British Airways in 1990.

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Staff briefing on the financial situation for Q1 1990. Interview with Sir Colin Marshall. Re-marketing of the Economy brand.
Spot the brief shots of aircraft long gone - a 757; Tail plane of a 747-200 (G-BDXC); DC-10 Landing at Gatwick; 737-200 Taking off; 747-100 in Hangar. Produced just 5 days after Saddam Hussein invaded Kuwait on 2nd August 1990 but before the subsequent financial impact of the slump in the profitable transatlantic routes had been felt across the airline industry.

Опубликовано:

14 окт 2017

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Комментарии : 17

@michaellawson8602 6 лет назад

British Airwave were rightfully “The Worlds Favorite Airline”. I worked for BA Sales in Dallas Texas. Sir Colin came to an award dinner in Fallas this year. We had the Southwest of the USA that covered everything west of Texas. So Houston, DFW, Phoenix and SAN Diego. All flights were to LGW on the ex BCal DC 10’s. The service was exceptional. BA were the first to introduce the Lie Flat Beds in Business Class. The rest of the worlds was stunned in to following.

@anthonyglee1710 4 года назад

Shame BA messed up. They were such a good airline under King/Marshall. Now they’re run by Spanish and Irish men who turned them into a budget airline.

@Flughafenkaiser 3 года назад

I hope things improve for the airline and next year's profits will be better

@Locutus

Where did you find this clips from?

@rayjennings3637 2 года назад

I suspect that a major part of the problems the airline faced at the time and the relative better performance of the comparison airlines shown was down to a different staff philosophy. Perhaps, whereas the other airlines were maybe more flexible with their attitudes towards their staff, who were therefore readier to absorb changes in operating procedures, unfortunately, British Airways always seemed to adopt more 'stick' than 'carrot'. As a result it became harder for the airline to successfully introduce the necessary range of changes required to raise the profit margin.

@visionist7 Год назад

5:08

@kylethemadman1 4 года назад

Lol Economy Select later became World Traveller Plus

@matinahmed4883 4 года назад

Ah ‘The famous saying to become a millionaire in airlines, you have to first be a billionaire and buy an airlines.’ We are all playing a losing game with Arab countries. They chose which airlines succeed and who doesn’t by controlling the cost to operate and give themselves favourable prices for fuel.