BRANDY MELVILLE HAUL | I SPENT $1000 AT BRANDY MELVILLE & I REGRET IT 😭😡 Huge Try on Haul 2019 

Kawaii Bread the thing that angers me even more is them making one size fits all, one size fits more. That is extremely disrespectful and people who won’t fit it will think they’re not in the majority. It really is something I HATE to see

What's so weird about this is the OSFM thing has been HATED since I was in HS...and I graduated in 99 (yes, I'm old). I don't understand how this continues to be a thing, especially NOW.

I mean, not really. She just gave them $1000. No amount of words cancels out the fact that they just gained $1000 from her.

@@Hannah-zw9ow Yes, but that was BEFORE she knew any of this. She clearly said that if she knew these things beforehand, she wouldn't have purchased from the store

It was created by men??? Yikes that's yucky.

Tbh I don’t think any DECENT woman would stereotype a woman’s size and body as much as this company does..

why does the gender matter?

phoebe I think Bc how tiny the size is and all body types in the world the 2 men chose the tinytiny one.

I came here to say that. Lots of womens clothing lines are created and ran by men and target multiple age ranges. But two men who target tiny teenage girls...only... Kinda problematic

When you wear a beret your supposed to where it on your forehead half way down. That's y it looks bad.

If she does it would be nice for her to do it with her friend, so we can see if someone who isn’t her size could get the same look in their size! Cause I thrift and I know I can, but maybe some younger girls would be helped seeing such a thing!

Please do it, Alex!!

I agree please do the thrift store vs Brandy Melville comparison however do not use this horrible Funeral Parlor / 70s prom/ Day cruise background ...it will only make everything you pick out seem even more gaudy and cheap!

Staci Schuck I got Belle Delphine room tour vibes from it- and idk which is worse, but they all seem pretty accurate. 🤭😂

L Rose I heard a girl breaking down in a dressing room next to me and my friend and she kept saying she wishes she was skinnier and I went over there with my friend and we were telling her no you don’t have to be like those girls it’s impossible. So no it should not be a universal thing I agree.

@@vivianmkvvad4581 I'm glad you and your friend reassured her. I hope your words stay with her, it's absolutely heartbreaking how this is so common.

@@vivianmkvvad4581 We love seeing people empower each other! :)

Wdym in dressing rooms mate I cry at myself looking in any mirror

i cry in dressing rooms in all NORMAL shops because my waist is too small to fit into ANYTHING EVER i just cant buy clothes and i cant gain weight. its a problem for all sizes:(

I mean its possible but we don't have the money to do so sooooooo-

@@nineplustentwentyone26 that’s what they are saying

upload videos and eventually you will make money from it

@@TheStephandSteveShow not necessarily. And even if they, probably not a lot. There are a lot of people uploading RU-vid videos trying to become famous, only a very small percentage actually manage to make anything significant of it though. Most people don’t even make enough for it to cover basic living expenses, never mind $1,000 shopping hauls.

I literally love Alex for that honestly. I can squeeze into some of the looser fit stuff at brandy but I always feel judged when I’m looking for that stuff. Definitely gave up on them a while back but it’s so awesome to see Alex, a girl who fits into these clothes, essentially write off the brand

Well Alex wasnt always a small either, and she seems very empathetic

I agree, but maybe next time it would be better to just say “you know what? Let’s find somewhere else to shop”

Ashlyn Potter yeah I don’t understand how she can say all that and then say that she didn’t realise until afterwards when she googled it and probably wouldn’t buy the stuff if she’s known before??

Glad to know I'm not the only one in the "was super small and now I feel huge" category. I hate shopping because no one where I live has anything that actually fits me.

They should advertise as XS-S size store. Would be more honest

Their non official slogan is one size fits small

@@2011emeraldgirl that's honestly so disgusting of them

@@aamie6330 it really is, Sierra Schultzie has done a few videos with a size 2-4 and her as a 12-14 US sizing trying on their clothes. They never purchased and just filmed in the dressing rooms because they will not spend their money there

browneyedgirl_88 I wish Alex had done that. Idk how she can make that whole rant and then STILL post a haul for them

correct me if i'm wrong but i think Italian sizes are somewhat big compared to other countries like a small in Italy would be bigger than a small from France for example

@@oumaimakr4619 I checked my clothes and the tags says that a small is a small in Europe as in the United States

@@asiacalvia4578 I meant the same size would be bigger if it was made in Italy compared to something made elsewhere

@@oumaimakr4619 I'm sorry for my bad english, anyways I never noticed this

@@asiacalvia4578 it's okay, English isn't my first language either but maybe next time you'll pay attention to that

s0ftbabyy i am italian too...never saw one... but if i saw one i will burn it...one size fits most how i was not surprised it was founded but italian men...

@@annalicciardi9950 tbh I love the style of brandy melville clothes but the "one size" thing is bullshit 🤦‍♀️🤦‍♀️ literally every single person is shaped differently how can one single size fit everyone smh

There is one in Florence but it’s actually not an “Italian brand” as it was first opened in Los Angeles and the sizing and branding is all targeting and based specifically off American teenagers. The only Italian thing about it is the owners!!!

Same here, I'm Italian from Milan and I have never heard of this brand

s0ftbabyy it is sad that they do not provide more sizes but they are a petite brand, marketed towards slimmer and taller ladies

Saaameee

10-12 American sizing is equal to a medium. In Germany it’s 40 42. It’s different all over so I chose one example. Hope this helped.

From the looks of the clothes they seem to be between sizes 32-38. I feel like their sizing fits XS, S and maybe M but definitely no larger.

@@sara_thegrape I'm wearing a size 40 in Germany and those clothes would never fit me! I think it's closer to a 34-36

I’m 13 and there big for me💀

the shade tho- omg

The shirt that smelled a little like BO killed me. Like good god

The shaaade I'm-

wait i don't get it.

I was so shooked when I found out the employes wore the clother and then just put them back...I though the point was to buy new clothes for such price lol

ChalkyChannel honestly yea. I’m a small size that fits in brandy clothes but the clothes are overpriced crop tops.

A me vanno lol- e la qualità è buona-

Ludovica Jones parlo di anni fa; poi non so quanto siano cambiate le cose. Nonostante fosse la mia taglia non mi trovavo bene; dipende da persona a persona 🙃

Okay bro

That's actually really interesting, in Italy, where it's from, it was a flop, but it's such a big hit in America.

Ju Wolf yes! Perfect idea, she should’ve done this without posting this video. This video is such a huge contradiction 🤦🏼‍♀️

Yes!!! Love this idea!!

Great idea

Great idea!!

Megan Purdy she did the haul because it was asked for and still was able to tell people about the fact that she didn’t support the brand and that they’re bad all in one video. She did amazing and if she’d included that idea you mentioned- the video would still promote brandy Melville.

I totally agree with you we shouldn’t just say that these people all have the same weight and or body shape for any country

definitely I’ve seen many teens struggling with their weight in Asian countries. And it is even harsher their

in Asia now a lot of clothes are in diff sizes, I am from China

Don't worry, I'm sure your really really pretty! If u ever have any issues with ur beautiful body, remember that u are amazing and sooo many people love you!

Your gorgeous don’t worry. brandy is pretty awful

Completely agree. I'm in the same boat with an ed since childhood and the intro really resonated with me.

plus size clothing doesn't only come in one size though.

Most "plus size stores" ie Torrid and Lane Bryant being the main ones, carry a size 10-24. A size 10 isn't exactly plus sized. It would be fine if Brandy was carrying XS-L because even then MOST people could fit something. Even though I wear a 16 jeans, some of my tops I buy in anything from a S-XL because of cut and material. It's the fact that it's 1 single size. Plus size stores don't just carry a size 16 and that's "plus size". It's completely different

I see what you're saying, but their size range seems too small.

Cee Cee so true honestly

Yes Cee Cee. Finally someone has common sense

I worked at Hollister when I was 18 in 2008 and that was my exact experience too. I had to buy a few tank tops and a pair of shorts to wear while working. Just a small discount and no allowance to buy the clothes. At the time our dress code was white, navy and gray. Upon me leaving the company they had changed the navy to dark red. I was told that if you had a bachelors degree you would be hired as a manager. All of my managers were 22-25 year old men and all very immature.

LilySlade Yes! I remember being told that managers had to have BA degrees! The managers were awful, one used to constantly gloat to all of us about how she “had been hired when they were only allowed to hire good looking people” as if that made her better than all of us🙄 sad

In Germany most companies treat there employees verry Well. But A&F still ist the same so they stand out even more!! Please excuse bad writing skills 🙈

Yesssssssss, Ghanda is so good. Great quality at fairly reasonable prices and at my local store at least the staff are always sooo cheery and helpful!

I shopped there when i was on vacation in Torquay! They had some really nice stuff and they have outlets in Lorne and Torquay which make it even more affordable.

beth fitzmaurice Ghanda is great! Super on trend. And they make kids clothes and menswear too!

Flashback to highschool when girls would wear ghanda trackies with ugg boots

Are they international?? That sounds awesome! I can almost never fit into brandy

Sarah Nelson that’s bc they copy designs lol they are just following trends and fast producing what is popular

At least the knockoffs in forever 21 have multiple sizes.

@@dawnievlogs yeah Brandy has copied from independent people among hundreds of other big brands it’s not uncommon

Tillz can you name some brands please? Looking for alternatives to Brandy

@@gem6105 a lot are on like Aliexpress and SHEIN websites like that, arguably not the best ones but cheaper and if you don’t wanna contribute to Brandy it’s a decent alternative I suppose:) also looking on depop for second hand Brandy is good there’s some good deals you’ve just gotta look for them good enough :))

Can relate i wish i could just wear oversized hoodies hahahaha

I got an oversized jumper from brandy lol

I found an over sized hoodie on there website tho

Tali RIGHTTT

But they could have small sizes and big sizes? It’s a lot more inclusive that way and stops girls feeling insecure about their bodies.

I'll go in the business with u

Jasmine Niederberger call it “ Brandy Allville”

@@jadahilton4517 yes

Jada Hilton omg i love it

ive started doing this where i go to thrift stores or target or amazon or even a fabric store to make, modify or just find knock offs that are affordable and have my size

Anja Jelen that video came up for me in the recommended after watching this one 😔

It was a clickbait title, in case you didn't watch it. She didn't actually lose any weight, she just talked about how it was unethical.

If clothing can help motivate them to strive for a healthier weight, I don't see that as a bad thing

@@huffletuff7 but what happens to girls that have big boobs, or wide hips, or broad shoulders, or that are really tall? They can't change that trough a "healthy lifestyle", it's the way her body is naturally

That’s in my recommendations rn too

I would like to share that goodwill has a website. So you can get thrift clothes online too. :) And then of course there’s thread up, but it’s more expensive.

That's why when I travel (rarely) I make sure to thrift

@@brookeb2227 ThreadUp is only available in the US and Canada, unfortunately. I think they're currently launching a UK site, but it's not available worldwide.

Alyssa Spencer IKr

Yeah but they won't cuz they be stupid

but that’s not the point of the store. it’s for girls who have trouble finding small sizes in stores.

dancing.c thats not what its for, my friend is a size double 0 and cant shop anywhere because jeans dont fit her right,,, everything in brandy it too big

Alyssa Spencer still for girls who have trouble finding small sizes such as xs/small.

It'd be nice if their business practices were better though. My 2 cents: I agree with your comment. People talk about inclusivity/average women in this case but forget there are outliers in both directions. We come in all sizes some of us are really tiny too. "Real women have curves" "We're not all 14 year old boards" but some of us full grown women have barely grown past that, and it's disheartening to feel passed over or like less of a women for not being sexy model skinny, just petite. But that's a completely different fight.

Queen Audi SAME!! My husband is very confused with me lol

Me and my husband say it together😂🤣

Queen Audi I do the same thing 😂

I do the same thing

I do the “yaayyy!!” too 😂😂

What do you mean with not Standard?❤ id like to work there but i wanna know if its worth to do a cv :)

@@Vanessa-kk7xe well depending on where you live it might not be a great working experience anyways. And by that I meant, not looking like the typical "brandy girl", so young looking, (very) skinny, beautiful face with clear skin and sometimes preferably white. I just feel there are other clothing stores offering a similar job but without destroying your self confidence. Good luck !

@@izzybluesky1891 Thank you so much ❤ i am gonna Think about it :)

wait what ? i live in brussels and didn’t even know there was a brandy melville

@@lililoxe9111 It closed down this summer :/

But it’s not really one my mom is very petit and I go to many petit stores. They still have different sizes just like plus size stores petit stores have a variety of sizes

Life as Anna petite mean 5’4 and shorter. And brandy target tall and skinny girls.

I'm tall and have long legs and the pipes of the trousers are way to small if I sit. Like in the length

The word u r looking for is skinny bitches, not petite

Life as Anna it’s not like that. everyone has just put a negative outlook on this store. it was made so that people that need smaller sizes can have cute clothes. most brands don’t make that sizes brandy makes. so yeah it’s a brand for petit people. but there’s brands for plus sized people and no one gets mad about that. just because your "skinny” doesn’t mean your pretty or perfect

that’s why it’s “one size fits most” instead of “one size fits all”

I mean... fits most skinny girls then haha

Leigh Mei I'm a size 4 and I honetly don't think I can fit into thise clothes, even thought it's only one less there is a difference so it made me even more self conscious then I already am

@@lum2230 they shouldn't let someone make them sad so easily. It's their fault for not being confident

Ellenor Cullen it’s a EUROPEAN brand and lots of American are OBESE most Italians are skinny which is why it says MOST do you get it now?

Jayne Kyra yes, please! That would be so interesting! 🤩

I would find that reaaaally great!

That's boiling hot tea right here. Very well put.

I'd also add support brands that cater to both genders as in the case of me I think the places where I tend to shop it's the women's/juniors section that's the problem, and those brands in the men's section fit me better because the bottoms are measured in actual measurements (inches [US]/meters [rest of the world], or is it imperial inches for that elsewhere as well?) and not seemingly random number sizes. The issue with women's/juniors clothing in general is that there are too much liberties with sizing to the point where there are whole groups of people being excluded (I think the notable one being midrange women [those in-between standard and plus size]). I think there's a point where cut and style stops being an excuse and the company making the clothing needs to be blamed, especially if there is a pattern going on there (such as very crazy vanity sizing and OSFM that aren't actually One Size Fits Most [that being what the commenter mentioned about the lolita dresses that are sewn with the sizing trick - which is why elastic is a lifesaver in this case]). I don't think the definitive One Size Fits All actually exists, it's just One Size Fits Most. Also I'm writing this as if were 2-3 years ago, not in 2022. Though I don't really think very much has changed.

@@PinkAgaricus It's cool. In the last two years I've moved from Lolita to Cottagecore/Historic sewing and learned even MOAR about fit issues and clothing construction. A fun one I've found out is if you really, really wanted to break-down how to size a bodice (the upper-half of a dress), you could (if you hated yourself) take up to 20 different points of measurement to shape the fabric around the boob. Now... Nobody does that; but if you REALLY wanted to, it is documented as having been done by some people in the fashion industry. That said, for commercial sizing it would be insane to try and utilize that level of specific detail. One way it could all eventually get fixed is if consumers placed their confidence in say, a sizing chart created by a company outside of garment-making, but still fashion adjacent. It could work like the organizations that monitor fair trade and then will give their 'stamp' for a company to then put on their project, showing they meet to approval of, or meet compliance with the sizing chart of this 'size czar' company. It would be difficult to organize, but whoever could do such a thing would be both doing a good service to the public and would eventually turn a decent profit (to make the early years of effort worth it). Lastly, I want to go back around and mention that clothes, historically, use to be much more size-inclusive. In the 18th centaury (the 1700s) clothing was highly adjustable partly because there was an extreme amount of fabric in use and because of how clothes were layered; stays (what became corsets) weren't actually tight-laced, they were highly adjustable (people who tight-laced were seen as being vain, or having body dysmorphia) and worked as a base to hold up all your other clothes; skirts were tied on so you could leave it loose or tighten it up; bodices were pinned into place (the pins were secured to the stays) and the front was usually completely open; you'd pin a "stomacher" piece into place, or the bodice would wrap around like a robe and either be tied/pinned. So basically each piece could be adjusted daily, or you could have it re-made (for cheap; labor was cheap, material was expensive) or, at worst... Buy/have made a larger/smaller-cut bodice (maybe save money by brining in an old skirt to get chopped up). This kind of adjustability carried on through the Victorians, but kind of fell apart with the Edwardians (1900s/Titanic-era/WW1) when clothing suddenly fit the body tighter/more closely and no one wanted volume. This is when women's fashion shifted to numbered sizing; previous to that shift, women also used just their measurements like men (that's why the men's pants you like are still sized like that). Now, again, going all the way back to how do we fix sizing, how should be treat companies, so on.... Yeah, it's a mess. I do agree with you at wanting to hold them to some kind of accountability, it's just that without a "size czar" I don't know what standard we can really ask them to hold to. For me, personally, in the last two years I've just gone to buying oversized and then tailoring it a bit to fit. It's really not something I'd recommend, though, and still agree with you that something needs to change.

I feel like "one size fits most" is worse than "one size fits all". At least the latter is a blatant lie whereas the former marginalises those who aren't the "most" that fit. It's just thoughtless.

i live in europe and american brandy seems completely different. i’ve only been into their stores a couple of times but both times there have been POC working there, and their employees have been super nice.

The males are green and females are red. Maybe she knows of and likes Archie? 😉

@@smurfettmm999 Red parrot : "Omg you know Archie? Archie is my bias from the pretty pastel squad! omg Archie is my oppa!"

Χρύσα Β LMAOO WHEN U SAID ARCHIE IS HER BIAS

Camilla Ortiz Body Oder

I also feel the same, so many clothes just didn't fit right. It's so awkward. ꉂꉂ(ᵔᗜᵔ*)ʬʬ

The Gap’s clothing seems to run big... im usually a 4/6 and i can fit a 2 there

Jada Butler So, it hasn’t changed much lol

Some kids clothes are cute tho 😂

YESSS

they are. im 12 and theyre very cropped on me

it’s crazy bc one size just doesn’t work their stuff is sometimes like- too big for me

well yeah. some people are that small. comparing them to children doesnt sit right with me

She tweeted about it once, she did keto.

I wish they would just call themselves a petite store. I fit in standard size clothing most of the time, I could never buy anything from Brandy M. It wouldn’t fit. BUT I think that thin people should also have a place to buy clothes that look good on them. I just wish they’d call it petite, if for nothing else just so young kids aren’t crying in dressing rooms because they can’t fit in the clothes. It’s such an awkward age you know? I remember crying in dressing rooms every time it was time to buy new school clothes, and I was pretty skinny back then. So. I feel sympathetic for them because I get it. :/

I mean plus size has their own stores I feel like there should be stores for the smaller sizes. As long as they're not being dicks about it then go ahead but the fact that Brandy M are not great to their consumers/ employees I don't like that. I'm a plus size and sometimes need to go to speciality stores for things like formal dresses ECT but if there's store out there for people like me there should be stores for people like you

Yeah a lot of extra small sizes got sized out because of vanity sizing, but BM is being exclusive for the sake of exclusivity, not to suit anyone's needs. :\

Fr

This really is a petite girl store. None petite girls shouldnt complain about not fitting into petite sizes. Everyone else got 855393843553 other stores for them

Annie Howard SAMe. Except all the dresses were too big. :(

Yes, I’m big breasted and small framed, so things that I would fit in a small on my body, I would need an large on the boob fit. So, dressing rooms were traumatic (and still are for me). I ended up getting diagnosed with body dysmorphia disorder, and I feel the fashion and sizing industry affected that greatly.

This comment made me cry a little. That was pretty much my exact experience except i looked around anyway and got my heart broken a million times over

Mufashia Bailor I’m sorry you experienced that as well 😔. It’s not a fun feeling being inside somewhere were in theory the clothes are made for you(age range)but in reality it’s made for a specific type of person.

Ethel I don’t even bother with looking for cute clothes to try on anymore simple because it’s so stressful, I stick to more simple comfy clothes for most days. 17 year old me would cry trying clothes on in dressing rooms. I agree that the fashion industry really does affect lot of people horribly. Quick fashion definitely doesn’t help as most places want more bang for their buck and a lot of places don’t take into account people have different shapes or are different heights. I hope you are doing well btw.

I was going to say something similar. As someone that's 5'1 and petite, it's been more and more difficult to find clothes that fit me properly. I also get told "well just shop in the kids section" I'm almost 20, so I want clothes that are cute and trendy. I don't think there's a problem with only catering to a smaller size, but like you said, they should advertise what they sell rather than passing it off as "one size fits most"

withoutthoughts that’s not what they’re saying at all

Most plus-size brands offer a range of sizes though. I agree they should be more transparent about their target demographic and advertise it as such, and hey they’re a business so they can do what they want with their products, but I don’t know, them only having one size it’s kind of jarring to me, it’s not even like they’re catering to one size group (like plus-size brands or petite brands do) they’re catering to ONE size period. That seems a weird choice for them especially if you think about sales, wouldn’t it be more profitable to have three sizes (s, m, l) for example instead of just one? I don’t understand how popular they are especially because the clothes are nothing amazing or groundbreaking, like Alex said, it’s stuff you could find in a thrift shop

Many of their clothes do specify size s or s/m

Only problem with that, is Brandy sells size XS/S...whereas a plus size store typically carries a size 10-24. Not just a size 10/12. That's the problem. It's ONE size. Not one range or demographic. Unless their One size actually was made to be most people like a M/L so it's over sized or fitted depending on your size then it could work. But really not "MOST" people are 00/0 sized.

@Jake Dean 🙄

Where I’m from there is way more selection for plus sized ladies, they have a lot of stores just for them. But when it comes to short/petite girls 🙅🏻‍♀️ I wish we had brandy Melville here

But keep it in mind not every short girl is slim one of my friends is 155 cm tall friend weights about 60 kg....even those petite clothes don't fit her...

applestix 3 - they didn’t lie.

I’m petite, do u think I can fit there pants even though I’m 4’11?

The footage in store looked like a dollar clothing store or boring thrift store. I mean I love me some basics, but come on!

Even Walmart and Target has better clothing tbh. They have gotten way more stylish

moni23me hell no brandy is so cute. If u want cute stuff use poshmark for very cute brandy clithes

not over priced at all!! I bought six shirts and four pieces of jewlery for 130!

@@marinmahoney267 I can get 6 shirts and 4 pieces of jewelry easily under $30 CAD

Its overpriced for people that shop at goodwill on a normal basis....

@@marinmahoney267 that's extremely overpriced for people on a budget... like me, when you can get the same exact dupes at ali express, yes style, chuu, forever 21, and much more.

@@thriveflourishmotivate it's cheap for YOU. don't speak for everyone saying that shit.

Cassini Division - it’s just that AE prices are a little more expensive than Brandy. But I totally agree, AE is so much more inclusive (not just in size)! I just buy clearance items lol

@@riri.online You're right, but AE almost always has some sort of sale going on, and their sale section is usually pretty great, so I try to never pay full price :)

Kailani Capelouto they now have small through large for pants!

Ana Coleman yeah but at least plus size have sizes. if brandy more and small sizes they would be a petite store but they only sell s and xs which is in EVERy other store

EXACTLY MY POINT!!

@@salmanasef_8556 Speaking from experience, where I live, almost all of the clothes are extremely skimpy and barely cover anything so it's not suitable for smaller sized people that want to dress modestly. I would be happy if there were specific stores for smaller sized people but with actual clothes instead of puffs of air. I agree that 'fits most', the customer service, + the work conditions are bad so I will not be supporting the company. However, the existence of stores for smaller sizes should not be seen as an attack to plus sized people.

Exactly what I was thinking! She has a degree in publicity or marketing, I think, so that's how she gets away with it so easily, all the while, branding herself as the RU-vidr who addresses those important issues, besides the clothes. To me, that was the same strategy as the video that really made her famous, the lipstick one.

I noticed this too! I just admit to liking the clothes and buying them, but I can understand why others would feel differently. I get sized out of most stores because if vanity sizing, I don't have to worry about the clothes not fitting when I buy online, even in clothing stores that do fit they get the proportions wrong and it lays weird. She should just say she likes Brandy and move on, because she came off as verrrry fake in the intro, it was very hard to watch.

She posted on twitter that she went on keto

@@callmewaves1160 thank you for letting me know! I don't have twitter so I wasn't aware. My apologies.

@@lou4694 no worries at all, hopefully Alex doesn't mind me sharing the info. She didn't go into much detail but yeah. Keto is pretty effective for weight-loss.

She went keto and also did pole dancing. I think that really helped her lose weight and become more confident

Maybe they are but like that 'one size fits most' slogan is really not it tho like especially in America.

I think if they were doing that they should call themselves a store exclusively for petite skinny women rather than making people think they're for 'standard' sizing. If people don't question exclusively plus size stores, they shouldn't question a store aimed at exclusively small people. I think brandy melville should claim the fact they are a petite store.

@@ehco7573 exactly!

In Italy plus size shops doesn't exist, if you don't fit a large you must buy at H&M or other brand that are world wide spread :'(

tazhuh yeah but they don’t say that they specialise in a petite size they say it’s one size fits all which isn’t true

I feel you. You're not alone. It's not always a disorder to be small. I'm just over 5 feet at just over 100lbs, I don't shop at Brandy but it's nice to hear of a petite focused store. (All sus business practices aside obviously) While fighting for body positivity women who actually are shaped like those models and smaller get swept under the rug. I'm happy my Mother always emphasized that people like that aren't the standard of beauty (being black and ever '''pretty''' girl being white) when I was younger. It's not worth it to hate ourselves because we were all made different. If we were meant to be the same we'd be the same.

Yeah I understand this completely and I have had similar issues before. I feel like if it’s “promoting” skinny people everyone gets angry at a brand but if it’s promoting more than average weight then people don’t see a problem. I do agree with the hate of the wording of the slogan and customer service but not with the limited sizing.

the problem with brandy is their "one size fits most" marketing. If they advertised the store as small only i don't think it would be as big of a problem.

it's not the fact that they sell small clothes that is toxic! of course smaller more petite girls need their clothes too and also have struggles finding properly fitting clothes! it's their marketing that is toxic, it's the "one size fits most" statement, that is the shitty part about it because for me for example, i didn't even really know about brandy melville, but if i went in and saw one size fits all and then i went to the changing room to try it on i would have an absolutely breakdown. if brandy just changed their marketing to "clothes for smaller sizes" it would be a-okay, but as it is brandy does promote body dysmorphia because of the fact that it's telling people one size fits all/most and so if you don't fit in that size then you're wrong and you don't get to have the nice pretty clothes until you lose weight

Honestly I’m glad you found a store that has your size and you can wear their clothes comfortably, everyone deserves to find clothes that fit! I think like others have pointed out, that if they didn’t promote it as “one size fits most/all” and more of a brand for small girls it would be much better received. As a plus size girl the “one size fits most” and not being able to fit into their sizes makes me feel incredibly hurt and insecure. I would get it if they just said it was a skinny store and left it at that

loona skin I wear XS-S and 2-4 in US clothes. When I visited Rome, I bought a top and a bottom at a store. I think it was a junior/young adult store. Regardless, the top I ended up buying was a size XL and the bottom was a M. I can’t imagine how BM clothes are if they’re similar. 🤦🏼‍♀️

Lauren Myers @stretchfabric

there slogan is one size fits small

Actually this is a good way to put this. Most people who are obese also have eating disorders just in the opposite direction but it’s not seen as a bad thing for some reason. Mind as well say plus sized stores are promoting eating disorders as well.

I think really the issue is in the wording. I totally agree with you, I used to shop so much in kid's departments because nothing fit me nicely when I was 18 (now my boobs and butt are too big.. Smh). So a petite-focused store in itself is not the issue, it's purely the slogan. "Westerners" are a VERY heterogeneous group in terms of height, weight and bone structure. "One size fits most" would have to go after the average or median of the target group, not towards one of the outlier ranges, as Alex mentions in the beginning. This is why one size clothing is somewhat more on point in many Asian countries, not because there are no variations, but because they're overall more homogenous and one size may be more matched to an actual average. So, this brand absolutely has a right to exist (In terms of the clothing they provide), but they should be marketed as a petite brand. Claiming to "fit most" when that's factually incorrect, that's where the problem lies - and I definitely see how this perpetuates body pressure.

Thank you! It only seems to count as body positivity and inclusivity when it's showing love to 'larger' women. They bumbled with branding and service but they're a specialty store. I wouldn't shop there for a slew of reasons, but I do get tired of some arguments on body acceptance vilifying petite frames when there are just as many small women that don't fit the 'ideal'. Everyone should feel beautiful and accepted but also, not everything is for everybody. Learned that a long time ago.