It's so unfortunate that Nvidia took what miners and scalpers did to the 30 series MSRP and baked it into the 40 series and killing the hype for a new generation. I'm happy for the people that have 4090 money to burn, but hard pass for me
I hear jealousy in your tone... 4090 buyers are burning money? Very subjective as to who is buying the 4090.. Just because you don't want to, doesn't mean there isn't someone else who can justify it.
@@Bahcrie hardly defending nvidia, more so the people spending their money on what they want. The 4080 pricing is a joke 100% gen on gen, the 4090 imo is sitting in the halo stratosphere it is.
Difference between then and now is pretty big economic down turn as well. I already overpayed last gen, gonna skip this gen and possibly the next (unless pricing gets a lot better in 5k series)
I can't say that I'm interested in any GPU that's MSRP is over $800 USD. I can only manage about $900 USD after taxes and shipping for a GPU every 5-6 years. I bought a 2080 at launch for MSRP, and I managed to snag 3080 at MSRP just a few months ago, but Nvidia has literally gone insane with their prices. They want to keep that shortage profit margin.
I think it's sane to be one generation behind, you're still gonna benefit from the huge jump in performance only lagging behind alittle bit but paying way less :D
@@laggmonstret I dont even know how getting the latest card, became a thing. Apple users 🙄. Both my kids game in their rooms. One has a 2080 (I know, i was trying to get away from xbox) the other a 3080. His room melts in the summertime. I cant even imagine a 4090.
@@laggmonstret absolutely. the upper tier last gen hardware is more than capable of maxing out my monitor setups on ultra settings in the games i play, so ill be shopping for those dropping-prices last gen models
I bought an EVGA 780 back in the day for half the price of all of these cards. I think the main line I have to draw for myself is what games I want to play and what performance do I consider reasonable. Nevermind "future proofing" if Russia go another step further it's game over anyway! The current performance of most new components are pretty dam good. I'm still rocking an 8350 in my main with an rtx 2060 that's a Dell reference card. Going all new as my case it's the obsidian 300 something (it's too big) and the new socket means I can finally upgrade my ram from DDR3 lol
If I was buying the 4090 it would 100% be the Colorful version. That LCD add on is awesome especially since they include the dock if you don’t want it attached to the GPU.
My 2080 super is still stomping so much ass. I'm having a really hard time justifying an upgrade. I've been doing this PC gaming thing since the 90s. These prices just aren't it.
Hard agree. Not to mention that the next generation AAA games (e.g. Starfield and AC) still aren't out, so the need to upgrade just isn't quite there, either.
I just upgraded a 2080ti to a 3090. It's faster, of course. But it was totally unessicary after I got everything up and running. New CPU, new GPU, same games designed for the lowest common denominator, consoles. 1440p gaming is where it's at IMO, 2080 still cranks.
@@Ferrislilly 2 months ago I did a fully new build from the ground up, 12900k, Samsung G7 1440p monitor, RTX 3090 I have zero issues playing anything at max settings. Buying a 4090 or 4080 is for 4k in my opinion, no point for 1440p if you own a 3090. With my primary game being FFXIV, my 3090 caps at the game engines FPS limit playing at 1440p at max settings.
I game on a 4K display so I upgraded my 2080S to a 3080 Ti about a year ago. Not only did I overpay for it (horribly), but it doesn’t even do 4K all *that* well in AAA single-player games. On top of that, I can count the number of such AAA games that I’ve played since buying the card on one hand. So all in all I regret it pretty terribly. Should’ve kept the 2080.
@@jamescunningham8092 you still have a really good card, the 30 series was advertised for 4k but really it’s what the 40 series can achieve well at max settings. I never went 4k because I like the refresh rate on 2k resolution monitors and 4k monitors haven’t quite caught up yet
Dunno if it's the same else where but here in Australia we have the ROG strix 4080 for and Galax RTX 4090 SG both selliing for the same price. The 4080 series pricing is just plain stupid.
Man, that turbo button is such a throwback. Anyone remember how old IBM PCs had turbo buttons in the early 90s? Every thing old is eventually new again.
My family’s 486 from 1992 had a turbo button! It never seemed to do anything noticeable, though. I miss that machine; it’s probably in my brother’s basement, though I’d be astonished if it still works.
@@jamescunningham8092 It was confusing because turbo was the default for processors and pushing the turbo button actually turned off turbo and put it into a cutdown mode closer to an older spec cpu. But you had to reboot the PC for it take effect. The reasoning was that back in the day, older software actually could crash when running on a cpu clocked too high, so being able to throttle down the cpu allowed older programs to be compatible.
I think the Vulkan screen thing actually adds a little value to the card, as opposed to some of the crap we see from AIB card manufacturers, like overbuilt coolers slapped on cards that don't need it as they try to justify the higher margin pricing.
And the Tuf OC can be flashed and perform the same as the Strix fyi. I got EKWB front and back active plates in mine which are the same for the Tuf and Strix model and they perform identical after flashing the bios.
The reason why the 4080 isn't selling in a nutshell - The people who have the type of money to spend on a graphics card that price already has f*ck you money and a few hundred is pocket change
Why is it that the Chinese card has more cool stuff/factor and is cheaper than the US cards. Lol Granted I would never spend that much for a GPU. Maybe when I hit 60. (Sadly closer than it sounds.) Thanks for this video Paul. You are still awesome!
@02:40 Here's another secret, you don't even need to overclock it. As it will boost higher thanks to nvidia boost tech. You're literally just paying for two letters, O and C. That TUF non-OC will even perform on par with the much more expensive ROG strix, with the strix you're paying for the looks
I'm kinda ok with the 4090 pricing, they are halo products and a "look how fast we can make our cards".. Kinda like super cars. The 4080 cards are just stupidly priced though! Specially when you know they will release a TI version later.
I am waiting to see the testing/benchmarks for the 7900 XTX. It doesn't have to beat the NVIDIA options just get close and NVIDA 4080 sales will get even worse. Maybe it will force them to drop the price but I doubt it
The only reason I bought 4090 Asus TUF OC was that, believe it or not, at the time it was among the cheapest 4090 cards in stock at my local Microcenter. I admit its clock speed advantage over the regular cards is questionable, but at least it HAD something extra compared to others. I also think full metal shroud is nice, and extra HDMI slot is quite useful.
We really need better Colorful support in the US. I have been watching them over the past couple GPU generations. They really overengineer their cards with better design. We just cannot get them here without going through a third part of a third party. Making returns in case of defects just a year long endeavor. Hoping to see this brand pick up its support here in the states. We really need another high quality option now that EVGA is out of the gpu game. Hopefully Colorful's costumer care is as good as their build quality, for which I have no experience with.
Went the gigabyte gaming oc here in Australia. $3k vs $3.45k for the TUF OC...absolutely awesome card the gigabyte, surprised about the quality, certainly better than the TUF OC... The TUF non-oc does not exist here in the land of Oz, only in launch week.
The prices of these things in AUS is fkng ridiculous. I run Quadro's for quite a while as i did more work then play on the PC but i was considering putting a GTX alongside a quadro so i could pay less and get more game performance then buying a higher end (and equally ridiculously priced) Quadro... well thats out the window now as the gaming cards are taking the spot of the Quadro line in price. I can only imagine what they are going to charge for the Ada Quadro's.
Colorful igame series makes really awesome and premium gpus. I'm a long term asus strix owner and these days asus gpu prices are going off the msrp charts so I went with colorful recently and no regrets whatsoever. I've seen few Western RU-vid channels actually bash these colorful gpus but from my personal experience these gpus are nothing less than premium class gpus. It's certainly way above than the msi ventus or gigabye gpus I've used so far. Also the desktop app experience of it is much more stable than asus gpu tweak although the UI can be less user friendly. Regardless colourful is the asus strix equivalent of china that many people don't know of.
Paul here in the UK the RTX 4080 Founders Edition was available online to buy yesterday from 2:45pm until 11:45pm. There's not even the demand for the "cheaper" founders edition cards. 3080s lasted about 2 minutes. Too many people can see they are not worth the money.
I like to imagine the OC cards are binned a little bit at least to justify the price difference. I wouldn't put money on it, just hoping that is the case.
Colorful looks like a solid card but they need a better company name. It seems like broken English to call a company "Colorful" and yes I know they're Chinese but still I can't take them seriously
All I could get was the the pny 4090. Doesn’t really compare to these higher tier cards as fast as pcb design, oc, etc but I don’t think it’ll matter that much in performance wise
@Paul Why in the UK do we pay $800 more for the cheapest 4090 from shops? i wish we could get USA prices in uk, the cheapest 4090 here is $2300 or £1999, the better ones are $3000 and thats from reputable shops, at $1599 it should be £1345. dont know where they get the conversion rates from but it feels like we are being ripped off in the UK, Nvidia are charging us scalper prices
If the 4080 is $1200 I would not be surprised if they charge 1k for the 4070ti. But what will actually happen is AMD's 7900's will force them to lower the price of the 4080 so realistically I think the 4070 will end up in the $700-$800 range.
As a 2080ti owner, and spending $1,100 on that card in 2019. $1,200 on 4080 seemed fitting for a nice upgrade and the same money I was willing to pay. Plus, the power usage on the 4090 is a little much for me. I know everyone hates the 4080 because of the price, but I got a Tuf 4080 for $1,199.(It comes in 4 days, I am excited).
I spend 1400 euro on 2080ti and spending 1800 euro on 4090 feels value to mean lol. Always had to skip bang for buck generations because i couldn.’t find any due to how 70% of users here are friging miners
I spend 1400 euro on 2080ti and spending 1800 euro on 4090 feels value to mean lol. Always had to skip bang for buck generations because i couldn.’t find any due to how 70% of users here are friging miners
i own vulkan before it is so amazing than my current card has lcd and vapor chamber.i broke my OC buttonbefor emailed colorful and send me free 2 OC button for free and its DHL too. i love customer service of COLORFUL.
I have the 3070 Aourus Master that has the built in screen. I thought it was gimmicky at first but it’s actually really cool and useful so the LCDs on the colorful look really cool
I know 3 different people with that card and unfortunately none of them can get the Gigabyte RGB software to see the screen on the GPU. Great card otherwise.
I traded my 2080ti for a FTW3 3090 plus some cash on top. Until or if this pricing nonsense ever settles down, I am only buying used after a couple years. It's worked out very well for me. 1- 2 years after release under non pandemic conditions, you'll save literal hundreds of dollars.
With the the current trends I expect in 5 years new GPUs will come in a separate case/box with separate power unit. Seriously look at the size of this thing!
Hey Paul! Love the video, but can't you also say that the Asus Strix card is not worth it because it's only a 30mhz difference? Everyone loves to be the ROG fanboy! So why get the ROG Strix/Strix OC when you can get the regular ASUS TUF card? Not only do they bin to see if it's a Strix vs TUF card they also see if it meets the requirements to be the OC edition of that model.
A reason 4080 is a nice choice, is if you only have 400-500 bucks to spend, and sell your current card to make up the rest so a 1200 to 1300 card is easier to buy then cheapest 4090s which are 2000 to 2100
4090 phantom here, +200 on the core +1000 on the memory it get stable to 2960 mhz timespy extreme score 20600. the only issue: fan noise is horrendous. All those cards hit the voltage limit so buy an msrp model, just do your research on the fan noise in advance and avoid gainward cose a lot of ppl complain about the noise
I knew before reviews that OC makes 0 sense. And with the FE review I decided to get the “cheapest” card I could. So out of the tuf, GB gaming, or FE, I wanted tuf first and got it 1 min after launch on Newegg.. it’s an amazing card. And it made 0 sense to get the OC or strix. Maybe if the strix was 15-200 more but even then it doesn’t make sense. The tuf OC is the biggest nonsense of them all tho imo…. But just for fun you should test the oc and base to see if there is any measurable dif. I doubt it’s more than 1% either way. Maybe it’s binned slightly higher but I doubt that too..
NOPE!!!!! Next video!!!! I have always went with the "80-ti" version. Mostly deals after everyone else got their rocks off having the highest on synthetic benchmarks. My 1080ti..... taught me a valuable lesson. I don't NEED any of this!!!! My 1080TI STILL doesn't need ANYTHING to render anything so far at 3440X 1440 and until 4k is really great at 21:9, I'm not interested. I have just been more comfortable at 21:9. I am not willing to go back. at the moment nothing interests me yet.
The TUF Gaming is by far my favorite 4090. I love the understated looks with just a touch of bling. I don't think they even launched the base version on the TUF Gaming 4090 in Canada. For that matter I didn't see any of the ASUS cards in Canada, I know there were some though because they're now in their hands of scalpers asking 30% - 50% above MSRP. Thankfully they don't appear to be selling. I've seen MSI and Zotac 4090s pop into stock at retail AIB prices, and they don't last too long. I'm in no rush at all, and I'm hoping the AMD cards are in a large enough volume that they're more available. We need this shortage sh*t to end, there's no reason for it anymore. If there's a shortage it's, by design to keep prices high. Otherwise I expect we will see better pricing soon.
@Jesse M yeah I ended up getting an MSI Gaming X Trio, but then the SUPRIM came into stock so I bought that too... My Trio should be here next week, but I won't get the SUPRIM until a week or so later. I'm hoping the TUF Gaming shows up before I have to keep one of these. Then I'll order it and take back both the MSI cards. The sucky part is I missed a drop of the TUF on Dec 14th 👎😕 If I have to keep one of the MSI cards... I'll probably keep the SUPRIM, I think it's just a better looking card, I don't know I'll have to see them in person and see which one runs better etc...
@Jesse MM So my Gaming X Trio arrived a few days ago and I've resisted opening the box so that I could return it after the Suprim arrived. However, I cancelled the Suprim today because I was able to get the TUF Gaming when it magically appeared in stock! It's supposed to be here on the 3rd of Jan, and I'm a happy guy. I'll head out to Best Buy and take back the Gaming X Trio and with my $1,300 in gift cards in hand I'll apply them to the ASUS TUF Gaming 4090 to ease the purchase price of it a bit. I'm pumped though, it was the ASUS was the card I really wanted, & I didn't really feel any excitement getting either of the MSI cards. This one though I'm really looking forward to getting it into my rig and gaming. I might have to take a couple of days off work 😂
something to consider when looking at card prices, you should look up which cards are using reference boards and or what components they use on those boards. The reference boards use garbage whch won't last much past warranty terms. Custom boards seem to be built better than fe which is built better than reference boards. If you're paying crazy money on these cards, I for one want good components.
For a conclusive cooler comparison we would need noise-normalized temps at, e.g., 45 dBA. Any chance we get those in the next 4090 video? Plus coil whine observations of course. Otherwise love your content!
I would love the 1600 tuf 4090. Want to sell me yours? Been waiting for more stock to come in but Nvidia is waiting for more 30 series cards to sell first. Guess I’ll see what AMD bring to the table
NVIDIA is not putting out enough 4090s either which is why its in short supply. Both cards should only be looked at if you are in desperate need of higher than 100 fps on 4K. 1080p and 1440p users don't waste your money on this new generation of GPUs, the RTX 30 and even older RTX 20 Series fulfilled those lower resolutions, and even topped it (1080p).
60MHz - you couldn't adjust by 60Hz :) I love the Aorus Master 4090 - not for the LED screen though, just because cooling is excellent and performance is great and it isn't too loud even under load.
You hit the nail on the head man, AMD had an impact on the sales of the 4080 for sure but not as much as the fact that people who can afford the 4080 and are willing to spend that money on a GPU usually want the very best. There is simply no room for 2 GPU above a thousand unless the performance is very close which is not the case here.
Why is not all the GPU's power delivery done thru the socket? Please hear me out. The socket could be designed with a heavy duty and robust power delivery component capable of delivering ALL the power ANY GPU could need or want. One of the side benefits would be eliminating that unsightly video power cable.
Launching cards for 2700,- (with taxes)... do not act surprised.. On-line shops carry stock forever at these price levels for months.. Some EU shops just now down priced (2400,-) 6900xt's to the new norm (790,-), the distributors are the devil... putting up a 40% margin on everything not adding value (box/pallet pushers)..."scalpers" are NOT the issue this time around. It is Nvidia/AMD and the distributors, making their products UN-affordable for all consumers at all levels.
For those looking at this 5 months later. These cards no longer exist (and likely never did) at the listed prices. I wish an Asus Tuf only cost $1600. It starts at a minimum of $1700 now.
With these price increases I'm sure we'll start hearing about the death of the PC market again soon. I'm personally not willing to double the cost of a PC build with one of these cards. Lucky for me I play old games. #2060Gang
A famous channel said a few hours ago that 4080 sold out as soon as they went on sale. With people making queues to buy it. Paul says they are sitting in the shelf. Well, which one is it?
Too much hype from youtubers over the 4000 series. Best to hold off and wait for next gen to release. A 3070ti is more then enough to handle all the current games available.
Vulcan this gen is still as noisy as last gen. What a shame. I liked my Vucan 3080 till Suprim 3080 arrived and made me realise low GPU noise is better than having a screen on a GPU. Oh well.
