An interesting trend we see at H&H is the pendulum swing between candidate recruiting marketing and patient acquisition. Right now, we are seeing candidate recruiting marketing gain momentum as organizations shift their focus slightly from patient acquisition to recruitment. In this week’s episode, we plan to guide you through the key aspects of developing a successful recruiting marketing strategy.
In a previous podcast episode, we discussed the foundations of recruiting marketing, emphasizing the importance of the internal marketing team partnering with HR to understand marketing and positioning goals. Today, we tackle specific questions and provide advice to help you succeed.
Questions Answered:
1. Do we need a recruiting section on our website?
Yes! It's crucial to communicate your organization’s differentiators. Be sure to create a content strategy around it with a clear call to action.
2. Who should own job descriptions and promotions?
Successful strategies involve collaboration between the marketing department and HR. It’s important to think about all content, including job descriptions, as part of your marketing efforts.
3. How can we improve the application process?
Test the application process, especially on mobile devices, and make necessary modifications to improve the candidate experience.
4. What should be our follow-up timelines?
Measure the time it takes to follow up with applicants and establish desired response timelines from that information. Explore automation options to increase efficiency if needed.
5. Which recruitment channels should we use?
Consider platforms like Facebook, Instagram, Google search, and programmatic advertising. Focus on where your target candidates spend their time.
Connect with Jenny:
Email: jenny@hedyandhopp.com
LinkedIn: / jennybristow
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Give the previous podcast mentioned a listen if you haven’t already!
Unpacking Candidate Recruiting Marketing: podcasters.spo...
6 сен 2024
