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Boost Your Candle Sales with Simple Changes | Change Your Scent Name and Sell More Candles 

The Candle Couple™ Podcast
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In this video, we dive into effective strategies to catapult your candle business sales with simple yet impactful changes. If you have amazing scents that aren't performing well, it might be time for a name change! Here’s what you’ll learn:
Key Takeaways:
Rename Your Scents: Discover how giving your scents names that evoke specific emotions or familiar experiences can significantly boost their appeal and sales.
Create New Collections: Learn the art of repackaging the same scents into different collections tailored for various gifting moments. This strategy includes changing labels and using diverse vessels to attract a broader audience.
Boost Sales Effortlessly: Implement these changes to see a noticeable increase in your candle sales without altering the core product.
Why Watch?
Are you a candle maker or involved in candle manufacturing? These insider tips are specifically designed to help you elevate your candle business to new heights.
Don't let your wonderful scents go unnoticed. Revamp your candle business today by implementing these simple but powerful changes!
Timestamps:
00:50 Familiar names that evoke memories and emotions
1:16 The data behind the change
2:49 Create new collections with the same scents
3:37 Larger, more luxe vessels
5:14 Packaging: custom paper tubes

Опубликовано:

 

2 июн 2024

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Комментарии : 13   
@jejebenji
@jejebenji Месяц назад
Another great video! Thanks!
@1MinuteFlipDoc
@1MinuteFlipDoc 24 дня назад
nice "A / B" testing marketing experiment!
@thecandlecouplepodcast
@thecandlecouplepodcast 22 дня назад
Yes, we always love a good A/B test!
@hilaryquinn8673
@hilaryquinn8673 Месяц назад
I love the paper tubes. What size are your regular glass jar candles? Great video. I agree about the name change idea. Thank you.
@thecandlecouplepodcast
@thecandlecouplepodcast Месяц назад
Thanks so much for watching! We use the 9 oz straight sided jar for most of our candles.
@PeachBerryProducts
@PeachBerryProducts Месяц назад
Great information. Thank you for sharing. What type of wax do you use? I am researching how to use essential oil in candle making? Keep posting l love your content.
@thecandlecouplepodcast
@thecandlecouplepodcast Месяц назад
Thanks for watching! We make our own custom blend of beeswax and coconut oil. Best wishes on your candle journey!
@PeachBerryProducts
@PeachBerryProducts Месяц назад
@@thecandlecouplepodcast Thank you. I have been thinking , working, researching on this since January l need to just start. Thank you.
@PeachBerryProducts
@PeachBerryProducts Месяц назад
Where did you order your custom box tubes? Thank u. Cute
@thecandlecouplepodcast
@thecandlecouplepodcast Месяц назад
They come from Paper Tube Co.!
@PeachBerryProducts
@PeachBerryProducts Месяц назад
@@thecandlecouplepodcast Thank you.
@shayian5569
@shayian5569 Месяц назад
Do you let customers know you changed the name or mention it in description?
@thecandlecouplepodcast
@thecandlecouplepodcast Месяц назад
Yes, we do mention it in the product description! We also offer complete ingredient transparency on all of our scents, so our regular customers know to check the ingredient lists to see if the scents are the same.
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