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Asking If SEO Is Dead? (And How To Diversify) 

Jaume Ros
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Clicks.so - An affordable, high-quality SEO Data tool starting at $25 a month.
Matt Diggity, Jacky Chou, Julian Goldie, Kyle Roof, James Dooley, Jason Hennessy, James Oliver and Niels Zee all gave their opinion of whether SEO is dead or not.
So what is it? Is SEO Dead? or not?
Timestamps:
0:00 I got a free ticket and misbehaved 🫣
0:26 Matt Diggity
2:37 Jacky Chou
4:11 Julian Goldie
5:29 Kyle Roof
8:10 James Dooley
9:29 Jason Hennessey
10:50 James Oliver
12:33 Niels Zee
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1 июн 2024

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Комментарии : 142   
@JaumeRos
@JaumeRos Месяц назад
If you want a complete SEO data tool for under $25 checkout -> Clicks.so.
@snuiverink1234
@snuiverink1234 Месяц назад
Nah just be carefull with how you build your links 😊
@JaumeRos
@JaumeRos Месяц назад
Yee also
@Metal_IK
@Metal_IK Месяц назад
Maybe not the best place to ask this question. I think the 1st guy was the most honest.
@JaumeRos
@JaumeRos Месяц назад
Hard to find anywhere else with so many big names
@Metal_IK
@Metal_IK Месяц назад
​@@JaumeRosWhat I mean is they won't spit in their plate.
@LernerMara
@LernerMara Месяц назад
I look at it this way...think of your online business like your building a house. You pour the foundation on the ground (that’s your blog) the walls of your house are your RU-vid channel or podcast, the doors and windows of your house are your social media accounts (Facebook, Instagram, TikTok, even Twitter), the roof of your house is Pinterest and/or Flipboard , the chimney of your house are FB and Pinterest ads and the furnace of your house is your email list. I don’t believe websites are dead, your website is something you own, you don’t own RU-vid or Instagram! Etc., if something were to happen you’ll always have your website and your email list to reach your followers as a back up. And yes diversify your traffic no differently when your diversifying your income streams.
@JaumeRos
@JaumeRos Месяц назад
Yeah great way of looking at it :)
@markuserikssen
@markuserikssen Месяц назад
Agreed! I do think that solopreneurs should be careful about having too many marketing channels, as it can get overwhelming.
@ShadowoftheRisingSun
@ShadowoftheRisingSun Месяц назад
Informational websites are dead. Creative, inspirational, or ones with strong perspectives will be unique experiences just from those merits alone.
@kathryncainmadsen5850
@kathryncainmadsen5850 Месяц назад
Diggity makes sense. You have to shift what you offer. Nobody can play the role of encyclopedia for your niche anymore...AI is better at that. Roof: Diversify type of site, diversify revenue sources and also more focus on Brand. All great advice
@JaumeRos
@JaumeRos Месяц назад
🤝
@friendoverse
@friendoverse Месяц назад
How do you focus on Brand??
@peterk1115
@peterk1115 Месяц назад
@@friendoverse You just build another Amazon... here is the brand :-)
@friendoverse
@friendoverse Месяц назад
@@peterk1115 lol … wut u meen?
@Fedgery007
@Fedgery007 Месяц назад
This is bad news for the 95% of “SEOs” that have no idea what they’re doing.
@JaumeRos
@JaumeRos Месяц назад
Nice
@kid_ass
@kid_ass Месяц назад
Well where I can get 5% of the information people
@MartinZanichelli
@MartinZanichelli Месяц назад
0:53 But AI takes the answers from websites, so websites are necessary. Also, people wants to choose the source of information, not just take for granted what AI says. Ai just reprocesses what is already in the web. AI has not bought and tested a blender, has not travelled to Paris, does not sell products, and does not know about medical treatments more than the doctor writing for WebMD.
@JaumeRos
@JaumeRos Месяц назад
Yeah ik what you mean, but what about in a couple of years? How advanced will AI be then? Obviously not advanced enough to travel to paris (I hope) but maybe smart enough to understand exactly what we're looking for - in a much more efficient way to search engines.
@cinesnipe599
@cinesnipe599 Месяц назад
blogs aren't the only type of information source. Most big businesses now have their own blog and have the budgets to get links, authority writers, and SEO specialists. Solopreneur types are dead simply because they can't compete with the big players and UGC content. All this omnichannel bs talk is not viable for small publishers but these guys just keep saying it so that they can continue selling courses
@JaumeRos
@JaumeRos Месяц назад
I'd disagree omnichannel just means act like a normal business. Don't just create a random content site. Try to grow a real brand.
@silviazac7492
@silviazac7492 Месяц назад
As a user, I find the SGE answers overwhelming. I prefer reading articles or watching video from people who tried the products and present it in a very relatable way, meaning human. I also think, as SEO, we should start to think ourselves as search engine marketing professionals not only focused on google but on all platforms where a search is performed. Besides I think non english speaking markets have still a lot to catch up in terms of SEO with english speaking markets so they may still offer more traditional SEO opportunities than USA market.
@theaspiringcmo
@theaspiringcmo 11 дней назад
I wish all our attendees misbehaved like this - thanks for joining the SEO Mastery Summit!!
@JaumeRos
@JaumeRos 11 дней назад
ahaha Misbehaving is all i do!!!!!!!!! Thanks for having me
@Digitalcataloghub
@Digitalcataloghub Месяц назад
would the act of rewording what nw gives me be considered information gain in it self? Or not really since it’s the same topic Just worded differently, are there any ChatGPT or ai processes that come up with good reworded headings you know of?a Are there any processes you know of to find good and untapped headings for new ideas like what’s semantically missing in article and when adding these new untapped headings should I add them on top of all my reworded nw headings or should I replace some of the nw headings with new ones so I can hit my target word count easier instead risking a proportionally written article with tons of headings and a specific target word count that could be low. Finally how do key takeaways count as information gain or how would I do it so it is information gain, if there’s a certain way to do key takeaways so it’s info gain
@rajaghani8805
@rajaghani8805 Месяц назад
Key Takeaways from this interview: SEO is evolving and we need to adapt our strategies accordingly. Also, it is essential to diversify our traffic sources because relying solely on Google for traffic is a big risk. Build a brand rather than just trying to rank in a search engine.
@JaumeRos
@JaumeRos Месяц назад
Yep thats accurate
@Chakma_IT
@Chakma_IT Месяц назад
Very well explanation ❤❤❤
@peterk1115
@peterk1115 Месяц назад
SEO is not evolving... seo is dying and disappearing
@rajaghani8805
@rajaghani8805 Месяц назад
@@peterk1115 You are right. SEO dies every year but people are making more money with SEO than ever.
@peterk1115
@peterk1115 Месяц назад
@@rajaghani8805 If you are referring to those who sell pointless SEO courses, back links packages etc... maybe you are right.
@jamesoliverseo
@jamesoliverseo Месяц назад
Awesome mate ❤ thanks for the invite 🎉
@JaumeRos
@JaumeRos Месяц назад
Thanks for the knowledge bombs 💣
@unknownpara7
@unknownpara7 Месяц назад
Hey Jaume! A little off topic question but your help will be much appreciated. In my sites GSC, in pages indexeding section; the number of de intexded pages are increasing and increasing like indexed are (80% of my Posts) and the rest 180 de-indexed pages (that are increasing everyday) including 404, redirects, other junk. Although i have done my best to fix these issues as well as modifying my robot txt file (meticulously) to prevent bot from indexing needless pages. But the number is kept goind up in GSC, will it be impacting my crawl budget or should i flush my sites cache and that become better. what should i do, how you approach this issue. Thanks alot!
@JaumeRos
@JaumeRos Месяц назад
Let me get back to you
@unknownpara7
@unknownpara7 Месяц назад
Looking forward 👀
@kateryan9988
@kateryan9988 Месяц назад
Well, it's dead for me with 75-80% traffic loss over the past week alone ahhhas!
@JaumeRos
@JaumeRos Месяц назад
No way! What is going on? Give me some context. AI? Programmatic?
@kateryan9988
@kateryan9988 Месяц назад
@@JaumeRos Been AI since the beginning but tediously edited/formatted before publishing. Seems like the 50+ HARO links I earned for the past year didn't help much even though I mentioned that my site was still doing ok at the beginning of the update. Getting outranked by extremely thin content from establishments (restaurants, hospitals, clinics, etc) as well as topical authority sites, age-old forums, ecom stores. Might be thinking of how to add a shop section to my current site if that helps boost search rankings by promoting etsy or print-on-demand products. Google search is really in a bad place now for niche website owners. First page results are oftentimes awful and irrelevant. Still waiting for the update to be fully rolled out before I decide where to channel my efforts next. The SEO experts in the interview can pivot easily as they have the funds to do so, not much so for the average person sadly.
@javierx5394
@javierx5394 Месяц назад
My Niche site as well. Was doing well past years until march 2024.
@aakashagnihotri9411
@aakashagnihotri9411 Месяц назад
Mine is programmatic seo​@@JaumeRos
@peterk1115
@peterk1115 Месяц назад
@@JaumeRos Really? Have you been away?
@WPEagle
@WPEagle Месяц назад
Wow - nice line up of SEO rock stars. Great video :)
@JaumeRos
@JaumeRos Месяц назад
We were missing you pal :)
@peterk1115
@peterk1115 Месяц назад
Those SEO rock stars have their pants on fire now! haha
@dhruvd8953
@dhruvd8953 Месяц назад
Hey Jaume, what’s your own pov on SEO? Would you recommend a newbie to start a niche site? Thanks for bringing in these legends one video. Kyle is always a joy to listen to.
@JaumeRos
@JaumeRos Месяц назад
Yea Kyle’s amazing. Probably not just a random affiliate website, i’d build a sick brand behind something - am actually doing it with Clicks - but yeah im deep in SEO and dont think its dying anytime soon.
@davidmacdonald561
@davidmacdonald561 29 дней назад
Saying that SEO will eventually die out is crazy. Yes, people go to the internet to find the answers to questions like "How high is the Eiffel Tower", and AI can answer that quicker, but what about commercial intent? Business depend on web traffic and if AI becomes similar to a search engine then people will still do their commercial investigations to establish the business that they trust the most. Optimising your website with content to answer a searcher's query might become obsolete, but that still leaves us with 199 ranking factors.
@JaumeRos
@JaumeRos 29 дней назад
🤝🤝🤝
@Faraz_khan0
@Faraz_khan0 23 дня назад
Agreed. SEO is not just limit to factual information-based content. A lot of people need expert opinion on more complex matters. for example, if my pet parrot is showing weird behavior or symptoms, I would much rather read a post from someone who's been keeping parrots for years and decades, instead of AI. I would want to learn from the wisdom, personal experience, and advice of the expert. Same with health and psychology related content, would rather read from a medical professionals than AI, and same with other "advice-based" type of content such as finance or self-help. If SEO really dies, we would be left craving for human experts on A LOT of topics, and all that traffic might be transferred to RU-vid... which might be a smart strategy on part of google.
@benno8699
@benno8699 13 дней назад
@@Faraz_khan0 disagree. AI will answer those questions as well. If it shifts to youtube, just more data for google to pull into its text based AI. Stop playing the information game. It's over.
@tenningale
@tenningale Месяц назад
Websites will last a while, especially those where a conversion takes place. And even ads and affiliate sites for people who prefer getting info from those. It's like radio and cable. Not as dominant in terms of market share as they once were, but still have their niche.
@JaumeRos
@JaumeRos Месяц назад
Yeah thats a good take on it
@JosefinaPascualRomero
@JosefinaPascualRomero Месяц назад
Google already provides you with blunt straight answers for many things. But these type of searches are quite rare? Personally I never seek straight answers to my searches except for the times when I search for a fact , a statistic fact or something like that
@JaumeRos
@JaumeRos Месяц назад
Yeah same - i actually usually go straight to youtube :p
@EricPangilinan
@EricPangilinan Месяц назад
Great compilation, Jaume! Very encouraging.
@JaumeRos
@JaumeRos Месяц назад
Happy it helps :)
@nextlevel1229
@nextlevel1229 Месяц назад
Is there any content site that had been hit by huc september 2023 recovered so far?
@JaumeRos
@JaumeRos Месяц назад
Good question
@user-yb2tp4qf1r
@user-yb2tp4qf1r День назад
I website will be obsolete, from where AI is going to get it's information from?
@JaumeRos
@JaumeRos День назад
Good question
@Von199X
@Von199X Месяц назад
Agree with the 1st guy maybe in 3 years media sites will be dead, but AI have to pull data from somewhere I wonder where.
@JaumeRos
@JaumeRos Месяц назад
Yeah lets see :O
@porushpuri
@porushpuri Месяц назад
Thanks for creating this gold mine of insights. Appreciate it.
@JaumeRos
@JaumeRos Месяц назад
Man it was a grind to get this video done ;;;) Happy you like it :)
@porushpuri
@porushpuri Месяц назад
@@JaumeRos Totally worth it! You are a legend 💪
@JaumeRos
@JaumeRos Месяц назад
@nielszee
@nielszee Месяц назад
Great chat Jaume!
@JaumeRos
@JaumeRos Месяц назад
Thanks for all the knowledge Niels!!
@cloutcobain123
@cloutcobain123 Месяц назад
You didn’t run into Koray Tugberk? He was there as well
@JaumeRos
@JaumeRos Месяц назад
Breh he is so hard to grab
@abdallahoubaki4417
@abdallahoubaki4417 Месяц назад
I was also waiting to see him in this video
@sachafournier4234
@sachafournier4234 Месяц назад
Excellent video as always
@JaumeRos
@JaumeRos Месяц назад
Eyyyyy
@hqrlock
@hqrlock Месяц назад
None of these guys are building niche sites. You, looking at this video, are probably an average Joe trying to build a business to be financially free. That's the niche website thing. None of these experts do that. They own agencies and work for large clients. For them, SEO work. For you, the small guy with no cash and no brand, it doesn't. On top of that there's a survivor bias (those who still come to these conferences obviously still benefit from SEO) and a conflict of interest (they have SEO agencies and sell SEO courses, so of course they'll tell you it still works.) The question should be way more specific : what's the probability than a regular joe will start a blog with 0 capital and make it profitable enough to leave his job in less than 2 years ? You know the answer. Industry's far from dead for established experts (with track records, authority and money, ie : things you cannot fake, emulate or reproduce). As a side hustle, it is.
@JaumeRos
@JaumeRos Месяц назад
I have to say that most of these guys got started with niche sites, but a while back when things were easier. Now if they are building new sites (which im sure some of them are) they have a lot of leverage with their current sites that have a lot of authority so the game is a lot easier for them - But thats kind of like anything its always easier to do things when you've been doign them for 10+ years. But apart from that - I agree with most of what you said :)
@Fedgery007
@Fedgery007 Месяц назад
The only person I’ll take advice from in this video is Kyle roof. He’s one of the few people who actually knows what he’s talking about.
@JaumeRos
@JaumeRos Месяц назад
Thats fair
@alexisdemoulin5514
@alexisdemoulin5514 Месяц назад
Yeah, Kyle Roof, the genius who says you should put keywords on your pages (for SEO), and an about us page on you site (for EAT). Mind-blowing.
@pmich8913
@pmich8913 Месяц назад
These guys all know it quite well.. dumb statement
@CarlBroadbent
@CarlBroadbent Месяц назад
Great interviews packed with positivity 👌
@JaumeRos
@JaumeRos Месяц назад
Glad ya liked it Carl!
@CarlBroadbent
@CarlBroadbent Месяц назад
@@JaumeRos it was good to hear some solid sensible advice rather than hype or doom and gloom gloom.
@JaumeRos
@JaumeRos Месяц назад
​@@CarlBroadbent Yeah man no fluff - just 100% what they think
@peterk1115
@peterk1115 Месяц назад
Yeah... they sell seo stuff to naive people so of course they will be positive. lol
@anindividual9225
@anindividual9225 Месяц назад
If websites will be obsolete, where will the ai get its data from?
@JaumeRos
@JaumeRos Месяц назад
I hear you, and i agree - but to play devils advocate what about evergreen topics? Does AI need more recipes about how to bake a chocolate cake? Theres only so many ways you can do it....... Food 4 thought
@anindividual9225
@anindividual9225 Месяц назад
@@JaumeRos I think we have a while to go before ai perfects chocolate cake lol. And even still, it will be just one take on chocolate cake. There are a million ways to bake a cake. Great analogy!
@bowonetpreneur894
@bowonetpreneur894 Месяц назад
Wdym. AI collecting data as we speak. And they keep it somewhere.. dunno probably some underground alien basement underwater. At some point, they won't need us.
@benno8699
@benno8699 13 дней назад
youtube.
@anindividual9225
@anindividual9225 13 дней назад
@@benno8699 and Reddit apparently
@thunken
@thunken Месяц назад
much of the traffic in the future, to websites, won't be humans
@TheMicahwitz
@TheMicahwitz Месяц назад
The outlook for SEO’s that know how to leverage AI is fantastic. Outlook for those that can’t adapt is complete irrelevancy.
@JaumeRos
@JaumeRos Месяц назад
Nah i'd disagree I dont think AI is the deal breaker
@TheMicahwitz
@TheMicahwitz Месяц назад
@@JaumeRos AI is completely replacing the SEO process.
@JaumeRos
@JaumeRos Месяц назад
What process exactly? How are you using it?
@carlsutherland3730
@carlsutherland3730 26 дней назад
So my websites are going the way of MY SPACE!
@JaumeRos
@JaumeRos 26 дней назад
Could be ahaha
@Jibon-in7jr
@Jibon-in7jr 19 дней назад
Hey Jaume, really nice video ! I was wondering if I could help you with Best Quality Editing in your videos better than your Editor with good pricing and also make a highly engaging Thumbnail which will help your videos to reach to a wider audience ? Pls let me know what do you think ?
@JaumeRos
@JaumeRos 19 дней назад
Im goooood bro but thanks 🤝
@superchaqueta3253
@superchaqueta3253 Месяц назад
Nice conent, man.
@JaumeRos
@JaumeRos Месяц назад
Eyyyy
@KeirChapman
@KeirChapman Месяц назад
If Google for example just gives ai answers then it stops being a search engine. If people only want answers from AI then they would only be using chat gtp cause Google Gemini is crap
@JaumeRos
@JaumeRos Месяц назад
Yeah i think Matt’s saying whats gonna happen in the future not whats happening now
@benno8699
@benno8699 13 дней назад
AI is still a form of a search engine, and Gemini isn't as bad as you make it seem. You just can't get over the fact that websites are done for.
@thesoundsession
@thesoundsession Месяц назад
Matt diggity reminding me of myself when I’m like 10 beers deep explaining a far out topic and looking for that legit explanation but can’t quite recall since I’m sloshed.
@JaumeRos
@JaumeRos Месяц назад
ahahaha i did catch him a lil off guard
@tomantony6495
@tomantony6495 Месяц назад
Let's see what Google will do. because majority of Google's revanue from ads
@JaumeRos
@JaumeRos Месяц назад
True
@XsaiddX
@XsaiddX Месяц назад
Very interesting
@JaumeRos
@JaumeRos Месяц назад
Very!
@thedennisventura
@thedennisventura Месяц назад
SEO as a single function is slowly going to lose value. Start Thinking More About Becoming a Master Marketer. Marketing will Never Die. A.i is making marketing more scalable.
@JaumeRos
@JaumeRos Месяц назад
📈
@unknownpara7
@unknownpara7 Месяц назад
Jaume still waiting for your reply!
@JaumeRos
@JaumeRos Месяц назад
So could you clarify the problem again - the issue is that more pages are getting deindexed in GSC? Is there a traffic issue as well? Are the pages that are getting deindexed relavant? Or are they 404s?
@friendoverse
@friendoverse Месяц назад
Should we even do Blog content? Or is blog content completely fucked?
@JaumeRos
@JaumeRos Месяц назад
Well depends on the blog content - hyper informational stuff that is already being eaten up by featured snippets you should probably think twice before doing it - unless you really have some crazy different result from the one thats ranking now. But apart from that - plenty of keywords you can target with your blog :)
@friendoverse
@friendoverse Месяц назад
@@JaumeRos Thanks man!!
@flor.7797
@flor.7797 Месяц назад
@JaumeRos
@JaumeRos Месяц назад
@ChrisTzitzis
@ChrisTzitzis Месяц назад
Buncha cuties up in this vid 😘
@JaumeRos
@JaumeRos Месяц назад
So many of em
@sagorbonikarko
@sagorbonikarko Месяц назад
Wow
@JaumeRos
@JaumeRos Месяц назад
Wow indeed 🤝
@RolloUnden
@RolloUnden Месяц назад
Yes SEO is dead. All of you leave the industry sell your websites. There is no hope ;)
@JaumeRos
@JaumeRos Месяц назад
ahaha sell em to meee
@shariefmohseen9807
@shariefmohseen9807 Месяц назад
Is SEO Dead... It will question every newbies be asking even if it is 2099 years also😂
@JaumeRos
@JaumeRos Месяц назад
ahahah but i thoguht it was dead???
@chadwicksmith5488
@chadwicksmith5488 28 дней назад
Lol it’s simple all these loser SEOs on here SEO isn’t dead because a map pack exists Which means Local SEO will never die What a bunch of losers who try and make SEO seem complex
@JaumeRos
@JaumeRos 28 дней назад
Yeah we're all a bunch of losers 🤣
@chadwicksmith5488
@chadwicksmith5488 28 дней назад
@@JaumeRos not you just the people you interviewed SEOs just need to start giving transparent and easy to follow answers Anyhow that’s my response for “SEO isn’t dead” lol put that in your case study
@aalucyaf-zp5ut
@aalucyaf-zp5ut Месяц назад
The whole SEO industry is shady & lots of people making money practically through "cheating". How many times do you search for something on Google just to end up on a worthless clickbat page full of ads? Sorry, but no sympathy for the scammers making millions out of wasting people's time and rigging the system.
@JaumeRos
@JaumeRos Месяц назад
Yeah I think we're on the same page here
@JamesMooreMarketing
@JamesMooreMarketing Месяц назад
No one making you use Google 😂
@aalucyaf-zp5ut
@aalucyaf-zp5ut Месяц назад
@@JamesMooreMarketing There's a reason It's called a monopoly. BTW, You just told us you scam people without telling us you scam people. Shame on you.
@peterk1115
@peterk1115 Месяц назад
yeahh because big brands don't cheat... like reddit... got a "special" deal with google. Now they rank on almost everything.
@benno8699
@benno8699 13 дней назад
I think you'd be singing a different song if you were actually successful. Lots of websites deliver value. I have hundreds of emails thanking me for what I shared online as an expert in my niche. Jealousy is ugly.
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