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Join us for an in-depth look at strategic alignment: the key to corporate harmony and success. Follow along with our report: (bit.ly/hityourn....
Today’s guest is Chris Perry, the president of global sales, marketing and client solutions at Broadridge Financial Solutions. With over 20 years of experience and more than $7 billion in earned revenue, he’s hands-down the most experienced executive working in the financial services sector. Together we discuss his ideas and experiences with business alignment and corporate strategy to help you hit your number.
00:45 Introducing Chris Perry
02:58 Strategic alignment: the difference between the haves & have-nots
07:42 Aligning your product strategy with your corporate strategy
09:33 Putting your product group in a consumer-facing role
10:15 Aligning your product strategy with your marketing strategy
12:59 What’s the difference between a product launch and a product flop?
16:45 Aligning your marketing strategy with your sales strategy
19:00 Virtual alignment: strategic alignment across geographic locations
19:55 Feedback & recalibration: listening to the front lines
23:34 Operating cadence & performance management
25:38 Keys to success: have a plan, bring experience and leave the ego at home
31:00 Performance management: tips for keeping a healthy stride
33:30 Maintaining strategic alignment
37:20 Driving strategic alignment with your sales and marketing teams
38:34 The Monday morning meeting methodology
42:17 Working on the business vs. working in the business
45:10 Conclusion: the first three steps to putting this theory into action
SBI Sales and Marketing Podcast Episode Summary:
Today we discuss the one thing all top companies have in common: strategic alignment. Together, with our guest Chris Perry, we talk about how to get the corporate strategy in sync with the product strategy, the product strategy in sync with the marketing strategy and the marketing strategy in sync with sales strategy, so you can get on the path to hitting your number, with as little resistance as possible. We also look at how to ensure consumer feedback is not just heard, but also incorporated into your sales and marketing efforts, how to course correct in the face of a product flop and how to keep a healthy cadence of communication across teams. We conclude by offering you an action plan you can start today to work toward hitting your number tomorrow.
Ready to Make Your Number?
If you want a copy of the workbook mentioned in this video, go to SalesBenchmarkIndex.com/2016-report to see the details of our six-step revenue growth method, which covers market research, corporate strategy, product strategy, marketing strategy, sales strategy and talent strategy. If you want to have one of SBI’s seasoned sales and marketing consultants help you implement our revenue growth strategy in your organization, let us know at salesbenchmark....
8 сен 2024
