Are Snack Companies Running Out of Flavors?

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Today, Josh and Nicole are joined by Arielle Johnson to explore the golden age of snack flavors.
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Chapters
0:00 Welcome Dr. Johnson!
4:35 Why Do We Soak Liver In Milk?
7:10 What The Heck Is Galaxy Flavor?
10:08 Torani Taste Test
10:58 Weird Coke Names & Cotton Candy Flavor Notes
12:54 Spicy Snacks & Blue Raspberry
15:44 Marketing Ploys
17:26 Lays "Do Us A Flavor" Campaign
19:03 How To Molecularly Recreate A Flavor
21:01 Artificial Vs. Natural Flavors
22:33 Beaver Buttholes
23:54 What's The Best Next Chip Flavor?
27:39 Starry Vs. Sierra Mist
33:15 Opinions Are Like Casseroles
33:37 Should Blood Be Added To More US Dishes?
38:05 Don't Call Them Buffalo Wings?
42:12 Lactose Intolerant Relationship Advice
46:20 Kale & Water Lube
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Опубликовано:

28 май 2024

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Комментарии : 173

@kpturn42 Месяц назад

“I’d rather teach a cook chemistry than teach a chemist to cook” is giving major “I’ve watched NileRed’s cooking videos and I’m scared” vibes 😂😂😂

@Stuie299 Месяц назад

Arielle was an absolutely delightful guest. Every so often we get an episode like this where I just don't want it to end.

@VikingNidhogg Месяц назад

I dunno, she started off rather pretentious thinking people don't understand taste. It's common knowledge. I would enjoy never seeing her again. I won't be finishing this episode.

@atx0025 Месяц назад

Josh bringing up "chicken in a biscuit" is why I love him lol. A beach trip isn't a beach trip without those and a can of sharp cheddar canned cheese spread.

@VoidySan Месяц назад

Dude! So many times have my family gone to dollar tree and gotten snacks for a beach/lake trip. Chicken in a biscuit was always in that bag, bro.

@cameronkoch482 Месяц назад

I'm pretty confident Josh asked Arielle to adopt him after this episode. He was so into the science of flavor.

@GeorgiaPlotkin Месяц назад

As a sociology of food graduate student - this episode was NEXT LEVEL insight!! Bring on more doctors pretty please! :)

@Imbatmn57 Месяц назад

I don't drink the new coke flavors because it doesn't say what its supposed to taste like, like what is Dream coke supposed to taste like.

@Beaten247 Месяц назад

Exactly

@MikeInOregon Месяц назад

Dream coke tastes like failure.

@camerongaul4916 Месяц назад

@@MikeInOregon Every one of their new flavors has been mediocre at best, actively awful at worst.

@doctorandrewlapray5769 Месяц назад

The last new great coke flavor was Orange Vanilla

@Quynnd.3491 Месяц назад

Ah yes, watching this at 4am like a normal well adjusted, totally not an insomniac, human do.

@cypherx666x Месяц назад

We come in peace 👽

@Dummy11111 Месяц назад

Does*

@maxwellgrimsley Месяц назад

I too sneak flasks into lush cosmetics, it is my weekly Wednesday activity. 😂

@vfplayer Месяц назад

Lime Coke from the early 2000s was quite possibly better than normal Coke. Now the only way I can get it is the fancy multi-favor Coke fountain machines in fast food restaurants. I guess it didn’t sell well enough to keep selling it in stores. I think the point of introducing so many flavors is also hoping to find one that sells like gang busters, maybe it will stay around forever, but if not, ride it as long as you can and do it again, or like you said hope someone tries a flavor Coke that is more permanent as a substitution.

@birdie_. Месяц назад

MatPat did a good theory on why everything “tastes like chicken” and I’ve been interested about flavor Science ever since 😌 it’s super interesting how people come up with flavoring for things not using the natural things to make the flavor

@kelleyabitbol6156 Месяц назад

Coke a cola … I didn’t even know they have a blue raspberry flavor. But kidsssss love theese flavors! That’s what’s up

@vincedibona4687 Месяц назад

“kidsssssss” ❓🤷🏻‍♂️⁉️

@LyraFreedomTV Месяц назад

The Sierra Mist to Starry change happened simply because their patent expired during a dispute with a creator with a similar name and they lost the case.

@S.Shea2432 Месяц назад

Before I even clicked on the video, Josh, & Emily's episode about Banned Space Foods on MK tuesday was the very first thing I thought of, when I saw the picture of Josh, & Nicole with the Space Dunk Oreos. 🤣🤣

@KevinHillofDOOM Месяц назад

A lot of the "New flavor" marketing has to do with shelf space. Stores only have so many square feet for soda, and big companies get priority. More unique SKU's means less space for a smaller company to get on the shelf. Even if it doesn't sell well, it's killing potential competition.

@rhaynehowlette5621 Месяц назад

As someone that loves sweet things, I love where Nicole went with the sweet chip territory! I love banana chips, I love anything crunchy as a texture, so a candy flavor as a chip would be the absolute highlight of my life. If something like this already exists, someone point me to it please! 😂😂😂

@juliannerohm1297 Месяц назад

Chocolate chippers: Potato chips dipped in chocolate. Its a North Dakota thing, but I believe it was done by lays or someone else and sold nationally for a while.

@palexanderrice Месяц назад

New flavors are introduced because sales are down. More people are becoming health conscious, price gouging is high, people have less expendable income ect and companies are fighting to get us to spend on them again. Regardless of brand name. Like they said, profit margins and marketing.

@ZeeJohansen Месяц назад

Now I hope Dr Enayati and Nurse Scherer are going to be this year's Halloween outfit!

@MrTacitGrunt Месяц назад

I'd recommend Nilered's video on making grape soda out of latex gloves if you want an example of using chemistry to extract flavors

@zartesiempre9554 Месяц назад

PLEASE do a part 2 with Dr. Johnson. I could listen to her talk food for hours.

@samrjacobson13 Месяц назад

Arielle was my favorite guest on this podcast. Please have her back! I’m so interested & I will be buying her book

@TAZBUDS Месяц назад

Guys those sweet chips you're talking about! They exist! ^^ In asia! I live in South Korea and had peach crush flavour, pineapple, mint choco, honey butter...theres so many flavors of sweet chips in Asia!

@robertcotrell9810 Месяц назад

Salt and pepper chips are SO good. As for microphones, they vibrate, which is encoded into an electrical/digital signal that a computer can decode. Look up the first wax recorders. Literally just cutting vibrations into wax, then reading them back to play back the sound. It seems too easy, but that's what recording is, at a fundamental level. Just encoding soundwaves.

@user-jc4qm9bb7w Месяц назад

There's a similar book written by the author who wrote on food and cooking. It gives practical advice on how to cook and avoid common cooking mistakes.

@paladonis Месяц назад

I will buy a bag of shredded cabbage over a bag of shredded lettuce any day! Love cabbage. I also love a good bag of spinach too. So good

@thoughtgale Месяц назад

This was a great episode ... it reminded be of a book 'The Emperor of Scent: A Story of Perfume, Obsession, and the Last Mystery of the Senses' which I unexpectedly really enjoyed when I read it... although it turns out that was written 20 years ago, so it might be time to revisit through a scientific exploration of flavour in Dr. Johnson's book!

@kikiandthebrain Месяц назад

doctor johnson is the coolest person on the planet OMG i've never once thought about how flavors happen and i am in AWE

@bigbeefscorcho Месяц назад

I always love listening to food scientists because many misunderstand the inherent connection between science and the culinary arts! It’s all science and art babyyy!!

@rileygabriel6700 Месяц назад

Nicole wants to go full Wonka 🎉

@Firestar174 Месяц назад

I'm so glad they had a food scientist to come on the show! FOOD SCIENCE REPRESENT!!

@EmpathBonz Месяц назад

I found Dr. Johnson fascinating!

@inconsequential5504 Месяц назад

The thing with freedom fries was a reaction a lot of US citizens had to the only time Article 5 of NATO was evoked in response the terror attacks and France told us to get bent that's a terrible reason to go in guns blazing (which they ultimately were right for). But yeah it was because France had the gall (or Gaul) to criticize America during a high pitch fever of American patriotism thus "Freedom Fries" instead of "French Fries".

@missishaughnessy990 Месяц назад

As a human from Buffalo….Josh is right!! I went because were miserable and just want something to argue about 😂😂😂

@larsvanbarbecue8654 Месяц назад

Fascinating guest! Loved this episode

@lauren3173 Месяц назад

I’m a huge space nerd and food science nerd so this is the perfect episode!

@vincedibona4687 Месяц назад

@5:45 - thanks, I had to stop the video to look up what “Frogtown” was. For those not in the know, it’s the Elysian Valley in central LA. By the few descriptions I read, I am imagining a Los Angeleno version of Williamsburg in Brooklyn, NY.

@theelectricant98 29 дней назад

I miss the lays chicken and waffles so much. Herr's (out here in Pennsylvania) still does a similar flavor competition every year highlighting a lot of local (Philly) specialty foods and are pretty decent

@ChefSarah4104 Месяц назад

This episode was fascinating. 🤯

@anniedonnelly7416 Месяц назад

I adore when fancy science machines also have a basic "please, follow these basic rules" note tapes to them

@no_decaf Месяц назад

What a heck of a resume on Dr. Arielle Johnson!

@baileescott401 Месяц назад

My Walmart had Pancake with Strawberry Syrup flavored potato chips!!! I think they were lays but I can't remember, the one case my store ordered sold out in a few days! I didn't get a chance to try them so I don't have a review for you, but you should try to get some :)

@tehyac3276 Месяц назад

I tried them and the strawberry flavor vastly overpowers the bacon flavor, so they are a but difficult for me to eat. I have been eating a couple chips at a time over several days and have most the bag left. I think this was an IHOP collaboration?

@Regailion Месяц назад

They did it in the UK too (Called Walker's here instead of lays), the first round they had a chilli chocolate flavoured one that sounds horrible but it was delicious

@juliannerohm1297 Месяц назад

Cuban Sandwich flavored Lays were my favorite potato chip flavor ever.

@rynecology Месяц назад

Man them space dust oreos are addicting. I like em lol

@SittinWithYou Месяц назад

So like.... Nicole, IHOP sweet pancake chips just dropped. Go for it!

@bongor628 Месяц назад

"Banana Laffy Taffy chip" actually made me gag

@awesomeadamfrom2099 Месяц назад

Awesome job Josh with the podcast see you on Tuesday

@just_a_stump Месяц назад

Dear Buffalo, Chill. Love, Watertown

@CECEaf Месяц назад

Please bring Dr. Arielle Johnson here again to just talk lol! Or do her Last Meal!!!!!

@paigewells858 Месяц назад

I agree on the Kale. I hate soggy spinach, not a fan of the flavor much either, but especially the cooked texture. I prefer the texture of kale or chard, and I will substitute it for spinach always.

@kaelalist9656 Месяц назад

I was literally talking to my dad about the oreo spacedunks two days ago because he bought a pack and I showed him the Brennan Lee Mulligan Oreo CEO video

@IzumisChild Месяц назад

I'ma watch this later but based on the thumbnail...space dunk oreos are actually pretty good. Something is more palatable and easy to eat more of them than regular oreos for me.

@Serenity_Dee Месяц назад

45:19 I have an allergy to _something_ that's in certain canned meats, most notably Spam. I have never been able to isolate it or been able to explain why, for example, ham doesn't trip it, and Vienna sausages evoke a milder reaction, but nonetheless, I eat it and my throat gets that tickling and itching sensation, and the first time I ate it, when I was maybe five or six, I threw up. (The first time I can remember throwing up, in fact.) The only other allergy I have (aside from things that most people are allergic to, like mosquito bites and urushiol oil) is dog and cat saliva, but _only_ the saliva, and only when it's fresh, so to speak. Whatever it is I'm allergic to, it's pretty volatile, because it only hits me when they're licking me on the face or, as I learned when our cat was a kitten, on the nipple, which is much more porous than the rest of your outside skin because of the milk ducts. (And this is true even for cis men.) Our cat grooms us all the time but it was only when he tried to nurse on me as a kitten that I started coughing. (And, yes, he was weaned too early; he was the son of a stray or feral who abandoned him. A friend's kid found him and took him in, but they couldn't keep him, so my spouse and I took him in.)

@kaley8989 Месяц назад

i have to admit the galaxy oreos are actually my favorite 😔 they’re so good

@hirukouchiha-dd5rt Месяц назад

I've had the argument on hotdogs being sandwiches or tacos so many times now.

@pennypieper9585 Месяц назад

Lays Do Us a Flavor Gyro Kettle Cooked chips changed my life. I would do anything to get another bag of those!!!!

@ambrosria90 Месяц назад

In regards to chips with sweet flavors, H‑E‑B made a special edition flavor that was “Vanilla Milkshake” It essentially tasted like the experience you have when you dip French fries in a milkshake. I had quite a few people who looked at me with side eye when I told them they had to try them. And literally not one person disliked them. They were by far the best chips I’ve ever had and unfortunately, they are no longer available. If you ever get a chance to try them, you shouldn’t. Instead you should take them, run away, and send them to me!!! 😂

@Perfftetysheeeeeets Месяц назад

I feel like many of us learned about the importance of smell in taste during covid lol

@Anne-zl1ij Месяц назад

Lays has an IHOP strawberry pancakes chip. It’s fruity and tasty.

@natebonenfant9950 Месяц назад

That machine she talked about that measures flavor molecules, there’s a dude on tik tok that broke down each Zyn flavor. Cant miss tv.

@MacGuffinExMachina Месяц назад

Maybe that's why I like the Galaxy flavor. I used to love Dimetapp.

@9804Dracon Месяц назад

I have issue with Josh calling a new Slurpee flavor a loss leader. The margins on cigs are terrible, the highest margins in 7-11 are Fountain drinks, Slurpees, and Coffee, by a lot. That is why the staff get those for free while working.

@philoctetes_wordsworth Месяц назад

29:01 ok. You had the perfect person to clear up the Dr. Pepper issue in the studio, and never asked at all. I literally never want to hear that theory of yours again. Dr. Pepper is “Spicy Cherry”, and not literally Coke mixed with root beer. You had her there, and you never even asked.

@Alfreduredo Месяц назад

Herdez in Mexico made a contest to create your salsa recipe and submit it and the first 3 places got their salsa canned and sold nationally

@MrBogus213 Месяц назад

Good Eats was SUCH a great show. I know how to cook because of Good Eats

@trippyricann1351 Месяц назад

I just lost my last two brain cells when she said this 19:14 fire up what??!??!!! “she explains” Ohhhh I still don’t understand “picture pops up” still don’t get it “explains a little more” I’m in space right now 😂 I’m high btw

@madisonheckert5415 Месяц назад

what a fantastic guest!

@aprilpiper5642 Месяц назад

Northern NY fireman BBQ and Blue cheese was my submission to Lays - they did not pick me:(

@veronica9634 Месяц назад

so when are we gonna get the "hot dog water" mugs?

@Chuycabra Месяц назад

So cherry flavor made from paint thinner is a natural flavoring?

@FB711_ Месяц назад

I think the taco pop rocks should follow the spicy and sour/peppers and lime trend instead of being just straight up sweet.

@jameshamaker9321 Месяц назад

i'm now curious as to what would happen if someone spun light brown sugar fast enough, in something like a cotton candy machine, would it melt or would it end up like a caramel colored cloud of, fluff?

@cameronmonson1143 Месяц назад

Love you guys! I do disagree about one of the opinions. About the food opinion, the woman whose husband thinks he's lactose intolerant. Y'all aren't considering the fact that she's been planning food and cooking for the family for so many years. Avoiding dairy is a HARD one - any allergy is challenging to deal with long-term, but lactose is a lot more prevalent in everything than beans. She has BEEN being a GREAT spouse for a LONG time. This is, obviously, something that needs to be discussed in the relationship - but, spending a little while beforehand doing research to discover whether or not the sensitivity is psychosomatic is not entirely unreasonable; especially in a long-term relationship, where you likely know exactly how your partner reacts to a food, and I assume she knows she is actually poisoning him, just risking causing some short-term discomfort. Being freed from an allergy is an incredible relief of mental strain; it is worth exploring the possibility, in order to improve the mental health of both partners!

@Fiery25123 Месяц назад

Pythagoras died from refusing to run through a bean field when pursued by murderers, allegedly.

@KiLOBYTEQT Месяц назад

Love mythical!

@pastelbabyanimations4275 Месяц назад

i loooooooooved those oreos

@krykey8066 Месяц назад

My grandfather always soaked fish in milk.

@MrTacitGrunt Месяц назад

Starry was certainly a rebranding but they also changed the recipe to Sierra Mist

@Cruicis Месяц назад

I'd say the united states specifically is very boring with their flavors. A lot of flavors are boiled down to more sugar instead of a spice.

@GarrettMerkin Месяц назад

Where do you live in the US?

@JarlBalgruuf Месяц назад

I'm a security guard at one of the flavor making factories they spoke about lol

@them631 Месяц назад

34:00 somebody get this man hooked up with a good plate of dinuguan with rice

@LyraFreedomTV Месяц назад

Lays "Do us a flavor" challenge is where Dill Pickle flavor in chips comes from!

@EAKugler Месяц назад

People in Minnesota from a certain ethnic and religious group do not eat for joy. They eat for fuel.

@carlmiller757 Месяц назад

Herr chips made a creamed corn flavored chip that tasted just like creamed Coen. It was delicious, but the flavor didn't match the texture, and my stomach was confused into nausea

@80H_d Месяц назад

so unfortunate that that poor fella's parents tricked him into thinking he was lactose intolerant

@bendadestroyer Месяц назад

If its about trust, then why doesnt she trust that you know what the hummus is made from.

@fionalabonte2188 Месяц назад

Year 3000 coke was actually so disgusting it was like garbage, similar to the XP coke situation which actually tasted so evil I was afraid I had consumed poison.

@disneygirl8694 Месяц назад

I thought I would like the space dunk flavor, but the pop rocks in it don’t really add flavor

@shearsonator Месяц назад

Don't worry, Arielle, I got your joke about the IRB form.🔬

@enchiladaofdeath Месяц назад

CHIKIN N A BISCUIT !!! HELL YEAH !!

@Halfmoonbaee Месяц назад

I just want to say this about oreo. Why dont they just do the dark cookies with peanut butter filling. Like in parent trap. Also i just hate the creme filling..

@allyanderson7150 Месяц назад

Arielle is literally everything i aim to be

@Fiery25123 Месяц назад

Bleach getting a shoutout from MK XD

@michaelchapman454 Месяц назад

The guy that might have lactose intolerance he could actually just have acid reflux issues. If I have a small amount of dairy I'm fine but usually at restaurants they use so much dairy that it sets off my gerd and causes nausea and a lot of other negative issues.

@The_Debonair_Dragon Месяц назад

more spice versions of everything. i demand it omg i cant eat corn syrup. i had someone test to see if i was... lying i got very sick. and he confessed why was in the ER.we had a long talk about respecting allergies. and i jsut tell people im allergic to bar the explanation and someone thought i was making it up. I later explained to him, hat i should have just said before. i have a failing liver because of my lupus. i have to monitor a lot of my food intakes andi CANT eat corn syrup.. or corn i get so soo sick. theres other stuff on that liet but most of it isn't stuff i come in contact every day as long as i dont eat fast food. I miss corn tho.

@redblackwhitestripes Месяц назад

Very iconic guest

@caitlindulay1606 Месяц назад

josh saying go aggies but it’s not tamu💔💔💔

@nasaboy87 Месяц назад

The lactose thing may be the amount she's using. I can eat some cheeses and have no problems but others I'm stuck on the toilet.

@PytD Месяц назад

Or you know, don't test poison your spouse....

@nasaboy87 Месяц назад

@@PytD I know that. I'm just saying that may be why there are 2 different reactions.

@christinebenson518 Месяц назад

It could also be in his head. People can be convinced of insane things.

@punxie89 Месяц назад

Many cheeses become lactose free naturally if they're aged passed a certain number of months, because the bacteria feeds on the lactose from the milk and eat either most of all of it

@kelleyabitbol6156 Месяц назад

Noooooo on the sweet chipsss lady! Noooooo

@crobinson2624 Месяц назад

I feel the same way about chewing gum. Every company has the same 5 flavours with maybe one odd ball. Where’s the creativity and thinking out side the box?