The New York Times Magazine described Mayor Pete Buttigieg's campaign as "a liberal-arts variety show": he quotes Joyce, can order a sandwich in 8 languages, and drinks good Scotch.
Needless to say, the brand is strong, which means that the Brooklyn-based design firm Hyperakt had its work cut out for them when designing the visual look and feel of this campaign.
Here to talk about graphic standards, kerning and leading, and the first-ever democratized campaign tool kit is Deroy Peraza, co-founder of Hyperakt.
We want to hear from you! Send tips, comments, compliments, and/or complaints to 112BKcomments@bricartsmedia.org.
Hosted by MacKenzie Fegan.
#112BK #PeteButtigieg #Hyperakt
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16 май 2019
