Black Widow RAM 2500 Limited Full Walkaround 

I agree with you..I have a 2021 megacab diesel that I did a 10 inch lift on with 40x13.50r17 tires and wheels with a dual shock steering stabilizer and a custom built front drive shaft for less than $20k so paying a ton more for the black widow seems a little silly. Specially if everyone they build is exactly the same options and look

I guess the main difference is that all of the work is done and approved by the manufacturer, so it doesn't void the warranty, which a lot of the aftermarket stuff you're talking about does. And you can finance the whole thing and be done, instead of doing it piece by piece later on. Just looked on their website and a truck like this is going for $125K. Considering it's just a Big Horn, that's probably $40-50K over the price of the stock truck and most people I've spoken to say you can do most of the same mods with about $20K. If you don't have a professional place to take your truck to do this kind of stuff, most people would probably be happy to just buy it from the dealer. Just a shame the mark-up is so high. There are half a dozen Bandlander Rams at my local dealer, going for about $89K. They're Hemi 1500s, but they come with the same kind of stuff on them as the Widow in this video. They look good, but I'm not sure I'd pay that much for one.