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Artist Branding Explained in 42 minutes 

Indie Leverage
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Branding for Musicians | The 12 Brand Archetypes
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Indie Leverage on Social Media
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IG: / indieleverage
TikTok: / indieleverage
Twitter: / indieleverage_
indieleverage.com
View Channel: ‪@IndieLeverage‬
==============================
Timecodes
0:00 - Coming Up
0:34 - Intro
1:20 - The 12 Types of Brands
4:52 - Your Music vs Your Brand
6:42 - Fashion vs Your Brand
8:11 - Having Multiple Brand Identities
10:41 - The Innocent
14:02 - The Explorer
16:49 - The Hero
19:35 - The Outlaw
23:00 - The Jester
25:53 - The Lover
27:57 - The Sage
29:07 - The Magician
32:13 - The Everyman
34:35 - The Caregiver
36:22 - The Creator
37:43 - The Ruler
39:12 - Identifying Your Brand
40:39 - Outro
41:34 - Next Video
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#indieleverage #musicbusiness

Опубликовано:

 

2 авг 2024

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Комментарии : 67   
@IndieLeverage
@IndieLeverage 4 месяца назад
Which brand archetype(s) did you choose for your artist brand?
@ItsWesSmithYo
@ItsWesSmithYo 8 месяцев назад
Like he said before he even started…😂. Be yourself, live, follow your creative heart, and you will be happier than worrying about “brand”…you will also be authentic when you reach each level.
@FDBK4REAL
@FDBK4REAL 8 месяцев назад
Just went through this whole video again, took notes and created a spreadsheet. This is GOLD man. Can’t thank you enough 🙏🏼🔥🏆 Grateful to be here before your channel explodes with success. May be signing up for that call soon
@IndieLeverage
@IndieLeverage 8 месяцев назад
Really happy to hear it helped man! Note takers are money makers 🔥
@HeatherHunterJ
@HeatherHunterJ 9 месяцев назад
You are a king and I’m sharing you out 🎉
@IndieLeverage
@IndieLeverage 9 месяцев назад
Happy you enjoyed, thank you for watching!
@BazookaShack
@BazookaShack 10 месяцев назад
Damn dude this was so insanely helpful, got me taking notes and everything! Thank you for your wisdom and dedication. This video came out amazing and I can’t wait to catch up on your others. Thank you!! 🏠
@IndieLeverage
@IndieLeverage 10 месяцев назад
No problem man, happy you found this helpful! Note takers are the money makers 💯
@FDBK4REAL
@FDBK4REAL 8 месяцев назад
Wow, this is amazingly helpful content. Thank you for what you do! 🙏🏼🔥🙌🏼
@TherealSEPT6IX
@TherealSEPT6IX 2 месяца назад
This blew my mind
@healxo
@healxo 9 месяцев назад
Make sure you're timing the title card at the end right! There's a good 10 seconds where there's no next video to watch. But I'm glad i found your channel! I def subscribed:)
@IndieLeverage
@IndieLeverage 9 месяцев назад
I really appreciate the feedback! Happy you enjoyed the video 🙏🏽
@healxo
@healxo 9 месяцев назад
@@IndieLeverage for sure!
@davidwoodward700
@davidwoodward700 8 месяцев назад
Great work!
@Marvfr_
@Marvfr_ 10 дней назад
So insightful and helpful. Thank you 💙
@IndieLeverage
@IndieLeverage 10 дней назад
Happy to help, thanks for watching!
@healxo
@healxo 9 месяцев назад
Thank you!!
@jahdequartz
@jahdequartz 9 месяцев назад
Helpful video 👏🏽
@IndieLeverage
@IndieLeverage 9 месяцев назад
Happy it helped!
@joeytoxicbaby
@joeytoxicbaby 5 месяцев назад
Great video bro 💯📈
@macavelli8905
@macavelli8905 9 месяцев назад
Great breakdown very good video and information 👁️
@IndieLeverage
@IndieLeverage 9 месяцев назад
Glad you liked it!
@Cr4nium13
@Cr4nium13 8 месяцев назад
Such an amazing video, honestly well done 👏
@IndieLeverage
@IndieLeverage 8 месяцев назад
Glad you enjoyed it!
@munnymaca4940
@munnymaca4940 9 месяцев назад
this was very insightful, thank you so much
@IndieLeverage
@IndieLeverage 9 месяцев назад
Happy it helped, thank you for watching!
@vanimusvox
@vanimusvox 10 месяцев назад
Beautiful video
@princejosephdassah6832
@princejosephdassah6832 8 месяцев назад
Amazing Video
@SteeVane
@SteeVane 6 месяцев назад
This is loaded with gemssss
@hannahemme
@hannahemme 8 месяцев назад
Love this. Thanks so much.
@IndieLeverage
@IndieLeverage 8 месяцев назад
Glad you enjoyed it!
@Datura..
@Datura.. 10 месяцев назад
Really fucking good video vro broke that shit down eloquently
@olyasonica
@olyasonica 3 месяца назад
really great video & understanding on the subject! thank you for sharing!
@IndieLeverage
@IndieLeverage 3 месяца назад
Thanks for tuning in!
@SteeVane
@SteeVane 6 месяцев назад
Thank you so much!
@IndieLeverage
@IndieLeverage 6 месяцев назад
Happy it helped! Btw I didn’t think about it when designing this, but it does look like the Nigerian flag 😂🔥
@markyfasho
@markyfasho 9 месяцев назад
jester outlaw baby. subbed💪🏼
@IndieLeverage
@IndieLeverage 9 месяцев назад
Powerful combo 🔥
@ZeLuJ
@ZeLuJ 8 месяцев назад
Good idea
@Malik_Hoff
@Malik_Hoff 8 месяцев назад
Can you make a video on being a mysterious artist ?
@IndieLeverage
@IndieLeverage 8 месяцев назад
What specific questions do you have about it?
@DMTGOD
@DMTGOD 8 месяцев назад
thank you bro 🤝🔥
@IndieLeverage
@IndieLeverage 8 месяцев назад
No doubt!
@DJDJisMusic
@DJDJisMusic 9 месяцев назад
I just find out myself here, great and relaxing video!
@IndieLeverage
@IndieLeverage 9 месяцев назад
Glad you enjoyed!
@princejosephdassah6832
@princejosephdassah6832 8 месяцев назад
I have several thoughts on my brand
@Jacklloydmusic
@Jacklloydmusic Месяц назад
2 minutes into this and I'm like damn time to get the note pad out haha
@IndieLeverage
@IndieLeverage Месяц назад
Thank you for watching, hope it helps!
@Baki.07
@Baki.07 4 месяца назад
bro this video was amazing!! good work, could you please do one for Afrobeats artist?
@IndieLeverage
@IndieLeverage 4 месяца назад
Thank you for watching! And these branding principles will apply no matter what genre, hope this helps!
@yaboiavery5986
@yaboiavery5986 8 месяцев назад
How'd you learn all this stuff man? Would you reccommend any books? Thanks for the gems 🙏
@IndieLeverage
@IndieLeverage 8 месяцев назад
I haven’t found any specifically about brand archetypes for artists but one of my top book recommendations to anyone in the music industry is “How To Make It In The New Music Business” by Ari Herstand 💎
@yaboiavery5986
@yaboiavery5986 8 месяцев назад
@@IndieLeverage thank you!
@marquisehebbler9471
@marquisehebbler9471 10 месяцев назад
Nice video. Can you tell me why some of the artist in the innocent category aren’t the everyman? The criteria seems very similar
@IndieLeverage
@IndieLeverage 10 месяцев назад
Yeah you’re right man, they could fit into both for sure. But not everyone in the everyman necessarily fits the innocent. Most brands will have 2-3 but some go together more commonly than others. I feel like some of the strongest brands have unique blend, but not too many where it’s confusing
@jymeeverse
@jymeeverse 8 месяцев назад
bro the way you tlk makin me mad uncomfortable lol thank you for the info tho great stuff
@WhizPill
@WhizPill 8 месяцев назад
Very interesting…
@inhuman_human6790
@inhuman_human6790 9 месяцев назад
Sounds like you need some water bro lol. All jokes aside, great video
@IndieLeverage
@IndieLeverage 9 месяцев назад
Yeah man I was sick af and recording this one was brutal lol. Glad to see it paid off and you enjoy the video. Thanks for watching 🙏🏽
@isaacandrews5330
@isaacandrews5330 8 месяцев назад
You forgot to put Budlight in the outlaw section lol
@TyloMusic18
@TyloMusic18 9 месяцев назад
Dude ur voice is very straining, great vid tho 👌
@IndieLeverage
@IndieLeverage 9 месяцев назад
Yeah man I was sick af recording this one 😅 glad you still enjoyed the video tho
@AJBuddha
@AJBuddha 9 месяцев назад
How do you manage to get sponsors with only 290 subs?? I didn’t know that was possible
@DeandreXBennett
@DeandreXBennett 2 месяца назад
What if youre all of them ?
@IndieLeverage
@IndieLeverage 2 месяца назад
Like most things, it lives on a spectrum. You just gotta self-reflect and figure out what you represent the most
@jaymondkreek854
@jaymondkreek854 9 месяцев назад
This video money bro
@SteeVane
@SteeVane 6 месяцев назад
Is that a Nigerian flag on the mic? 😮😅
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