The best and most sophisticated music and logo of any of the old itv regions ..with Thames TV in second place I think ....a great example of corporate branding done well
@@Sophiebryson510 This is more sophisticated than the LWT one but I like that too. Made recreations of both of them and this was by far the more complex to program.
I could watch this forever - it's fascinating. The way the three circles morph into the logo is so cool and seems light years ahead of every other ITV ident.
I always found it exciting when I could watch ATV at home but my cousins a couple of miles down the road got HTV West news. I was easily pleased as a kid, I guess. Don't know about up north, but in the midlands they used to subliminally flash the ATV ident between adverts.
I bet it took forever to make for a wonderful ident animation I love it took hours to make for a few seconds I love the bit where the silver/grey morphs to blue I love it probably up there with Thames don't ask me which is my no 1 equal side of the coin
Funny how the sight and sound of an ident conjours up the title music of a programme: for ATV, it's the banjo music of The Kids from 47a or the music for Crossroads; for Thames it's The Sweeney; for Southern it's How; for Anglia it's Sale of the Century or Tales of the Unexpected.
For me, with Thames it was first "The World At War," then "The Benny Hill Show." Anglia's was heard on the end of the U.S. syndicated nature series "The World Of Survival." None of the ATV programmes shown in the U.S. had this, as the ITC music was used instead.
Me too! They seem almost part of the same clip in my memory. As with Anglia and Tales of the Unexpected (apparently for most people Sale of the Century), and various other associations, though I can't think of any others at the moment.
True (and thanks on behalf of some). But "China girl" and the countdown - and the generally very worn condition of the film (and sound) - add to the nostalgia! (Plus it's interesting to know that it was kept as a proper piece of film.)
Used to love the idea of regional TV - ATV for Crossroads, Granada for Corrie, Anglia for Sale of the Century and World of Survival. All seems very bland and homogenised now.
Border for Mr. & Mrs., STV for Take the High Road, Tyne Tees for Super Gran, Yorkshire for Emmerdale, TVS for Art Attack, Westward/TSW for Gus Honeybun, Channel for Oscar Puffin.
I'm always impressed by the colour effects around (in this clip) 0:14. And I always expect it to segue into the dung … dung dung dung dung … of "Crossroads"🙂
This logo was taken from the "Muppet Show" since you're not from the U.K. And as you probably know, ATV did produced the "Muppet Show" and then ITC distributed that show to the US. "The Muppet Show" ran on ATV from 1976 until 1981 where the network folded and became Central TV.
I only learned recently that The Muppet Show was made in the UK. I always thought it was made in the USA (since all the characters have American accents) and bought by ATV for showing in the UK.
This logo was from ATV IN 1969. The muppet show,made in the uk by Jim Henson on ATV,wasn’t shown until 1976. So how was the logo taken from that when it pre-dated it by 7years?
@@nickthefox72 Maybe because the logo was still being used at the time, ever think of that?? Also, proof: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-3-F0lqj7PcU.html
Ahhh back to the days when ITV was brilliant and had people on who had talent and were entertaining, Not todays tripe they show Lew Grade would be turning in his grave if he saw what was on ITV now
I remember an episode of some comedy prog. on the BBC - I think it was "the Goodies" - which involved a reading of the words of the poem "The Pied Piper of Hamelin". When it got to "… open wide, and they crossed over to the other side", the ATV logo was shown - unusual on the BBC at that time! (Anyone know/got-a-copy-of the relevant episode?)
You had all this pomp and ceremony coming out of Birmingham and nothing but a boring static slide from Granada and the same from Yorkshire with that theme that was like having your teeth drilled
Interetingly, ATV didn't follow other regions by havings it's ident in front of the news or films, the only time i remember it happening was Mike Prince announcing over the ident into an edition of Different Strokes!
i’m 15 and not british, but chilean which is just southern south american or southern peruvian, what is “crossroads”, what was it about and why were you all so excited for it?
"Crossroads" was a British soap opera made by ATV Midlands, then ATV (after they lost the London franchise), then Central TV. Set in & around a fictional motel, but at it's most popular period, it was second only to "Coronation Street".
Crossroads, a soap opera which was utterly crap production/writing wise, but pure comedy gold to watch. Wobbly sets, terrible acting and totally unbelievable stories.
@@johnking5174If you watched it, you’d realise that the sets/scenery were no better or worse than anything else on UK TV at the time. That myth came from the show’s first few months when it used scenery flats until ATV sent someone up from Borehamwood to Birmingham in early 1965 to build proper scenery for it. The acting and the sometimes ludicrous plots were the fault of ATV management because they expected too much of a soap that they refused to adequately equip with resources. If you’re making 5 episodes of drama a week that bankrolls your income, at least spend some money on equipping it for decent acting (by increasing the rehearsal time) and editing and cut down the number of episodes *recorded* every week (but keep the recording slots) to give writers more time to hone the scripts and use the spare recording slots for re-shooting scenes!
@Slapstick Genius: That sadly happened in the early 1990's but up until then, no regional accents and tbh better for it. You see you had to be understood and lots of regional accents can be quite strong, so a received English accent was required whether you were broadcasting in Northumberland or London.
Jack Parnell died in 2010, age 87. Wally Stott's story is somewhat complicated... He underwent a sex change operation in the 1970's, began using the name Angela Morley, and moved to Hollywood; where she wrote many scores for TV shows. Angela Morley died in 2009 at 84.
Well spotted. The CBS logo was cited as inspiration for ATV's logo - though it was designed with Associated Broadcasting Company (ABC) in mind and not ATV. The British cinema chain Associated British Cinemas (ABC) complained about it - especially as they wanted to use their ABC brand for their new TV stations. Hence a quick rebrand from Associated Broadcasting Company to Associated Tele Vision - ATV. But then a lot of companies had the name "associated" ... it was a fad of the time.
I think it unlikely that that's the only case: TV of course common for television, and I imagine there were lots of companies around the world whose name began with A, if only for places (towns, counties/states/provinces, countries). [I don't know your HK example - is it Hong Kong?]
At the time this was introduced, colour TV broadcasts in Britain were new and still a novelty, and not many people had colour TV sets, so TV companies kept promoting the fact that they were now broadcasting in colour.
