The conversation between Cam Margeson from Rently and Vanessa Grayson from MMN explores the prospect journey in the multifamily industry and how operators can meet renters where they are.
The two main themes discussed are optionality and enablement.
Optionality refers to meeting renters' expectations for self-serve experiences and providing them with the information they need without coming to the community.
Enablement focuses on giving renters what they need and personalizing their leasing experience.
The conversation also touches on using AI in the leasing process and the importance of building trust with prospects.
Takeaways:
-Meeting renters where they are is crucial in the prospect journey.
-Optionality and enablement are key factors in providing a seamless leasing experience.
-AI can help remove friction points in the leasing process, but personalization is important to build trust.
-Building trust with prospects is essential in embracing new technologies and changes in the leasing process.
Sound Bites:
"We live in this age where renters are expecting self-serve."
"What AI has been really good at is taking away those friction points."
"Someone actually has this information and can use it and leverage it to get something that I need out of this."
To learn more about Rently visit use.rently.com/
To learn more about MMN, visit multifamilymed...
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3 окт 2024
