Brit Reacts to The average cost of groceries in Britain vs America 

If you check prices between Shoprite and Walmart the Walmart prices are 25-50% cheaper. This guy has no clue.

As a American from the Midwest, I will tell you that it depends on what part of the country you shop in vs what things cost. Here a loaf of bread is $1. Oatmeal is about $3. This guy is from the East coast of America, they have the highest prices in the country.

I'm sure New Jersey prices are not indicative of the midwest. I can buy a loaf of bread for less than $2.

Another thing to consider is there is a significant difference in cost between name brand and generic.

As an American that's lived in several States in several regions around the U.S., I've never heard of Acme or ShopRite..... Walmart, Albertsons, Aldi's even would have been a better choice.

There is a huge difference in grocery stores and prices throughout the country. Sales will not always be the same amount throughout the country at even the same stores. Every state will have stores that offer discounts on merchandise. From outlets of the manufacturers or distributors of products. Definitely many options on savings for food.

Don't believe a word this guy says. If he doesn't understand that Walmart and Target are everywhere, he doesn't understand American retailing. He also doesn't understand that New Jersey is a lot more expensive than most places. He's an unreliable source.

I'm in Hawaii and milk at Sam's Club is 4.99 and bread ranges from 3.75 to 6.00 depending on the size and brand. This is with shipping from the mainland and our higher wages for workers (our minimum wage is 15.75/HR) included....I don't know where this guy went to shop...we have Sam's, Walmart, Safeway, Costco, Times and Foodland here, and depending where you shop and the sales, we still pay less than his New Jersey prices! (They don't have our shipping costs, I might add, so have figured that in to my comment.) I agree with everyone else's comments...he should have done a regional fact finding.

Why not Kroger and Albertson's? The two largest, nationwide grocers in the US!!

Do not listen to him!! Lmao 🤣 .89 cents for cornflakes. No one knows where he's shopping at!! 😭

I'm from Kansas and I have never heard of either of the chosen US stores. Plus the area of the country one is att makes a huge difference. Both coasts and touristy areas are much more expensive than smaller inner states, such as Kansas.

As people have mentioned there are stores that pretty much reach a national level like Walmart, however a lot of Americans shop at what can be considered regional levels. Another problem with the pricing is that pricing can very by region and state. For example someone living in Oklahoma will be shocked by pricing in California, heck there is even a pricing difference in the Sate of California. This would of been better by using a national chain, but that might not of been fair as a national level brand would have so much more purchasing power to aquire items at a lower cost.

he picked like 2 of the most obscure grocery stores for the US. yes there are tons of regional based stores but even then they are widely recognized like Wegmans, Kroger, Publix, Safeway etc with locations across multiple states. he didnt really represent American grocery prices accurately. his prices were very New Jersey/NY centric often higher than the rest of the country.

Yes it is much more expensive to eat healthy food in the US than unhealthy. Even looking at cheaper grocery stores (i.e. Aldi) and in less expensive region like the Midwest prices have astronomically soared as well as shrinkflation being present.

Prices on products changes drastically depending on the region and local taxes I only pay a dollar for a 3lb bag of onions. Eating out, especially for an entire family is definitely not cheaper than shopping at the store.

Here's an example. Yesterday I renewed me costco membership. $60 for a year. A small can of Redbull has a unit cost of 90 cents. At a 7-11 convenience store the same can is almost $3. About $2.25 at a regular supermarket. I bought some other things and the savings I had from shopping at costco as opposed to another supermarket was about $33 just for that one trip, paying for half the membership already.

The shops prices are based on their location and local produce availability. The prices in North Carolina are lower than in New York.

This guy is so wrong. I live in Oklahoma our prices at Walmart and Costco are closer to your prices. Also I never heard of the stores he mentioned.

Per Kilogram prices at Wal-Mart in Pennsylvania White Bread - 41 pence Rolled Oats - 55 pence Corn Flakes - 71 pence White Rice - 60 pence Butter - 1.36 pounds Whole Milk - 49 pence per pint Cheddar Cheese - 1.33 pounds Large Eggs - 2.21 pounds per dozen (No self respecting grocery store in the US sells medium sized eggs - Large, Extra Large and Jumbo) Onions - 53 pence Bananas - 25 pence Tomatoes - 40 pence Pink Lady Apples - 48 pence Carrots - 25 pence Raisins - 1.55 pounds Cucumber - 66 pence Canned Diced Tomatoes - 30 pence Idaho Potatoes - 25 pence 80/20 Ground Beef - 1.97 pounds Chicken Breast - 96 pence Smoked Bacon - 1.67 pounds The dude cherry picked two grocery stores that as an American who travels around the country a couple times a year... have never seen and is in the most expensive region to live in for the entire country NJ/NYC. If you come to the US and you're concerned about cost - DO NOT GET TAKE OUT A quarter pounder with cheese at McDonald's is 5.03 pounds per kilogram. You can make your own that tastes way better for half the price.

I can buy a loaf of bread at Wal-Mart for $1.50 I've never heard of the stores he picked. Food Lion, Safeway, Piggley Wiggley, Krogers are all common groceries.

Not true every state the cost is different corn flakes in Michigan is a little over $3.00. Many of those items he mentioned are way more expensive in his state. I'm even shocked with the prices he's saying. Even walmart prices are different in every state. If the population in that state is high, the prices are high. The same goes with gas right now. The gas is $3.19, where I'm at in Michigan yet in california It could be over $6 dollars. There really isn't a way to say who's more expensive if the UK or America we are all different in every state and country.

I am an actuary too. We make up numbers, dont trust us.

Gotta remember the USA is 40 times the size of the UK. The top 5 grocery store companies in USA have 10,000 grocery stores. Americans also have more take home pay on average.

Cost of living (which includes grocery prices) vary a lot depending on what part of the US you live in. I just did a quick Google search, and it looks like New Jersey is the 9th most expensive state in the US. Those prices are significantly higher than what I pay for groceries in Minnesota.

WalMart is indeed a national chain of both grocery and other retail items. Straight away he was incorrect bread would cost £1.13, porridge £3.95, Corn Flakes, £3.94 etc. his numbers are quite inaccurate. The fact he chose obscure markets to compare pricing is also another flaw in his "research study."🤣

Keep in mind, everything on the east coast and the west coast are way more expensive than in the rest of the country.

Yes it’s this expensive where I live yes even at Walmart. Prices vary greatly in the states.

New Jersey is expensive. 8:59 Here in Southern Ohio it isn't even close to being that expensive. Omg.

LOL...given the size of the UK, it would have been better to compare regional grocery chains. HEB in Texas is NOWHERE as expensive as he is talking about. Plus Texas doesn't charge tax on groceries. He is blowing smoke. You aren't crazy, he is.

You need to shop the sales and buy in bulk. And cook meals that stretch and aren't just for one night. I save LOADS of money in America cooking at home compared to eating out. Just dropped $120 today on sales items to stock up. But you've got to do some meal planning and like I said, make large batches of stretchable meals, like soups, stews and casseroles. If you're doing steak and potatoes every night, then it's more expensive. But if you mix in some casseroles and lo mein and pasta dishes and soups...etc., you can really stretch the dollar, or Euro. Edit--Also, growing a garden and fishing and hunting help offset it quite a bit too. ;)

Why is everyone hating on this guy in the comments? I don’t have either of the grocery stores he used near me either… but I am aware of them. Im assuming he didn’t use Walmart or Target because they’re general merchandise stores, not specifically grocery stores. Im 20 minutes south of Boston… and the prices he gave seem right on par( a couple are even lower than the stores around me.) Yes, east coast and west coast are way more expensive compared to most other states… but for the most part, prices are related to median income for whatever state you’re in.

yesterday in Delaware paid 2.99 lb for hamburger 1.39 for a loaf of bread under 3.oo for a gallon of milk. Giant grocery store

I was at kroger's yesterday, a large grocery chain in the U.S., they wanted $5.99 for 3 peppers. Like, a red, yellow, and green regular old peppers. Crazy

American. I have never heard of either Acme or Shop Rite.

Acme is owned by Albertsons, the second largest grocery store chain in America behind Krogers

I pay $1.39 per loaf of bread in Michigan. I never pay as much as he says corn flakes are either.

Corn flakes at Walmart are $3.98 for an 18oz box and 2.98 for the smaller box.

Wow! NJ grocery stores are expensive! I didn't realize how much cheaper things are in the midwest (Wisconsin). Cheese, butter, milk, beer -- dirt cheap compared to NJ or England. We have more than 8 farmers' markets in my city, including the largest famer's market in the United States, the Dane County Farmer's Market (Madison, Wisconsin). Most of the people I know either get a CSA box of fruits, vegetables and sometimes meat from various farmers and/or shop regularly at one of the many weekly farmer's markets.

Wal-Mart is in all 50 states. I thought ACME was a cartoon thing... Never heard of Shop rite. Must be a East coast thing. (Edit)-- Everything is expensive on the coasts.

as everyone said, regions vary a lot with population density and cost of living, BUT also the inflation since 2020 has been OFF THE CHARTS. I have been going to grocery stores all over town the entire time in disbelief watching the prices climb every time I go there. Gives me such anxiety. Investigations have proven that it's profit and greed from the monopolies that control the food chain and medium-large stores are also under a few main umbrella ownership corporations. Which is why you'll find me at Aldi & Lidl, Walmart also trying to eat less instead of visiting the Giants and Safeways etc. where I live in DC.

He picked 2 of the most expensive in the US. Walmart is the largest grocer and Aldi has over 2200 stores in the US

Prices are different all over the US New Jersey has one of the highest cost of living in the country where I live in the deep south I've never seen Prices this high $140 in groceries last me 2 weeks or more

If you shop at grocery stores like Lucky's, Safeway, Ralph's and Von's on the west cost (and don't by groceries at Walmart or Target) these prices are accurate. Yes, Walmart and Target are cheaper, but they still don't get to those UK prices mentioned.

This guy is off his rocker. Both stores in the US that he is comparing to UK only have a slight regional distribution. In addition, ACME is also owned by Albertson's which is a mid-to-high scale (slightly high scale), and both retailers only operate in higher cost-of-living areas. I would not shop in either as their prices are higher than normal. In Maryland for example, you can purchase a loaf of bread ranging between 1 - 1.50 USD. Cans of soup can be found for around .68 cents a can, if your willing to buy five cans. Our biggest increase, so far, seems to be dairy and meat with some increasing over 100% since our new ruling class took over.

The price of bread sounds high, but he’s in New Jersey. I pay $1.99 for wheat bread which would be 1.58 in the UK

As everyone else has pointed out his choice of stores and geographic location gives a huge bias in price, but also you have to consider the difference in take-home pay and wages between the two countries. As I understand most people in the United Kingdom pay more in payroll taxes but less in other expenses while United States residents pay less when earning money but more in living costs.

It depends on where you live in the USA on food prices.

These are so skewed. It's not that bad where I live. North Alabama using Aldi prices as a baseline, off brand bread (Wonderbread is a notoriously overpriced brand name btw) $1.19/lb; Quaker Rolled Oats $2.69 (42 oz container); Kellogg's Corn Flakes family size box (36 oz) $2.99; Basmati Rice (smallest bag you can buy at our Aldi is 3.5lbs.)$4.39; Half-gallon milk (Aldi-brand) $1.29 BUT 1 full gallon is only $2.19; Cheddar cheese block (Cracker Barrel is a very high end brand btw) generic Aldi brand $3.79/lb.; loose onions (really depends on the type, but these are white onions, so I'll go with that, $0.79/lb; Vine tomatoes (let me please note here that your cheapest and best tasting tomatoes will always be bought from a roadside stand run by a guy named Bubba, Earl, or Country, and they will run you about $5/bushel) Aldi, single tomato, $0.50; again, apples, Pink Lady or othereise are best bought from a roadside stand or Farmers Market, but I digress, 4ct (roughly 2 pounds) $1.79; Bananas, roughly $1.00/bunch; Cucumber single, $0.79/lb; baking potatoes (5 lb bag) $2.99; 80/20 ground beef log (you'd understand when you see it packaged) 3 lb. $3.99. We would have to buy everything from Whole Foods or Trader Joe's (which aren't everywhere btw) in order to make it all that expensive. New Jersey is notoriously expensive to live in. Thats like comparing the codt of living in NYC to the cost of living in Bluefield, West Virginia. They can't be more different.

These prices sound crazy to me too. I've never heard of those places and I thought the most obscure place I ever heard of was the family fare which I like to call the family affair in the north... I'm from Texas and we have Kroger, Walmart, Target, (had RIP KMart), whole foods, sprouts, Randall's, Costco, Sam's club, I think I remember a Piggly Wiggly?, trader Joe, mi tienda, michocana, save-a-love, fiesta, HEB, HEB Plus, and this doesn't include farmers markets and ethnic specialty stores.

His American prices are ridiculous high. It's not nearly that high in my area. (South Louisiana.) I could see those prices in a metro like NY, but never that high in non-metro areas, definitely not in rural areas...

I live in the state of Oregon and spend a lot of time in the UK. Food prices seem similar in both places. We have no sales tax in Oregon.

Bananas are 45 cents a pound. Stop listening to this guy.

There are 162 Acme Markets in the United States compared to the 4300 walmarts. So yeah, I've never heard of ACME and there's 3 in my state, Closest one is 130 miles away. And the prices depend on the inflation of the state you live in. A Medium Big Mac meal from McDonalds in Washington State is 13.89 with tax.

My go-to cereal is raisin nut bran from General Mills @ $4.98 for a 20.8 ounce box. Whether you slice it, dice it or mince it, I think it’d be less expensive to buy your groceries and prepare your own meals than to buy takeaways. Remember, three meals per day. Do the math.

I'm in Minnesots I pay $ 1.35 for bread...$2.89 for Corn Flakes, $2.59 for oatmeal and $2.62 for a gallon of milk. This guy is shopping at some unknown expensive stores.

Acme is one of the most expensive grocery stores in NJ. Shoprite is definitely cheaper but a lot of people do their grocery shopping at Walmart where it is even cheaper

The prices are different across the states. Prices for oranges, for example, might be cheaper the closer you are to the orange orchards down south, but you pay more up north because the store has to ship the product and they have to account for that. The US is big and stores adjust prices based on food product and shipping prices. That being said, I spend an average of $100 every week or so at the grocery store. Yes, that includes national chains like Walmart and local grocers. The average is about the same. You just have to shop with coupons and sales. I also have food sales tax where I live of 4.5% which adds things up.

He must be high I pay 1.25 for a loaf of bread

Yeah I’m in Salem Oregon and our stores are national: Walmart, Target, Fred Meyers (Kroger), Trader Joe’s, Safeway (Albertsons). We also have local and regional stores too: Natural Grocers (regional), Winco (regional), Roth’s (local), and LifeSource (local). Also look up when this was made, our inflation has slowed down significantly.

Grocery prices in the USA have significantly increased over the past few years, it’s insane. The price difference would have been significantly lower in 2020 and would have been comparable to UK costs.

Based on similar videos and people's comments is that we pay 2 to 3 times here in the US what you do in the UK for groceries. But it does absolutely depend on where you are. However, for anyone saying Walmart is everywhere...they 100% don't charge the same amount for items in every store. That too depends on where you are in the country and even in the state and city. Also, if the food is cheaper, it generally means the population is poorer, so it ends up about the same % of income.

I just bought a gallon of milk for less than $3.

The prices from America of the dry goods like the corn flakes & Oats for oatmeal because they are brand named items but if you can find items that are not major brands of the same thing, they can be cheaper. Also, keep in mind that most salaries are higher. Also, keep in mind you don't always use a whole onion or 3 or 6 vine ripened tomatoes in one meal. Again, you may not be using that whole portion in one meal, and then there's sales tax on some items.

I've never heard of these stores being from South Carolina. I pay $3.84 for a very named brand bread. He should have expanded to different regions of the US bc the price varies. I pay 2 and change for a gallon of milk. 🙄🤨

I grew up in NJ so I am familiar with both Acme and Shoprite. ShopRite is by far the grocery retailer with the most # of stores, but you would be hard to find one outside of the NorthEast, NJ, PA, NY, MD, CT. Across the country Walmart and Target would be the most common discount grocery stores. Kroger and Albertsons would probably be next up. So many of the grocery stores are regional. In the South East Publix would definitely be up there. I would say we are more expensive but not as much as this guy said. NJ is one of the most expensive states to live in. Pay is also higher, but it doesn't make up for it, especially if you add in NJ property taxes. California is also very expensive but they have an extended growing season and more ports of entry for consumer goods, therefore making grocery prices more reasonable than NJ. Even is you were to use Walmart the price of something could vary across the US. So much has to do with shipping, which is expensive.

I get my bread for $1.28 at Walmart. LOL

All groceries prices are different by state or cities, I live in DC metro area and all those prices were cheap to me! I usually pay $5 for a dozen of eggs cuz I buy them on sale, like all the prices he gave add them around $1 or $2 more and that's what I usually pay for groceries. I live by myself and I spent around $500 to $600 monthly just for groceries. Again those prices are a lot cheaper in southern and mid western states

WTF is ACME and SHOPRITE

Each state has a food item that they produce which will be cheaper in that state depending on regulations. So like the meat and milk companies that are main producers set the price and the farther you are from that industry the more you pay in shipping cost. So in Wisconsin known for Milk the prices are set there. Milk in Wisconsin is 2.80 a gallon and will be 6 to 8 dollars a gallon in California. Same as in the south you can get a 4 pack of ribeye cuts for 8 dollars and a two pack of ribeye in the north cost 28 dollars.

I'm from Texas and have never heard of either of those. Our large grocery store is HEB. And Walmart. We also have Randalls, Krogers, Albertsons, Costco, Sam's, Whole Foods, Trader Joes, etc... So it should be stated that it varies state to state as far as grocery stores and how much the cost is. Plus the cost of groceries varies if you just buying straight up name brands only or if you are purchasing the equivalent of that item/brand but the store's line instead. Like for Walmart, it's Great Value. HEB it is HEB or also Hill Country. Randalls it is Signature. Etc... They are suppose to be lower costing alternatives to name brands. Plus other factors are: the sales the stores put, plus in-store coupons they have. For example 60 ct eggs. were reasonable priced before Covid, but since it effected shipment, etc.. the price jumped to $20.+ for 60 ct. eggs. Luckily afterwards it went back down. So now 60 ct eggs are $9.49. Half a gallon of milk $1.99 or $1.79 (non name brand) depending on the store. So this video is definitely does not represent how it is across the US. The cost of living varies state to state. Some higher and lower than others. As far as farms. Not sure in other states but here not all farms go through major grocery stores. So we buy from them at farmers markets or directly from the farm itself. For example there is a farm here who is run by a military vet who sells wagyu beef since he raises the cattle. Or we buy raw milk from farms here from time to time. Etc...

I'm pretty sure the reason fresh foods are so expensive in the US compared to prepackaged foods is that there are government subsidies for a lot of the prepackaged stuff, so it comes out a lot less expensive, and there aren't those same subsidies for fresh foods, so the customer is paying for the entire production chain to get that item from seed to shelf without the government stepping in and absorbing the cost of one or more steps in that production chain.

In my state carrots are 98 cents a lb, and a 5lb bag of potatoes 2.44 and a gallon of milk 2.68. Hamburger is 5.97 lb and chicken is about 2.99 lb. Meat is high right now because of draught and loss of chickens due to a huge outbreak of bird flu. Its going back down. It takes time to replenish herds and flocks.

I'd say even at Walmart with today's prices he is spot on. The funny part is all these brands and milk are primarily made in the U.S., grown in the U.S. LOL. That's because of subsidy tax where we pay more money upfront for the government to pay our farmers to over produce which in the price to grow doesn't pay enough per pound. So our government cuts the farmers a check to cover the losses. Which allow our food industry to sell cheap, make cheap and supply the entire world with cheap food and drinks paid by Americans at the grocery stores.

He could've done Kroger, Publix, Lidl, Alda, Walmart, Target, Costco (it'd be interesting if the prices are different at the same store in US vs UK). Never heard of ACME, but I'm in the South.

For the people who are complaining about the stores being unfamiliar, remember that we have regional subsidiaries in the US that are part of the same major chain. If you've never heard of Acme, you may have heard of its parent company, Albertson's, which owns Safeway, Von's, Carr's, Jewel, Kings, Pavilion, Plated, Randalls, Shaw's, Tom Thumb, and United Supermarkets. I do agree that New Jersey cost of living is much higher than a lot of places in the US, so it's hardly representative of national prices. The problem with comparing the price of stuff in the US to anywhere else is the same as comparing most things about the US to anywhere else. The way the market is set up to allow for prices to be set within limits, to however the company wishes to set them and the size of the US means that things aren't going to be priced consistently from one region to another. For example, a loaf of the same bread priced at $3.19 in this video costs $3.99 at the nearest Randall's to me, $3.79 at the nearest Kroger, and $2.92 at the nearest Walmart.

Dude! There are way cheaper places to shop in the US. Walmart is probably the only grocery store from coast to coast, but there are some places cheaper than Walmart

I live in Oregon. These prices are pretty accurate. I believe the guy chose just full grocery stores. Not stores that are grocery/merchandise. So target, Walmart, Kroger, those wouldn't count. I have never heard of the stores he picked, but here in Oregon that's pretty standard. It is SO expensive to buy healthy foods. All the cheap foods are so bad for you. We have an obesity problem for a reason. For my family of 4 I spend about $340 a week. Or around 270 pounds. A week. I have 2 vegans and 2 of us are gluten free dairy free, which makes groceries Very expensive. I spend over $7 on one loaf of GF bread. There is something VERY wrong.

Washington State here. Our equivalent items for price is closer to Uk. I don’t know what New Jersey is doing wrong. I’ve never heard of those grocery stores and I’ve lived all over the U.S.

Yeah, cut the price in half at least, versus what he’s claiming! First, there are national wide grocery stores, not just Walmart or Target. Take a look at all the places Kroger owns y’all. Yes, it’s not all Kroger stores everywhere, but they own other store lines and between them all, they do indeed cover the nation. That’s important as they can negotiate a lower price! Cost of living varies across the country as stores in larger cities in the northeast or in California are going to raise prices as people make, on average, more money. So, they want a larger amount of it, and they have to offset their employees making more, their rent being higher, crappy roads costs more to transport the goods…it’s a vicious cycle that never ends. The price of Corn Flakes is the big one I noticed. For what he said a small box of Corn Flakes cost, here you could get a giant box of Fruit Loops or Apple Jacks, the more expensive and sugary “kids” cereal. He’s not mentioned the thing that all of us know…since Biden took office things have doubled in price. Typical Democrats doing what baby communists do!

As an American, the only thing I think after seeing this is this guy is shopping at the wrong grocery stores. I have never seen prices like what he shows

Here in Michigan we pay $2.49 for a gallon of milk. The cheapest bread we pay $1.49. We don't have sales tax on food here in Michigan.

Eggs can be less than $2 a dozen.

American corporate greed goes unchecked. Four corporations own every product. They are making record profits.

The largest grocery chain in the U.S. is Kroger which is located throughout the Midwest, South, and West. They are located in 33 states. They also own Fred Meyer which is located out West and the Northwest and WinnDixie which is located down South. Target and Wal-Mart are also located everywhere but aren’t technically considered a grocery chain since they sell all kind of merchandise. ALL of these stores are MUCH cheaper than the prices he was quoting from Jersey. That’s another reason no one wants to live in New Jersey!😃 For example, I purchased a 1/2 gallon of milk from Kroger today for $2 NOT $3! I could’ve purchased a gallon (which is what most Americans do) for $2.50! I only purchase the 1/2 gallon because I don’t use that much milk anymore. All of that said, our grocery prices have skyrocketed the past couple of years. There are several reasons for this including the fact that the trucking industry is having trouble getting younger people into that career. Therefore shipping rates are going way up and EVERYTHING purchased at ANY box store is brought to that store by truck.

He is in the North East because prices vary greatly in the USA depending on local availability and weather for transporting as most things here are delivered by Semi Truck. So in the winter the northern states have a harder time getting certain food so prices go up. Raisins are cheap in California. Fruits and Veggies are cheaper the more south you go. Iowa is cheap for corn. ETC.

One half gallon of milk is usually $1.79 at Kroger, and Aldi and Walmart don’t really bother with half gallons, because a gallon is usually $2.19-$2.39, varying from week to week with shifts in the market. I have never seen prices as high as he cites, but then I live in the middle of the state of Georgia, and we actually have lower prices on milk than most places, for some reason, and the only shockingly high prices I’ve ever seen were on eggs a couple years ago during the bird flu outbreak, when half the laying hens in the country were culled to stop the spread of the disease.

I believe he’s not counting Walmart and Target because they’re one stop shopping. He seems to be referring to strictly grocery stores. On that note a lot of people aren’t aware that Dillon’s, Baker’s, Pick n Save, Mariano’s, Gerbes, King Soopers, Fry’s, Ralph’s and more are all owned by Kroger. Kroger is the largest grocery store chain in the US but runs under many different names.

These are popular grocery stores in the northeastern section of the US. Walmart and target are stores that sell a lot of different things not a grocery store. They are branching out to include groceries but that isn’t their primary market. Grocery stores (of which Acme, Save-a-lot, Wegmans, Albertsons, Harris Teeter, Piggly Wiggly, Food Lion , Kroger, Publix, Safeway and others are) sell only grocery/grocery related items(otc pharmaceuticals etc). The reason Americans are generally more overweight is due to it being significantly less expensive to eat the food thats not as health. Eating healthy is EXPENSIVE.

I shopped at Kroger in North Georgia yesterday, so I grabbed my receipt to compare. $1.49 for 20oz loaf of white bread, $2.89 for 1 gallon Milk, $2.29 for Kroger brand Corn Flakes. I recall the same size box of Kellogg's corn flakes was over $5. Store brands are always way cheaper than big name brands, and he used a lot of big name brands in his vid. $0.59 per pound for bananas, which is a lot more expensive than what I used to pay a year ago (like $0.30 a pound). $7.99 for a 10 pound bag of fresh Chicken Leg Quarters (so $0.80 per pound), note Georgia is the top producer of poultry in the US, so should be pretty cheap comparatively. I also shop at Walmart and their prices are pretty close to the same, +/- depending on what you buy. Usually a little cheaper overall than Kroger if you are shopping for the week. Now if I go to a Whole Foods store in Atlanta, then yeah, prices will be similar to what he quoted. Just depends on where you shop and where you live.

Dual US/UK citizen here - live in NY/NJ metro-area, and I would liken the price jump to as if you were buying your groceries in deep metropolitan London. (The drop-off of the metro-area effect on prices is further out in NY and most of America than in the UK) Another thing to consider is that most shops here are within a block of another shop of a different name (think if Tesco and Lidl were next to each other), so most people might make their trip to the shops in two stops or maybe even three instead of one, especially if a Walmart or Costco is one of those nearby stores (Buying some goods in bulk to get for cheap, and others at the normal shop for smaller quantities or better quality). Finally, one last thing is that our shops in the US are chock-full of sales and private-label (store-brand) items. I personally buy everything I can from store brand, unless the name brand is on a silly sale.

Southern Californian resident here. Yes, groceries are outrageously expensive now. People regularly go to several grocery stores for specific items. Aldi’s, Trader Joe’s, Vallarta and Vons.

As a 43 year old truck driver who has driven all over the US for 22 years, I've KNEVER heard of either of the "American" chains.

Pricing in the US is regional. Oklahoma is going to pay less than they do in New Jersey for groceries. Some items will be more as transportation costs are more and things like that, but taxes and utilities and many other factors account for the cost of products.

In Virginia, a loaf of bread at Walmart costs between a $1.42(plain white) to $5.98(organic grains.) New Jersey is an expensive state so you can’t compare their prices to the prices in another place. I spend, on average, about $150-$180 for 40-65 items depending in the brand and items. Store like Martin’s or Wegman’s cost slightly more but their produce and meat is fresher and lasts longer. Food Lion is about the same price as Walmart but I prefer buying their meat because I can get the organic meat on sale there for less per pound than I can the cheap meat at Walmart. When I visited the U.K. the biggest price differences were for what Americans consider basic and that was for bread, eggs and milk. The rest of the prices were pretty comparable honestly.

Maybe NJ just sucks. Wise shoppers can eat good food they like for $10 per person per day. We shop sales at 5 different places and just 2 of those each week. We only go out to eat 3 times per month. All other meals are from groceries for maybe $600/mo for two people and maybe $140 on those 3 times per month going out to a nice place. Taxes on groceries where we are are nearly nothing. There are different trade-offs depending on state. BUT it used to be even cheaper before Let's Go B.

He checked stores in one of the higher priced areas in the US. Walmart, Target, Aldi & some form of Kroger (Kroger, Maier's, Dillons, Fry's, etc) stores are common throughout the US. Also, lots of Americans buy off brands to save money as those are the same as the name brand. The same 18 oz box of name brand cereal is double the price of the off brand. This is normal across the board. I also bought bread last night for $1.87. Prices also vary from state to state & region to region, just like our taxes do.

His comparissons are suspect as well, like comparing a box of Instant Quaker's Oats to a box of Quick Oats. Kellog's Corn Flakes are $6.28, but for the "Mega Box", 714.4 grams. His prices are off, he's from New Jersey, which has a high cost of living, and his selection o stores is regional and vague. I call "B.S.!"

We have Food Lion, Piggly Wiggly, and Wal-Mart near us. I'll use Food lion. This dude lived in Jersey which is just more expensive to live in than here. 1. Bread loaf (cheapest no frills) $1.59+ 2. Quaker oats (same as shown) $3.50 3. Corn Flakes (larger size) $5.49 4. Basmati rice (smallest available 2 pounds) $5.49 5. Land O Lakes (same as pic) $6.29 6. Milk (1/2 gallon) $2.09 7. Block of cheese (he didn't even use equal)(Sharp Cheddar) $2.50+ 8. Dozen Eggs (standard) $3.09 9. Onion $1.49 per pound. $4.99 for 3 pound bag (Sweet Vidalia) 10. Tomato on the vine $1.99 per pound (usually 4) 11. Pink lady apple (just 1) $2.39 per pound or $4.99 for 3 pound bag) 12. Banana (single) $0.59 per pound 13. Carrot (2 pound bag) $1.99+ 14. Raisins (32oz bag in pic) $6.29 15. Cucumber (just 1) $0.79 or $2.49 for pound (6). 16. Hunts petite diced $1.39 17. Potato (Russet, varies by size) $4.99 for 5 pound bag or $1.39 per pound. 18. Hamburger (80/20) $3.99 per pound 19. Chicken breast (1.8 pounds shown, varies) $2.69 per pound w/package amounts varying. 20. Smoked bacon $4.48 per pack of similar size shown $66.61 for my total. This isn't including an MVP sale. My 2-4 day trips usually run $100'ish but that's for 2 people. One week a 12 pack of my soda, Sun Drop, is $7.99 the next week it's BOGO or 2 for $10. On the other hand my dogs favorite treats are $11.99 at Food Lion but are $24.09 at Wal-Mart (not same brand but similar duck jerky strips). You figure out what's cheaper where and on what days/weeks and shopping is no problem. Depends on how low your standards are and for how long you will put up with cheap food to determine which one is more feasible. I would say eating out, depending on the state/location, would be way more costly especially if you add in Uber delivery or what not.

Aldi & Walmart & Wegmans are most popular here in Upstate NY. Here in U.S the minimum wage increases so does the price of everything else. You have to pay employees more the business increases the price of goods & services. The cost of living also increases. Basically there is no way a multi million dollar company is going to decrease it's revenue. So the States (people) pay for the increases. For fresh fruits & vegetables we get some relief in growing season (May - October) where apples, strawberries, tomatoes , squash, onions and many others can be grown and are plentiful here. You can also buy eggs from farmers as well. We have alot of Amish growers who have stands and even their own grocery stores the public utilize. They butcher & process their own meat. It's not readily available in most states, we are very fortunate.

There’s a lot of competition for U.S. commodities. We export a ton of food, and even though “dumping” technically is illegal or at least frowned upon, it is not uncommon for food and other things produced in the U.S. to cost less overseas than in the U.S. (Shout out to the college textbook companies in particular for this one.)