Cambridge United New Crest | All Three Design Directions 

I like direction 3 because it is far more unique and true to the clubs identity than the other designs. Direction one doesn't look unique to me it looks like an inter milan copy

Not even a supporter but the video is perfect.

Keep the old one plzzzz

“If it is not necessary to change, it is necessary not to change”: Lucius Carey, 2nd Viscount Falkland.

If change we must, then for me, it's direction one!

First one all day looks brilliant

I’ve always liked the book and ball. The first one feels a bit generic. If we’re going that way, might as well stick with the current one.

Direction one or three. As direction two looks like beer hops. Three is nice I must admit.

The first design looks like one of Newcastle United's previous club emblems and since then they have gone back to a traditional (less modern) version - not my favourite. The second one, i get it, but it kind of looks upside down. The third one - yeah that makes sense and I am sure my late grandfather, who played for Abbey United, would vote for No:3.

Book and boll fore me

1st looks really nice

If you have to change then direction 1 but I love the current

OPTION 4- Stay the same 👍

Like the themes and where you are getting the inspiration... Prefer the first direction - Simply & clean; really stands out. Also love the 1912, in the lamp, in direction two.

first one is nice

I admire the thought that has gone into each three. The first is my favourite direction, but some white highlighting or include the scarf and motto to make it pop? I REALLY hope we don't go for the book and ball. It comes across to me as a fixation on Cambridge as the city of Cambridge University. I understand it's about the rules of the game being established, but the impression it gives is a reference to the university, which feels kinda lame. Let's take the first direction but give it some flare!

Current is better

I get the feeling option 1 will be the one that's foisted upon us but I don't like it myself. Saying that, it's better than the terrible option 2! Option 3 is by far the best but I'm not sure having any of these crests rather than our current one will bring in millions in extra sponsorship! I'd love to see a list of these companies who apparently didn't sponsor us because they thought our current badge is a bit naff. :)

first ones the best out of the lot by far but still not as good as our current one

2. Didn't like it at first but the architectural history etc is nice and will keep us in the unis good books. 3. Is too "high school" logo (Harry Potter. 1. Is OK. Acceptable but will it get boring quickly?

Option 4 stay the same just make just a lil bit more 2024

Brilliant video but I'm not taken by any really. The first one is an Inter Milan rip-off, the second looks like Asparagus and the third is very Sunday league. I appreciate our current badge has it's flaws but i still prefer it over these.

Funny how you say it's for all fans after you've split them completely over this unwanted crest change

Idk how I feel about changing it, but the first one is alr

First one is best, followed by book and ball. Middle one is too 'religous' for my liking.

How about we have something that also includes the working class fans who actually attend games rather than make it all about university blah blah blah

Or direction 4 keep the current badge there’s nothing wrong with it and no one wants it changed