If you thought that clothes are superficial, you might change your mind after seeing this TED talk by Manou Messmann. You will not only see the clothes you wear in a new light - you will also understand the power of what your wear. Clothing is our way of communicating in a society dominated by visual information; it helps us understand ourselves and each other. Be aware of the power of clothes and let them help you create the future that you want.
Manou Messmann has a Master's degree in communication and psychology - a combination she uses to produce the latest consumer knowledge. Manou established her company Manou.dk in 2014, from where she brings state of the art consumer know-how to the fashion industry.
Manou wants to reduce worldwide clothing waste, which is one of the big environmental problems today. To do that, she helps the fashion industry create a tight fit between what is produced and what is consumed. That is done by understanding the consumers' needs, so that fashion brands can produce relevant clothing that isn´t thrown out the day after it is bought.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx
2 июл 2024
