Panel 2: "Beyond the Tyranny of the CPM"
Sure, if you're Planet Money, TAL or Radiolab, cutting ad deals based on CPM (cost per thousand listeners) makes perfect sense. But what if you don't have hundreds of thousands of listeners? Join Amanda McLoughlin, CEO of Multitude and Lauren Passell, Founder and CEO of TINK Media to hear about alternatives: flat rates deals, affiliates, feed swaps and more.
Moderated by Robert Smith, Director of the Knight Bagehot Program, Columbia Graduate School of Journalism.
14 апр 2024
