Why do companies spend millions changing their logos and brands? In this video we dive into the reasons that trigger companies like Fanta, Dunkin, Burberry and many more go through this costly process.
Keep this up and you’ll end up big. I watch a lot of these kind of channels and you’re quality is up there with the biggest. Ease of the photo / glare transitions though :) you don’t need it.
This has definitely been said before, but the visuals and fast-paced script make this video seem like it came from a million-sub RU-vid channel! Great work!
I remember when many publicly funded broadcasting companies started doing the same thing in the 2010s and renewed their brand and image once a year. In the end, the countries were forced to intervene in the operations of their own broadcasting companies because large amounts of public money were spent on these brand and image reforms. So I could believe that at some point the shareholders will start interfering with the brand and image reforms of private companies in the same way so that these reforms don't burn companies' money too much.
Can’t disagree with that. BBC have done a lot of expensive rebranding, most companies should only do it in certain circumstances, and shareholder approval will only follow when that makes sense
The JCPenney department store's rebrand to "jcp" in a stylized square logo made to look like the American flag proved to be unpopular, so they undid that logo and in a matter of months, reverted back to their iconic 1971 "JCPenney" wordmark, typeset in the Helvetica font. JCPenney -> [jcp]enney -> jcp (American flag logo) -> jcpenney -> JCPenney
Great video! I did notice some pretty extreme autofocusing issues on the talking head shots. Since you aren't moving it might be a good idea to turn off autofocus and just manually focus if possible (if filming on a DSLR/MILC)
Wondeful editing for such a new channel! Very professional. Personally, my least favourite rebranding has to be when World of Books changed their name to Wob. Doesn't tell you anything about the company and doesn't even roll of the tongue well
Thanks for the kind words. Also, I completely understand that. That’s a poor choice and ultimately any real diversion from familiarity is too much of a change. Just Like the Twitter / X recent example
I am kind of surprised he didn't mention the ill-fated Tropicana rebrand (2009?) . it went over so poorly with the market, they reverted it within two months. TWO. MONTHS.
