Canceling THIS Car Was Toyota's Biggest Mistake... EVER 

My dream car is the new gr86 and I'm glad toyota is still giving us FUN manuals for relatively affordable prices

I've loved driving and modding my xB for the past 8 years! Scion had its time and place and definitely left its mark on the auto industry with its dealer model and options for customization but Toyota let the brand stagnate for too long and it lost its charm with young buyers towards the end.

So the reason Sicon failed was bc of the 2nd largest upwards transfer of wealth in US history that destroyed the average American’s buying power, further killing the American dream.. got it

Imagine the scion Supra 😂 or the scion GR Corolla

*All I want is the ability to purchase a GR Yaris in the USA*

I worked at a Toyota dealership and I just passed the scion area of the store. I was driving an FJ and wasn't looking for a line like that. I rented an IQ and really enjoyed it. Now in 2023, Saw a tC RS 8.0 and immediately had to buy it. Funny how things work.

I remember wanting a tC. But I was 19 and got a Cobalt instead because it was $3k cheaper and definitely made an impact on what I could afford. I worked 32 hrs at a gas station and went to college full time. No way I could've afforded a $17k car even after I put $2.2k down on my Cobalt with no credit history. I really wanted an s14 which was the same price as the Cobalt at the time but my old man refused to cosign for a used car and I didn't have enough time to save up for the $4k Civic I found with a fart can. Kinda glad I missed out on that Civic in hindsight lol

I had a 1st gen xB when I was 25, lowered on wheels and a system, I even joined an all Scion car club..I guess the marketing scheme worked on me

Scion will definitely not work today. With dealers marking up the FRS when they first came out, I wasn’t able to get one. Fast forward to today, when everything costs so much more and dealers adding even higher markups on models on high demand, only those with crazy enough to pay will be able to drive off with them.

Yes Scion is gone now, but those 16-18 who brought them are now 30 creating a new generations of car lovers. I am one include and still loving/modding my 2013 FR-S and 2014 tC.

My wife came with a scion XB, that made me get a scion tc as a work car it was great, I still love that car. I had to trade it in for a Subaru Crosstrek as a family car. That's also amazing. But now days the XB is my work car and it does exactly what you think it would and should do. With zero driving fun. It is great, for what it is. But it isn't a rollercoaster for sure

Great video. I wanted the xB in my 20s, and I finally got one when I turned 40.

Tbh the Scion brand should have continued, I loved it

They let Kia win the boxy car segment with the Soul which may or may or be discontinued. The second Gen Xb was left to stagnate and was a massive departure from the first gen.

The Celica GT-S with the 2ZZ-FE is a seriously fun platform. 0-60 in 7.6 seconds is pretty impressive for a 1.8L with no turbo on regular gas.

They had some of the best mixtapes when they had the A/V project.

Bought my '04 xA brand new from the dealer my senior year of college. Had it until 2015 when I sold it for an NC Miata. As much fun as I had with the Miata, I should've never have gotten rid of the Scion. In the 11 years I owned it, with almost 250k, the only thing I ever had to replace was a hose in the engine and the seal around the hole for the gas tank (where you fill up). It was an absolute beast of a machine that was small, fast enough, gas sipping, reliable, and surprisingly spacious for storage. My next DD will most likely be a tC 2.5, as it's a two door coupe version of the Camry from those years. Sporty, fun, reliable, and relatively cheap at used prices. Can't go wrong with an eco-Toyota!

Team ScionTific in the hooooouseee! Hahaha, the good old Scion days, what a ride that was 😃. Thanks guys for bringing back some awesome memories.

My first 05 TC 2 years ago, started 210k to 235k miles, sold. Now, my second 05 TC started 131k miles to 133k miles now. Both 5 speed.

The generation Scion tried to capture is older now, and would more than likely be looking for the Crown brand of Toyota, a more up scale brand other than Lexus that could catch your eye with the Sporty concepts being shown today 🙌🔥

3:20 so they had no dealerships but optional extras were installed by dealers? How's that work?

Toyota needs to bring back a budget AWD or RWD 2 seater car similar to a kit car. Customers would be able to customise their engine options and give them the sense of driving a supercar that they would never afford to buy.

Still have my fr-s with light mods. They would have been better to keep the mr-s as the sports car. And xa and xb as the 'pratical cars'.

The 1st Gen xB was brilliantly packaged. The failing was that Toyota Echo engine with only 100hp… a 1.8 Turbo from the Celica would have been epic

Honestly they should've kept the tC and the xB as Toyotas. They were way too good to die. Practical, reliable and affordable for the younger buyers.

Financially it failed, but the 06 xb I owned for 10 years was a huge win. So capable, useful, practical and affordable. These days, a Corolla costs far more and offers less, less fun, less style, less practicality. It's a huge shame that the second gen xb was a whole new ride, rather than an improved first gen. It got too big, had lower mpg, and mixed boxiness with a bunch of curves.

Honestly don't know any teens that can afford to buy new cars in today's market.

With constantly increasing car prices I don’t see Scion making a successful return anytime soon. It’s seems Toyota is ok with Just marketing their cars to who ever is buying them. I personally like the GR86 commercials :)

I wish they would bring the brand back. I loved those cars. I'm a typical American car and truck guy but those scions were so cool!

The XB is still used a lot, theres like 3 taxi companies in my area that all use the Scion xB

I hope they bring back the tc and make it rwd

I wouldn't call it a total failure, because they've obviously transferred what they learned into the modern Supra, and anything with Gazoo Racing branding.

I have been trying to find a used 2nd gen tC. I just love the idea of a two door coupe liftback. I really want it in red. I am not trying to be speed demon I would literally drive like a Buick owner. But seriously cant find many oprion. And so mnay of them have been in wrecks or modded.

I've owned the xA, xB, and xD with manuals. All were great fun, dependable, and ultra inexpensive.

Idk what the video is about, but I'm seeing a GR86 in the thumbnail, which is my dream car and I've been slowly saving up for it. One day I'll have it!

Didn’t the TC have a supercharger option from TRD?

I own one the final remnants of the brand, a Scion iM, but i have the final 2018 model when they stripped out the Scion name

Scion did not fail. It was ultimately an experiment, much like Saturn. Toyota took what worked and incorporated it into their primary brand. Hence the Scioon FRS became the Toyota FRS (then GR86) and the Scion iM became the Toyota Corolla Hatch (as they already were in most of the world). The xD and xA didn't work and could be canceled without tarnishing a valuable brand. The xB was mostly successful, but was too niche to last much like the Honda Element.

Is mistrist of car salesmen unique to any specific generation? I thought it was pretty much universal.

I wanted to buy a Scion TC in 2012 and the dealer was VERY obnoxious and rude with co-sign and Cash down , i finally bought a Honda civic which i still own.

that's in a way true but in those days Toyotas used to actually be affordable even after options taxes title license fee etc. for example if you bought a 2002 Toyota Camry Solara SE V6 Coupe fully loaded it would've cost around 30,000 while the Convertible would've cost about 5k more or roughly 17% and the first gen averaged about 74,000 sold per year roughly 1/6 of what the 4 door sedan sold annually in the same decade the Sedan's lowest sales between 1999 and 2008 were 2001 with 388,512 units sold in the US while the Solara Coupe/Convertible sold 65,000 units that year where as near the end of production the Solara was averaging about 25,000 units per year or around 5.3% of total Camry sales were Solara's. If I wasn't legally blind I'd wanted either a Solara SLE V6 Convertible or a Chrysler Sebring LXI V6 Convertible as my first car though with the Chrysler I would've gotten a manual transmission as their automatics at the time were crap where as Toyota Automatics if well maintained can easily last a minimum of 250,00 K miles which is just over 400,000 kilometers for example the Highest Mileage Lincoln known to exist is a 1983 Town Car with 1.33 million miles on its odometer though the highest mileage car ever recorded is a 1966 Volvo P1800 with 3.425 million miles on its odometer which is equivalent to 5,512,032 Kilometers or 23 trips from Earth to the moon mind you only 6 Apollo missions landed on the moon between July 20th 1969 and Dec 11th 1972

I remember the box car era from them , it was kinda popular

Bought a New 05 Scion Tc 5speed for $15,500 😊 for my wife. Also bought a used 02 Honda S2000 with 8,000 miles for $17,900 in April 2005. Wish i still had them 😢

I can’t even pronounce the freakin name when I first saw it. I used to call it ski-on or scones😂

"sport tuned brakes"

Ayyyeee I'm Here y'all!

You guys ought to do a breakdown of the coupe, being overlooked and almost forgotten. Besides any high end car Audi, BMW, Mercedes, Porsche... where's the coupes gone? Only having Chevy, Dodge, and Ford roughly having them and these you brought up in Toyata and Subaru.. In order to get a coupe now, you have to reach back. Avenger, Talon, Civic, g37, 350z, Eclipse, Tc, 3000 gt, genesis coupe, celica...etc, just off the top of my head were, slightly affordable cars all at their time, but now all coupes run at about 30k. Miss that Era.

Thankfully Scion is still a really big brand just in Japan and not in the states anymore

scion tc

t Scion V2

Underglow, mood lighting, blacklights, wraps/vinyls, and a pair of 300w (150w RMS) 12" subs as available features would have saved/elevated the brand. Like Honda's experiment with the Element, Toyota was guessing about the wants, desires, and styling of their demographic. As a result, their product appealed to the wrong group. Even making all of those features DIY bolt-on options would have solidified the brand as the champion of teens and young adults. $15-$20k pricetags would have made them affordable. Under chassis bolt-on Neons and built-in aux switches with built-in fused circuits means that the teen wouldn't need to add them on their own. Add stylish and interchangable headunits, using name brand electronics manufacturers like Pioneer and Alpine, and you have yourself a young adult's dream car. Make an available retracting screen, and the extra $500 the youth would have spent at crutchfield is now incorporated into their monthly payment. Rather than having the dealer install the parts, Toyota could have launched an online store to sell the parts directly to the owner. This way, the youth can spend that money, burning a hole in their pocket, on their car, through the manufacturer, and not 3rd parties. Parts could be picked up at the dealer, but installed at home. Dealer install options could still be available, but the self-install option saves the youth that $120/hr labor fee. DIY is the name of the game for youth. The generation targeted grew up on Legos. They know all about clipping and snapping things together. Electronic Arts understood this demographic far better than Toyota. NFS Underground and U2 were released in the wake of Fast and Furious. If Toyota had taken queues from that movie as well, the Scion brand would have been a monumental success. I entered the car market around the introduction of Scion. I did like their music and ads (I even highjacked a song from an ad once), but I was in the used car market. Had I been in the new car market and Scion had marketed themselves as Legos for adults (they tried, but failed), I would have been all over that brand. Instead, I bought a EF civic in 2000, added red stringlight to my dash and footwells, installed a blacklight with blue LED tips that pulsed with my music, 2 15" cabinet subs in the trunk, and a blacklight running parallel with each C-Pillar. My car was a rolling rave and a dance music sideshow. I almost installed a PS2 in my car. Hand me a manufacturer who offered those as options I can buy later, and most of my paycheck would have gone to that brand. Rather than building a music brand, Toyota should have stuck with building a car brand. Teens and young adults will listen to whatever they want. Without the tools to do it in style, they'll DIY it on their own. I'm lucky I didn't have an electrical fire. I soldered all my leads to a single unfused 20A switch on my dash that would get pretty warm. Demographic recon and a firm understanding of their target audience is what this brand was missing. Scion failed because it was haphazardly implemented. Just like dipping your toes in the water will not make you an olympic swimmer. Having a few body mods, rims, trim colors and interior options doesn't mean you'll corner the youth car market. They played it safe and lost the bet. You can't win Poker in life unless you count cards. Like Geo and Saturn, I don't miss Scion. Great vid BTW. I love these brief history lessons.

R.I.P Scion TC 🪦💔

They should bring it back

I absolutely LOVE my 2020 TOYOTA YARIS/MAZDA2 LE Sedan!

Now the frs/86 is the new civic. A local car club just made an announcement that no more frs were allowed cuz theyre like roaches now 😂

I still daily daily my 06 Xb, just hit 260k miles

I told myself I was going to buy a Scion TC 2018 brand new in 2015. Little did I know..

Toyota is on top of the market! Favorite car brand and only car in the market I would buy.

Scion was like the US version of a corolla store, but under a new brand

As an Australian who doesn't have scion here, I thought scion was a old person brand?

I have a 23 year old celica since 18 years. I'm just selling it right now and have a new toyota family car. Scion is just a American thing...

I feel like the younger generation tends to buy used car more. Cars depreciatesdrastically after the first 3 years, many will eventually hit the used-car market and that's where young people have their eyes on.

Buying a new 4Runner this summer 🤸‍♂️

Scion just relied on the same 2 models for too long. Then when they added new models it was too late

Considering the constant barrage of recession my generation has seen scion could not work in this era either with the younger market

I love the Scion brand and if they did cars there were high pesports cars that were very unique in their own ways they could definitely make it. Out in this society right now

The no haggling is so bs. On paper it should be like target where you could go to any target to buy a play station and it would all be the same price. In practice the dealership just used it as an excuse to get you to pay for their markups. But scion was still negotiable. I got a few k off a TC. I honestly think not being negotiable was the thing that killed Scion.

Imagine the GR 1st gen xB 😍

Ok so,.........what happen? Why was it shut down?

I'd like to own a gt86/brz/frs if they wouldn't cost more than imported supra in my country

magine the scion Supra or the scion GR Corolla😆

Attracting younger buyers means kids who are born rich right? I am 29 working night shift still can’t get a new car that is sporty but affordable

Joey bada55 - Aim high Thanks to scion 🙏🏼song slapss

I own a 2016 Scion iA It's a pretty great car all around tbh

They need to bring the xB back

SCION TC! PLEASE COME BACK!

Hello.

I love my 2006 toaster!

i am saving for a racing wheel

6:24 WTH

1 day I will have a 1st gen xB🙏

They took the GT86 to sell against Hellcats, SS Chevys and 5.0 Mustangs.

love my tC rs10.0

if fr-s had an inline six or four different engine at least some tuner might've taken it

i would say the mazda mx5 would be the budget sports car

Frisky Dingo - "Scion TC, yeah!"

I like them toasters on wheels

The "problem" with "SCION", was that all of their vehicles where just "rebranded" TOYOTA Celica Chassis based vehicles. Money saver for them, but absolutely boring for the "point market strategy" for sales... The Xb, or "Xbox", as many considered it as, was the best SCION Vehicle that was sold next to the Xa model!

I got a scion

The GR FRS 😈

Scion is going to be VERY collectible in just 20 years.

I own my 3rd Scion. There is no better car. Period.

I liked Scion, especially the first generation xB

i’m 19 with a tc rs7.0 scion is the best

I don't think the Scion brand could work today either. Todays car buyers would see basic cars as beneath them.

Saturn worked until Cadillac got ahold of it. Scion took the fixed pricing of Saturn and made small cars great. Young people flocked to them. Toyota reliability in an affordable car. Marketing and innovation is where Scion failed. I keep thinking about the ad where you can bye two cars and drive them across the US for the cost of a competitors car.

i love my 2007 scion :(

I saw a scion and I was like wtf is that, welp now I know

Toyota really needs to rethink there engine chose for the 86. The car looks good but goddamn does a boxer engine kill that car, they should drop the new 3 cyl. Inthat thing to make it a worthy car to own.

I have a toyota ist