Building a Customer-Centric Marketing Tech Stack: From Personalization to Post-Sale Success 

Creating a customer-centric marketing technology stack is essential for delivering exceptional customer experiences.
In this week's episode of The Modern Customer podcast, Darrel Alfonso, Director of Marketing Strategy and Operations at Indeed.com, shares his expertise in constructing and leveraging a successful marketing technology stack.
BOOKMARKS
00:00 Introduction
04:02 Insights from Amazon Web Services
11:15 Marketing Strategies at Indeed
14:16 The Role of AI in Job Matching
16:49 Building an Effective Martech Stack
23:51 Rapid Fire Questions with Darrel
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Blake Morgan was called “The Queen of CX” by Meta. She is a customer experience futurist and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today’s Customer. For regular updates on customer experience, sign up for her weekly newsletter here. blakemorgan.substack.com/
Visit her website here: blakemichellemorgan.com/