Are Brioni Jackets Worth It? Luxury Italian Menswear Review

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A closer look at the brand Brioni and find out whether their jackets are worth an investment or not: gentl.mn/brioni-jackets-review
#brioni #jacket #notsponsored
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00:00 Brioni Jackets Review Introduction
There’s probably no tailoring house that is more closely associated with Rome than Brioni. We’ll take a closer look at the brand Brioni, specifically their jackets, to see if they are a good value and if they stand up to their higher price tag.
01:29 Early History of Brioni
It was founded in 1945 by master tailor, Nazareno Fonticolo, and the businessman and salesman, Gaetano Savini.
06:23 Brioni in the Modern Era
Today Brioni’s CEO is Mehdi Benabadji, and the creative director is Norbert Stumpfl. They’re still a massive operation, operating more than three dozen stores and employing more than a thousand people in their tailoring facilities. That includes up to 400 artisanal tailors. At their peak, Brioni was able to output 70,000 suits a year. According to press releases for the parent company Kering, it seems like Brioni had a strong rebound in 2022.
09:18 Brioni's Ethos & Industry Position Today
As they were able to produce bold jackets and suits, overall, Brioni is still a bit more formal-focused.
Today, they offer ready-to-wear and made-to-measure-slash-bespoke jackets. Ready-to-wear jackets start at around three, with most of them being more than four to five thousand dollar range. For a made-to-measure garment, plan to spend 10,000, especially if you want a nicer material.
12:05 A Closer Look At Brioni Jackets: Styling
15:23 Features
19:45 Sizing
20:06 Construction
21:29 Comfort
22:39 Overall Assessment of Brioni Jackets
Looking at the different jackets, they seem to have the same sleeve size, so they didn’t really update the sleeve too much. In terms of functionality, you can say that a hand stitch is more flexible than a machine Stitch, and so if everything is hand stitched, your jacket will feel softer and more comfortable. Now, the sleeve lining on both jackets is sewn in by hand. Both canvases or interlinings seem to be of high quality, with the modern ones being softer.
23:53 So, Are Brioni Jackets Worth It?
For us, Brioni is not worth it at a new price level, but definitely when you find it second-hand or on places like Poshmark or Ebay. If you’re not sure how to shop for secondhand stuff, we have different guides about how to shop in a store or on eBay and what to search for, so check those out.
27:59 Outfit Rundown

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Опубликовано:

15 июл 2024

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Комментарии : 158

@Nordic_Sky Год назад

I used to buy Brioni, Zegna, Canali, Corneliani, etc., but I've switched to 100% custom tailoring. It just fits much better.

@barrenschat4520 Год назад

Preston absolutely must do a Fort Belvedere modelling campaign now, this would be legendary

@oliverdelica2289 Год назад

Dibs 😁

@tacul9333 Год назад

For Brioni money, I'd rather go bespoke.

@JohnnyArtPavlou Год назад

Really… That was my first thought.

@giannismarkos2097 Год назад

Exactly

@StandardRoach Год назад

Right. Same for Tom Ford prices.

@yayforeals Год назад

I agree now if it was all hand stitched then that’s one thing but isn’t And you mainly pay that super high price for the name, unless I needed an emergency suit for that price I’d rather do the same or get a Canali on sale if I was lazy

@sajid6027 Год назад

@@StandardRoach better then Tom Fraud. Brioni have exclusive fabrics.

@andrew1212w Год назад

I love these “is it worth it” videos keep them coming 👍

@Manuel421 Год назад

As a gentleman in his 30's and who continues to upgrade his wardrobe it is fascinating to learn more about the garments you feature so thanks again. I may have to check when I go back to the thrift store in a couple months to see if I can find any pieces from this brand. I'm definitely looking for a Linen sport coat and at least 1 more shirt. By the way yes Preston should do it. Glad to support.

@karlenglewood8940 Год назад

There's a secret that Brioni doesn't advertise. They have an outlet shop for last season jackets.

@therrendunham5594 Год назад

I shopped at the retail shops in Chicago (before it closed) and Central Valley, NY. The NY outlet carries a lot of items.

@JohnnyArtPavlou Год назад

But still… How much did they take off? Even if they were half off, they would still be awfully expensive. But if you can afford them, then I guess it would be a bargain. Anyway, that’s good information… Thank you for sharing.

@therrendunham5594 Год назад

@@JohnnyArtPavlou The standard discount is 50% off retail, but if you have a good relationship with the staff, they can put you on to some better deals in the back. Yes, we're still talking about $1800 suits and $500 polos and jeans, but you're also paying the lowest prices possible for items of superior materials and construction (compared to likes of Men's Wearhouse, mall stores and private labels).

@mdleweight Год назад

I buy Brioni at 70 percent off on holiday weekends at the outlet mall in Harriman, NY. Isaiah too. Both have stores there. I like their jackets but I really love their pants. The feel so nice.

@skullkid4985 Год назад

Preston's jawline is so sharp it could cut off my life support. On a serious note, it would be very interesting to see a fashion campaign from him.

@benz500r Год назад

A great video, full of interesting information. Thaank you for educating me and possibly others.

@rung1915 Год назад

Man where has this man been this man is a legend

@thisislove0123 Год назад

Thanks for the content!!! Well done.

@Cyen3genw Год назад

I am happy because meet Raphael

@Panda13572 Год назад

No cap literally spent all of yesterday looking at Brioni suits and videos and just as I go to bed, this guy uploads a Brioni video

@gentlemansgazette Год назад

We just know 😉

@brockleasner4989 Год назад

You learn something new everyday

@CEazy13 Год назад

Love finding brioni in the local family thrift

@zulfaqaarumair3042 Год назад

Preston’s jawline is simply splendid.

@kevinnipal1012 Год назад

Thank you for this video. Love it! Brioni does not define a true Roman suit because of the heavy padding. Also I heard they are machine made and not hand made. I can’t believe people pay retail for Brioini suit when you can get bespoke for half the price.

@mrhamzariaz Год назад

Raphael I hope one day you make that suit and sport coat collection video!

@Bigwave2003 Год назад

Bravo, Maestro Raphael.

@bernardwolff8742 Год назад

What I appreciate is the honesty and eye for detail. Saying that there's not not much of a difference between the "Strobl"- machine and hand stitched works. I know you (and me) appreciate handmade quality. But where it's fine it's fine. Keep up the work! 👍🏼

@rudiausbuddeln Год назад

Yes. I really think is we shouldn‘t get too freaky about the most complex ways to produce something. If there is a simpler (and cheaper) way to do sth and the quality is on par then please do it.

@ahiwalter9153 Год назад

Yeah but purchases like this aren’t really marketed to the pragmatic buyer, they are marketed to the people that care about handmade stitching & hand rolled lapels, the romance of tailoring

@rudiausbuddeln Год назад

@@ahiwalter9153 not really, brioni is more for the luxury brand orientated consumer.

@ahiwalter9153 Год назад

Brioni is also a heritage brand & they market that heritage in the romantic idea of tailoring. They have their casual products but the tailored items are of a nice quality & have thought & effort put into their design, cut & execution

@rudiausbuddeln Год назад

@@ahiwalter9153 yeah that‘s their advertisment but still if you want the highest quality you go to a bespoke tailor.

@benjaminepstein5856 Год назад

In terms of the buttonholes, finishers will come and go over the years, but nevertheless they've managed to keep them remarkable consistent over the years. As well, the working sleeve buttonholes are clearly machine sewn, so they were definitely aftermarket. Also, I don't think any RTW makes a hand padded chest canvas.

@ikemontel2465 Год назад

In my opinion, slim lapels are less masculine.

@markbutler9442 Год назад

Agreed unless you are very young and of thin build, then you can get away with it as long as it's not too extreme. Anyone over 30 and not skinny as a rail - no, just no.

@ShotsMerkzAll 10 месяцев назад

Hedi slimane perfected slim lapels, check his work at Dior, the shape is really good

@osvaldorangel833 Год назад

Can y’all make an extended video on suspenders and their types? Btw love the content

@AlfredSalomonssonESBKAGY Год назад

Great idea! I have also wanted them to do a video about that.

@gentlemansgazette Год назад

We're working on something - stay tuned!

@otracuentaperra4290 Год назад

Awesome review for a company with a great reputation however they can't match bespoken suits by your well known local tailor which would go for similar prices or less.

@bigbademperor Год назад

Do Tom ford next

@acchuky Год назад

I'd love to hear your thoughts and see if you can get your hands on a Geoffrey B. Small garment!

@princedavid88 6 месяцев назад

Their shoes are superb!

@geckomoriadaimyoofwano7157 Год назад

Will you do one for Spier and Mackay suits and/or sportcoats??

@djartyom924 Год назад

Hope we see a teardown video of a handmade suit and a machine made suit soon

@eliasmisaelhernandez4979 Год назад

Good video. Please do ermenegildo zegna

@alejandrososa3969 5 месяцев назад

This my favorite channel 🤌🏽🧥👔⌚️

@kletts42 Год назад

You will be making clothes like pants? I look forward to seeing those!

@teakcore5261 Год назад

I would like to see a video on Tom Ford’s peak lapel suits! 🙏

@crocolixsurfstar7561 Год назад

Good review. Tried a nice BrionoJacket, 85% cashmere and 15% silk, good but NO milenese button hole and could not open the button at the arms, too bad for 5100 Swiss Francs. I own 15 Tom Ford Suits and agree they are also overpriced, but you get signature style and buttons you can open. Why don't you make a review about Tom Ford and also Kiton?

@alexgruenberg5876 6 месяцев назад

because they finish the arms and legs after you purchase the suit.

@KM-ru4fm Год назад

It's great to see you cut the jacket apart and delve deeper into the quality. Similar to what Rose Anvil does with boots.

@bigvanvader3122 Год назад

Where he got the idea.

@JohnnyArtPavlou Год назад

@@bigvanvader3122 He needs a bandsaw.

@gentlemansgazette Год назад

Glad to hear you enjoyed it! We've cut other things apart to inspect quality before: www.gentlemansgazette.com/cutting-apart-inside-wallet/?

@esiu74 Год назад

There is a nice second hand Brioni suit for $120 CAD in my area. Unfortunately the shoulder is too wide (20") to be downsized to my small frame of 16.5"-17"... 🙁

@thegentlemanplayer9689 Год назад

$5000 Brioni unlined summer suit, had to have the seat of trousers restitched. Stunning fabric, a wool silk seersucker. $500 Suede belt, worn 7 times the buckle was unfinished on the inside, cut the suede, and destroyed the belt. $500 plain white woven cotton tee shirt. Stitching came undone after a a few wears. $1000 cotton, silk, cashmere jumper. Stitching came undone. The linen dinner suit is perfect, only worn three times. No issue with their shoes. Paying this money, Cucinelli and Loro Piana are much much better, especially the former. I learn to live with it and buy carefully. Great ties and my suede espadrilles are fantastic on the riviera.

@gentlemansgazette Год назад

Good to hear your insights!

@ViatoremDiEfa Год назад

For that money you can go bespoke.

@MonkyDollqueen Год назад

Smiling is the best way to face every problem.

@carltonbanks5470 8 месяцев назад

For girls. For men, actually solving the issue is the best way.

@johnwick860 Год назад

Louis Litt has a Brioni

@krunoslavkovacec1842 Год назад

Just save up the money and come to Brioni/Brijuni. Beautiful islands.

@perseus9428 Год назад

18:00 Pre-cut button holes are such a foolish and pretentious feature now. And , I agree, they make adjusting the sleeve length very very difficult indeed.

@noamelaraari4782 Год назад

First of all good video, Ilike brioni very much, I have a nice suit from them. Now I have question are there going to be more videos about what man really wore?

@gentlemansgazette Год назад

Thanks for your support! There's potential for more "What Men Really Wore" videos - have you been keeping up to date with our shorts?

@DRPFAWTGOFTS Год назад

I liked your video

@gentlemansgazette Год назад

Thank you!

@jerryware1970 Год назад

I would expect a very high quality for that price point.

@ognjenbelic7000 Год назад

Could you guys do an "is it worth it video" about Maximilian Mogg garments

@arthurcatalanotto1151 Год назад

Prototype chinos from Fort Belvedere???

@andrei200287 Год назад

brunello cucinelli please

@scottyu4425 Год назад

A are canali suits worth it video would be very cool.

@piccalillipit9211 Год назад

I have a Canali jacket and its one of my favorites. This was my Brioni comment: I HAVE 2 BRIONI JACKETS that I got in a second-hand shop and adjusted to fit me - they are exceptionally good - but NOT $4,500 good I tailor bespoke historical men's suits and I could NOT create such a lightweight jacket that has such amazing retention of shape. You can roll it up and sit on it in a car for 300 miles, get out and it will spring into place with hardly a crease, the chest curve is exceptional, the fabric [both are Donegal tweed] - BUT if you are spending $5k GET A BESPOKE SUIT ---§--- I think the Canali is every bit as good To my mind there can be NO difference in a $1500 off-the-rack jacket and a $5000 off-the-rack jacket, it does not fit cos its not bespoke and no matter HOW well you make it, how expensive the cloth is it CAN NOT look any better cos its NOT BESPOKE Which is why the $1500 Canali is just as good as the two $5k Brioni ones.

@sahrishkhan6833 Год назад

I want to learn something...want to take onlone classes...please show your availiblty

@SteveSmith-kd9if Год назад

I have 4 Brioni pants, "they are a tailored fit, so don't go drinking while wearing them"!!!!!!!!!!!!

@phillipwong3754 Год назад

No matter what Brioni does it reminds me of their normal clientele, corrupt rich politicians or/and businessmans

@carbonado2432 Год назад

9:33 Gorge is absurdly too high. too small for him

@indiolatino61 Год назад

Yes, I have always found that his clothing is often too tight for his body style. He too often looks uncomfortable.

@rudiausbuddeln Год назад

@@indiolatino61 its tough for him because he has a muscular body type but i dont think it looks too bad 99.9% wont notice it

@AlanMDee Год назад

I know this is a long shot of a question. What are your thoughts on Aloha/Hawaiian shirts and how they can or cannot work in the context of menswear?

@DieyenDualPen Год назад

Pair with some high rise wide leg trousers, tropical wool or linen, and some slick loafers or slippers on a hot friday or weekend and you'll be looking fly.

@gentlemansgazette Год назад

Stay tuned to hear our thoughts! 😉🌴🌅

@mike.p.1400 Год назад

At the beach or a backyard barbecue I’d say fine. At the opera I’d no.

@YouTubeHandlerz Год назад

Can you do a video is Oxxford Cloth and Tom James worth it

@gentlemansgazette Год назад

Raphael's first custom suit was from Oxxford: www.gentlemansgazette.com/custom-suit-review-10-years/?

@midnightalley4586 Год назад

As a fan of Brioni, the model is the most important. The wrong model of Brioni will make it more difficult to tailor to your body . However once you do, its a pretty sweet f*ckin thing

@jackthomas6952 Год назад

That Apple Watch definitely doesn’t go with your style Raphael.

@ornamualem6561 5 месяцев назад

What’s your opinion about Armani Collezioni blazer

@sebastianbillings7807 2 месяца назад

I can only speak for the quality 2 decades ago. I received a medium grey fine striped Armani collezioni wool suit, as a gift. It was a structured / canvas suit, and I’ve no idea if it was fused at all.. but I’ve worn it hundreds of times, in the rain, had it dry cleaned- still looks relatively new. The pants eventually wore out, but the jacket is fine. One of the sleeve buttons cracked, so I cut the other sleeves button off to match 😂 I would just imagine that the quality has declined some? As has many brands..

@adrianfuentes4623 Год назад

BRIONI IS NICE.

@QuoteBlink Год назад

I want an opinion. I'm wearing a beige dress shirt. Black suit jacket, pant, shoe and hat. The tie is sort of a maroon color (I want to wear a 3 piece suit) what color the vest should be?

@QuoteBlink Год назад

@@TuneinR thank you for your time

@themoderndandy713 Год назад

Well, I wouldn't recommend a beige dress shirt with black, honestly. Beige dress shirts are good for browns and greens. For the waistcoat, maybe red. You might want to try to match the color of your waistcoat to your tie. (Don't match the waistcoat to your tie exactly, though.)

@QuoteBlink Год назад

@@themoderndandy713 the tie is maroon color

@QuoteBlink Год назад

How about navy blue vest, would it work or it'll just looks weird?

@themoderndandy713 Год назад

@@QuoteBlink Navy blue would be dark enough that it creates a dissonance between the colors. It almost matches but doesn't; it's the same reason one isn't supposed to orphan suits together. A light or medium blue might be better.

@Normanx964 19 дней назад

Sport jackets are the way. Theyre expensive but worth it. Or go to your tailor.

@Sshooter444 Год назад

When you showed the price, I already had my answer!

@bigvanvader3122 Год назад

Just because you can't afford something doesn't make it not worth the price.

@ramanshah7627 Год назад

Yeah this price point gets you to the budget of commissioning a suit with a highly reputable bespoke tailor. The reasons someone would find it worth it tend to center on new-money values - impatience with the delay and hassle it takes to do bespoke projects, and the credentialing of wealth that a luxury brand offers. Those aren't my values, so yeah, I had my answer, too, the moment I learned the price of this brand's suits. If I had the money, I'd choose a bespoke project every time.

@gbkny1 Год назад

I like the attempt but good luck with going to a store to ask a salesperson. I tried this once at a Hugo Boss store and out of five sales reps only one could tell me what i know now to be pic stitching was on the edge of garments. But i want to know is are YSL, DIOR and Lanvin jackets made with the meticulous quality and materials such as heavy, mid or light canvas the way a made to measue or bespoke jacket is made. I asked this of a YSL sales rep and all they could say was "yes". Lanvin seems to offer the best fabrics one being wool and mohair. But all three mentioned seem to make wool and silk blend jackets. I wish brands would do a better job of stating this on their site and also providing this info to their sales staff. I want to know if the asking price is worth it.

@mike.p.1400 Год назад

I agree completely. Most staff no little nothing. No only in clothes but in a lot of things. That’s just the way it is. Just educate yourself. Do your own research and don’t fight it. Don’t try to humiliate the staff.

@mike.p.1400 Год назад

Invest in a good tailor. Make sure it’s a well constructed garment and of the type of material you need. For example. You wouldn’t want to wear something of heavy wool in Las Vegas in the summer time.

@fleidhdlp1213 6 месяцев назад

Just got one second hand for 70 swiss francs

@zerominuseleven Год назад

Brioni’s best days were in the 90s

@danbee415 Год назад

hi there, I wouldn't mind taking the jackets of you to re-sew back up if thats alright with you. thank you.

@gentlemansgazette Год назад

😂

@jfn467 Год назад

Please stop having those annoying drums in the background all through your videos, your voice is perfectly fine!!!

@davidthom7127 9 месяцев назад

I wept when you were ripping them apart

@pluto-9047 Год назад

I found out about Brioni suits through John Gotti.

@Billywoo12 Год назад

There are many tailors who use Brioni fabrics to great effect, and will tailor a product. Great brand nevertheless.

@nightrider12soul Год назад

Brioni suits were stylish and elegant in fifties and sixties.They were made from light material,three buttons and short elegant cut.A true Mod Via Veneto style that UK modernist and mods adopted. Now they lost the style they had.They look like thousand other suits that businessman wear.

@shadowfilm7980 Год назад

Kiton is even more expensive. Their sport coats can go for $10,000! Just a sport coat! I personally like Ralph Lauren Purple Label. I did like a Brioni cardigan sweater in a gorgeous indigo blue/black. $2900.

@sajid6027 Год назад

Kiton have their own mills. Their fabrics are exceptional.

@moonlightfitz Месяц назад

😅

@kojiattwood Год назад

They certainly used to be, but now? Not so much, sadly.

@thomasbrennan6303 Год назад

No suit over $2K is worth the money for professional appearances. A good made to measure suit between $1500-2K is the pinnacle balance of fit, material, and value. Beyond that, you’re wasting money on cache. No one can tell the difference between high-end MTM and bespoke when you’re wearing it.

@ivanlazarev6414 Год назад

Proves again that if one should wonder if it is worth it, then the answer is most likely a "no".

@piccalillipit9211 Год назад

*I HAVE 2 BRIONI JACKETS* that I got in a second-hand shop [€15 each] and adjusted to fit me - they are exceptionally good - but NOT $4,500 good I tailor bespoke historical men's suits and I could NOT create such a lightweight jacket that has such amazing retention of shape. You can roll it up and sit on it in a car for 300 miles, get out and it will spring into place with hardly a crease, the chest curve is exceptional, the fabric [both are Donegal tweed] - BUT if you are spending $5k *GET A BESPOKE SUIT* EDIT >>>> To my mind there can be NO difference in a $1500 off-the-rack jacket and a $5000 off-the-rack jacket, it does not fit cos its not bespoke and no matter HOW well you make it, how expensive the cloth is it CAN NOT look any better cos its NOT BESPOKE

@piccalillipit9211 Год назад

*IF YOU PAY $5K FOR AN OFF-THE-RACK SUIT* you are completely insane - *HAVE IT MADE BESPOKE* No matter HOW MUCH you pay a OTR suit will never look better than a $2k OTR suit cos it *DOES NOT FIT* A $4k bespoke suit will ALWAYS look better than a $14k OTR

@comicbookguy2326 Год назад

Paying 2k for any suit is crazy regardless of it being OTR or bespoke, you can get custom made for 200-900 depending on the fabric, tailor, etc

@bigvanvader3122 Год назад

@@comicbookguy2326 A lot of that price has to do with the heritage of the brand. The OP is right about buying bespoke rather than off the rack for the price.

@comicbookguy2326 Год назад

@@bigvanvader3122 obviously bespoke is better than OTR but 2k and let alone 5k is ridiculous

@piccalillipit9211 Год назад

@@comicbookguy2326 Well I tailor bespoke historical suits for men 1890 - 1930 and there is 250 hours of work in one of my suits. The materials to make it cost me $500 - $750 to buy. Its a semi-professional hobby so I only make about 4 per year for clients, but at $15 an hour its $4,500. The difference is, one of my suits will last you 30 years of regular wear. They are all but indestructible, a huge amount of work goes into making sure it is unbelievably strong and the shape is steamed, stretched, shrunk and sewn into the coat [jacket]. But my advice to anyone is BUY SECONDHAND and have it altered to fit. I have two Brioni jackets [coats we call them in the trade] and they are GOOD, not worth $4k, but I got them for €15 each. And altered them to fit me perfectly.

@ramanshah7627 Год назад

@@comicbookguy2326 I haven't gotten such a custom suit, but based on my experience with other custom stuff, the construction quality tends to be what suffers. Cheap custom stuff often looks and feels obviously inferior to nice off-the-rack stuff, even if the fit of the off-the-rack stuff is only as close as reasonable alterations could get it. Among suits I've worn, the execution of the inner layers (canvassing and shoulder padding) feels to be core to the difference. My Samuelsohn OTR stuff (which lists at $1.5k and I've carefully used sales to be able to afford) drapes and feels qualitatively different than my older suits which retail for half this price. I think @Piccalilly Pit got it basically right - the crossover really happens at the point where you get into *good* bespoke work made without shortcuts by experienced people, which is going to start around $4k in the developed world.

@user-iu1ru1qz7u 8 месяцев назад

I find these series overly predictable. Due to the general taste of the host, nearly every designer is deemed not worth it, whether its designs are of great appeal/quality or not, simply because they are expensive. Getting a made to measure(can't yet speak for bespoke) locally, does not guarantee a match of materials and/or design compared to what you might get from a high end designer. If your intention is to get a well-fitting regular suit and pay less, that's a fair statement, if you want to claim that your local tailor can easily match the designs/quality of Zegna/Tom Ford/Brioni/Kiton I would question the validity of that statement. It's like saying because a Camry is all you want/need, the Porsche is not worth it because of what they charge in comparison. With this logic, nothing is worth it as long as cheaper alternative exists that you're willing to put up with. The series serves no purpose if it can't establish reasonable parameters for judging value other than "if expensive = not worth".

@gentlemansgazette 8 месяцев назад

It seems like you have not really watched many of the videos in the series, as some are definitely worth it. We always try to say who it is worth for and for whom it’s not a good fit. At the end of the day, even Tom Ford commissions some things on Savior Row. Is that worth it? It depends on how much money you have. For Tom Ford, it is absolutely worth it. For someone who drives a Camry, probably not. We think Porsche is worth it if you value your driving experience.

@user-iu1ru1qz7u 8 месяцев назад

@@gentlemansgazette the last statement is fair. Thank you.