Ben Talks HOKA Footwear Origins, Iconic UTMB Race, and MORE with Co-Founder Nico Mermoud 

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Back in 2023, Ben set out to France to witness the iconic UTMB Race. Along the way, he got the chance to chat with HOKA Co-founder Nico Mermoud. They talked everything from the brand's inception in the picturesque French Alps to its revolutionary strides in running technology. Nico delves into the origins of HOKA and its deep-rooted connection with the prestigious UTMB race, spanning across three countries and nine towns, while giving Ben a peak into their technology and its swift impact on enhancing running performance.
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