Business Breakthroughs with Diane Fulmer - EP 03 - Solving Math Problems and SEO feat. Guest Devin Tracy - Part 1
Hey, there!
Have you ever felt alone in your entrepreneurial journey? Don't worry, we’ve all been there at some point! Listen in and get all kinds of gems and stories about business breakthroughs you can apply to your life.
Today, guest Devin Tracy joins the host of this podcast, Diane Fulmer.
Somewhere along the way, they became Facebook friends. Diane participated in his networking group for a bit when it existed and bought his book Settle Your Side Hustle. A former math teacher and business coach, Devin now runs an agency as an expert on SEO and getting found on Google for local businesses. Today he brings his insights on solving business problems.
See? It’s all better when we realize we’re in this together!
What happens in this episode?
In this episode, host Diane Fulmer sits down with Devin Tracy, Chief Marketing Officer of Windfall Elite, a marketing agency that has helped over 1,100 clients get found on Google.
Devin shares the story of his entrepreneurial journey, revealing that he's always had an innate "entrepreneurial mindset" - even as a young martial artist planning to open his own gym. After an injury derailed those plans, Devin explored other business opportunities and discovered his passion for marketing and helping others grow their companies.
Throughout the conversation, Devin imparts valuable lessons he's learned, emphasizing the importance of "consistency and focus". He cautions against "shiny object syndrome", urging listeners to resist the temptation to constantly chase the next big thing. Devin also stresses that "success or failure is a matter of learning, not losing" - a mindset that has served him well.
Devin also candidly discusses a recent challenge of "rapid growth that overwhelmed his systems", leading him to pause marketing and focus on improving internal operations. This experience taught him that "growth without the right infrastructure can actually hurt a business".
Looking ahead, Devin's primary goal for 2024 is to reach 20 active monthly retainer clients, as this diversifies risk and makes the business more attractive for potential acquisition. He advises small businesses to focus on "mastering the fundamentals of marketing, sales, and fulfillment" before attempting to scale.
While Devin is not actively promoting his services, he shares that his agency specializes in helping local businesses "optimize their Google local map pack presence", which can be a powerful way to attract new customers.
Overall, this conversation is packed with invaluable insights and lessons for any entrepreneur looking to build a successful, sustainable business.
Quotable Takeaways
"Either the business grows or I do." - Devin on the importance of addressing internal challenges that arise with rapid business growth.
"The grass is not greener on the other side. It's cleaner where you water it." - Devin's advice on avoiding "shiny object syndrome" and staying focused.
"You either win or you learn. I don't lose." - Devin's mantra for turning setbacks into opportunities for growth.
"Success in business is just a math problem." - Devin's perspective, shared by his mentor, on the importance of mastering the fundamentals.
"Get the right person on the bus." - Devin's solution to 99% of business problems is finding the right team members to support growth.
Links/Resources
Contact Diane at linktr.ee/defu...
Contact Devin:
Website: windfallelite.com
Email: devin@windfallelite.com
Facebook: / devinmtracy
Order the book Settle Your Side Hustle: tinyurl.com/de...
Listen on Spotify:
spotifyanchor-...
What now?
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27 сен 2024
