Hey there! In this video, we will talk about how to join Google Analytics 4 data with Google Search Console in Google Looker Studio (Google Data Studio)
First, I'll show you how to create a filter for Google organic sessions and source medium. After adding the filter, we can see users, conversions, sessions, and revenue from Google Search Console, along with impressions, clicks, CTR, and average position.
We'll also discuss how to handle the lack of keyword data in GA4, and create a funnel from impressions to conversions. I'll guide you through blending data from Google Analytics and Search Console using device categories.
We’ll standardize the case for device categories using a formula to ensure accuracy. Then, we’ll calculate fields like conversion rate per click in the final table. Finally, we’ll talk about using landing pages for detailed analysis.
Experiment with these methods and don’t be afraid to make mistakes-it's part of the learning process!
If you enjoyed this video, please like, comment, and subscribe. Check out my blog for more Looker Studio and Google Sheets tips, and visit my store for templates and custom dashboard orders.
Thanks for watching, and bye-bye!
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17 сен 2024
