Certified Snacks With a Track Record in International Sales | Dragons’ Den

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A couple of Geordie grafters, co-founders Andy Dixon and John Paul Gardner present their company ‘Oatein Ltd’, their growing range of sweetly flavoured protein snacks were an instant hit but which of the Dragons will come out with the deal?
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #FreeSamples #Protein

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26 мар 2021

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Комментарии : 776

@GodotOfficial 3 года назад

Jenny is the type of person to fill her handbag full of free samples without any intention to purchase

@troo_story 3 года назад

Wow, must be amazing to know her so well, eh.

@dontstart8440 3 года назад

Me too

@elirave4027 3 года назад

How the rich stay rich I suppose

@alexjames6029 3 года назад

Fills the bag and then she's out

@OMGLOL381 3 года назад

Reminds me of Tam from Still Game, eats all the free samples.

@somerandomguywastaken 3 года назад

Duncan Banatyne: "Im oat"

@PortlandMan 3 года назад

William MacDougal: "I'm oot."

@robertglennyoung3905 3 года назад

For fooks sake....I'm oot!

@Jesusisthetruth2 3 года назад

😂😂😂

@barteatmyshorts8252 3 года назад

Me too🤣

@PriestessHephzibah 3 года назад

Bwahahaha 😄😄😄😄

@andydixon4640 3 года назад

Thanks to everyone with the overwhelming positive comments about our pitch. It was such a great experience and surreal being in front of the Dragons after so many years watching the show.

@jommydavi2197 3 года назад

Lovely stuff Andy, keep it coming

@DeceneuXx 3 года назад

Why you didnt take both, peter and tej? Ehy just peter?

@yugainsingla7258 3 года назад

You literally made this fake account just to get a few likes You really need to get a life

@andydixon9419 3 года назад

@@DeceneuXx We tried trust me but they didn't want to share unfortunately

@brianvincent655 3 года назад

Great job guys!!!!!!!

@montelvontaviouspore 3 года назад

"There's always winners and losers in business!" camera pans over to Jenny

@harleybrightman8624 3 года назад

Savage 😂

@moogleking 3 года назад

I'm a loser so for that reason I'm out

@FahadAyaz 3 года назад

😂 😂

@2Malachi 3 года назад

Yeah, her face, frozen at 15.:19, a snarl of hatred.

@AJ-bv7gr 3 года назад

🤣🤣🤣

@rohilthomson 3 года назад

Tej is such a sport though, especially after they accepted Peter's offer.

@carlvanderpal5321 3 года назад

You could tell he was a wee bit upset by the look on his face. Bloody Peter...hahah

@TomNook. 3 года назад

If I was Tej I would make my own oat based protein bars. All's fair in love, war and business

@kennethlee4485 3 года назад

Tej and peter are my favourite dragons. Tej for his calm, collected and sophisticated approach towards securing deals in the den and also accepting rejection. Peter because of his vast knowledge in business and articulate and profound ability to shut people down or bring people up

@stephen3164 3 года назад

They were asking $50k for 5%. He matched Peter’s offer at 20-25%. Peter went first - Tej was in the position of power to undercut Peter’s offer. He chose to copy it. He lost that deal.

@naviscript2655 3 года назад

@@stephen3164 Why should he undercut him if this is exactly his field of expertise. Would have been seen as weak. He did the right thing.

@alex123case 3 года назад

Jenny: My concern is that you own a company. So for that reason I'm out.

@seanjosephhayes 3 года назад

Exactly. “You have experience, already make good money and won’t be pushed around in terms of a deal. I’m out.” Pathetic.

@robemofficial6956 3 года назад

😂😂

@flashdance5574 3 года назад

🤣🤣🤣🤣🤣🤣

@szc13 3 года назад

Jenny: Don't be fooled by Peter's offer Also Jenny: I'm out

@iarland9693 3 года назад

I like the jenny jokes when they are relevant to the video.

@halfvolley11 3 года назад

HAHAHA - this is pure comedy. I started laughing at that comment before she said I am Out.

@GLORYZONE92 3 года назад

Lmfao

@neemaaraka_Psychiatrist 2 года назад

Ha ha ha ha….

@hanhanfearnot4797 Год назад

😅

@GadgetAddict 3 года назад

That was a nice pitch. I'm out. -Jenny

@4DModding 3 года назад

LOL

@Funintherain13 3 года назад

I can't believe the fluff she comes up with - worried about them having other businesses! Really?

@FrankySmiter 3 года назад

Well said Gadget Addict

@nigelmorgan8981 2 года назад

They should put it at the end of the pitch... "Jenny, we don't want you. You're out".

@DaviesD85 3 года назад

I do love Touker but as a businessman he should have thicker skin. His ego is so fragile that he always has to say he's out when he's already been rejected.

@tom4156 3 года назад

Agreed! Feel like he has to get the last word in just to save his pride. Bit pathetic really

@drillcream 3 года назад

It's like he breaks up with a girlfriend first when he knows she's about too dump him

@Locutus 3 года назад

I think it was funny when he said that he wasn't going to be greedy, but offered then offered 20%. I thought at 15% would have been a non greedy offer!

@AwesomeMetalBands 3 года назад

Unfortunately I couldn't disagree with you more Touker Suleyman is a smart Guy, why should he work with people who didn't consider him? He knows that they wanted Peter Jones.

@AwesomeMetalBands 3 года назад

@Darren Ediss Personally I think it's the right move, who wants to work with entrepreneurs that deemed him unsuitable.

@MrMFoxd 3 года назад

I find it so funny when dragons back out of an offer when the entrepreneurs reject them. Touker: 'On that basis, I'm out 'Yeah we know, we took you out Touker'

@shivangi3769 3 года назад

It's a matter of pride. But honestly, they could have declined Mr. T's offer politely. There was no reason to say he was not 'The Chosen One' and be dismissive. It's not a good business strategy in the long run.

@troo_story 3 года назад

@@shivangi3769 Easy to judge when you're not not the winning team.

@carolmorris404 3 года назад

Yeah, poor Touker. But honestly, if the product isn't made of cotton or linen, Touker is Not your dragon of choice... Unless you're looking for office space 😂

@MrMFoxd 3 года назад

@@shivangi3769 it's purely business and they were right to not go with him. Touker is a great dragon but not for this business and lying to him us pointless

@shivangi3769 3 года назад

@@MrMFoxd And that's perfectly fine. I only meant that in business (and in life) it's good to let people down gently. I would've simply thanked Touker and may have still considered another dragon. No one knows when we may cross paths later. Since our words and actions cannot be undone, especially on an internationally renowned TV show, best to mind your manners.

@boneyarsebogman 3 года назад

These guys are a real success story. They got into 830 Aldi stores last year and in Morrisons in 2019. Plus it seems to be a huge money making business.

@bradleylee6141 3 года назад

Good on em 🌞

@globaloneinc.2838 3 года назад

What is the differentiating factor from other oat based protein bars? I live in Dubai, UAE and have yet to see this product in supermarkets. (or chemists etc)

@someguyfromengland5036 2 года назад

I personally use their product, great stuff, low calorie high protein, perfect for a lean bulk

@B_Bodziak 2 года назад

@@globaloneinc.2838 The packaging has likely changed since this aired.

@Romans8-9 Год назад

@@B_Bodziak I looked online, the packaging/branding looks exactly the same.

@chinmayravindrashah 3 года назад

Them: We in the boxing business call this a knock- Jenny: Out.

@heisenbaj 3 года назад

If Jenny doesn't mention her strapping young lads in this one I will eat my hat.

@JazzyMarineVet 3 года назад

Poor Jenny... everyone gives her a hard time. ;+(

@ileolai 3 года назад

need some sauce with that?

@heisenbaj 3 года назад

@@ileolai Yes please.

@erk489 3 года назад

Haha that’s exactly what I thought. Virtually any opportunity to mention her strapping boys she jumps at it. They must of edited it out of this episode or something as no way she didn’t mention it.

@GugzDhanjal 3 года назад

How did the hat taste? 😂

@chrisperry5244 2 года назад

I do love it when Jenny spices her exits up, this time instead of "for those reasons I'm out" she threw in "so for that reason I'm out" nicely played Jenny, thanks for keeping us entertained 👌

@916globetrotter 3 года назад

Jenny looked so uncomfortable pre meditating her reason not to invest. Who cares if they have another busines, the one they were offering was practically flawless and already turing good profit. She's so full of crap. Why did she ever go on there?

@nickpellatt 3 года назад

I sometimes wonder if Jenny is the only genuine one. So many deals don't go through, so I think Dragons sometimes negotiate and do deals for TV, with no intention of really investing. Could it be Jenny is actually only interested in genuinely advertising rather than playing up to the camera? Just a thought.

@Tiger-zo2gn 3 года назад

If they had no other business, she would have said they are too early or the valuation is too much.

@bizzy1187 3 года назад

I’m guessing they don’t wanna be part of a chain or a potential Distribution type company. Underneath the actual business. I don’t really blame them tbh. they wanna own the whole ip of the actual brand. Just a thought though, if the sub business is good enough why not invest right?

@LostJourneyUnderClouds 3 года назад

I can see why Tej really doesn't like her, excuse after excuse not to invest and she's only there for the free samples.

@devdixit2440 3 года назад

@@nickpellatt I was actually surprised, I looked through the list of Dragon's Den investments, and the vast, vast majority of them went nowhere. Negotiations were stopped at some point, deal didn't go through.

@originalunoriginal4055 3 года назад

Jenny: "I'm really eager to invest. Can I have the rest of those snack bars" "Yes sure, you can have em all" *Jenny takes them all, filling her bag: "Thanks guys... and also I'm out"

@MilanTmm 3 года назад

Tej is such a great, genuine, humble guy.

@danfrost3043 7 месяцев назад

Not forgetting the hundreds of Labs he owns where animals are tortured to death to test his products.

@MilanTmm 7 месяцев назад

@@danfrost3043 Fr? Source?

@cowkane4945 6 месяцев назад

@@MilanTmm Source? Source? Source?... Thats all you can ask, like troglodytes, it's hillarious how you need a cookbook to make porridge, idiots can't even cook with tastebuds anymore.

@rohilthomson 3 года назад

Tej Lalvani is the perfect dragon for this product. He's into the health industry and can also campaign for this brand with that boxer's nose of his.

@tonybrown3184 3 года назад

😂😂😂

@mellinu 3 года назад

Yep he is 300x better than perter in this field.

@iseeyou1312 3 года назад

I really don't understand why they didn't try to get two dragons, pretty terrible negotiating.

@redacted7634 3 года назад

tej would have been the perfect dragon, but i feel like peter holds the credibility, people who go on this show know peter hes the most famous and well known dragon i think thats why they picked him, im more shocked that they didnt ask if they would both go in for half the money at 10%

@chantelleadlington 3 года назад

Was the comment about his nose really that necessary?

@Mike_5 3 года назад

You can hear Duncan shouting from the car park outside 'Oats are for porridge you wee clowns'

@MF_JONES 3 года назад

They're so often such bad negotiators which is a shame. You should never tell them who your preferred dragon is, always use the other dragons as leverage

@cpnlsn88 3 года назад

I've observed the opposite with Peter Jones. He seems more committed to the relationship and is open to negotiations.

@TheSuperSahib 3 года назад

Tej was the perfect dragon for this. They could have atleast asked Peter and tej to share it. People just assume Peter is better for everything

@RockyDave 3 года назад

Pecking order. Peter gets what he wants.

@xriel_youtube 3 года назад

Idiots, 12.5% each going to 10 if paid back in first year was the MINDLESS decision

@geoffdundee 3 года назад

Black Stig ........If they proposed it was shared by Ta and Peter they would risk one of them backing out and the other potentially too..........Peter was the correct choice to push this biz within the UK......If you check his background yould possibly think the same.

@Luke-cz9tm 3 года назад

Levi Roots makes Peter Jones the go-to for anyone trying to get into the big supermarkets

@brtlng4750 3 года назад

well technically, company's big now. search for it. not only because they appeared in this show but also the connections of peter.

@was786loaded 3 года назад

"Dear Lord, what a sad little life, Jenny. You ruined my night, completely, so you could have the money, but I hope now you spend it on getting some lessons in grace and decorum because you have all the grace of a reversing dump truck without any tyres on"

@JohnSmith-lj1vw 3 года назад

ahahaha big up that episode of come dine with me

@Roastmaster704 3 года назад

Lmao

@HK_Musician 2 года назад

🤣🤣

@Jamie_Winsh 3 года назад

Peter always says "so are you going to take the offer?". You can tell when he really doesn't want to lose a potential deal! 😂. These guys are great. They've sold two million bars? That's Impressive!

@MusiceroWarehouse 3 года назад

The way Tej closed that notebook while looking at Touker @ 14:04 versus After realizing he lost to Peter on his area of expertise @ 14:50

@seanjosephhayes 3 года назад

They could have had Peter’s passion and Tej’s distribution as well as background in that sort of industry too if they’d asked them to split the investment. It was set up perfectly for that. I’m amazed it wasn’t even asked about as a potential proposition.

@seanjosephhayes Год назад

@Micro Yes he does. Usually with Deborah.

@DineshPeiris-bd4uc 8 месяцев назад

They always want to help businesses that are already doing great, very rarely they give a helping hand for people who needs a break and doing great things

@IHashim98 3 года назад

So they came in with a valuation of £1M and left with a valuation of £250,000? Nice work

@billsmith8825 3 года назад

Yeah, they already had a nice profit going, and they weren't asking for much money either. I wouldn't have gone any higher than 15% at the max.

@00Kuja00 3 года назад

"Don't fall for it" says Jenny. That's rich coming from her.

@dimoooz 3 года назад

@MovingToAustralia-MikeBentley 3 года назад

One of the best episodes. A lot of humour, great down to earth entrepreneurs, a good product, the Dragons fighting to "sell themselves," Deborah (and Tej after he "lost" ) showing her class, Jenny true to form, Touker unhappy, but like many others, I think the dream team would have had Peter and Tej. I like Touker, why didn't he offer free office space?

@RRX 3 года назад

I've been on a dragon den binge... I've even seen Jenny make an offer.

@erk489 3 года назад

Haha the quick back out from tuka before he could get dumped. Just to make himself feel like he made the choice not to do the deal.

@royalhero4608 3 года назад

The dragons are so insecure lol

@SkengStiegenhaus 3 года назад

@@royalhero4608 To be fair, if you are a millionaire then you probably have a bigger than most and aren't used to rejection anymore

@timtam6442 3 года назад

Oats and muesli products aren’t well stocked in the Middle East. I live in Riyadh and struggle to find these products. I’d love to know who stocks them in KSA

@elienader480 3 года назад

They probably mean the UAE only

@shafimohamud 3 года назад

this two are sharp. they know what they doing

@globaloneinc.2838 3 года назад

@@elienader480 I live in Dubai, UAE. Have never seen this product. It certainly needs more marketing if it actually retails here

@elienader480 3 года назад

@@globaloneinc.2838 i live in Dubai as well and I've seen them in literally every grocery store. check carrefour, choithrams and zoom

@natewallis1 3 года назад

In response to Peter - "We aren't gonna hear everyone else's offers first?" - Jenny starts sweating...

@Gothicpolar 3 года назад

15:16 Peter: There's always winners and losers in business. *camera man zooms on Jenny* *Jenny with a murderous stare*

@amazonthings2497 3 года назад

Two top guys. Smashed it by going out and just door to door selling

@operator6471 3 года назад

yep, they were great and the product was obviously good.

@gracesiegel7849 2 года назад

Peter is so often an serious, intimidating guy. He rarely shows a sense of humor and his joke about getting beat up every day was a welcome relief

@mma_library 3 года назад

*Jenny: I don't ever invest in anything, so I'm out.*

@stephen3164 3 года назад

I love how Jenny is the Naomi of UK. Every dragon/shark program has one, and for that reason, I’m out.

@Ryanjoned163 3 года назад

Love these guys they are going places well done lads all the best

@halfvolley11 3 года назад

So Peter, Tej and Tukar all wants it , Debra likes it but won't invest for her personal reasons - and Jenny is OUT cause she thinks this business is not worth investing cause the guys have other business. Jenny must be really insightful.

@k.rahimi4969 3 года назад

I believe she has the lowest net worth of all the dragons on this panel. Still worth more than me, but yeah, as Peter says this episode "There's always winners and losers".

@xRizWaynex 3 года назад

I've had these bars here in Dubai and had no clue they were on Dragons Den! Good on em, seem to be doing well.

@dennisgjoka10 2 года назад

Saw these guys at the Arnold Sports Festival at the NEC yesterday! Had some great offers and great tasting products!

@JeremiahEcks777 3 года назад

Gah I don't want to add to the Jenny comments but she was giving out such shade and sarcasm initially... The problem with her is that she wants you to be really successful straight up already but if you are, she says she doesn't want to know because you don't need her.

@davelee1935 3 месяца назад

Tej has the whole smiling but dying inside reaction nice battle

@MrAas41 2 года назад

love their products! the cookies, brownies and hype bars are amazing

@pepethunder 2 года назад

Taj's face when he says "well done" was hilarious!

@jonnyhawkins7744 6 месяцев назад

Howay the lads, a couple of nice genuine blokes that are passionate about their business, is fab to see

@mynamejeff8394 2 года назад

Tookas face was so funny and then getting blanked in the end 😂😂😂👌🏻

@sparkyytlux 3 года назад

Great thoughtful pitch and team

@annceiq 3 года назад

2 guys looks like mafia bosses...

@JazzyMarineVet 3 года назад

Henchmen, body guards, fist fixers...the whole lot

@kimskis 3 года назад

more like hitmen, just with bubbly personalities lol

@hywelmorgan3800 2 года назад

Loving the subtitles. Good old Tucker Sullivan

@andrewjackson82 3 года назад

I was in this guys shop yesterday. Impressive business and nice Lambo! I’d work for that guy, he’s my type of bloke👍

@Colby_0-3_IRL_and_title_fights 3 года назад

Jenny: You have more businesses and money than me so I'm out

@Eli-uj7nl 2 года назад

Peter is actually a psychological genius, the way he gets deals

@carlvanderpal5321 3 года назад

I thought they would have done a joint between Peter and Tej's, 10% each.

@wthwasthat8884 3 года назад

@Google Account Except Tej is worth more than Peter and has major foothold in the American privatised heathcare and wellness market. It's one of the few areas that Peter can't even claim to compete with Tej.

@Kris_Aalst 3 года назад

Indeed, it's strange they didn't even try to pursue that avenue. They would lose nothing but gain an additional rolodex.

@andydixon4640 3 года назад

We tried! They weren’t interested in sharing unfortunately

@Kris_Aalst 3 года назад

@@andydixon4640 Ah okay, we didn't get to see that on the show then. I hope you're doing well. Good luck!

@MADMAX7330 3 года назад

Touker always gets so butthurt when he isnt the preferred dragon! And then he tries to save his face by bowing out before they reject him 😅

@MoAli72 3 года назад

I was thinking why he does this. Is it because they can still technically accept his offer even after saying he isn't the chosen one and so Touker does not want to be stuck in a business he is not wanted and so quickly retracts his offer?

@AwesomeMetalBands 3 года назад

Completely disagree tuka Solomon did the right he knows they didn't want him and why should he have to work with them?

@V77710 2 года назад

Well why did they tell him that. I know he is a grown man and all that, but no need to undermine him. Just keep that quiet

@matamorostexas7238 2 года назад

The dragons love it when the entrepreneurs tell other dragons “you’re out”

@pacman4life123 3 года назад

I would’ve counter offered, either 25% reducing to 20% if paid back. Or try and get both peter and tej for 12.5% each with no buy back clause

@Kibouo 8 месяцев назад

3:24 Touker’s reactions are always hilarious 😆

@igorstravinsky 3 года назад

Jenny: 'the sky is blue, therefore I'm out.'

@harrybanda 3 года назад

Peter is tall af

@adz4681 3 года назад

6’7 is quite tall mate

@AwesometownUSA 2 месяца назад

“Touker, I’m sorry but you are not invited to my birthday party-“ Touker: “on that basis, I will retract my offer to come to your party. I’m out.”

@TammyBundleballs 3 года назад

The intro music is much better than before.

@sbaxter4207 3 года назад

must have been bad before.

@ajmal48911 3 года назад

no way they made touker twerk for them and then pushed him 5 seconds later 😂😭

@magicbeans6153 3 года назад

touker "may aswell not be here " sulymen...... xD and god damn tej looked like he wanted to roll on the floor crying

@chinmayravindrashah 3 года назад

Petition to make this background music the default one. It’s way cooler than the usual one.

@jojo_8989 3 года назад

i am obsessed with Dragon's Den!

@stpeter2214 3 года назад

Peter is the British version of JR of Dallas. Love him to bits.

@paulbennett1860 Месяц назад

JR had a personality

@austintinoC00l 2 года назад

Was actually eating one of these earlier and just found the video they're really good! Not really starchy like other protein bars.

@g8230 2 года назад

Watching them tell toucker they didnt want him was lovely to watch.

@ozzie1299 2 года назад

Tej's "Well done" 🤣🤣🤣

@user-ov2eu7wg7z 2 года назад

peter looks like a normal human until he stands up and you see him tower over somebody

@MHM-og6qj 2 года назад

The way he looked at touker when he said halal certified 😂

@Pighood 3 года назад

Perhaps the most likable chaps ever

@etb170 Год назад

when peter says "you have got something here" you r getting an offer guarenteed

@skinnymac2411 3 года назад

15:20 Jenny’s face says it all.

@somerandomguywastaken 3 года назад

Jenny loves the 'Out'ein

@khalidazhar101 3 года назад

Clever lols 😆

@harukachan943 2 года назад

Would love to try these but when I went to order, the shipping cost was more expensive than the starter pack I wanted to buy. Wish it was cheaper to get in the US. 😿

@lusiashikukumwa1077 3 года назад

This was the best pitch best offer as well. But I don't think it was wise to tell Touker that he was not their choice 😏

@dylanmtongwiza517 2 года назад

Wholesome ❤️

@all-caps3927 3 года назад

You could tell Tej was disappointed, it’s a shame they didn’t ask for a joint deal

@KoPoDa 3 года назад

Jenny literally finds anything to go out for

@chetus91 3 года назад

Gosh, it would've been great if Oatein was founded in two thousand and Foatein

@graham9352 3 года назад

Oatein flapjacks are sooo good

@danhudson4614 2 года назад

Watching twice to see if I can spot Peters passion

@agr7879 3 года назад

So usual question, how did things work out for the company following Peters investment? Great product and great guys

@greghanson8768 3 года назад

Not sure what happened with the deal, but the company is still going, though it’s profits are not close to the £1mill+ they were forecasting. They seem to be leaning more into the fitness side of things and have a vegan range.

@7th.trumpet 3 года назад

Before the presentation has even started, Peter, could basically just say "I'll offer you all of the money....but I want 50% of your business, 50% of your sister and both of your cats".

@icystrangers5482 3 года назад

There's a new head turning quote hanging on my wall.. "I'm not going to be greedy!" - Touker Suleyman

@adz4681 3 года назад

12:29 idk why Jenny’s laughing like she’s ever been anyone’s preferred dragon🤣

@dazem8 3 года назад

at least the guys were honest and didnt just leave touker over there and not speak to him when they started negotiating

@1mmickk 3 года назад

Deborah: Crosses fingers behind her back, "I have to declare an interest in this, Im already working on this".

@rashidrealestatedubai2892 3 года назад

Amazing story

@Romans8-9 Год назад

Peter Jones: "There´s always been winners and losers in business". *cameraman instantly zooms in on Jenny* lol

@Bimbus225 3 года назад

Pretty sure Jenny just plays tic tac toe in her notebook

@RockyDave 3 года назад

And wins occasionally.

@denziioo 3 года назад

Jenny: I dont like this business, I want your other business, and for that reason, i'm out

@leehambleton9919 2 года назад

Glad they got a dragon they came across as though they know there stuff and also came across as really good blokes I hope they make millions Lee Hambleton from Sheffield

@richardjennings7050 Год назад

This show just makes Dragons rich

@madsisak 3 года назад

£57.6K net worth in 2019

@ruthsmith2367 Год назад

Touker, was excited about their product to, I would have gone with him on this one 😊

@black990ops 3 года назад

I live in Turkey, so middle east...I think this brand name is familiar, perhaps I've seen it in a shop that sells protein powders and such or in a supermarket.

@graham9352 3 года назад

They make really good flapjacks

@1mmickk 3 года назад

Peter: Just in case you dont know, I am 6 foot 7.