BEST Opening Lines (for Trade Show Exhibitors)

Spark Media Solutions — Content Marketing Tips

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Last month at the IAEE Expo! Expo! the trade show about the trade show industry, reporter Robert Strong asked exhibitors, "What's your best opening line?"
We wanted to know what line exhibitors used to stop attendees to initiate conversation and hopefully qualify them as a lead or not.
The video has a few good opening lines, but sadly, some exhibitors thought it was a trick question. What's the trick? And then there were some exhibitors that didn't realize that if they spent $30,000 to sponsor and attend a conference they should spend ten minutes to come up with an opening line. It's all in there and more. Watch.

Опубликовано:

20 янв 2015

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Комментарии : 8

@homeedconnect Год назад

Some funny lines in there...especially the lady that says they "trip 'em!" Ha! Really good thing to think about heading into the conference season. Thx

@mariajakson8 5 лет назад

Great tips. Trade shows are great but it's important to come prepared! Thanks for sharing.

@wezsal 7 месяцев назад

Ask a question, Search for an emotional and tangible reason they might by your product/service. For example, I sell basement finishing. I may see a couple with kids walk past and ask “Do you know the number 1 reason our customers finish there basements?”….. they respond no…. “To get there adult space back.” Then navigate conversation from there. But a targeted question can create interest in what you are offering quickly and weed out people who are not in the market for what you have equally as quickly.