbsmith Have you checked out the history of light bulb production in the early 20th century?

​@@MephiticMiasma Yes I'm aware (great Veritasium video). The automotive industry was first though, dating as far back as 1924.

Copyright shouldn't even be a thing. All of the intellectual achievements should be freely distributed to the humankind.

it's OK China would use those patents as they don't care and get shit done. Instead we will buy from them and lose our industry.

I own a patent from back in university. It's nothing you'll ever see on store shelves. Patents are definitely a cutthroat business. When I applied I got swarmed with accusations of stealing other people's ideas by organizations all over the world. Some were baseless, nearly all didn't do due diligence and fucking READ what my patent was. It was kind of a headache and I was just a little shitkicker grad student with a new kind of device in my lap. And then there's patent evergreening which unfortunately EVERYONE does. You can act all noble and caring and not engage in the practice, but dozens/hundreds of corps. will just rip you off and do it for you. You have no choice but to play dirty like everyone else.

@@pvshka So we should just invest millions/billions of dollars, years/decades of research into something and just be like, 'ayy lmao here you go! don't even trip it's on the house'.

@@Whiteboykun yep

O’ and Joe spent u to oblivion with EV subsidies . Your future up in smoke 💨

More like spending $1000. It is a trillion dollar company after all

I realize you are exaggerating but you do realize that is billion with a B? $10 billion to a trillion dollar company is not cheap. Most companies don’t reach billions of dollars. It’s probably closer to the average person spending $1000-$10,000.

It's not worth an Apple execs time to stop and pick up a $5 due to lost income.

is 10 billion of actual money, and they are worth a Trillion, but doesn't mean they have that as the whole budget ..also mostly speculation and shares, is not "real" money, be sure if tomorrow they want that Trillion to be money they would loose like half or more on the chaos..

Nah, you could take it to the Apple Store and change the touchscreen windshield, but would cost more than the car was worth. Might as well trade it for a new one. 😂

It’s called Tesla….

Nonsense, you're simply driving it wrong 🤣 When on a tilt tray the fan boy owners would still claim it's not broken it's just "on display"😂

Buy the extended warranty AppleCar care 🍎 🚘

That's Tesla all right. They make all of their components in-house and exclusively for new production vehicles, not as spares to be sent out to service centers to repair damaged components. Trash a door or a bumper on your Tesla, that's a five-figure repair bill and a months-long wait for them to finally release a replacement part off the assembly line. It'd be quicker and easier (for _them,_ of course) if you just got a new car instead of trying to fix the old one.

"what do you mean each tire is a unique part number?"

Something tells me that servicing it would have been a problem....

@@PsRohrbaughright to repair is already a thing in most countries for cars. We just need to make it mandatory for EVERY SINGLE ELECTRONIC DEVICE.

Hello everyone, today we will look into fixing an Apple car that won’t power on.

Tesla received 3.6 million job applications last year. Its harder to get a job at Tesla or Space X than getting into Harvard. Money is not the motivator at Tesla - its Mission driven, with a culture unlike any other company.

@@waynerussell6401 that’s now, not back in 2014

The culture has not changed from 2017 when GM pulled manufacturing from Australasia. Engineers who seek out Tesla know that they can have an effect on the future and their work has a far higher chance of going into production than anywhere else. The lack of hierarchy, the instant finance availability, the small group work, the emphasis on software and data, the ability to have ownership in the company through discount share options - do not exist at GM or Apple. ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-UiBc4s4Ji_8.html ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-aSiJ4YTKxfM.html

You think it’s money that motivates Ives? Hardly. At this level, money is not more than points in a game, just status.

@@TheBooban you think the second largest company in terms of how much money they make *doesn't* care about money at all? Lol. You don't get to that point without caring about money. Also, they are a publicly owned company. That means by law, they HAVE to care about money

@@ShaneTheBane we were talking about a person, not a company. You said they have raised his pay to keep him. He wouldn’t have cared for that.

​​​who are you talking about? The person I was talking about them wanting to keep would be DJ Nevotney, the person mentioned in the video as one of the key people of the project that left it. That's who I was talking about in relation to giving a raise. Not Ives

@@ShaneTheBane oh. Well, probably ditto for him too.

Cause they want to own you. Own everything, own you.

well multiple revenue streams is beneficial to a business. But I take your point

I agree!!! Do one or two things and get them right!!!

Main reason is that expanding your business keeps it relevant and also doesn’t stagnate growth. Apple wouldn’t have been so popular if they only sold iPods and iPhones since the 2010s

They want to be your gods..

SaaS is the future, like it or not

That’s called a lease

On demand ride sharing. That's the future

Apple doesn’t charge a subscription fee when you buy any of there other hardware products. So you just don't like Apple.

56 hours in emerald? were you in the battle frontier?

Tesla already have micro transactions in their car though. You want to "unlock" the full car you bought, that's just a "small" payment away. Will that stay unlocked when you sell the car? Nope.

scary my brother, it's a cult system

@@volundrfrey896this was the reason why Apple dropped it. Tesla has stolen their revolutionary milking system.

Tesla and Benz does it already iirc

@@MetallicRegI mean Apple doesn't have microtransactions. That's the one thing you shouldn't criticize them for because they don't do it. Telsa and other car manufacturers does.

10 BILLION IS PEANUNTS TO THE CAR INDUSTRY

Ego

Because they can... And need to justify their expensive lawyers

Did Masimo entertain offer for sale?

@simille4 --- It's really simple. Apple understands math, and you don't. Masimo currently has a market cap of 7 billion dollars. If you really wanted to buy them it would cost an addition 25%, so now you're up to around 9 billion. That's way too much to spend on a feature like blood oxygen sensors. The payback on that is never.

Apple got cocky and thought it was easy to make a car and make tons of money from it. They missed calculate by hiring a FORD engineers to be their head. Anything coming from FORD is dead. Secondly, they thought having a lot of people working on Self driving can solve self driving but they are wrong. Third, they don't have manufacturing to build their car. In china an EV startup can have a car manufactured easier because they have tons of supplier and manufacturing. So happy Apple got humbled

High Standards ? 😂🤦

@@DownUnder43 At least where fit and finish is concerned. "Premium feel." Ignore all of the critical design flaws, their users don't care about those.

Shud be illegal

The Apple branded 12 volt battery is serialized to the car.

Dyson not making street sweepers is the biggest missed layup ever 😂😂😂😂😂

@@TheManOfTheHourEveryHour imagine if Kärcher made a car :)

I would think they could make a hovercraft. 🙂

Briggs and Stratton made an electric car. It was on Jay Leno's Garage.

Well they did make the Dyson sphere

Well, the background leading up to that was an annual contest by DARPA, in which teams typically formed of a university partnering with a company's laboratory competed with other teams to make a vehicle that could autonomously navigate some closed test course. At first, the results were as you'd think, typically aim just to get an entry to work at all, mostly an excuse for students and researchers to play with and push technologies. The general consensus seemed to be that autonomous driving wouldn't be feasible in anyone's then lifetime, but hey, a good excuse to see what you can learn about AI and how to make it work, an exciting academic challenge rather than a prospect. But each year entries got a bit better. Eventually, vehicles were completing complex courses, and at one point a closed city street scape was used I understand. After that, DARPA stopped holding the competition, as it was no longer advanced research, and rather development. Companies took that as a sign that autonomous driving was now a commercial possibility, or not so far away. No one wanted to miss a gold rush. But as you said, it (unsurprisingly) proved harder, even after the successes at the DARPA competitions. It's a challenge with a very, very long tail of situations to successfully handle. Some recent videos show FSD trying to slowly nose its way out of a narrow alley across a sidewalk and into a street, without being able to see so far down the sidewalk or road. Or navigating a busy Costco parking lot with an endless stream of pedestrians pushing large carts of groceries and purchases, and cars and pickups pulling in and out of parking spots. Or a construction zone. Variable weather, potholes, other drivers whose intent you have to suss in a context dependent way, kids playing. It's surprising that autonomous driving has gotten as far as it has. Seeing some recent videos, it's spookily human like in its manner...but also some needed human interventions. Is it a year away, a decade, or never? Does it require full AGI (general intelligence)? I doubt that anyone can quite know yet. And maybe we're actually even approaching the Kurzweil singularity, beyond which progress gets ahead of human ability to foresee. (But to end on a positive note, driver assist has gotten way better it seems to me, a benefit even if full AD is Never, or next century.)

Literally every human being with brain. One unusual thing on the road and self-driving car is done. Literally, just one cone that is weirdly placed when there is construction on the road and self-driving car is done for. Human just eyeballs it.

@@Zoltan1251 "One unusual thing on the road and self-driving car is done" Worse: car manufacturers will never accept responsibility for damage caused by their self-driving tech, so insurance companies will; always blame *you* for any accidents that your car causes. This means that you will always be monitoring the your self driving car like you see the testers do today: constantly looking at the vehicle and traffic and trying to predict what mistake the car is about to make and pre-emptively correct for it. It's exhausting, annoying, it's *more work than driving*.

Agreed. But this is inevitable. Apps like Uber are just collecting data enough to use with self-driving cars in a near future. It was harder then they thought, but It is getting better and easier exponentially. Take that Will Smith eating pasta for example: just in a year the video changed from "funny unreal" to "is this real?". We will probably get to a point that to drive a car you'll need a document and a private road (something that already happens with horses, you can't ride them in the middle of NY). I'm not saying that I agree with it, just saying that this will happen and unfortunately there is nothing we can do about.

I knew. Elon's FSD v12 is within sight of the finish line in a one-horse race. Deservedly.

Just an EV car. They can’t even do that.

I mean they probably could. It would just be insanly expensive.

Lack of data.

Tesla did it. Apple had no chance, for self-driving you need a large neural net, and for training that you need obscene amount of data, and to collect that you need a large fleet of cars (millions). And even making an EV you can sell at a profit is insanely hard. AFAIK still only Tesla could do it, everyone else is losing money on each sale.

@@andrasbiro3007 I would suggest to check out Common Sense Skeptic.

There must be a magic word which sends her into infinite regression. Surely?

Take it with a grade of salt.

😅it's the curse of knowledge

Underrated comment 😅😅😅😅😅😅😅😅

Pffffffffft

a shakespearean masterwork

Tim cooked the supply chain.

You aren’t as clever as you want to be.

Self-driving cars exist from the beginning of the car era, they're called taxis.

Glad someone else noticed! lol

Or you could just...not buy ANYTHING from Apple.

So on average, that's only $2M per employee (3% of their workforce). For Apple...totally normal.

Haha they should stick to shiny bricks and leave real production to the japanese