Bata भारत में कैसे बनी जूतों की सबसे बड़ी कंपनी? | Tarikh E648 

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Tarikh Episode 648
In this episode Nikhil The article delves into the intriguing history of Bata, a globally renowned footwear brand that has become deeply rooted in the Indian market. Originating in Czechoslovakia in 1894, Bata gained prominence through founder Tomas Bata's innovative approach of crafting shoes from canvas instead of leather for affordability and simplicity.
The brand's foray into India began in 1932 with the establishment of its first production unit in Konnar near Kolkata. The venture proved immensely successful, leading to the expansion of the production site, eventually evolving into the township of Batanagar. By 1939, Bata was selling a remarkable 3,500 pairs of shoes weekly and employing nearly 4,000 individuals in India.
The article highlights the iconic tennis shoes designed and manufactured in Batanagar, featuring a simple design made of white canvas. Despite being manufactured in India, many customers worldwide were unaware of its origin. Bata's strategic move to design shoes suitable for Indian feet and climate conditions contributed to its popularity.
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Produced By: The Lallantop
Edited By: Alok Sahu