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Art Salesmanship (Is that a Dirty Word?) | Xanadu Gallery’s Art Marketing Minute 

Jason Horejs
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Salesmanship has a bit of a bad name in the art world. As a gallery owner, I know that many artists look at what I do with suspicion. They suspect that I use underhanded methods and pressure to compel the unwilling to buy art.
They think that the selling process somehow taints the purity of art.
I’m convinced that this disdain artists feel toward salesmanship stems from a fundamental misunderstanding about what the sales process is, and what’s really happening when I sell a piece of art.

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1 ноя 2016

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Комментарии : 16   
@LornaAllan
@LornaAllan 4 года назад
I totally agree with your positive outlook on the sales process Jason. And that the ideas of artists thinking that art salesmanship is a dirty word and that's negative. If we feel that way, then its devaluing the worth of our work. If we dont believe in ourselves and our work, then why should the client. You method of sales works for both the artist and the client equally well. Its a win/win situation. We must learn to look at our work in a practical manner, that we have worked for years and years to develop it to the level it is now, that we put our heart and soul into every piece. I used to wonder why people purchased my paintings and in time they began to tell me. It is often about the peace and serenity they feel from their painting and a number have told me about coming home from a stressful day at work and just sitting with a coffee or a wine and looking at the painting and feeling all the stress slip away. If my work can do that for a client then I am totally humbled by this and it makes my work worthwhile. We need to value our work as much as the purchaser does. They would certainly not buy it if they didn't like it so it doesn't make sense to have any negative feelings about a sale
@judysali
@judysali 4 года назад
I've been reading "RedDot" for about six years and have enjoyed the education. Finally having the opportunity to me you, I can actually say you are genuine in your presents. I appreciate your "Giving" and sharing your knowledge. Taking the time to create these videos takes a lot of work and effort, I hope others do appreciate. Walking around Xanadu Gallery was an enlightening experience and I can "SEE" why you have survive the tough times and the great times in the art world. Just now finding these videos, so I have lots to watch and learn. Thank you Jason for the great effort, Judy
@judysali
@judysali 4 года назад
OH! Yes! I have been amazing at the client not blinking an eye when they purchase a piece of art at thousands of dollars, even more, but I am proud, it take 20 years of "SEEING".Being able to sell at a price where that feels RIGHT is a great feeling.
@josephsevier9735
@josephsevier9735 7 лет назад
Refreshing and clear perspective. Jason, you've put your finger on important widely held ,often subliminal limiting beliefs we artists hold. Here you have helped me see from the collectors perspective. Your view is uplifting. I feel really good about selling. And remember from my own experience with works I admire and would gladly take home, that you are right. Money is commonplace. Art is special. Thanks.
@csharms6059
@csharms6059 4 года назад
Thanks for the walk-through, Jason. Nice to see the gallery and to “meet” you. And thanks for the closed captioning!
@Andrewgableart
@Andrewgableart 7 лет назад
Very well said and Informative. Thanks for the feedback. I can definitely relate to that experience of feeling like "I am getting a much better deal" I find I have the tendency to offer a discount more quickly than I should to help close the sale, so at the moment I am working with this point of realizing the worth of my art piece and standing by the price that I have listed it at in the Gallery. I am an artist but have the good fortune to work very closely with the gallery that represents my work here in Canada where I even spend time in the gallery Selling My Art! As an artist I really enjoy the sales process and getting to know the intricacies of it so its really cool to hear feedback from Art Salesmanship from professionals like yourself who have Sold Art. Really great video, thanks for this Jason.
@richardsisk1770
@richardsisk1770 4 года назад
Excellent perspectives and explanation! Thanks.
@cathyschock4177
@cathyschock4177 5 лет назад
It is exciting to hear and to focus how the investor in artwork and in the artist, who created the work, benefits greatly!!! I like to hear the stories and impact it has on lives, which no amount of money can outweigh. It is an honor and privilege to serve others through works of art from the HEart and Spirit!
@dalehousemurals9180
@dalehousemurals9180 5 лет назад
Jason, I believe you've just helped shift my whole perspective. This explains, in part, why I've struggled to sell. I think I need to just enjoy painting birds and allow people to feel the joy I feel when I create. I recently had a fellow artist at an exhibition buy a small painting of mine even as we were hanging the show. I was blown away. I thanked her effusively...even cried. Instead, I should have congratulated her on finding a piece that would give her a lifetime of joy. One day, when I have a large enough body of work, I will seek gallery representation. Thank you for clarifying the value of a good gallery owner. -Jan Dale dalehousemurals.net/
@charlesgray2034
@charlesgray2034 6 лет назад
I agree whole heartedly with Mr. Sevier, very enlightening and informative . Thank You
@JLKeener77
@JLKeener77 7 лет назад
Thank you for your helpful videos. I am trying to get better selling my work, but I'm in a bit of a quandary in choosing a medium. I enjoy working equally in oils, acrylics, and pastels; however, it seems that some people consider oil paintings to be more valuable and more serious works of art. Jason, do you think it is true that collectors view acrylic and pastel paintings as being less valuable than oils? Or, do you find that collectors are just as happy to buy a well-made acrylic or pastel painting as they are a well-made oil painting? Thank you so much for your help. :-)
@dangray
@dangray 7 лет назад
I agree but it was in one of your videos that you suggested that one's artwork's price might be determined by the cost of materials and labor, right? In that scenario wouldn't the artist not have those feeling of taking advantage of the collector?
@JasonHorejs
@JasonHorejs 7 лет назад
I don't remember making that suggestion. I suggest pricing based on market research and square inch pricing. You are right though that building logic behind your pricing will help make it seem more solid to you.
@maryloushipmanartdecor1123
@maryloushipmanartdecor1123 2 года назад
I am totally confused by this video. I'm an artist and my work has great value. I deserve every penny earned for my art. This is a skill. Of course I should be paid for my work which provides years of enjoyment to those who purchase it. Why would I ever feel like I'm scamming someone who purchases it? It's like anything else in life that we purchase and feel good about.
@ANTONZANESCO
@ANTONZANESCO 5 лет назад
well , contact me , sell my art , and be amazed . (:
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