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BEST Facebook Audience Targeting for 2023 (Meta Ads) 

Kevin Schrage - Brandarrow
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Facebook audience targeting used to be pretty simple. You'd pick some interests or simply choose some pixel events and you would have yourself a decent audience.
Well interests seem to keep disappearing and pixel data is not longer very accurate post iOS 14.
We found the best way to create targeted audiences for your niche. And it's been very effective.
This new way of creating target audiences for Meta ads doesn't rely on pixel data so we're able to create very targeted audiences for our product or service.
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17 сен 2024

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Комментарии : 22   
@astorymedia
@astorymedia 5 месяцев назад
hEY HEY, great video, we use this tactic as well. Only one think isnt clear. Why to keep running the videos ? Once we created an audience from running VV ads - then its not neccesary to run them anymore as the audience had been already created and its not updated. Or would you be creating a new audience over again in 1 month?
@brandarrow.
@brandarrow. 5 месяцев назад
We like to keep them running as a very cheap way to keep warming your audience up. It also gives you retargeting options. Meta also likes data. The more you can feed it the better. Especially with the shift to more AI powered tools.
@familiagari
@familiagari 11 месяцев назад
Trying to find audience optimization for posts. Might you know where the setting is?
@timothygriffith-or4pk
@timothygriffith-or4pk Год назад
Hello. Thank you for the video. How accurately is the target audience determined by interests? Is it possible to configure only this type of target?
@brandarrow.
@brandarrow. Год назад
You can target with interests as well. But Facebook's interest targeting isn't performing as well as it used to and they're taking a lot of interests away. And they continue to remove interests so it can be difficult to count on.
@timothygriffith-or4pk
@timothygriffith-or4pk Год назад
@@brandarrow. thank you for your help.
@brandarrow.
@brandarrow. Год назад
@@timothygriffith-or4pk happy to help!
@barbarastephens-ws8ur
@barbarastephens-ws8ur Год назад
How to analyze advertising campaign statistics?
@brandarrow.
@brandarrow. Год назад
Hey Barbara! Check out this video here: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-buAbyJ4zwHM.html
@StephanieJackson-yq3kj
@StephanieJackson-yq3kj Год назад
Hi there. How long does it take to review and launch a Facebook campaign?
@brandarrow.
@brandarrow. Год назад
An ad review is usually complete within a few hours but it can take up to 24 hours to review your ads before they go live.
@jamesfarrell-nm2db
@jamesfarrell-nm2db Год назад
Hi. Does targeting work with the current glut of advertising banners?
@brandarrow.
@brandarrow. Год назад
Yes. It's why Facebook Ads perform so well. Although banners don't perform well and you can even choose not to show banners.
@jamesfarrell-nm2db
@jamesfarrell-nm2db Год назад
@@brandarrow. true actually
@LynetAldis
@LynetAldis Год назад
Hello! Is it possible to become a targetologist on your own? Or is it better to hire a specialist? Thank you for reply.
@asymmetricmarketing
@asymmetricmarketing Год назад
Are the videos content videos that do not sell or mention the product?
@brandarrow.
@brandarrow. Год назад
You can sell or mention the product but you shouldn't expect to get sales from these videos. They will help you warm up and identify who is interested in your product or service. You can then retarget them and create lookalike audiences.
@DawsonClark-ue1sk
@DawsonClark-ue1sk Год назад
How do you select advertising platforms?
@LouieFlips
@LouieFlips Год назад
I need this for Instagram ... How can I do it??
@brandarrow.
@brandarrow. Год назад
It's the same process but you would choose Instagram placements when running the ads.
@EstelleBode-oh7ms
@EstelleBode-oh7ms Год назад
Hi there) Can I change product images in an ad that's already running?
@anywherebelleface1934
@anywherebelleface1934 Год назад
Yes
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