Becoming A farmer again: transitioning from conventional to regenerative agriculture 

This is the the first episode portraying a farmer in transition from conventional to regenerative agriculture.
More we created for this project:
storytravelers...
After many years as a conventional farmer, Francesc Font Rovira knew something had to change. Barely making a profit, his monocultures were vulnerable to disease, and he knew his practices were destroying the environment.
Now, he is one of the farmers at the forefront of a sustainable farming movement: the Regenerative Agriculture Revolution. Regenerative agriculture is all about working in harmony with nature, rather than against it - for the benefit of farmers, consumers and the natural environment. By ditching chemical additives, integrating animals and diversifying crops, Francesc is producing more nutritious food and replenishing the land for generations to come. This video explores his story in more detail, from the regenerative practices he’s adopted on Son Felip to the challenges he’s faced - and why he’s never looked back.
This video is produced by EIT Food, the Europe’s largest and most dynamic food innovation community. Supported by the EU’s European Institute of Innovation and Technology (EIT), we invest in projects, organisations and individuals that share our goals for a healthy and sustainable food system - with a focus on education, entrepreneurship, engagement and innovation.
To find out more, and learn how you can be part of the Regenerative Agriculture Revolution: www.eitfood.eu...
Client: Eit food
Credits:
Created by Caspar Daniël Diederik - Film and Edit
Daniel Wesseik - Motion Graphics
Philip Fernandez- Project management
Thanks to
Francesc Font Rovira
Son Felip i Algaiarens Menorca
Sergio Riudavets Molina