B2B Quick Take: What it means to deliver an irresistible customer experience 

Excerpt from the latest B2B Agility with Greg Kihlström podcast episode where Elisabeth Zornes talks with host Greg Kihlström about what it means to deliver an irresistible customer experience.
In this episode of the B2B Agility Podcast, host Greg Kihlstrom welcomes Elisabeth Zornes, Chief Customer Officer at Autodesk, to discuss strategies for driving customer-led growth. Elisabeth shares her extensive background in customer experience, having held leadership roles at top tech companies like Microsoft, Cisco, and Zendesk. The conversation focuses on the importance of converging customer-facing departments to enhance customer success and the critical role technology plays in shaping these experiences. Elisabeth emphasizes the need for creating an irresistible customer experience and fostering a customer-centric culture within organizations. Tune in to learn valuable insights on defining customer success and its impact on business growth.
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