Becoming Ruby: Inclusion, Bikes and Hand-Drawn Heroes | Patagonia Films 

Hi everyone! Thanks for joining us. We’re excited for the show tonight. The premiere will start at 6:00 PM, PDT and Brooklyn and director Dave Mayers will be here to answer questions throughout the film. Run time is about 18 minutes.

As a Native of this continent, an ice climber, occasional rock climber, mountain biker, and trail runner, it is pretty rare to see non-Europeans out there. And I've been doing this for thirty years. One of the great things I realized early on about the outdoor community versus general society, is that it is a fairly inclusive and open-minded group of people. It's much more about who you really are, what you're doing and how much you love it.

Patagonia-amazing film! As a person of color, I wanted to see more of Her story. It would be great to see her featured in a catalog. I have so much patagonia clothing and it’s nice to see someone that looks like me being represented by your brand! Thank you

This is dope! As a Native American mountain biker I feel this. Keep killing it Brooklyn.

‘The difference between being included and being welcomed’. Wow that hit hard. So many well meaning people that don’t understand this. Hope to see more diversity being celebrated in these kinds of sports.

I'm 17 and female and white and I love biking. This film is AWESOME. Patagonia and North Face continue to put out excellent feature films about outdoorsmen and women, but only Patagonia addresses the lack of diversity head on. Someday, I want to work for a company like Patagonia- thanks for the incredible work guys!!

this is great, i think its often the case that people of color are a minority in these kinds of activities, which sometimes leads to someone feeling like they might be judged by their own cultural community for trying to be 'white' or them feeling like an oddball. it should only come down to what the sport (climbing,mtb,cycling,hiking,running,etc.) means to you, all of these communities have alot of wonderful, welcoming people that do the sport not because of their skin color but because its satisfying, fun, and a challenge. everyone especially young people need to grow up watching videos like this that gives them the power to follow their passions and embrace their own individuality.

Brooklyn, thank you for sharing your story. I really appreciate having the opportunity to hear it. I’m going to go back and rewatch this video later because I noticed my attention was divided between hearing your words, looking at your amazing art, and feeling sad that the brand who made this video doesn’t include me because the brand doesn’t make products XXL (or larger) in women’s sizes. I’m fat, but I still love to be outdoors and want high performance gear when I’m skiing or cycling or paddling.

I started watching this as an ad and decided to find the video. This woman is so impressive. Her commentary on identity is really powerful.

Thank you for sharing your story Brooklyn! As a road bike enthusiast myself and a person of color from the eastern part of India you're amplifying our collective voices and similar lived personal experiences. More power to you!

Hearing 'i remember being 18 and scrolling through instagram' is a very strange phrase to me. Definitely a modern sentence lol

As an african-american who loves the outdoors, this film means a lot to me! Thanks Patagonia!

What a great film. I’m a female mountain biker and it takes guts for me just to show up at the trailhead by myself, not to mention a bike race! Brooklyn is one tough and inspiring lady, deserving of the spotlight.

You look so happy and free when you ride. You being you and doing what you love inspires others to do the same while teaching young girls they have many different options. Thank you for sharing your story 💕

My sista , you are brave and a bad ass. I mainly consume RU-vid as main source of screen time and I'm very happy I came across this very professionally done film ( props to film crew). Can't wait to see and hear more about you. 👏🏽👏🏽👏🏽

Great film. As an African-American male mountain biker, I can relate to a lot of what's in this video. I thank you for this video and thank you, Brooklyn, for your courage.

As a POC, this video struck a cord with me. Very pleased to see somebody out there using their voice to tell their story in an inspiring way. Keep on keepin on, and stay riding!

Thank you! Loved it so much. I have a 5 year old grandson that is mixed and I pray her has his own version of a Ruby to help me know that he deserves all the good things that life has to offer. Thank you, Brooklyn, for your story. Great job, Patagonia and crew!

This is a great example of combining visual arts and story telling with gravity/ adventure sports. The way they feed off each other provides balance. You are such a Shero!

Thank you for making this awesome documentary, Patagonia.

This is so awesome! Thank you Brooklyn, the production team, and Patagonia for making and sharing this story!

So proud of you, Brooklyn! You should be so stoked on how this turned out. I hope we can ride together sometime soon!

Brooklyn! This is so incredible. Thank you for having the courage to share your story. You are so courageous. For everyone who loved and appreciated this film, please share it! One of the best things people can do as allies of BiPOC individuals is to amplify their stories, which builds a greater understanding of the need for diversity and inclusion.

So awesome to see other women of color kicking ass in the mountains! I live in the area too and often long to meet people in outdoor sports who look like me - you are not alone. Fun/weird fact: My sister is up there in Bellingham and works with your dad :)

Wowwww. THIS film was so beautifully done and Brooklyn Bell's story is necessary to see. Representation is so important. So glad I found this!

So many amazing points, especially about inclusivity vs. welcoming. I particularly liked your thoughts about how including someone needs to be more than just allowing them to be there - it's about playing their music and welcoming who they ARE. Thank you for sharing of yourself.

I truly enjoyed this film. I personally relate to the story and find the film amazing. Brooklyn you are so amazing, rock on girl!!

Awesome film!! Thanks Patagonia for showcasing Brooklyn! Will definitely be purchasing some Patagonia gear to show support!

Well done! What a great story - affirmative, honest and inspiring. I’ve been looking forward to watch it, since I saw the “premiere at...”, and as always Patagonia do not disappoint your viewers/fans ... a story of reflections.

Watching this gave me chills. So inspired by you Brooklyn Bell. Thank you for sharing your story.

Wow this was beautiful. You touched my heart. One of the pretty things in our community is that every one can be a part of it.

I love this so much. Brooklyn, you continue to astound me.

Wow!! I look forward to these Patagonia videos more than any others!! This one may be my most favorite one yet. Maybe even more than the Pizza one!

Loved this. Brooklyn, you ARE cool! Shredding beautiful lines on paper, dirt and snow and contributing so much to creating inclusiveness in outdoor sports. Would love to see the next installment from Patagonia with your badassery on the ski slopes and touching more on your awesome artwork too.

Such a great film (Ryan Van Duzer / "Pedal Through" brought me and my wife here) so very inspiring all around! Respect to all involved and go Brooklyn ...and Ruby...go! :-)

Beautiful story of what is yet to come. Brooklyn your beauty shines brightly throughout your story. A fellow washingtonian we long to take our family away from the congestion of the Seattle suburbs. As a biracial family my heart aches with the thoughts of my children living in non diverse schools and communities. There has been this push to have densely populated areas and many industries have died in rural communities. What's crazy is with the connection of the internet today, and the rural industries of 50 years ago I think we could have diverse rural communities. My heart yearns for this.

Brooklyn is the type of person that will help the sport of mountain biking grow. Her compassion and confidence is evident and is extremely contagious. SEven better that she rides a Kona😏😂

An absolutely wonderful little film that touched me in a BIG way! Thanks Patagonia, thank you dear Brooklyn for stepping out for your community. Growing up queer, I didn’t find my community until I left out on my own. It was difficult in many ways because I wanted to open up about being queer but couldn’t for common day fears. This inspires me to explore that story and tell it! Thank you for sharing!

Absolutely inspiring. Thank you for sharing part of your story!

Fantastic movie! I can't wait to show it to the girls on my dh race team! Thanks Brooklyn for all that you do!

Love it Brooklyn!!!! Congrats you guys!!!!

Lovely story! Amazing videography! and the color was amazing!

Sweet Brooklyn, you are making beautiful changes to the community of mountain bikers, and will most certainly enhance/alter the minds and hearts of the people around you. Thank you for sharing with us. ❤️

This film is nicely timed. I was looking at an image of the pro line-up of a major mtn bike company and they were almost exclusively white males (one female, no visible minorities). I have been in the bike community in the Northwest for many years and we are open, friendly and definitely not racist but Brooklyn makes the distinction between friendly and 'inclusive' in this video which is really important. Take note, our culture, our events and our participants need to be more inclusive to have more visible minorities riding bikes.

Very cool video. Those biking scenes were so much fun to watch, I could feel that energy. Being on a bike out in the wild takes you away.

Great video! Amazing story. Will definitely show my daughters this feature. My 12 year old wants to get into mountain bike riding. Actually took her out on the trails for the first time yesterday. Hopefully this will inspire her even more 🤙🏽

I've wrestled with these same concepts all my life, being mixed race. Thank you for the reminder that we all have to push to find our place or shape our own place in this world.

Such a great film and message. Great job by the whole team and Brooklyn is an inspiration!

Can't wait to watch this -- met Brooklyn on the chair at Mt. Baker just over a year ago as she was about to go into the backcountry. Zero attitude, and just gives off a genuine and authentic energy.

That quote about the music was so on point and was the best way to sum up the issue. Hell yea Brooklyn.

Great job to all envolved on this one!!! So inspirational to people from all walks of life!

Amazing work Patagonia! Brilliant story, Ruby is a badass! Hope this helps diversify the sport 🙌

Thank you for sharing your story Brooklyn, you are so brave and compassionate. You are making the sport a better place for all people.

ride on, brooklyn. so awesome. Thanks for sharing your story! Thanks to Patagonia for providing this. We can all work together to do better.

absolutely loved every second of this video!!!!

There is so much to say about this, but I can't put it into words. All I know is that I loved this little video, almost teared up.

Shoutout Patagonia for featuring the brave, beautiful, and badass Brooklyn B! More people in the mountain biking and outdoor community need to be aware of how they inadvertently turn people of color off from outdoor pursuits without meaning to. Thank you for making this film.

Beautiful story and cinematography to match!! Inspiring.

Patagonia showing black women with locs in the outdoors!!!! YESSS!!!! I was not expecting the ACV Rinse either!!!! I loved this!

Que gran trabajo ! muchas gracias por estos proyectos.

Loved this so much!!

Fantastic video! I really admire Brooklyn for being a trailblazer and honestly speaking up about the difficulties minorities face when taking part in these predominantly white sports. I thought her comments about the difference between being welcomed and being inclusive was very powerful!

+patagonia - Part 1 was great, i think there is a much greater story to tell - looking forward to parts 2-5!!!

Would be nice to see more films like this. Brooklyn goes hard, so do I. We'll still be around. Thanks patagonia.

"The difference between being included and being welcome" - This was a strong take away, thank you for that. I'll even accept the Drake example ;) (JK, I'm a little too old for Drake and prefer LL or Run DMC). Well done bringing this story forward.

Wonderful film and message. Thank you

1) she's awesome 2) the colour grading is also awesome

Im with you girl. WWU ALumni! You put my feelings into perfect words! Being a mixed man in this "Outdoor Space" does feel different and lonely, but through you and other strong POC we can create that " Safe Space" that we have always longed for! ONE LOVE!

This looks amazing, thank you

Thank you Patagonia. This brings tears to my eyes. Lovely to see a young black woman into cycling. I only came to your site searching for a cycling jacket. This means the world to me. Thanks for sharing

This is one of the most powerful films I've seen for a while and I love not only the message but also how the story was told. I'm always amazed by what Patagonia creates and in awe of what they stand for. Thanks!

Thank you for sharing this beautiful story.

Good stuff. Nice work. Nice to see your focus and attention to mtb scene

Great story Patagonia - Hopefully Brooklyn can help inspire more women and minorities to mountain bike and enjoy the out of doors in the future. We could all benefit from more inclusiveness and kindness -especially in these times.

Absolutely, beautiful! Should be a full length movie, I'd go see it! The scenery, culture, subculture, dealing with being a woman of color in a predominantly white sport! Lots of cool compelling elements, tensions and resolutions. I would expand on this one, as a black male who raced on the roads of New England in the 80s, I know that sense of alienation but also inclusion! Beautiful filmography!

Thank you for sharing this amazing film, keep going :)

So many truths in this, amazing, thank you!

Great story, hopefully she’ll inspire other young girls

Absolutely phenomenal; badass to the core, living on her terms!

Lead by example. Vote with your feet. Thanks Brooklyn for sharing your story through yourself & Ruby.

Great film!. Loved when a point is made to show the difference between welcoming and inclusion. By the way What Patagonia jacket is she wearing?

More Content like this PLEASE!

This is so wonderful. Thank you.

Phenomenal film, phenomenal person!

Your Awesome Brooklyn. Keep up the good work. Black girls rocks!👏🏿👏🏿❤️🌹

I love this so much! You’re a badass Brooklyn

Loved this. Can't imagine why someone would have clicked thumbs down.

@Catrockventures @NYCICO @DiscoveroutdoorsFoundation will be inviting all our students, staff and volunteers around NYC and beyond to join for the screening of this film. Thank you Patagonia for helping to bring the outdoors to all. Keep inspiring us and supporting our efforts to inspire the next generation of outdoor leaders from underserved communities.

I love the intersection of artistic and athletic creativity that Brooklyn explores and she's got so much talent on both fronts. I can't wait to see what this woman does and I hope to see more people of all stripes out in the woods making questionable decisions to send stuff. With a little luck and a lot of talent we'll be able to do it with as much style as Brooklyn.

We love this video. Brooklyn, Keep crushing it, you inspire us. From Kim & Will.

Thank you Brooklyn. the fight for inclusion in mountainbiking is an interesting one, with most of our demographic being uninformed of the issues and intersectionality at a base level.

wow what a great story! brooklyn, you are an amazing woman, keep doing what you´re doing!

Awesome story! Thanks for sharing!

Beautiful film, Ruby keep being strong and beauty!! you're the best!!!!! nice one!!

Great to see more "diversity" in Patagonia :)

excited to see!!!...would love to show this to our two daughters - kid friendly, yes?

I love this. This is awesome on so many levels. As a long time mountain biker, outdoor adventurer, and person of color, I can most definitely relate to many of the things touched on in this film.

Amazing work!

Fantastic short film

I agree. I’m black. 99.9% of the time when I hit trails & bike parks, I am the only Brotha out there. However, I will say that thus far, all of the MTBers that I have encountered have been nice & polite. Being that I’m an only child, an introvert and the fact that none of my real friends want to MTB with me, I have to be solo most of the time, unless my wife comes. -Metro Atlanta Area