Celebrity Owned Brands - Do You Support Them? Which Ones are Here to Stay! 

I generally don’t gravitate towards anything celebrities endorse. They aren’t skin experts, they are just the name behind the products.

I evaluate them the same as I would any products (ingredients, effectiveness, reviews, etc.). I would avoid any from someone I really don’t like/trust. But otherwise, I assume they are just the face but aren’t actually formulating. And as it relates to things being a cash grab or not…I think most of the products I buy are from companies trying to make money. So, that alone doesn’t turn me off unless it’s completely outside what I’m willing to pay celebrity brand or not.

I guess if they make good products. If they seem really involved in the products. Rare Beauty, Haus Labs and GXVE seem brands that the celebrities are really involved with.

I really like the products from The Outset, which is a brand that is designed to be as soothing for the skin as possible and to help people who have sensitive skin to get back on track easily when their skin gets irritated from using other products. My understanding from watching interviews is that Scarlett Johansson was highly involved in the formulation of the products, which she needed because she has sensitive skin herself that is constantly getting irritated as a result of having to use various stage makeup for her work. And also, that rather than licensing her name to a big company for a lot of money, she purposely created a very small company that would do things in the way that she thought was right. I bring this all up because I feel like SJ is one of the prime examples that people bring up with regard to criticizing "celebrity brands" - even though the people saying this never have had anything bad to say about the products when they actually have tried them.

A few years ago l used the Paris Hilton Pro DNA skincare line and really loved it. It was rather pricey however, and soon became unavailable in Australia. It may still be available online in the US. All the products except for the cleanser were fragrance free.

Principal Secret back in the 90's lol I'm showing my age now. That is only time I bought a celebrity's skin care.

I will never, never, support celebrities make up perfumes whatever, and don’t get me started on the Kardashians who knew you make porn tape, and you become famous. that’s just my opinion.lol I agree with you. I rather see my money go to small businesses. now I’m wild my husband is laughing. I won’t be able to sleep lol have a great night.

I think that Rihanna's Fenty Beauty (makeup) and Skincare will last for a while, because it has a market with people of colour and plus, Rihanna knows her stuff in very no-frills product marketing in her skincare products. Think, that brand doesn't try to launch multiple versions of the same kind of product such as a serum with different actives or moisturizers with different purposes. J.Lo Beauty though won't probably be around since it is way too gimmicky with that olive oil tagline for the price......

I don’t buy from them personally because my skin NEEDS consistency, and celeb brands tend to leave the shelves permanently rather quickly in most cases (whether it’s perfume, skincare, or clothing lines). So I look out for things that will likely stick around for decades such as VaniCream.

So. Don’t judge me. This happened when I first got into skincare. I bought Paris Hilton’s skincare 🤦‍♂️🤦‍♂️ I know. It’s embarrassing. The marketing fooled me. I was ignorant to skincare and I thought “well SHE looks great! I should try it”, then proceeded to waste a good chunk of my tax returns on that JUNK. The cleanser was atrocious. Stripped my skin, it might as well have been dish detergent. The cream wasn’t horrible, but did nothing. Just a basic cream moisturizer. The eye cream stung. I’m not telling how much it all cost because I get nauseous when I say it let alone typing it 🤢 😓 oh well. Ya live and learn. But no. I don’t trust “celebrity skincare”. It’s all smoke and mirrors and just for profit nothingness.

The only celebrity brand I bought is Toty sunscreen from Sofia Vergara. It’s the best sunscreen, it has polypodium leucotomos extract and other great ingredients. She uses the same lab that makes heliocare.

I don’t and haven’t in the past bought anything from celebrity brands. Especially now there are too many. I stick with tried and true brands.

The only "celebrity" brand I've tried is Josie Maran. I really like her products, but the price has gone up, so now I will only buy when it's a great deal on QVC. Celebrities, for the most part give me the ick. Hollywood in general, makes my skin crawl. Between the nasty stories of SA, Epstein's Island, Scientology and their blind support of the DNC, I have no regard for any of them. Many blessings!!!💖💖💖

Fenty Beauty revolutionized the entire beauty industry so let’s not lump her in with Scarlett Johansson or Justin Bieber’s wife.

Hi Sarah, Rosie is no longer with Rose Inc, she pulled out not long ago

Isn’t Cindy Crawford’s line by infomercial or subscription or that type of thing? I wrote it off as scam stuff.

I refuse to support them. They have no clue of skin products whatsoever.

Susan lucci had her skincare and peptides cream.I love it.

I like Henry Rose perfume.I recieved samples and fell in love with three fragrances. I don't even remember the celebrity that owns it. 🤔 I doubt I own celebrity makeup. GXVE = Give 💪 way to go Sarah.

I've had quite good luck with Jennifer Aniston's haircare brand, which is called Lolavie and sold at Credo. It seems to have a lot of fermented ingredients in it, which I think may be helpful, and it seems to work well for my own mature dry hair (I am about the same as age Jennifer Aniston), and I like the scent (with naturally derived rather than synthetic fragrance). I have found very few people who have ever heard of it and those who have heard of it mostly do not even know that it is Jennifer Aniston's brand though. I also like Honest Beauty a lot, which is Jessica Alba's brand. I would hardly know who she was if she didn't have that brand since I do not usually watch the sorts of movies she is in, though.

One of my coworkers gave me Rhode Beautys serum to try and I was surprised by how much I liked it. I would have never tried it if it wasn't for her generosity. Sometimes good products are being written off specifically because of the celebrity attached to them

I don’t know if this count. dr Sam has prequel and it’s really good pretty affordable and the rocks brand papatui is gold and very affordable. I refuse to pay $100 of dollars on a serum example skkn

Hard pass on the celebrity brands. I much prefer K Beauty and Indy brands and of course anything Sarah suggests 😉

I don't support celebrity owned brands, even ones from popular derms. They tend to be priced higher.

I work at Kohls Sephora KVD is owned by Shiseido they are also removing KVD from Kohls Sephora is not selling

Cash grab / business venture blurred lines. No they don’t k is how to be chemists but that is why you hire a team 🤷🏽‍♀️. Anyways I lived some celebrity items especially the perfumes. But expensive skincare not so much these days. If people like them, sure use them. But trends will come and go and you will see who has staying power.

Not really!! Celebes are rich enough!!!

FENTY everything. Nough said. :)

I avoid them overall, I think it is all about the money.

Celebrity doesn't impress me.

They laugh all the way to the bank.

Does Josie Maran count? Love the SPF & body butter.

I personally don't care about celebrities. I look at the products and if they interest me, then I may try them. Heck, I think I have 2 Ariana Grande perfumes because I got a sample and liked it. I don't even know if that's how she spells her name. Couldn't care less about her 😂

I avoid celebrity skin care brands, they are usually too expensive and I don't think they have the background of proof that they are of benefit.

I have tried few products from Fenty skin. They were fine, but not better than Korean products that I love

Unless the celebrity can prove skin care is something they do care about enough and have spent time learning ingredients etc I’m staying away. I’d rather try Maelove type brands where the founders know their stuff. And I’d rather spend on niod or allies of skin then on rhode or the others.

Paula beogen is my skincare celebrity as well as Bryan baron from Paula’s choice. i love bryan's paulas choice lives

Fenty Skin is actually really good. The only issue is Rihanna likes fragrances in most of her products although they recently started adding scent free versions.

💙💙💙💙

Mills Bobby 😂😂 love you Sarah! Millie Bobby brown

Rihnna just signed up as the face of Dior fragrance,,,,being they are the same company

I encourage everyone to give Jlo Beauty a try. It's actually amazing. Yes the cream has fragrance but it's very good. The serums, mask, eye cream, body serum and spf are fragrance free.

You look beautiful!!!❤

Rose Inc was recently sold off and Rose HW said she wasn’t going to be involved anymore.

I buy anything skin related because it's shown to be a good product....so, so far, no celebrity brands. Curious about the Rhodes Milk, that's supposed to be good. Do you know of a good Eyeliner that I could use as a Tightliner?...some I try seem not to want to draw on or disappear...anyone chime in.

Hi Sarah, I honestly don’t even research any “Celebrity Skincare “ for me, I will purchase all my skincare only from reputable skincare Companies that are science backed. I’m not wasting my money on a Name.

The only celebrity anything I've bought recently was Billie Eilish perfume. The only only reason I did was because it was on sal. I. usually like to put my money where my morals are. I really love the smell of it. I looked for other vanilla smell, But they were so pricy! And if it hadn't been forty percent off, I wouldn't have gotten it. But generally, no!🙄

If a product is well formulated, elegant and does a great job at what it's targeted to do, I'll definitely buy it - celebrity brand or not. However, if I'm totally opposed to a celebrities values or conduct, I wouldn't buy anything from their line even if it was the best product on earth.✌️💚

I like Rhode. It’s surprisingly good! The glazing milk is my favorite product:)

I have an eyeshadow palette that I love from Huda Beauty, and I'd be interested to try some of their other stuff aswell. It helps that I like what I've heard about their CEO Huda Kattan as a person. Another brand I've had my eye on for a while is Victoria Beckham Beauty. I got to try their Lid Lustre Eyeshadow Pot at one point, and I fell in love with it... But it's so expensive for a single shadow! I do love the whole vibe of VBB though.

Victoria Beckham has some interesting stuff if it was 20 to 40$ I would buy but it’s not.

Whoa there’s even more than I knew about! There’s so many 😹. It’s kinda too much. At some point even a marketing strategy becomes over saturated imo.

I’ve never tried any of them. I would buy goop if it was 20 or 30$ but it’s way overpriced.

I’m not interested in celebrities. And I don’t have the money to spend on lining the pockets of the rich.

I don't purchase any celebrity skincare or makeup. I am not sure if I trust that they use what they sell and it just does not interest me.

I have a Fenty concealer and that's it. Usually the price is prohibitive.

Interesting, don't sell it if u ain't using it is my opinion. Excellent topic

i prefer heritage brands over indie brands. I just feel the safety and stability is better.

Rhode glazing milk is so good omg. The barrier cream is also good!

Michelle Pfeiffer's fragrance brand is called Henry Rose. It's sold at Sephora.

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