Discover the incredible journey of Balaji Wafers, a homegrown Indian brand that has taken the snack industry by storm. From humble beginnings as a small farming family to becoming a ₹4000 crore empire, this case study delves into the inspiring story of resilience, innovation, and determination.
Join us as we explore the success secrets of Balaji Wafers, their competition with global giant Lays, and how they carved a niche in the highly competitive snack market.
Learn about:
The origins of Balaji Wafers and its founders
Key strategies that led to their massive growth
The competitive landscape: Balaji vs. Lays
Future prospects and expansion plans
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7 сен 2024