Behind the Scenes of ASICS with Paul Lang, Global Senior Product Manager | The Drop Podcast E294 

Wow Jake Gyllenhaal is such a nice guy, so cool he works for ASICS now.

Awesome podcast, as a fellow shoe geek I loved listening to Paul and you guys talk about everything that goes into the shoe industry. Great listen!

Asics has been on my radar since high school, when a fellow classmate showed up wearing a pair of Onitsuka Tigers. That was in the '70s. His father worked for a global shoe company, and he was able to score some really cool kicks for his son. I ran in the GT1000 and the GT2000 for years until I realized I'd been misdiagnosed as needing stability. Turns out I'm more to the neutral side of things. Currently, I'm rotating in the Dynablast 3 and am very, very happy with the shoe. It is a great, value-oriented, daily trainer in my opinion. It was fun to hear Thomas talk about the evolution of shoe technologies. I've seen so many come and go, and the current trends will probably disappear, or morph into something else. Some new material will come out and it will turn the industry on its head. Seems to happen every few years. Glad to see Asics once again near the front!

Second Sole Canton Ohio is my go to running store. How interesting.

Waiting for black colourway SB2 in europe

Asics have some great shoes but the color ways are quite disappointing. They need to take a lesson from New Balance on that. Of course performance is more important but would like to have both!

👏

Putting the opportunity to spend over £200 on shoes behind a membership (even if its a free one for now) to me ruled Asics out for the time being. Too many brands want more than the substantial amount they charge for their products in addition to that substantial amount and I can't support it.

Superblast 2 and Edge Paris are my favorite shoes of all time. And its mad that 4-5 years ago, I would not even consider Asics as an option. Kudos

Where is the black and white SB2 ? Still not available in europe ...

Watching it …hoping he addresses the unbelievable Superblast 1 and 2 shortages globally. Edit: 44:12 he talked about it, working on it.

Very much agree on the confusion on MetaSpeed Edge vs Sky. Hard to put yourself in the right booth to pick the right shoe without trying them on first, so I went to Adidas instead for the race shoe 👠

Asics was the brand that got me back to run again after years 💚💚💚 J.

This episode was so great! Paul’s insight and expertise on the subject and ASICS brand in general is really a good listen. Would love to have another episode similar to this with someone from another major brand, like Nike with the design of the new alphafly

This was a really good one

Good work

Do you have trees in Baltimore? In VA, shoes with cut-outs pick up tree nuts and gravel to a point where it is a go/no go as to whether I purchase a shoe. Here we often think shoes are tested exclusively on treadmills and never see the light of day outdoors. 😊

Straight banger.

46:40 December 1st - 2 more SB2 colorways!

Asics ❤ 😎 🫶🏻 J.