Are start-ups forcing major car brands to work faster? 

Car design is moving quicker than ever, with new technology and software coming available at a pace that will soon mirror what is happening with consumer electronics. At the same time, start-ups are entering the market with a point to prove, and traditional car designers are being forced to adapt.
Car Design News sat down with Massimo Frascella of JLR, Pratap Bose of Mahindra and Andreas Kurbos of Studiokurbos to dig in to the subject in more detail. In what was very much a spur of the moment interview, topics included:
- the impact of new players and fast-moving start-ups
- car design in emerging markets
- the importance of heritage and how that influences long-term strategy
- how to balance bleeding-edge tech with sustainable design
- the process of developing for specific markets
- the relationship between design director and C-suite

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