ATV Midlands start up 1960s 

Lovely memories, sitting cross legged in front of the TV after school at half past 4 in excited anticipation of children' hour programs - Mom was in the kitchen getting food ready and you knew that she would call out to sit down for Tea as you as soon as the programs started - Sometime there was a problem at the TV station and they played this over and over again till it was fixed :-) Happy Days...

"This is ATV Network, which provides your Monday to Friday programmes on channel 8, broadcasting on the Lichfield transmitter of the Independent Television Authority"

just wonderful. thank you so much. ive been waiting for this to turn up. thanks very much. lovely to hear again. lew grades fabulous song and dance tv station. legendary cheers atvmidlands uk

We had a choice of TWW, midlands, or Granada Television, with midlands my brother put a small booter on the Aerial , listening to Programs was improved.....Happy days long gone

Love anything old television

This is great! Brings back some memories!

This is called "Sound And Vision" The ATV March

I am sometimes amazed by the number of soundalike versions of this opening music. None but the one i have which is poorer quality because it was recorded from the true original is correct but hey does it matter? Well maybe.

I used to sit glued to the telly at 4.45 waiting for Jean More tons dulcit tones...and the end animation sadly missing from this video.The music used was not the commercially available version.

That is how I remember the ATV start-ups.

Nice video 👍

Just as I remember it.

Thank you! I certainly remember the music although, being like madmax200769 from Nottingham, I don't remember this test card either.

Where’s the Boring eye and Acossiated TeleVision text?

But where’s the 'opening eye' sequence where A T V opened down the screen with Associated TeleVision Ltd wording below, it was a splendid sequence in the late 1950's the timing of the 'opening eye' was emphasised by Coates ' Dada Dada Dada' and the whole was very professionally done ... then Pat Ashley (usually) gave the introduction ....

@kifbowdensmith1 If my memory serves me correctly (I interned at Foley street in the summer of 1960) ATV London would end the startup with the 'elongated' ATV animation; it was a live telecine cue attempting to sync the animation with the music. Not sure whether this was also the case in the Midlands.

Good quality audio, it's a pity that at 2mins 20 you couldn't manage to get in the original ATV logo (they used to1950s one until colour), and had to replace it with a re-run of the original music. Well done anyway :-)

Been looking for this for years. I never knew that this was written by Eric Coates of the Dambuster's March fame. For some reason this ident used to freak me out when I was about 4 years old left in the house alone. (That kinda thing was normal in those days). I think it's probably because the music was so loud. I noted that it is a recreation, but I'm sure the actual music was slightly different. I'm sure I recall a different ident screen too. In Nottingham this wasn't the screen I recalled.

No - they just make do with the constant advert breaks, each lasting about 6 minutes.

They don't dare put up a testcard with digital.

Very good but could you post a start up between 1970 and the end of atv

I've tried to post an interesting comment four times on here so this will have to be a test transmission! When it comes to posting the message 'Error try again' comes up in red text despite there being plenty of characters left in the message space and after re[peated attempts pressing the Post icon. Anyone else had difficulties? I'm getting too demoralised by this to tell the story all over again as the text has been lost each time.

They don’t dare put a testcard in digital