Breakdancers discover the Herman Miller Equa Chair (1984 Promo Video)

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Awesomely creative ad for Herman Miller's Equa chair, produced by Robert Abel and Associates in 1984. Some pretty slick dance moves and early CGI. The full title of the ad is "Equa: A Chair for People Who Can't Sit Still." The 3D wireframes were created using Evans & Sutherland hardware.
Main dancer: Skeeter Rabbit
Art direction by Randy Roberts
CGI by John Hughes
Edited by Phillip Gessert
Directed by Bruce Dorn

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Опубликовано:

19 мар 2017

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Комментарии : 55

@WhyDidYouTurn 7 месяцев назад

this is phenomenal, fucking A right, i saw this sampled in the Proper people's TRW Video and had to find the original.

@TranscendentalAirwaves 7 месяцев назад

Same, what a promo video!

@PJV1990 7 месяцев назад

Me aswell, they really should've provided a link/source considering they don't own the footage for this yet used it. Would've saved me time from searching in the comment section

@42exabyte17 7 месяцев назад

Same here, I´ve finally arrived at the right vid after hours of searching. I just couldn´t get that amazing early-FM-soundtrack out of my mind!

@derrickwillie4449 7 месяцев назад

Ha me too!

@jeffreysneezos 7 месяцев назад

I think they used a higher quality one, I’m still trying to find it… frustrating.

@adrianjohnson555 7 месяцев назад

1:24 this bangs

@derrickwillie4449 5 месяцев назад

They ripped off Queens radio gaga

@adrianjohnson555 5 месяцев назад

@@derrickwillie4449 it's certainly similar. Radio gaga is a great tune and I'd argue that queen's performance of it at live aid 1985 was one of the greatest live performances of all time. That being said, I doubt queen invented that arpeggiation pattern and they certainly didn't invent that chord progression... Art is generally derivative

@Barton_Motors_Ltd 2 месяца назад

What’s it called?

@OnTheRocks71 5 месяцев назад

I wish the Herman Miller chairs at my work would catapult me out of the building and into my car so I could go home.

@derrickwillie4449 5 месяцев назад

That’s a liability unless you’re a 1980’s breakdancer

@OnTheRocks71 5 месяцев назад

@@derrickwillie4449 I was born IN the 1980's, so it kinda counts.

@derrickwillie4449 5 месяцев назад

@@OnTheRocks71 what does that have to do with break dancing?

@francbecerra 3 месяца назад

I love the Memphis Design aesthetics and the music.

@L_U-K_E 3 месяца назад

Loved the CGI in it. Saw this from the Proper Peoples TRW video and just had to see the original.

@wasabi1787 6 месяцев назад

I am super baked rn and my life is changed

@Ulexcool 3 месяца назад

same bro

@Mygary 2 месяца назад

@@Ulexcoolsame bro

@spazzman90 Месяц назад

To anyone who wasn't here for the 80's, I'm truly sorry.

@tomservo56954 Год назад

Very MTV for an old-line company like Herman Miller.

@davismv 2 года назад

Awesome aesthetic! Great cocaine decor!!

@MakinaDeMuerte 2 года назад

Bro... Are they dissing the humanscale freedom? Cuz thats what the first chair looks like. Also, this is top tier herman miller vaporwave.

@manuelmm 2 года назад

im scared

@timmantle7154 6 месяцев назад

Don't mess with the 80's.

@charlesandhisworld Год назад

what a truly bizarre ad

@DatDarnSpaceCat 5 месяцев назад

If Aperture Sciene made Office Chairs.

@Barton_Motors_Ltd 2 месяца назад

We need this song name

@rarevision 2 месяца назад

Yeah it's dope. It's likely composed for the spot, but you can ask Bruce, the director. Go follow him on IG. Great guy.

@TheRedStarman 5 лет назад

I just picked up this exact chair in a burgundy print at a local goodwill for $4.50. Extremely comfortable, though my question is, how do I raise it? It has no levers, just that central knob.

@jimmyrojas8040 5 лет назад

I think if you rotate the seat clockwise or ccw it raises slightly

@TheRedStarman 5 лет назад

@@jimmyrojas8040 Thank you. I found the manual but your advice is welcome nonetheless. Turning it while I'm off of it does raise or lower it.

@hueydao8637 2 года назад

@@jimmyrojas8040 do any versions of the equa use gas cylinder lifts?

@jaimerojas7668 2 года назад

@@hueydao8637 It looks like both the equa 1 and 2 were made with gas cylinders at some point. If you do a google search replacement cylinders do come up. Also, this dude has an video on the upgrade ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-EHs-uL0oEgk.html&ab_channel=CrandallOfficeFurniture

@derrickwillie4449 5 месяцев назад

You have to breakdance first before it catapults you into the Radio Gaga music video