This commercial is brilliant. In a single minute the viewer gets to connect to a variety of generations through an excellently choreographed sequence to music that we would probably never have imagined working if heard alone first, and yet does in a way that makes it unforgettable. Outstanding effort by all involved!
I was just thinking of this song and commercial last week and then heard it on the radio today and it made me smile. One of my favorite commercials ever.
In the summer of 2009 this commercial and the trailer for the TV show Community were both out around the same time. I loved the songs from both. This was "Daylight" and Community's was "Good Ol' Fashioned Nightmare." They were both by Matt & Kim. Love those guys ever since.
I totally agree. Most of the time I ignore commercials but whenever I hear this song, I can tell it's a Bacardi Mojito commercial and I just love the era playback through the song, it's just so good!
This is a really awesome ad, beautifully filmed and clever in its concept - walking back through the decades to illustrate that Bacardi has been around since the 1860s. So many neat things to see - the period costumes, the way he seems to know someone in the 1980s section, and the women noticing him - especially the 1862 Southern Belle. Oh, my! LOL Kudos to the ad agency.
Had no clue who Matt & Kim were before this commercial was made. I can still vividly recall watching it for the first time and genuinely being transfixed by the visuals and song. Have been a fan of their music ever since. Never thought I’d have a favorite commercial since most are terrible and I skip through them, but this hits different and is the clear GOAT of commercials.
Awesome song, makes a great commercial the best of the year. Bicardi should stop making anymore commercials, this is the first good one they've had and its awesome. Go out on top...
I highly doubt they are "sellouts" as you put it. They have their reasons as to why they allowed their song to be featured in a alcoholic commercial and the song may have nuttin to do with the video but it somehow fits it perfectly
Anyone else struck by the depiction of race in this ad? You have a black man dancing socially with a white woman in the 1950s segment--yeah right. Other than that, there's only one other non-white person in the whole ad. Maybe this is what a Young Republicans mixer looks like?
