BBC Rebrand 2024 (S1 Ep.6) 

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It’s just a concept. Don’t take it too seriously.

I admire your ambition to rebrand the BBC when the Corporation only did so relatively recently. The biggest revamp I can see is the shape of the BBC boxes in the corporate logo. This is a nice nod to the 70s version of the lettering. The actual letters seem a little swamped, however, and lack the impact of the current logotype (though to be honest I think the current corporate logo is a significant retrograde step on the 1998 Lambie-Nairn design!) A rebrand should take the Corporation and BBC channels in a different direction. What you have here is a variation on a pre-existing theme. I like the idea of BBC One taking us to more interesting natural scenery, than the more "everyday location" feel of the current idents. BBC Two's 2018 ident package divides the screen in the shape of the edge of a numeral 2. Your rebrand seems to employ a very random line that doesn't look like the subtle "2" and so renders the concept somewhat meaningless. There is a beauty in the shape of the curvature of the 2 numeral which this revamp totally lacks. Where is the BBC Four idea? It just seems to be a message on a purple screen with no discernable 4/Four branding. Redesigns work best when the subject in hand is very old fashioned and needs a refresh or the current design is poor and not effective. The current BBC idents, whilst arguably not as iconic as some in the BBC's long history, are well designed and have impact and effectiveness. In short, not too sure why you chose to attempt a rebrand of a design package that is so recent. Seems at this point in time a little bit of a non-starter. But fair play for trying.