Couldn't agree more, I ran a successful historical reproduction pottery business for 15 years, (gave it up due to health reasons) and the best part was getting to know my wonderful customers as well as having their input. I LOVED the personal aspect of my business. Now I am exclusively doing photo-realistic oil paintings and drawings, and represent myself, and do quite well and still enjoy the personal interaction-wouldn't have it any other way. And I have never had awards, advertised nor do I list credentials, I too let my work speak for itself, LOL Enjoyed looking at your beautiful work as you speak. Cheers and Lots of Love from New Mexico USA, Julia
Now that's a great story! Thank you for sharing that with us all. Great to hear from you and thank you foe your generous feedback. Have a great weekend :)
i am sorry i dont agree with this advice at all, good galleries and good promoters and art dealers that there full time job always been like that, that is how now we know about the history of art, and this is nothing to do with our modern time at all, this is going on ever since artist should only paint, i work with galleries since 20 years ago with out them i wont be still painting now ,big misunderstand for sure.
I'm a multi medium artist and I live in an area where the tourism draw is HUGE. Art galleries in towns like mine I see ass basically window dressing for the local tourist trap sections of the area. Outrageous rents are what these galleries pay each month and they burden any artists represented in places like this with insulting consignment fees. Sad.
@@kalgajoum6400 If galleries never existed you would still find a way right? If you are happy with what you do then great! This is for all those people who aren't - and there are a lot of them out there.
As someone who interviews gallery owners and people in the Art World here in Washington D.C... You bring up some amazing points. The Core fact of "you have what you do and have to find people who love it." is the entire game. I think from the gallery owner perspective is that they have more connections to "real buyers" and "people with money". Thats the fascination there.
Yes, however there is still a perception that you’re not a “real artist” unless you’re in a gallery by most people who love art! That doesn’t mean you can’t succeed without the gallery but it does mean if you want to be perceived as a real artist by a huge portion of the population then that might affect your choice to or not to
@@philippagrimoire5968Maud Lewis didn't do art gallery 😉 Yet they built up a museum for her art... Maybe you are the one who feels not being a real artist if your are not in a gallery ? 🤔
As a gallery owner, I understand and respect your thoughts on this. I have been a solo artist for about 5 years and I have done very well selling art, creating a continuous following, commissions, etc. The thing that you aren't saying is the reason gallery owners open for business; however, I will speak for only me. I wanted to work with the community on events, teaching, and just sharing the beauty of art. My split is not a lot and it is important for the gallery owner such as myself to know all I can about each artists art, process, and meaning behind each piece. Then, build a rapport with each customer, learn what the customer is looking for and direct them in that direction. After the sale is complete, I then take a picture of the collector and the work, get their information such as name, number, email, etc., so that the artist can have all of that for their records and continue to build on that relationship with THEIR new collector. This is what I have always wanted and did not get in the gallery that represented me in the beginning. I decided to run my gallery the way I see is beneficial to the artist, the collector and the gallery. Win Win for everyone.
I love the honesty of this video, ok i'm not very good at articulating myself but ill give it a go...I grew up as a punk living on the streets and abandoned buildings with my brother struggling with mental health, self harm, addictions all that stuff you can spiral into when you don't really care if you live or die... and the One positive thing i took from living like that for most of my life was the concept of D.I.Y ... a punk band called Crass taught this to me and i live by it to this day.. and this video reminds me of that same attitude, Do It Yourself ! having the power in your own hands with no red tape or authority telling you what to do is the best feeling ever ! I now paint in oils and do very well because i'm good at talking to people in the real world with no hidden agenda..they trust me and buy my work. its simple, the acknowledgment of trying is the reward. Remember that and good luck♥
It does help if you are a people person. Sadly, I'm not. I struggle with that side of things, although I'm great with a computer and keyboard (and piano, but that's another story).
I was reading an article on how to write an artist CV/bio that will stand out and in the examples given, there was a section of accomplishments, education etc and being a self-taught artist, it just made me go, "ohhh....😔😔", I don't have all that....😟. I am quite motivated again after watching this video and I suppose the key thing is the audience and the appeal that they have towards my work. I've not dealt with galleries before but true enough as you have said, in this modern technology age, we can definitely be our own gallery and have control of things. Thank you for this, Ed! 😊
Thank you so much Maureen - that's a great way to look at things and a an astute observation. We all must embrace tech and the ability of connect with real people to succeed. Once we define what it is we want it's then just a series of processes to get there. I will be breaking this down in the coming months to help make things a bit more practical (well that's the plan anyway!)
Thank you for this. This is exactly what I needed to hear. I was getting bogged down in believing that I'll never be anybody if I don't get my artwork into a gallery.
In two minds about commenting on this, however I think it's worth pointing out that most of the animosity towards art galleries is a culmination of assumptions about the art world/market which in the majority of cases aren't true. Do artists need galleries? It depends. What do you want to achieve as an artist? Sell your work, receive recognition, be part of a scene, have exhibitions, get in a museum? There is a lot to consider.
Thank you for your observations Michael, they are very much appreciated and I am glad at least one gallery owner has commented so thank you. Perspective and goals are important for sure, but animosity is largely derived, from what I can see and hear in the comments, by individuals having poor experiences or not getting their needs met. Those needs and expectations are always going to be personal and for those who can't find a way through there is always an alternative. Asking every creative the question "What is it you actually want?" is perhaps the most fundamental one that everything else should be derived from in my opinion. Thank you again for sharing your thoughts.
Good dealers facilitate commerce, good curators fascilitate understanding and good artists fascilitate priceless sentiment. The absence of genuine quality in all aspects of this transaction is the issue as far as I'm concerned. In this far greater responsibility lies with artists than with administrators. If a dealer short sells for a quick profit or status she will leave nothing and be forgotten. However, a painter only needs to follow the rules of supply and demand to create a legacy of several hundred objects that say nothing about the intellect that made them and everything about the interior design trends of 2020
Thank you for this video. I'm currently going on two years of remission from cancer. B-Cell ALL Lukemia, to be exact! I really want to do what makes me happy. I love to draw and paint. I have only recently started printing and framing my drawings. Although chemo and radiation has caused me some long term health issues along with hand pains. I will go on and defeat this as well. I would love to get my art-work out there. Your video here gives me much needed hope.
Thank you so much for sharing that with us Merinna - great to hear you are in remission. Never give up. On anything. Stay the course, believe in a better tomorrow and in yourself. Now go and be mighty! A huge welcome to the channel 😊
As someone who's sold my art without a gallery for about 5 years now, I do think they're in trouble. My advice wouldn't be all that different. I would 100% try to build your own audience and clientele in 2020. Don't rely on others to do it for you, it's worth it in the long run.
Some of the many reasons I opened up my own gallery. Them expecting you to do their inventory to see what they sold and still taking 6 months to pay, damaging frames and then they don’t sell, selling things and going out of business, renting your artwork (!)... And not to mention you are paying for their inventory (art and frame) but only getting a markup on the art, while they take a commission on the frame you bought months earlier. It makes more sense to open up a frame shop! Or, better yet, a t shirt shop!
Your passion really comes across and makes me sit up and listen with real intent . I had a gallery message me that one of my pieces had fallen off their wall - ok, my fault with how I made the hanging piece- but it took them a WEEK after it happened! Their communication verges on pure ignorance .... and for that reason( reinforced by this vid..) I' M OUT!! Keep on kicking artistic ares ! 😎👍🏻⭐️😁
Thank you so much Ed! I cannot add much to what the others have so graciously stated, (one can feel the relief and "enlightenment" from their comments!), only that the fundamental point here is: TAKE RESPONSIBILITY for your financial dignity. Years ago, I came to the same conclusion with my investment portfolio; why pay fees to a brokerage firm to simply squirrel your hard earned money into mutual funds and mysterious instruments at high fees, when it is not complicated to do your own research/work and reap the rewards. Keep up the good work, and I must say your RU-vid channel is the best!
Thanks Jimi - I really appreciate your kind words. Great to see so many creatives share an equally frustrated point of view and that they have the desire to change it. That's what this is all about. Have a great day!
Thank you so much for this advice, I have to say that I have been watching your videos for years now and I've even watched some more than once because the advice you give if very true and authentic. This may come off as a rant, but I won't waste too much time complaining about this. I haven't had a pleasant experience with galleries so far and what kills me about the gallery business model, especially nowadays (because it comes off as a trend) is that they tend to approach young and emerging artists who, at that stage aren't even fully sure what kind or artist they are. On top of that, all if not most galleries, want exclusivity from their artists, which makes no sense because emerging artists and even mid level and established artists make their income from various shows/projects/ collaboration, etc, so basically that means you then have to rely on that one source of income from said gallery, and that's only if you sell or if they decide to focus on your work for that season. (on top of that, during these times of lockdown, social media is helping a lot of artists who aren't represented, because people are spending a lot of time online.) This was my experience literally a year ago and luckily, I very quickly walked away from that situation. Now, my main aim is to find my audience and build those relationships because that's what I enjoy doing most aside from making the work. Again thanks for the advice, apologies for the long comment and please continue doing what you do!
I absolutely love what you said and it's sadly typical of the system and the way many, but not all, galleries work. I am delighted you have found the videos useufl and i hope to be making a lot more now as I have comitted to making at least one a week in 2021! Ouch!
I might be a lone voice here, but I continue along the gallery route. Now this is not without certain conditions. First of all, it's very true that "real" galleries are increasingly difficult to find. The biggest reason I see, is that most galleries I've met along my search are more framers than actual galleries. My first consideration is that an art gallery is actually that - a real working gallery that sells art, and only art. As for a brief background, I was an illustrator for almost thirty years before moving into fine art. In those days I had an artist's representative, better known as an agent. Today, I exhibit with two galleries in three locations. Yes, I do indeed pay fifty percent in commission. What do I get for that? I get solid representation, promotion, and some regular buyers (yes I've met many of them). The job of your gallery is not only to promote you, but to keep you abreast of changes in the market, a sense of where I fit in it, and valuable feedback and direction to were I can go with my work. You need a look to be represented. If you want to be successful with gallery representation, you need to find your look and style. You need to produce work your gallery can sell. As I follow this video, I'm not seeing any art I would actually buy. I can't tell if all this work is by this artist, or many. Also there's no mention of pricing. The galleries I sell through garner prices that I would never command on my own (I've tried). The commission you pay to a gallery goes to maintaining and running that gallery, as well as promotion. The key to all of this of course, is finding a gallery that's actually a gallery.... fineartamerica.com/profiles/2-david-henderson
Everything in the video is my own work and if it's not for you then great, no problem. I expect that of most people to be honest. I'm fine with that. If the gallery system is preferable one for you then good for you Dave. I am simply trying to make the point that there is an alternative for the hundreds of artists that write to me and tell me they are pissed off with the whole system. I have proved you don't need it.
Dave, what you mention is exactly what I don't like from galleries: they tell you to have a look that carries from painting to painting, in order to create a brand around you. I find this to be artistic death. I saw your paintings, and they're nice. I know that in the US you will find buyers for these paintings, particularly in more rural places, or with older audiences. But as an artist, I want to be experimenting. I want to do collage, abstract, illustration, paintings etc. A mixing pot of ideas and experimentation. Sitting on one good idea and then replicating it over and over on command from the gallery, doesn't sound artistic to me. It sounds boring, and full of complacency. Eventually, it wears you down. I know, because I did it to myself with collage from 2012 to 2018. Customers went a specific genre, and I was giving it to them daily. I made money alright, but it was soul crushing. When I'd giving them some better art, like some abstract collage, they wouldn't buy. As I said, soul crushing.
@@EugeniaLoli Hi Eugenia, Something you wrote here has prompted me to respond. I'm truly saddened to hear any artist use the phrase 'soul crushing'. In the above, I don't mean to imply that a gallery is for everyone. Certainly not; I can only relate my own experience with them. A good gallery will never tell you what to paint, their job is to let you know how your work is doing. They display, promote and develop a clientele for you. The reason I choose not to self promote, is because it can be a full time job for five people. I want to create. I spend my days making all kinds of things; not just painting. For me, "artist" is not a job; it's a way of life.
@Dave H. yes yes yes! That is the reason I worry about galleries. I cant/wont do the same art over and over again. That is incredibly uncreative and unnatural. I am "art-curious" (just made that up lol), so I want to try different types of art. I have so many ideas all the time and wouldnt want to stifle that. And the art in this video is like the canvas put on a spinner for a spray effect and that sort of simple process. Maybe it sells, but it's not the work I'd expect to have in a nice gallery. I say do both. Bragging rights to have gallery shows with cocktails to invite your friends to once in a while right? ;)
@@m-well6843 Hello M-Well, I like your "art-curious". As I think about that, I believe it defines the way an artist sees the world, and also to self-explore. I write here in the context of this "Art Galleries.." post, but to clarify, a gallery should be but one part of your artistic life. I produce work for three galleries, but I actually do many things beyond painting. I'm a stained glass artist, most of which is in our old house that I've been restoring for years. I've designed and built furniture, and restore picture frames for which I make all my own surfaces. Certainly, galleries are not for everyone, but to clarify, a gallery will (should) never tell you what to paint. Not good for you, and not good for the gallery. They take you on for the way you think. That reflects in your work as style. It's hard to describe, but in recent years, I've come to notice that whatever I've made, somehow looks like "me"..... My last paycheck job was a factory night shift I left in 1980. I've been a full time artist/craftsman ever since. I love it! Keep doing what you're doing and let your style ultimately find you!
Most of the successful artists in brief art history were on a gallery roster, and the artists promoted in some of the national art magazines are with a gallery. So the natural thought is, I need to be with a gallery to "make it" as an artist. Most "important" galleries have a roster of 100 or more artists they are representing. And even if you get in one, you can get lost in the shuffle. You're absolutely right. Galleries are not needed. Find your audience, and do the work yourself.
Agreed with everything you said. To promote your own art - build an engaging website and drive business to it. Simple. Well, not really. As you pointed out, many galleries don’t even do this - and that is their business. Avoid. Nothing wrong with outsourcing the work to a gallery. Just make sure they are going to earn their commission. Great if you have can combine creative, business and marketing skills as you have. Appreciated the gallery tour.
I agree with a lot you are saying, but Art Galleries are places of social meetings. It would be send to loos such places. People need people, not more time browsing websites. Websites do nor work anymore. People are looking for ways of interacting with one another.
Feeling really unhappy and now I've watched this I want to scream, I was going to drop an invite to you to a new exhibition of mine that opens next saturday but I haven't sent any out as the gallery I am going to be in have done nothing to promote the show and I don't want my patrons to go there. By the time my work comes out of there I will have found somewhere to put my art and the 40% they were taking for doing nothing will be my own advertising/sales budget. Thank you
Oh Vanessa - I really feel your pain. So sorry to hear this. Well, when you do get to that position of sending an invite out then please do send one my way - would love to come and hang out!
If you are a new artist the gallery wants You to get as many of your friends and family as you possibly can to come to the gallery on opening night. In the hope that they will buy paintings out of support for you and also increase their client base and importantly that other people will see if you and gallery are popular. Popular = status. High status = high prices.
VANESSA RHEAD ART oh my goodness. We are having the same experience!! I can’t have friends and family travel all that way for something not even promoted. I am taking back my power!!
@ExposingMiLabs I said they have done NO ADVERTISING, Turns out the lady I was dealing with was trying to contact me with a different email address that my computer didn't know so dumped in junk and then her computer wasn't showing any new emails (not just mine other artists too) She thought no one was getting back to her and it was only because of her phoning me the day before my work was to be hung that we realised all the problems, she has now phoned round everyone to assure them she is still available, Then the world fell apart, Opening night delayed, Opening night cancelled, Gallery closed. Oh well worse things happen at sea, sat here giggling while I typing, I would say stuck at home painting but I work at Aldi too (husband just finished UNI) so off I pop to fend off the public and their germs :D
All true and well said. It always amazed me that galleries get free stock, have no digital marketing and no mailing list, take 50% then claim to suffer because they pay rent. Exceptions are few and far between. Makes no sense. Subbed.
Hey dude this was brilliant. I have had so many galleries reaching out to me lately and they want me to pay up to 250 EUR exhibition fee, which means they make money either way if it sells or not. The more "established" galleries in my local area also refuse to exhibit artists that havent already done exhibitions so thats a bit of a Catch 22. You also need an arts education, but the ones I´ve seen with master degrees make the most boring art. There is so much snobbery in this business and you opened my mind that I dont really need em. In fact; fuck em all. I will sell the art myself! have a nice day
I can't tell you how refreshing this is to hear - the system is total shite and only exists to make profit for the galleries - it has nothing to do with art and hasn't for decades. With some effort, focus and discipline you CAN succeed on your own and follow your own path. We have done it from absolute zero. No money, no education, no system - just a belief and a willingness to learn. Have a wonderful day!!
Thank you for speaking truth to power, and in the process distilling where exactly we need to focus our energies for outreach. Love your vibe (and your art), you're a great teacher.
As far as I know galleries will rise the price of your art, so they are not really taking your money. If a gallery does it's job properly it will save you a huge amount of time and distress. Of course, how many reliable and hard working galleries are out there? I've heard pretty terrible stories...
Galleries will bring in a certain kind of clientele. Serious buyers don't look for good art on Etsy. Serious businesses don't care about Facebook and Twitter. It's all just noise. Visual art has to be seen in reality. Would you rather look at a photo of a Rembrandt or be the only person in the world experiencing it in a magical moment? Of course I am talking about public galleries where work might not be on sale but I visit commercial ones as well for the same reasons. As for percentages, what do you think is the mark-up of ANYTHING in selling? As for your own work, a combination of showing in galleries, staging solo shows in unusual venues where there are monied people, going after corporate clients, showing in art fairs and most importantly, encouraging clients to visit your studio and building relationships with them is something that works for me. I like visiting galleries, even the ones that won't take my work. I like galleries. These are the places to properly see art.
Great comment on the importance of labelling the website with the correct long-tail keywords. I knew about this, but once I checked my site I saw many pages were just not that obvious in keywords. Thanks for the tip!
Your video was very informative for me. I'm new in the artist world. I'm a graphic artist, it's as been 7 years now that I'm retired and I have a collection of paintings/sculpting on canvas (all in one). Thank you for video, this give me a better view how the Galleries are taking advantage of the artists.
I’m at a place right now where selling my art isn’t a priority. I’m just enjoying creating art. I would like to sell some in a low pressure way, that won’t rob me of all the enjoyment & fulfillment I’m experiencing. I have a friend who makes astronomical income thru her art. She travels the world & is in some of the finest galleries. Her stories of her experiences abroad & in all these fine galleries are so much fun & exciting to hear about. But when I think about it, that would be so overwhelming for me. I really don’t even want have my work in a gallery. I just want to paint, & maybe sell some of my work in a chill environment. That’s what attracted me to your video. I cringe at the thought of ever having to deal with a gallery. I’m far from wealthy. Painting is one of the few passions I have left, that I haven’t been robbed of over money.
What a great video! I just put one of my paintings in an exhibit for the first time. I could not attend it, because they didn't answer me when I asked if the facility was HC accessible. After the event I found out it is not. Had to drive down to the city to drop it off and then go back to pick it up. I do have a FB page where I post my work. Your paintings are excellent!
Great advice! Regarding galleries not being able to move fast enough - imagine if you change your style..., chances are they’d drop you like a hot potato - and then what do you do...? Fyi, happened by chance across your Pollock drip painting video the other day - that was 10yrs ago Ed..., time is an interesting counterpoint to artists and art making.... cheers & thanks for the insights... 🙏
This is a phenomenal video. This gentleman is a professional. “Credibility”.... who might or might not “give a fudge” training here for sure ... “gain credibility.” Recently I have a person who wants my contacts to further his agenda. “Hand over control to someone else.” “Retain all income.” “Optimize” _________________ “We Live in the 21st Century!!!!” Loads of prestigious & elite type conversation here. Your a good man, thank you for tipping off the world for those who just have not a holistic mentor. Your awesome people. Get After It!
Swarez Art ; my wife and I view your work & live events frequently. You’ve inspired me personally & professionally. You are the real deal as been stated before Ed.
That may be so Claire but how much stronger would your position be if you took back control for yourself? That's the question here. If how you do it suits you then power to you. For many, sadly, it simply doesn't work out. Thanks for sharing.
@@SwarezArt believe me ,I'd love another way , but I'm not a good with technology,my website sits in space doing nothing 🙄 I just want to paint,I hate everything else . Check it out www.clairemaguireart.com ,only thing I do is paint I'm hopeless
@@SwarezArt The problem is that most of us, artists are good at making art and enjoying it. Personally, I am not a community manager, neither a great seller, and I want to spend my time making art, not dealing with technology and trying to control everything.
@@sylvieperrinqueenofclay I am exactly the same - that's exactly what I want to do. I loathe all the other stuff that goes with it. But I choose that path for lots of reasons and after all, what life is lead if we are not to challenge what we are capable of? Thanks for sharing
The Gallery method has expired much like the record companies in the music industry and for many of the same reasons. The core goal is the same, build a following and take care of them.
me thinks when you sign a contract with a gallery or record company it can be for say 20 paintings or 2 records; until you get established and maybe decide to jump ship (naive perhaps).
I think the one thing here to consider is how much your work is being sold for-When you sell out of your studio, it’s hard to have the exponential leaps in terms of pricing. But, if you get in on a blue chip gallery, the sky is limit for your pricing because the big collectors are collecting those brand items and paying for that. But, that’s like 1 to 2% of artists that are occupying those roles.
I’m returning to this video after having been here before because it’s such a good video and you’re so right in everything you’re saying. I misted needed to be reminded of that. I’m a part time artist as I have a full time job but have the dream to do this for myself full time and have a plan of what I need to do. I’d love to pick your brains and maybe meet up with you one day when I’m closer to my goal. I’m only in Wiltshire. 🙏
You are always welcome to come and say hello - but drop me a line first as I may not be in or could be with clients or painting etc... Thanks for watching
Thank you Steve. Displaying my work isn't clever really because my channel only appeals to other creatives and not clients. So therefore my actual market rarely engage with the content. Ergo, I doubt I will ever sell anything from showing off the work. I DO IT BECAUSE i HATE BEING SAT IN MY OFFICE ALL FRIKKIN DAY! Glad you found the vid worhty.
Totally agree. Seth Godin marketing genius says the same. Create your own followers and your creativity is your niche. Galleries turn your art into a product and take away from creativity .
I have a a life of adventure, earning a BFA and 30+ years of creating monumental sculpture. Although I have had some dear friends own galleries NONE of my major commissions have come from them. Much of my work is directly commissioned from faith communities and that has made my work almost unsellable in conventional marketplaces. Take care of your patrons. Don't waste time playing social hierarchy games with other artists and organizations.
I 100% agree with you. I had a relative who went through the gallery system. Did well. But his career was all pre-internet. I think if he were doing it today, he would have been selling online with no representation. So that’s what I’m doing. I do occasionally participate in a group show but as a rule, I don’t show in a gallery that takes 40% commission. 30% or less is fine, but it feels like they expect me to do some of the leg work that they used to do when my relative was in the game. I don’t think I’ll be the next Damien Hurst, but I’ve already sold paintings at a decent price myself without being repped by a gallery through social media. Galleries are already experiencing a decent e-commerce business that’s growing. But I could do that. Sell online. 🤷🏼♂️
Many ways I do agree, it is a great video.. First, I do sell my works by myself too, here in Hungary. People never ask about awards, background etc; That is true, they only care about the art itself. But if an artist would like to focus solely on making art, and highly afraids from gettin an eye strain, I think that means you need that really good, special gallery. The Uk is full with tricky galleries, I know that, that is why I agree with you. But the EU is different many ways. The way I approach a gallery is not based on business, but whether they represent true and pure art, or not. The UK, US are both full with commercial galleries, that can force and brake artist into creating sellable "kitsch". For example, Germany is very much different, since "kitsch" rarely sells and galleries work with artists for a lifetime in many cases. The topic depends on location, very much. Again, great video!
So true. I am with a gallery thing and latterly online sales which is what I intend to concentrate on more now. I agree it is a LOT of work and I would rather be painting but it must be done. It always worries me that I don't know who buys my work and where they eventually go. You have given me much food for thought. Thanks! MS
Yes i used to be selling well in a gallery charging 25% couldnt believe my luck in finding them, then they decided they had to put their commission up, they would put the prices of my paintings up to cover, but, what happened predictably is a huge drop in sales and eventually closes down. Absolutely yes, you never know who has bought your painting. However I had a really good web site but lost interested in it when nobody went there. I was accused of not marketing. I then signed into to one of the big online ones, got thousands of viewings which was encouraging but alas not one sale. Gave up painting. Later went back to it, again I signed into an online gallery. Thousands of viewings favourates heaps of times but alas not one sale. Family said cut prices ,but I based them on the same standard and type of paintings on the site. Since then 90% of my paintings burnt in house fire. What I want to know is how you crossed the bridge what you would do about prices charged for similar paintings though I proudly say very few are. Should I be selling for the same as I did twentyfive years ago. The family say yes, I find it offensive, groveling, why should I sell what can I say? Very pro semi abstracts for less than I did? What was your first marketing tactic, where do you go what did you do. Gill
First marketing tactic? I don't know. To go big I guess... I can't remember. Except for endless learning about search engines and how to have a good online presence.
Thre art existed before people build the galleries . Galleries need art work but artist can create and even sell they work can do it without galleries. and without 40%commissions.
You and Andrew Tischler could be best friends, lol Agreed!! It is, however, very hard work and the artist must be committed and mentally prepared to go on that journey. It is very hard work, but the rewards are ALL yours!
Thank you for this video and several of your other videos, they're very informative. I am about to start my own business with my art as well and I watch your videos as a guide for how to stay creative and be an independent artist.
I think the hope about being in a gallery is that you enter the reviewer/collector/museum continuum. I would say that there are many art worlds… And I know that there are plenty of artists out there who are making wonderful work that are selling their work and have dedicated collectors. And I think they’re artists and would like to have their work have an impact on the culture somehow… If you’re looking for that I think the notion is that being with a gallery is the way to do it… The same way as getting a record deal and being on a major label is a way of getting reviews and awards and being part of all of that is the record Business… Of course that model is kind of outdated. Maybe the gallery model is out there as well. Having said that… I think you have a lot of lovely work… I took a quick visit to your website. Clearly put a lot of work into it into framing (no pun intended) each piece with a nice description and story. I certainly appreciate your attitude about taking the business into your own hands and being proactive with your work and your life.
@@SwarezArt It’s very interesting because right now I’m kicking around the idea of creating my own gallery/art space. It’s very much dependent on a certain particular piece of real estate so that may or may not go through. But I like the idea of creating environment that has a certain vibe to it… Or I can show my own work… And maybe even create work and of course show the work of others. I’ve sold almost no artwork in my life. I met the most unusual person… Who is now a friend… Who actually purchases art from living artist just because he likes it. I really think that kind of person is unusual… He’s not rich… Certainly has enough money to spend on Art, but it’s his willingness to follow his own taste and his desire to have Art in his home and you support artists that makes him so unique.
@@JohnnyArtPavlou very elnightening! Although, there are more people like your friend than you may imagine. There is definitely a shift change with the way people are noe buying and enjoing art. Galleries beware!! Hope you can get to do your own thing - it is rewarding beyond monetary gain i assure you!
@@SwarezArt Thank you so much! I mean, the idea of making space for a place for people to come in and experiences certain vibe, hang out a little and feel like they’re part of something… That would be so great. Add to take on the challenge of making a space age of the Internet where people really wanna come and see it and feel it. To me, that’s a cool challenge to take on. And then of course I think about how to make it work… Monetarily. How to have work in items at various price points so that people can leave with a little something… And we can keep the support supply coming in. Rather than calling it money. Rather than having it be about making money.
You seem to have all the necessary Technology knowledge and the knowledge of all the necessary business work that is necessary but thank you very much for your very dynamic, inspired and interesting talk about how to do your work yourself. And I do agree 100 % people need to love your art to buy it. And you need to find the people that love your work. But in principle I think if I could find a Gallery like you that would help me sell my art I would love it. But thank you very much for the very inspiring and passionate talk and your dynamic very strong and expressive paintings🎵🧡💙💗💜🎶
Well I totally agree but tried so many times to do the online thing and to me it’s just confusing I’m just clueless even though I watched videos and read articles all about it still I’m just not techy enough maybe just don’t have the patience to do it I definitely need somebody to to get started on it and I can maintain it!
I was the same Natalie. The only way to crack it is to be consistent - even when you have no interest or desire to do something you don't like. Persistence is key. You can totally do this - you absolutely can. Don't ever doubt that. If you can type you can do anything!
Fantastic. Thanks for the advice and hearing you explain it so well, I’m now much more likely to do it myself and invest that 50% back into content marketing and advertising, even hiring someone to help out with it... that will be a much better way to invest the income. I’m predicting (hoping and working towards) being in the position to show, sell and market my art sometime this year and the advice is invaluable. Cheers.
That's a by-product to be honest Jody as it also happens to be where I work! Maybe that will have an impact when we get to 100,00 subs because it doesn't yet! Thanks for the comment!
@@SwarezArt Well, it won't take long, you've impacted me, which will impact countless others, and all those that view your work and process are impacted, even, (especially) the ones who have a negative comment or view. They don't realize it, but there are many areas of your work that will stay with them and transform their lives in simple and unexpected ways.
So I am wondering, your beautiful display of amazing art, going from room to room, in a very large space, seems like an art gallery. Is it? Do you have your own gallery, featuring solely your own work? Tell us more about this space, and why you have chosen to do this, and how you justify the expense (😊because it must work!) including the gorgeous high end furnishings. It is spectacular! Where is it located? In the city....commercial?, away from the city and expense? Thank you. Loved your video.
Sorry! You are a new “delicious” discovery! After I subscribed I found all your videos and the one where all my questions here were answered! You are the most amazing artist, businessman, producer, space designer, rehabber, creator, tech guy, social media guy, builder, presenter, on and on and on. Thank you so much for sharing all this!
You are very welcome Victoria, as you may have seen myself and Adrian do it all !!! It,s really hard work and sometimes even we struggle to get up in the mornings but someone has to do it and no employees to pass over the mountains of work to 😊
WOW ED, THIS WAS REEEEEEALLY POWERFUL TODAY!!! So much info, so much power in your voice and what you say.... Though my knees are knocking....😬🙂 I feel that I could.... just do it!!!... So much of my heart goes out to you both for being so sharing and giving to your fellow artists!!! Sorry for sounding so sappy about it, but the last 2-3 years have really been hell for me, and I'm STILL dealing with someone who is aggressively working on causing harm in my life. So I need to take back my own power again!!! And maybe my art, just may be that way to do it?... In any case, Thank you both for this strong video of inspiration!!!🙆👍😗❤️
Penny - you have so got this. I assure you. The only thing we ever really need is resilience. Hard yes, but that's all you need. The ability to not give up is critical. You can absolutely do this. Own your time. Be selfish. We wish you well in your journey and thank you for supporting us and the channel. Really appreciate your kindness, thank you.
Agree totally. and yes the problem is sometimes the artist. they want to become this "important hyped by the artmag´s artist, doing so society important art, change the world bullshit. I mean an artist can change the world but this means sometimes simple that you sale your art to a person loves and embraces it. I mean what can be more beautiful than your work is on the wall of someones home and make this person happy every day. There is nothing more beautiful for an artist. When working with the big gallery´s making one the next big thing, the artwork will be hidden somewhere, before sold in the 2. marked for speculation..who wants this?? I do not ;-)
Galleries have a purpose. They connect potential art buyers with your art. They have to pay for the gallery space and the person who works it. These are costs and benefits. Yes you can sell your stuff on the internet but it's probably very unlikely that somebody buys a $50,000 painting from an unknown artist on the internet. The gallery also connects your art with other maybe better known artists, that makes your art "better" for the potential buyers as well.
@@SwarezArt The gallery is actually a market which was not there in the first place. Look at gallerist's like Gagosian or other top galleries. They connected with museums and made sure that the best pieces of an artist where reserved for them. They created the fame of a lot of artists. You might not like that, but this is pretty much a fact.
Art need to be seen with your own eyes up close and personal , I would never buy something for a top price, online without really experiencing it ,in person,wich is why a show room/gallery has its plus points for a buyer.
Very true - which is why i needed my own space to do exactly that. Although FaceTime and other digital means do help but yes, the best way to experience anything like this is in the flesh.
What Swarez is saying is essentially correct. I have been a career development consultant for artists and fine art photographers for 30 years. Emerging artists need to understand that art is a business like any other one - where a product is created and it needs to be coherently and strategically distributed. Trust me, galleries would never even talk to artists if they could create the work themselves, but they can't. However, galleries tend to take advantage of artists because they believe they have them over a barrel. They want the artist to frame and consign inventory to them, then take 50% of the deal, and generally take their time paying as well. As Swarez points out, this is the 21st century. Having a solid business plan and the will to carry it through is the path toward long term success. A former museum director friend of mine told me 25 years ago that the most important element in an artist's career development was getting the right people to write the right things about them. That was then . . . this is now, and the world has turned. Today, the most important aspects are correct presentation, maintaining a good balance between an academic and commercial presence, and developing strategies relevant to various target markets. As the Cheshire Cat pointed out to Alice, “If you don't know where you are going, any road will take you there.” A well-conceived marketing strategy is a critical component of a successful career in the arts. -- Dominic / Paradigm Arts Group / artsgroup@aol.com
Wow! Thanks Dominic - this is probably the best comment I have read - full stop! I really appreciate you taking the time out to compose it. Very astute observations and experiences. I very much appreciate this, thank you.
